BizReport : Research

Research

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Monday, March 03, 2008

Survey: Internet primary source of news

The Internet is now the most frequently used and important source of news in the U.S., outweighing newspapers, television and radio, according to a recent survey by We Media/Zogby Interactive. >>

Monday, March 03, 2008

Social networks are good for PR but not advertising

According to trends within WPP Group's marketing and communications services social networks may not be effective for advertising. According to a year end report from WPP, social networks worked well for public relations but didn't have the same effect on advertising efforts. >>

Monday, March 03, 2008

Japanese surfers are interested in education

There is more going on with Japanese surfers than visiting social networking or media websites. As the New Year moves full steam ahead, Japanese surfers have become very interested in bettering themselves through education and career planning. >>

Friday, February 29, 2008

comScore: UK rankings released

Travel and career websites saw the biggest increases in unique visitors in January, according to comScore’s recently released rankings of the U.K.'s largest and fastest-growing Internet properties and site categories. >>

Friday, February 29, 2008

Is this the time to advertise on media sites?

As American's head deeper into this election year more and more consumers are logging on to news and media websites to stay up to date with primaries and election issues. According to a recent Hitwise report, traffic to US news and media sites increased by nearly one quarter during the third week of February. >>

Thursday, February 28, 2008

Overall Yellow Pages use growing

Yellow Pages directory references rose in 2007, mostly due to increased online activity, found a recent usage report. >>

Thursday, February 28, 2008

Video: Ten truths Google used to conquer the internet

Google developed ten key truths about the internet and the way businesses would view it. These realisations were central to the company’s meteoric rise and conquering of the internet, transforming it to the internet we know today. In these two shows, you'll find out what these ten truths are. >>

Thursday, February 28, 2008

Hitflip, Oridian form ad swap

A new partnership between Hitflip, the largest DVD and CD exchange in Europe, and Oridian, an international advertising network, could serve up millions of ads to an in-market consumer group. The partnership could drive more traffic to publishers and media the world over. >>

Thursday, February 28, 2008

U.K. travel websites fail disabled users

A large proportion of online users in the U.K. aren’t being catered for by travel websites, according to new research commissioned by Travolution magazine. >>

Wednesday, February 27, 2008

Online shoppers still want privacy

More shoppers continue to log on to the World Wide Web, but many are still leery of giving out too much information. According to a recent Pew Internet and American Life Project report privacy issues are still a huge stumbling block for American online shoppers. >>

Wednesday, February 27, 2008

Visits to magazine websites on the rise

Earlier this month, Magazine Publishers of America (MPA) released data that showed overall traffic to magazine websites grew at over three times that of the rate of growth for overall U.S. Internet traffic. >>

Wednesday, February 27, 2008

Forrester foresees future of music

Could the end of music as we know it be nigh? Forrester Research thinks so. >>

Tuesday, February 26, 2008

MarkMonitor: Making headway against brandjacking

Brandjackers continue to abuse online brands using an increasing range of tactics, demonstrates brand protection firm MarkMonitor in its latest report. >>

Tuesday, February 26, 2008

Google brand tops British rankings

The Internet giant has overtaken British mega-brands such as the BBC and British Airways to take the top spot in an annual survey of brand reputation in the U.K. >>

Tuesday, February 26, 2008

Kelsey Group: Interactive ad revenues to reach $147 billion

A new forecast from the Kelsey Group predicts that interactive advertising isn't going to slow down any time soon. >>

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