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Research

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Monday, February 08, 2016

Report: Time spent on mobile skewing to apps

According to data from comScore nearly all (87%) of time consumers spend on mobile is via mobile apps. AppsFlyer's new State of App Marketing sheds further insight into the app space. >>

Monday, February 08, 2016

Study: Loyalty higher for mall-wide programs

For brick-and-mortar retailers, engaging in a mall-wide loyalty program rather than store-specific may be a way to invite more shoppers in the door. That according to a new Spring report which shows consumers engaged with mall-wide loyalty programs spent more than 90% more when redeeming their reward points. >>

Monday, February 08, 2016

Top 3 challenges facing retailers and how to solve them

Retailers have more channels than ever with which to engage shoppers. There are store channels, online and mobile sites, social media. Which these have opened the lines of communication, they may have also complicated the retailers-shopper relationship. Here are three solutions to the challenges retailers face. >>

Friday, February 05, 2016

Ad viewability levels down across Europe

Ad verification company Meetrics has released the latest ad viewability benchmarks across Europe which reveal viewability across many European countries dropped in the final quarter of 2015. >>

Friday, February 05, 2016

Expert: Retail's trends to watch

Ask a retail veteran and they might tell you the best thing about retail is that it always changes. Season to season, trend to trend, nothing stays the same for long. One expert believes there are trends from the 2015 holiday season which can be used an indicators to where retailers need to go next. >>

Friday, February 05, 2016

Report: Fraud attacks up 80%

As more consumers use not only credit cards but online shopping venues, more retailers are being hit with fraud. According to data from ThreatMatrix 2015 say an 80% YoY increase in fraud attacks. More than 20 million of the attacks stoppby by ThreatMatrix were from new account creators. >>

Thursday, February 04, 2016

Marketers value startups for their passion, drive, and technological prowess

Marketers are increasingly turning to startups to provide them with specific solutions to a business problem, according to a new study from the Association of National Advertisers in the U.S. >>

Thursday, February 04, 2016

ECommerce Roundup: Platforms to simplify shopper interaction

Two new releases into the online space should make business simpler for etailers. The first will link ads with customer visits while another should simplify consumer payment or business banking experience. Details in today's ecommerce roundup. >>

Thursday, February 04, 2016

Report: Consumers want social connection, brands aren't offering it

When it comes to social marketing, the advice is to connect with consumers. Don't just have a profile, but respond to questions, complaints, or even an endorsement. According to one new report, media/entertainment brands are not following that advice. >>

Thursday, February 04, 2016

Accenture: Shoppers' mobile expectations not being met

More shoppers are demanding more retail services via mobile, yet retailers are failing to meet these expectations, according to new research from Accenture. >>

Thursday, February 04, 2016

Thanksgiving Day outstrips Black Friday in retail websites visits

In the two months to the close of 2015, Americans paid 11.5 billion visits to the top retail sites in the Hitwise Retail 500, a significant increase from the previous year. >>

Wednesday, February 03, 2016

Super Bowl: Just how engaged are viewers?

With Super Bowl 50 only days away, advertisers are hoping their ad dollars will show big benefits. But, according to two new studies, many of those dollars will be wasted. >>

Wednesday, February 03, 2016

Mobile Roundup: Mobile clicks 'accidental'

Mobile is growing in use by both consumers and marketers, but one new report indicates much of the mobile spend may be wasted. >>

Wednesday, February 03, 2016

Research reveals differences in transport, travel preferences between iOS and Android users

Analysis of searches made on UK mobile search engine Gopili reveals key differences in the travel and transport preferences between iOS and Android users. >>

Tuesday, February 02, 2016

Top 4 Strategies for Small Businesses to Prep for Emergencies

According to the Manta Wellness Index one-third (37%) of SMBs believe their business could not recover from a natural disaster such as a fire or a flood. One expert offers advice for SMB preparation. >>

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