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Research

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Friday, April 24, 2015

Survey: Computers are the connection of choice for sports fans

When it comes to checking in on favorite teams, most sports fans turn to their desktop computer and not their mobile device, That according to new data out from ECAL which shows nearly three-quarters (73%) of sports fans are using their desktop to check on the schedules and calendars of their favorite teams. >>

Friday, April 24, 2015

Expert: The link between returns and cart abandons

Online cart abandonment rates have been over 60% mark for going on 2 years according to various studies, and yet retailers still don't have a handle on the disconnect that takes shoppers from interested to disengaged. >>

Wednesday, April 22, 2015

Survey IDs SEO platforms most brand friendly

G2 Crowd has released the results of a new report which identifies the SEO platforms that brands say are the most helpful to them. Among the winners - MOZ, Raven Tools, Ahrefs and SEMrush. Among all of the top brands, researchers found most (85%) brands are satisfied with their particular platform and that most (87%) would recommend that product to others. >>

Tuesday, April 21, 2015

Survey: SMBs missing out by not being online

New data out from research firm Clutch indicates a number of small businesses are missing out on customers simply because they aren't online. According to the data about one-quarter of SMBs don't have a website, and that about 10% have no plans to implement a website in the future. >>

Tuesday, April 21, 2015

Report: State of mobile travel

Online may not be the new destination of choice for travel-minded people. That according to a new infographic out from AppLift. According to their conclusions mobile is the place more travelers go first when planning a trip. >>

Tuesday, April 21, 2015

Half of British consumers believe drone deliveries will never happen

Few consumers in the UK believe they will see drone deliveries introduced in the near future, but a third would be willing to opt for this delivery service, according to new research released by eDigitalResearch. >>

Monday, April 20, 2015

Social Roundup: How brands are engaging in social

Two new reports shed light on how brands are engaging in the social space, and how social networks are changing how shoppers engage with their favorite brands. >>

Monday, April 20, 2015

Translation challenges stymying online communication

For a couple of years experts have been encouraging brands to become more global-minded. Today shoppers aren't just looking at US-based or UK-based companies because they live in that country. Shoppers are looking at ecommerce sites from all corners of the world. >>

Friday, April 17, 2015

How travel brands can do more with data

In the online space there is a wealth of data on travelers, but according to one expert the data isn't being used to its potential. And that is causing some travel brands to miss out on engagement opportunities. >>

Friday, April 17, 2015

Expert: What retailers need to know about EMV

Later this year the US will finally the EMV - the Europay-MasterCard-Visa standard. What does this mean for US-based retailers? >>

Thursday, April 16, 2015

Study: Utility apps take most of ad spend

When it comes to the app marketplace much of the advertising spend is going to utilities, not games. That according to new data out from PapayaMobile's AppFlood. Based on numbers from Q1 2015, AppFlood found that 60% of the ad spend is put into utility apps. >>

Thursday, April 16, 2015

Holidaymakers swindled out of £2.2 million in 2014

Fraudsters swindled £2.2 million from unsuspecting holidaymakers and travelers in the UK last year, according to new figures released to alert the public to the dangers posed by holiday booking fraud. >>

Thursday, April 16, 2015

Brits warming to biometric technology for online banking access

Just as many UK consumers want to use fingerprint recognition technology to gain secure access to their online banking as those who want to use passwords, according to recent research from Equifax reveals. >>

Thursday, April 16, 2015

Will 2015 be The Year of Mobile?

Next week Google will implement changes to their SEO algorithms that will likely have lasting implications for brands around the world. But, according to one expert, these changes could be a very good thing for brands that are prepared. >>

Thursday, April 16, 2015

Study: Tech making it simpler for brands to connect

Technology is changing the way brands approach advertising and engagement. That according to new data out from Experian Marketing Services. Their new study finds that brands are implementing more data-centric marketing initiatives like audience segmentation, data hygiene and campaign testing. >>

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