BizReport : Research

Research

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Thursday, February 28, 2008

Hitflip, Oridian form ad swap

A new partnership between Hitflip, the largest DVD and CD exchange in Europe, and Oridian, an international advertising network, could serve up millions of ads to an in-market consumer group. The partnership could drive more traffic to publishers and media the world over. >>

Thursday, February 28, 2008

U.K. travel websites fail disabled users

A large proportion of online users in the U.K. aren’t being catered for by travel websites, according to new research commissioned by Travolution magazine. >>

Wednesday, February 27, 2008

Online shoppers still want privacy

More shoppers continue to log on to the World Wide Web, but many are still leery of giving out too much information. According to a recent Pew Internet and American Life Project report privacy issues are still a huge stumbling block for American online shoppers. >>

Wednesday, February 27, 2008

Visits to magazine websites on the rise

Earlier this month, Magazine Publishers of America (MPA) released data that showed overall traffic to magazine websites grew at over three times that of the rate of growth for overall U.S. Internet traffic. >>

Wednesday, February 27, 2008

Forrester foresees future of music

Could the end of music as we know it be nigh? Forrester Research thinks so. >>

Tuesday, February 26, 2008

MarkMonitor: Making headway against brandjacking

Brandjackers continue to abuse online brands using an increasing range of tactics, demonstrates brand protection firm MarkMonitor in its latest report. >>

Tuesday, February 26, 2008

Google brand tops British rankings

The Internet giant has overtaken British mega-brands such as the BBC and British Airways to take the top spot in an annual survey of brand reputation in the U.K. >>

Tuesday, February 26, 2008

Kelsey Group: Interactive ad revenues to reach $147 billion

A new forecast from the Kelsey Group predicts that interactive advertising isn't going to slow down any time soon. >>

Tuesday, February 26, 2008

An ad network for early adopters

Early adopters, those consumers who are among the first to try a new product or service in the technology realm, are a much-wanted demographic for most advertisers. They are even more of wanted commodity if they are also influencers for their family or friend groups. A new advertising network could help target these early adopters. >>

Monday, February 25, 2008

Microsoft advances ad campaign measurement

Microsoft has announced a new approach to measuring ad effectiveness while giving marketers a more in-depth look at consumer behavior at various stages of interaction. >>

Monday, February 25, 2008

Australians socialize, Americans shop

An international study into the habits of Internet users has thrown up some interesting comparisons between Australians, Britons and Americans. >>

Monday, February 25, 2008

British shoppers splash out online

If British shoppers didn’t get what they wanted for Christmas they more than likely joined the online masses who contributed to the growth in Internet sales during January. >>

Monday, February 25, 2008

Which newspapers are the best investment?

Several studies have shown that the newspaper demographic, both online and offline readers, are many times more educated and have higher earning power. This makes the newspaper reading demographic a good demographic for most marketers, but which newspapers will serve up the greatest return on investment? >>

Monday, February 25, 2008

German media attract international visitors

Advertisers may be a bigger bump from consumers that they originally thought by advertising with traditional German media websites. comScore researchers found that more than 30% of the visitors to these websites were international. >>

Friday, February 22, 2008

Online newspaper readership is beginning to change

Newspaper revenue may still be showing a decline but according to a recent Scarborough Research report, online newspaper readership is growing. The report found that declines in print readership are being offset by increases in online readership. Newspaper website readership has shown a 14% increase from 2005 to 2007. >>

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