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Research

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Friday, January 30, 2015

Study: Dirty Data a problem for marketers

There is a new danger in the online space, marketers, and it may be in your data silos even now. Dirty data, or data that has been compromised in some way, is becoming a big problem for brands. In fact, according to new data out from Integrate about 40% of data generated for B2B brands may be 'dirty'. >>

Friday, January 30, 2015

Top 3 things consumers really want from brands

Consumers want things - new jeans, a new computer, someone to clean their home - from brands, right? Yes. And no. According to new data out from MindShare consumers do want 'things' but they also want...more. Here are MindShare's top 3 things consumers want from brands. >>

Friday, January 30, 2015

Surveys: Why social, mobile might rule the Super Bowl

Social media may do as much for brands during the upcoming Super Bowl as the actual ads on television. That, according to two surveys, because while fans will be watching they will not 'only' watch the game on television. >>

Thursday, January 29, 2015

Restaurant tech can leave servers more time to focus on dining experience

Consumers are becoming increasingly comfortable paying, ordering and tipping using technology in restaurants, according to recent research from restaurant tech research firm Software Advice. >>

Thursday, January 29, 2015

Top 3 holiday trends than will impact 2015

The 2014 holiday season may seem far removed from the last week in January, but there are takeaways from what happened with shoppers and brands than could impact how brands fare throughout 2015 and into the next holiday shopping season. >>

Thursday, January 29, 2015

Valentine's Surveys: What couples are looking

Valentine's Day is only a couple of weeks away and while most of us haven't started shopping for the romantic holiday, new surveys out from Ebates and Offers indicate how retailers might make the most of holiday spending. The data is especially important because, according to Ebates, most (95%) of Americans will exchange gifts on the holiday. >>

Wednesday, January 28, 2015

Brand Keys predicts Super Bowl winners, losers

Wondering if the New England Patriots or the Seattle Seahawks will come out on top in Super Bowl XLIX? Well, we aren't going to posit an answer on that, but one expert is chiming in on who the winners and losers - in the Super Bowl ad game might be. >>

Wednesday, January 28, 2015

ChoiceStream: Sports audiences costing brands more

2014 was a big year for sports - the FIFA World Cup, a strong showing in the baseball World Series and the usual NCAA and NFL hype. But, according to new data out from ChoiceStream, eight different sports related ad segments showed significant cost increases from 2013 to 2014. >>

Tuesday, January 27, 2015

Survey: Mobile a sore spot for luxury brands

Mobile may be making strides across the advertising spectrum, in general, but one category finds mobile especially challenging. That's the takeaway from a new report out from RadiumOne. Researchers surveyed luxury brands across the US and found most (59%) were 'content' with 2014 digital initiatives, but that 63% still have not integrated mobile sites with their in-store experience. >>

Tuesday, January 27, 2015

Study: Switching economy could cost US brands $1 trillion

American's are always on - PCs and laptops, smartphones and tablets - and that always on trend means digital brands are struggling to keep pace. That struggle, which consumers see as slow loading page loading times or areas where they have no Wi-Fi or 4G service, is costing digital brands nearly $2 trillion dollars because when consumers can't get online they are looking to switch providers. >>

Monday, January 26, 2015

Knowledge of marketing automation low among senior-level marketers

In an industry that needs to keep its finger on the pulse, a significant number of marketers have never heard of marketing automation, according to new research by Adestra. >>

Monday, January 26, 2015

Study: Data tools don't stop cross-channel challenges

There is a wealth of data in the online space and there are nearly as many tools to collect that data. But, according to one new study, the wealth of data and data tools aren't stopping the challenge brands face in merging and activating that data across channels. >>

Monday, January 26, 2015

Reports: Mobile economy flourishing

Mobile devices are helping shoppers find new products on store shelves. That is the takeaway from a new Ninth Decimal report which finds most shoppers (70%) are trying new products/brands after seeing mobile ads for those products. >>

Monday, January 26, 2015

Top 3 trends to push marketers ahead in 2015

As brands cement their 2015 strategies, one expert is offering up his advice on the trends that could help push brands farther into consumers' consciousness. >>

Friday, January 23, 2015

Study: Americans don't understand their health plan

It turns out a growing number of Americans aren't seeing their doctors because they don't understand what is - and more importantly what isn't - covered by their health plan. That is the takeaway from a new Harris Poll. The report also found one-fifth didn't see their doctor for a 'general health concern' because they were afraid of the costs. >>

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