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Wednesday, February 06, 2008

comScore: Yahoo accounts for 19% of display ads

Google may be making headlines for search engines and paid search but competitor Yahoo is the tops when it comes to display ads. According to a recent comScore report Yahoo delivered more display ads (nearly 19%) than any other online ad publisher. >>

Tuesday, February 05, 2008

Viewing television content online rises in popularity

Twelve months ago just 25 percent of U.S. Internet users said they had watched a favorite television show online. Solutions Research Group’s latest study has found that figure to have risen significantly. >>

Tuesday, February 05, 2008

Super Bowl ads 'blog buzz' measured

Just about every ad metric available was deployed for the Super Bowl, even bloggers and the buzz they created didn’t escape measurement. >>

Tuesday, February 05, 2008

Podcasting: A word in their ear

A new report from eMarketer analyzes the current and future podcasting audience in the U.S., and discovers that the numbers are sufficient enough to make marketers sit up and take notice. >>

Tuesday, February 05, 2008

Report: Millenials aren't so different from Silver Surfers

If you think targeting the millennial generation is completely different from targeting the Silver Surfer generation, think again. A recent study from University College London's Ciber Project indicates that there are fewer differences between Millenials and Silver Surfers than originally thought. >>

Tuesday, February 05, 2008

Forrester: online shopping growth to slow

Consumers love shopping - whether in store or online. However, according to a recent Forrester Research study, online shopping growth is beginning to slow. Don't worry, though, etailers, plenty of shoppers will still be logging on. >>

Monday, February 04, 2008

E-tailing Group finds 11 exemplary e-tailers

The e-tailing Group has announced their latest list of top-ranked online merchants based on their ability to meet set customer service criteria. >>

Monday, February 04, 2008

IMMI: Movie-goers consume more media

Look no farther than the local movie theater to find consumers who read, listen and watch for news. According to a recent Integrated Media Measurement, Inc. (IMMI) report, movie-goers consume more media (television and radio) than non-movie-goers. >>

Monday, February 04, 2008

Click Forensics: Click Fraud up 16%

According to the latest report from Click Forensics, click fraud rose more than 16% in Q4 2007; that is an increase of more than 2% from Q4 2006 and a 0.4% increase of Q3 2007. Fraudulent traffic from botnets increased 15% over Q3 2007. >>

Monday, February 04, 2008

Microsoft, Yahoo deal could change the face of the web

Late last week, Microsoft shocked the online world by bidding more than $44.5 billion for Yahoo, the Internet's second-largest search engine. The news has some other Internet properties fighting back and talking about antitrust issues. Before we get to that, let's take a deeper look at what the merge could mean. >>

Monday, February 04, 2008

User reviews promote bookings

Online retailers should not shy away from integrating user generated reviews into their websites, as new data from the Hayes & Jarvis / TripAdvisor tie-up demonstrates. >>

Monday, February 04, 2008

comScore's global search engine ranking

A recent comScore ranking of the top 10 global search engines found that it wasn’t Microsoft that came third to the behemoths Google and Yahoo, it was a Chinese-language search engine. >>

Friday, February 01, 2008

Is mobile banking the next big trend?

Mobile bankers may think targeting upwardly-mobile consumers or Baby Boomers is the right way to go, but according to a recent Yankee Group report, that is dead wrong. The report suggests that low income users and prepaid users are the best prospects for mobile banking. >>

Friday, February 01, 2008

New Hitwise widget offers marketers more data

Marketers may get a boost of information at a faster pace with a new widget offering from Hitwise. The online intelligence service is offering a new widget which offers marketers information from three different resources in the Hitwise platform. >>

Friday, February 01, 2008

DMA: Etailers must integrate channels for brand awareness

So, you have a brick-and-mortar store, you have a website and online store and you have a branded microsite on a social network. But, are all of these channels integrated so that consumers are given the same message when they visit each individual hub? >>

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