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Research

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Friday, September 04, 2015

Expert: How to reconnect customers

According to recent data from Millward Brown Digital and MBlox while most (73%) of businesses believe they are doing a good job of expressing customer care fewer than half (41%) of consumers actually feel retailers care about them. This is a big problem for brands, but one expert believes there is a way to reconnect both customers and brands. >>

Friday, September 04, 2015

Fiksu launches mobile audience platform

This week data-fueld mobile platform Fiksu launched a new platform into the space that will give brands the ability to engage specific mobile audiences. Called the Fiksu Mobile Audience Platform, the took uses customer journey data to target audiences across the mobile space. >>

Friday, September 04, 2015

Ad Roundup: Solutions for mobile, online reach

In today's advertising roundup, a trio of releases that should help brands expand their customer reach through both mobile and social platforms. >>

Thursday, September 03, 2015

Reports show upswing for connected TV, downswing for pay

Look for connected television ad sales to increase. That's the takeaway from a new ANA/BrightLine report which points to the astounding growth (380% YoY through January 2015) of viewing via these streaming devices. The report groups OTT devices like Amazon Fire TV, Apple TV and ROKU together with smart TVs; about half of US households now have at least one connected device. >>

Thursday, September 03, 2015

Study: Smartphone viewers more likely to click

Video has become something of a staple for brands in the online and mobile spaces. Ads for content, UGC videos, product demonstrations and original content are all vying for customer attention. engage:BDR has looked at how mobile video viewers are engaging with content. >>

Thursday, September 03, 2015

Campaign launched to increase awareness of role of ads in funding free online editorial

A UK-based outstream video ad firm is so concerned of the effect of ad blocking on the business models of quality publishers it has launched a campaign to educate Internet users of how advertising funds the content they enjoy. >>

Thursday, September 03, 2015

Retail Internet of Things spend forecast to reach $2.5 billion by 2020

In just five years retailers will be shelling out billions on technology related to the Internet of Things, according to new figures released by Juniper Research - that's four time the amount forecast to be spent this year. >>

Wednesday, September 02, 2015

Report: Mobile web use doubles

The mobile web is going places - fast. That's the takeaway from new Smaato data which indicates ad spending within the mobile web has increased by 38% while spending in the app space has decreased by 62%. >>

Wednesday, September 02, 2015

Study finds customer service key for BTS success

The key to back to school success - and perhaps the key to holiday shopping success - is customer service. That's the takeaway from one new report that links customer service with how customers feel about the stores they shop in. >>

Wednesday, September 02, 2015

IAB/UKOM cuts through confusion with 'definitive' data on time Brits spend online

There have many reports claiming to provide marketers with a measurement of how long Brits spend online and with different media, but The Internet Advertising Bureau UK (IAB) and UK Online Measurement Company (UKOM) have published what they claim to be the definitive answer. >>

Tuesday, September 01, 2015

Studies ID how Millennials are connecting

Two new reports are shedding more light on the Millennial demographic - specifically how they engage with brands through content and contact, and the divide that continues to separate Millennials from brands. >>

Tuesday, September 01, 2015

Black Friday UK predicted to break £1bn in online sales

Consumer spending prediction silly-season is here, and this year I'm kicking off with Black Friday in the U.K. which, according to digital consultancy Salmon, will see online sales break £1bn for the first time. >>

Tuesday, September 01, 2015

Smaato: Spending on mobile web ads soars

Ignore the mobile web in favor of apps at your peril. According to mobile publisher and app developer ad platform Smaato, use of the mobile web is soaring. >>

Tuesday, September 01, 2015

Study: What consumers really want from loyalty programs

The takeaway from a new Excentus report is simple: consumers want rewards programs that will impact them financially in the short-term, not at a vague spot in the future. According to researchers rewards programs that impact household budgets are making a strong run in the consumer sector. >>

Tuesday, September 01, 2015

Top 4 Tips to Manage Relationship Between Developers, Marketers

According to Forrester Research brands will spend upwards of $3 billion on email marketing services by the end of this decade. While engaging content is crucial, one expert says the biggest challenge could be the brand's management of the development and marketing teams. >>

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