BizReport : Research

Research

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Friday, May 09, 2008

Take my PDA but leave me the chocolate

One in five female bloggers in the U.S. is officially bonkers according to a recent study from BlogHer/Compass Partners. >>

Friday, May 09, 2008

Quantcast: Demographic search tool beta launch

Media planners looking for websites that match their demographic requirements have another tool at their disposal, thanks to Quantcast’s newly launched free demographic search service. >>

Thursday, May 08, 2008

The rise of DIY display advertising

Could do-it-yourself display advertising do for the online advertising industry what online travel booking did to the travel agent industry? >>

Thursday, May 08, 2008

Consumers still find online shopping frustrating

Failing to meet customers’ expectations online can have an adverse impact on both the brand and the store, finds a survey from Opinion Research Corporation. >>

Thursday, May 08, 2008

Consumers go online for Mother's Day gifts

Mother’s Day is round the corner and Brand Keys is on the case when it comes to who’s buying what and where. >>

Thursday, May 08, 2008

Nielsen: Experience pushes consumers to post online

Consumer generated media (CGM) is more important than ever for marketers, however, if you think a good product is all you need to generate buzz amongst consumers, think again. A recent survey from Nielsen CGM/Homescan Buzzfacts indicates that the experience a consumer has is more likely to cause them to post a review than the product itself. >>

Thursday, May 08, 2008

Platform to target Hispanics through content, ads

A new solution from Directory M could make it simpler for local advertisers to appeal to the growing Hispanic marketplace in the US. Through the platform, content publishers and advertisers can target the Hispanic population in a format different from the typical local classified space. >>

Wednesday, May 07, 2008

Increase in Internet radio listening among workers

A growing number of workers are listening to radio online at work and abandoning AM/FM receivers, according to a recent study. >>

Wednesday, May 07, 2008

MarketingSherpa: How widgets turn subscribers into affiliates

Word of mouth marketing is increasing in popularity but do you really know how good the return on investment is? Many marketers don't; they also don't realize that even though word-of-mouth can be a benefit, WOM efforts can be much better. A recent study showed that using email and widgets helped improve the WOM efforts for one company. >>

Tuesday, May 06, 2008

More consumers buying big ticket items online

Consumers are more likely to purchase large and expensive items online these days compared to a couple of years ago, according to a recent survey from PriceGrabber.com. >>

Tuesday, May 06, 2008

ABC.com crams more ads into online videos

Not content with slipping in one ad per long-form online video, ABC.com are going to insert more to test the reaction of viewers. >>

Monday, May 05, 2008

RapLeaf: More men are Uber Connectors

When it comes to social networking, women are far more likely to be at it than men according to recent findings published by Rapleaf. >>

Monday, May 05, 2008

Gartner: Email, Search still tops for consumers

Despite increases in online shopping options, content sites and social networks, a recent report from Gartner indicates that email and online search continue to rank at the top of consumers' lists of things to do online. >>

Monday, May 05, 2008

Survey: Marketers prefer own custom content

According to a recent survey from Junta42 Match and BtoB Magazine, marketers prefer to use in-house talent to create in-house copy. From company newsletters to intra-office information, the survey found that marketers are keeping this type of content creation in-house. >>

Friday, May 02, 2008

Gas prices drive consumers online

It would seem that even high gas prices can’t deter Americans from shopping. If they can’t afford the gas to get to the stores, they go online. >>

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