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Research

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Friday, September 30, 2016

The effect of clutter on ad gaze time and viewability

A new study reveals the effect of cluttered environments on ad gaze time, and warns about the dangers of optimizing campaigns for viewability. >>

Friday, September 30, 2016

Today's consumers want more from loyalty programs

There is a big demand for loyalty programs in the UK, particularly among older Brits, according to new research from loyalty marketing agency ICLP, with more than half claiming they would be more motivated to shop frequently with a brand that has a loyalty program. >>

Friday, September 30, 2016

Expert: MCommerce nearing tipping point

According to recent IAB data, about 60% of mobile consumers say they'll increase the number of purchases they make via mobile devices over the next six months. There have been similar findings from other studies; one expert believes we are finally nearing the mobile tipping point. >>

Friday, September 30, 2016

Top 3 tips to better source loyalty data

Data-driven loyalty can serve as the key to bettering the relationship between brand and consumer by offering an avenue for more personalized loyalty - adding value and driving further engagement through relevant loyalty offerings. Here are our top 3 tips to better source loyalty data. >>

Thursday, September 29, 2016

57% of consumers do not trust a business with their data

More than half of consumers do not trust businesses to use their personal data responsibly, reveals a new study released this week by the Chartered Institute of Marketing. >>

Thursday, September 29, 2016

How brands can use chat apps to engage

With the recent WhatsApp move to share data with social network Facebook, many brands are wondering how chat apps and social data can work for them. One expert explains. >>

Thursday, September 29, 2016

Report: Mobile pushing more ecommerce

When it comes to shopping via mobile device, many shoppers are browsing and buying more often than those who aren't connected. That's the word from the IAB's new "Mobile Commerce: A Global Perspective," which found that while three-quarters of global mobile users have made mobile purchases, about one-quarter of them are shopping at least weekly via tablet or smartphone. >>

Thursday, September 29, 2016

Study: Tiggered emails key to reengaging cart abandoners

Timing is key to reengaging shoppers who have abandoned shopping carts online. That's the takeaway from new data which indicates that triggered emails sent earlier in the abandonment process show higher engagement and conversion rates than those sent later in the process. >>

Wednesday, September 28, 2016

RichRelevance: Site Search key for shoppers

New data out from omnichannel personalization hub RichRelevance may have merchants checking the functionality of their site search methods. That because, according to the research, about half of site searches end without giving the customer results for which they are looking. >>

Wednesday, September 28, 2016

UK consumers will have 12 billion click-to-call conversations this year

While it might appear as if smartphones are used for anything but phoning someone up, new research from mobile advertising analytics firm Marchex shows that there are still many in the UK who do use their mobile device to talk to businesses. >>

Wednesday, September 28, 2016

Consumers to brands: Don't call me maybe

New research from Pitney Bowes reveals a gap in the type of communications being sent out by brands, and what consumers really want. >>

Wednesday, September 28, 2016

Brands risk reputation when delivery speeds do not match purchaser expectations

Delivery speed is a significant differentiator and consumers expect to get their orders on time, and in good condition. New research from OSM Worldwide reveals how consumers react when their expectations are not met. >>

Tuesday, September 27, 2016

Ad experience improves but ad blocking still rising

As marketers attempt to hold back the tide of ad blockers by improving the ad experience, new research from Adobe suggests there is no quick fix. >>

Tuesday, September 27, 2016

Research reveals power of user-generated images in reviews

User-generated visual content is now an expected part of the path to purchase, according to new research from PowerReviews, building trust and influencing consumer behavior. >>

Tuesday, September 27, 2016

Study: Visuals important in reviews

When it comes to researching products online, reviews have become very important for consumers. But, new data from PowerReviews indicates that reviews with images attached are even more important that those. >>

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