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Research

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Thursday, February 23, 2017

Report IDs differences in how people use social

It is a fact that nearly every demographic is now represented on social media, the ways that the different demographics engage with brands in the social space is quite different. New data out from Sprout Social explains these differences. >>

Thursday, February 23, 2017

Survey: Hispanic SMBs show strong optimism

Small businesses across the US have polled with strong optimism over the past year, but new data out from Bank of America indicates that Hispanic small business owners are more optimistic than those from other demographics. They do, however have their concerns about the future. >>

Wednesday, February 22, 2017

Report: Super Bowl ads drove traffic into stores

New data out from location intelligence hub Cuebiq, and analytics firm Jumpshot indicates those Super Bowl ads weren't just driving up viewers during the game. Researchers found that traffic into brick-and-mortar stores increased the week following the ads placed in Super Bowl LI. >>

Wednesday, February 22, 2017

Smart Glasses that look like regular specs will invigorate market

If you thought the stalled attempt to get consumers on board with Smart Glasses in 2016 was the last you had heard of the technology for a while, think again. A new study from Juniper Research has identified Smart Glasses as the highest growth sector of the consumer wearables segment over the next five years. >>

Wednesday, February 22, 2017

Less than 1 in 5 CRM managers feel they contribute to business revenues

Less than one in five customer relationship management (CRM) managers believe their work was clearly contributing to company revenues, according to new research released by marketing tech provider Wiraya. >>

Tuesday, February 21, 2017

Report: Mobile CTOs down YoY

More good news for mobile - according to new data out from Yes Lifecycle Marketing, mobile click-to-open (CTO) rates are down nearly 15% between Q4 2015 and Q4 2016; CTOs were also down more than 12% quarter to quarter. >>

Tuesday, February 21, 2017

Forecast: Retail to show steady growth through 2017

Although overall retail sales increased less than 1% in January 2017, experts at the National Retail Federation believe retail will show steady growth throughout the year. Researchers suggest retail will show between 3% and 4% growth YoY. >>

Tuesday, February 21, 2017

Report: Desktops still lead online spending

It's not secret than ecommerce led the way throughout the 2016 holiday shopping season, but while mobile devices had record breaking buying years, new data shows the desktop is still the leader in online commerce. >>

Tuesday, February 21, 2017

98% of shoppers deterred by incomplete content in apps and websites

Physical retail stores put a lot of effort into their window and counter displays for good reason. They want to provide consumers with as much visual 'content' as possible. New research from Episerver reveals just how important a website's content is to persuading consumers to become customers. >>

Tuesday, February 21, 2017

Two-thirds of ad execs Google prospective employees

When hiring, have you Googled an applicant and made a decision based on what you found? You are not alone, according to research into hiring behaviors within the marketing industry. >>

Monday, February 20, 2017

61% of brand content on Snapchat is video

Snapchat is becoming one of the leading brand engagement channels, according to the latest research from Snaplytics, and the social network's audience isn't limited to the very young. >>

Monday, February 20, 2017

Survey: Trust influences more consumers to share information

New data out from Janrain pinpoints what brands need to be doing in order to get consumers to share information - up to and including registering for a newsletter list or item preferences. >>

Monday, February 20, 2017

Expert: How to reduce involuntary churn

While the subscription space is showing strong growth, there are a few issues for which brands need to prepare. One is involuntary churn; one expert weighs in on how to combat it. >>

Monday, February 20, 2017

Expert: Travel next up for programmatic direct

Travel could be the next big vertical for programmatic direct mail. One expert explains. >>

Monday, February 20, 2017

New service alerts marketers when competitors air new TV ads

Marketers can now get notified when a competitor airs a new television ad spot, with a new, and free, service launched by moment marketing firm, TVTY. >>

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