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Research

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Friday, July 22, 2016

Study: Most consumers satisfied with e-gift card buys

When it comes to buying items with online/e-gift cards, the vast majority of consumers rate their experience satisfactory. That's the word from new CashStar and Libran Research which found 91% of online gift card purchasers are satisfied with the experience. >>

Friday, July 22, 2016

Shoppers using mobile for BTS shopping

August is only a week away, and that means schools will be going back to session in the US soon. Some parents are already making the back to school shopping rounds, and for many mobile is offering an assist. >>

Friday, July 22, 2016

Mobile's role in back to school shopping on the rise

Mobile's role in back to school shopping is increasing as the parents of school children research products, search for coupons, and even make purchases on their devices. >>

Friday, July 22, 2016

Top 3 tips to improve SMS strategy

SMS is such a simple form for communication that many brands skip over it in favor of rich media, video, and other interactive formats. But, according to one expert, SMS is not something businesses should skip. >>

Thursday, July 21, 2016

Ecommerce Roundup: Platforms to simplify connection

In today's ecommerce roundup, three solutions that should help merchants better connect with customers while still controlling costs. >>

Thursday, July 21, 2016

Survey: SMB owners still deciding their vote

The Republican National Convention is in full swing in the US, and the Democratic National Convention is set to get underway soon. But, while many citizens are already firmly on the side of Republican Nominee Donald Trump or presumptive Democratic Nominee Hillary Clinton, many small business owners say they haven't yet decided their vote. >>

Thursday, July 21, 2016

Reports: Price to factor in most Back to School purchases

New data is out this week from Ebates, and the big takeaway is that price will dictate more back to school purchases this year. According to their survey more than half (55%) of parents say the price of items is more important to them than the quality (20%) of those items. >>

Wednesday, July 20, 2016

Ad Roundup: Tool offer improved analytics

In today's advertising roundup, three new offerings which will put brands in touch with improved customer analytics. >>

Wednesday, July 20, 2016

Expert: How Facebook Canvas may help online brands

There is a new tool on Facebook, and it could change the way brands interact with their customers by offering more interactivity and increased function. >>

Wednesday, July 20, 2016

Financial service firms must up their app game

New research released by Episerver reveals that financial service providers are not meeting consumer expectations when it comes to the mobile experience. >>

Tuesday, July 19, 2016

Report: Half would buy from brands that sponsor virtual reality

Virtual Reality may be moving into the must-have zone for advertisers and brands. That's one takeaway from new Greenlight VR data which indicates that more than half of consumers 'would purchase' from brands who sponsor virtual reality content. >>

Tuesday, July 19, 2016

Ad Roundup: Partnerships and rebranding

In today's advertising roundup, a new partnership that will deepen brands analysis, a new release which connects online and offline offers, and a rebranding. >>

Tuesday, July 19, 2016

Expert: Why brands need to re-think SMS

New data shows most US travelers are moving their travel plans to mobile - they are researching and booking via smartphones and tablets more often than desktops. This kind of change is also opening up an opportunity for travel brands to better engage with this customer base. >>

Monday, July 18, 2016

Report reveals the financial risk of GDPR non-compliance

If the EU General Data Protection Regulations were to be introduced today, the global consumer products industry would be liable for hundreds of billions of dollars in fines according to new research from Capgemini Consulting. >>

Monday, July 18, 2016

Expert: How to choose the right loyalty program

Choosing the right loyalty program can either push a business to the next level or leave them on the same treadmill for years. One expert offers her advice on choosing the right loyalty program. >>

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