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Research

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Monday, May 25, 2015

PulsePoint: Content marketing, native future of advertising

In a new report out from PulsePoint, researchers suggest native advertising and content marketing spends will increase by more than 45% over the next two years. Are these ad forms the future of online advertising? >>

Monday, May 25, 2015

Ad Roundup: Bringing scale to online brands

In today's advertising roundup: new solutions and acquisitions should bring scale to brands in the online and mobile spaces. >>

Monday, May 25, 2015

Pixalate releases list of top programmatic networks

Data platform Pixalate has released their Global Seller Trust Index and leading the pack are OpenX, Google and Rubicon. The GSTI ranks brands based on scores for malware risk, IAB rating, viewability and other factors. >>

Friday, May 22, 2015

Top retailers failing to meet consumer expectations of personalized comms

Top online retailers are failing to capitalize on consumers' growing expectations of receiving insight-driven, personalized brand communications, according to new research from Teradata. >>

Friday, May 22, 2015

Expert: What Google buy buttons could mean for ecommerce

Some experts are predicting that Google will soon launch buy buttons. One expert weighs in on the implications of this proposed tool. >>

Friday, May 22, 2015

Report highlights the 'mobile moments' of commuters

Commuters in the UK spend almost an hour each working day commuting to and from work, and for almost half of that time they are engaging with their mobile device. adsquare's latest report reveals these 'mobile moments' are an opportunity for brands and advertisers to get their message across. >>

Friday, May 22, 2015

Consumers keen to use new payment technology but businesses slow to adopt

Shoppers are keen to use new payment technology but, according to a new report from Sage Pay, businesses are being slow to adopt them. >>

Thursday, May 21, 2015

Pew: Online service providers least trusted to keep personal data secure, private

More than half of people in the U.S. feel they have little to no control over their personal data online, and most do not trust the government or private businesses to protect their data, according to a new report from the Pew Research Center. >>

Thursday, May 21, 2015

Social Roundup: New social ads and a social intranet upgrade

In today's Social Media Roundup, details on a new social advertising option from social media aggregator Hootsuite and upgrades to a social intranet that should increase employee productivity. >>

Thursday, May 21, 2015

Study: Video views on the up

Video continues to draw consumers' attention. That is the takeaway from a new FreeWheel report. The video platform reports that through Q1 2015 video videos increased 40% (vs. Q4 2014) while video ad views increased 45%. >>

Thursday, May 21, 2015

Top 3 tips to deploy apps in the cloud

There is a lot of money to be made from apps, but only if brands' IT departments can also ensure the apps are free from errors and don't jeopardize consumer or brand security. Here are our top 3 tips for brands to deploy apps through the cloud. >>

Wednesday, May 20, 2015

Manta: Top 3 tips to engage on social media

Small businesses continue to turn to social media to boost their profile despite figures that indicate social media may not be returning the kind of investment most SMBs hope for. That is the takeaway from a new Manta survey which finds most (59%) of SMBs 'don't see a return' on social media. >>

Wednesday, May 20, 2015

CEOs have identified which social networks work for them

Social media is being used by CEOs of top companies more today than ever before, but those top executives have their favorites, according to new research from PR agency Weber Shandwick. >>

Wednesday, May 20, 2015

Emoji: UK's fastest growing language

The visual representation of language, in the form of emoji, is making its way into almost all messaging done by Brits, according to new research conducted by TalkTalk Mobile and the University of Bangor. >>

Wednesday, May 20, 2015

Study: Retailers need to add reminders to To Do lists

New data shows retailers may be missing an important engagement moment with their shoppers: the reminder. Bronto Software and Demandware looked into the abandon rates for both shopping carts and product pages and found most (85%) of retailers aren't sending reminders to their shoppers about items they've left behind. >>

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