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Research

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Wednesday, December 07, 2016

Top 3 tips for chatbot, CSE integrations

Chatbots may quickly become the future for customer service. Here's what brands need to know to ensure there is a strong strategy in place for customer service, chatbot usage, and the integration of chatbots within CSE. >>

Wednesday, December 07, 2016

Email trends to watch for 2017

Email continues to be one of the most-used options for consumers to contact or follow brands, and according to one expert, email newsletters will continue to be hot through 2017. Here are three trends to follow in the email space in 2017. >>

Wednesday, December 07, 2016

'Beacosystem' driving billions of dollars in sales

Nearly all mobile owners use their device while in-store and, suggests research from beacon platform inMarket, while beacons are not yet present in large numbers of retail outlets where they are being used they are making their presence felt by driving sales. >>

Tuesday, December 06, 2016

Forecasts: Programmatic, Native on the up

Two forecasts indicate a strong growth period is in the works for both Programmatic and Native advertising. Here's how it breaks down: >>

Tuesday, December 06, 2016

Report: Customers are mobile, retailers are not

When it comes to digital shopping, more and more consumers are using mobile devices - both smartphones and tablets - to research and purchase. This is great for retailers who have fully functional mobile sites. But, according to a new report, many retail brands are lagging in mobile. >>

Tuesday, December 06, 2016

Mobile ecoupons to drive significant rise in redemption rates

Juniper Research has released a new report on ecoupons which forecasts that redemptions are set to rise significantly in the next few years, especially via mobile. >>

Monday, December 05, 2016

Expert IDs how retailers can make more this holiday

Though the holiday season is in full swing, there are still opportunities for retailers to make more in revenue and to ensure customers build loyalty. One expert offers her top 3 tips. >>

Monday, December 05, 2016

Report: Biggest engagement not happening Black Friday/Cyber Monday

While Black Friday and Cyber Monday, and the upcoming days of Green Monday and Free Shipping Day, remain important, new data shows these 'special' holidays aren't the only thing pushing digital commerce - especially in the mobile space. >>

Monday, December 05, 2016

Time spent using apps on the rise

The amount of time people are spending on mobile apps is rising, according to new data from Opera Mediaworks. >>

Monday, December 05, 2016

Delivery options determine where online shoppers will shop

Holiday shoppers are making up their minds where to shop online based on retailers' delivery options, according to new research from Shutl. >>

Friday, December 02, 2016

Retail trends to watch for 2017

If the launch of the 2016 holiday shopping season has shown us one thing it is this: more shoppers are using mobile devices to buy, research, and share items. One expert weighs in on three trends she believes will impact retail in the New Year. >>

Friday, December 02, 2016

Personalized offers on mobile drive consumers in-store

Receiving a personalized offer on a smartphone drives consumers in-store, according to a new survey by Vista Retail Support. >>

Thursday, December 01, 2016

Reports: Mobile hot but not everyone is buying

Three new reports out this week show just how shoppers are - and are not - buying this holiday. >>

Thursday, December 01, 2016

Surveys reveal email still going strong

Fluent's second annual Inbox Report suggests that Americans are more addicted to email today than ever before. >>

Thursday, December 01, 2016

UK lags US in mobile loyalty card use

A new survey reveals that the UK lags the US when it comes to integrating loyalty schemes with mobile phones. >>

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