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Research

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Friday, June 23, 2017

Survey: SMBs not in favor of Republican health plan

While most headlines surrounding the phasing out of the ACA, and the Republican plan to replace with the AHCA, are focused on consumer reaction, new data shows small businesses are also opposed to the new plan. That's a key takeaway from a new BizBuySell poll which found that fewer than half of SMBs support the new Republican-led plan to change Americans' health coverage. >>

Friday, June 23, 2017

Top 3 tips for furniture brands to incorporate AR/VR

Furnishings merchants are beginning to look into how augmented and virtual reality can boost their business. roOomy, for example, is working to provide a scalable virtual staging solution for furnishings suppliers including Wayfair, Design Within Reach, Havertys and BuildDirect. RoOomy's CEO offers three tips for implementing a strong strategy. >>

Friday, June 23, 2017

IC3 Report: Email compromise scams account for greatest financial loss

Business and email compromise scams represented over a quarter of financial loss totals in 2016, according to the FBI's Internet Crime Complaint Center's latest Internet Crime Report. >>

Friday, June 23, 2017

Expert: How cyborg tech could impact virtual reality

Most experts agree that the human brain is the most complex organs in the universe, and with Facebook and Elon Musk announcing plans to merge brainpower with artificial intelligence, it has many wondering what this could mean for the future. >>

Thursday, June 22, 2017

97% of shoppers under 30 say UGC influences purchase decisions

Reviews and ratings have already been established as playing significant roles in the purchase process but, if you need any further convincing, perhaps this new report from TurnTo will be of help. >>

Thursday, June 22, 2017

Hotels failing to adequately communicate with guests prior to check-in

New research from TrustYou highlights hotel guests' experiences and expectations surrounding pre-arrival communications from their accommodation provider. >>

Thursday, June 22, 2017

Exec weighs in on potential melding of human/AI brain

Facebook has announced plans to build a computer-brain interface, giving many people pause. And leaving many of us wondering - just what would this next chapter in the advancement of communication mean? We asked Starmind's Pascal Kaufmann to weigh in. >>

Thursday, June 22, 2017

Top 3 tips to a better social strategy

Facebook, Instagram, Snapchat. Consumers are spending more and more time in social, but it can be difficult for businesses to engage in the social space. Here are three tips to help brands better connect. >>

Wednesday, June 21, 2017

Report lays out cybersecurity risks

While brands, marketers, and consumers are more vigilant about their cybersecurity than ever before, criminals continue to be working new angles. Trustwave has released their annual Global Security Report, and among the more interesting findings is this: the time between cybersecurity intrusions and detections has gotten longer. >>

Wednesday, June 21, 2017

Study finds sender rep kep to email success

Keeping your sender reputation high is more important than ever. That's a key takeaway from new Return Path report; according to their research, emails from marketers with high sender scores are seen in the inbox by 20% more people. >>

Wednesday, June 21, 2017

8 in 10 online shoppers want a personal customer service experience

Impatient online shoppers want high quality answers to questions answered quickly when researching or shopping online, according to new research. >>

Wednesday, June 21, 2017

Expert: Why furniture retailers should consider AR/VR

While most people think of virtual reality as geared more toward gaming or even clothing/accessories retail, one expert believe augmented and virtual reality could have a strong presence in the furnishings marketplace. With, of course, the right direction. >>

Wednesday, June 21, 2017

DMA Response Rate Report finds email CPA lowest

Email marketing continues to be a top profit generator for marketers, according to the Data Marketing Association's latest Response Rate Report, and the channel in which investment is expected to rise. >>

Tuesday, June 20, 2017

Ad Roundup: Announcements could simplify brand contact

In today's advertising roundup, a trio of announcements that could simplify how brands connect and engage with customers, in the online, mobile, and social spaces. >>

Tuesday, June 20, 2017

SMBs favor minimum wage increase - the question is how much

While most small businesses are coming down on the side of an increased federal minimum wage, the question is just how big a raise these small businesses could withstand without it hurting their bottom line. That's the word from a new Manta and BizBuySell survey. >>

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