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Research

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Wednesday, October 22, 2014

Study: Santa's Using SaaS

Confident online shoppers are prepared to leave their online orders until just days before Christmas, according to new research from Saas shipping, tracking and systems integration platform provider NetDespatch, which means retailers need to optimize their delivery processes. >>

Tuesday, October 21, 2014

Forecast: 27% of holiday buys could be 'lost' to abandoned carts

Just in time for the busy holiday shopping season, next-gen payment and SaaS hub Jumio is releasing BAM Checkout. It's a mobile solution set up to simplify mobile transactions and reduce fraudulent purchases. >>

Tuesday, October 21, 2014

Internet ad revenues hit landmark high in first half of 2014

Internet ad revenue rose 15% to $23.1 billion during the first half of 2014, a landmark figure according to the latest IAB Internet Advertising Revenue Report. >>

Tuesday, October 21, 2014

Report: Product placements can recoup commercial losses

New data out from INFORMS shows product placements can curb audience loss during commercial breaks by up to 10%. According to researchers product placements reduce the amount of time television viewers 'turn away' from programming during commercial breaks. >>

Monday, October 20, 2014

Study finds the moments ads will most likely garner attention

Turns out there is an exact moment when, if an ad is delivered, it has a better chance of engaging the consumer. What's better a new study had identified just when the timing is most likely to result in customer engagement. >>

Monday, October 20, 2014

Report: SMB owners optimistic about 2014 holidays

With Halloween around the corner most small business owners are already looking ahead to the holiday season, and according to one report most (76%) of SMB owners are optimistic that the holidays will increase their revenue lines. >>

Monday, October 20, 2014

Brands: Why you need to connect social and cross-platform marketing objectives

For the consumer, well-targeted ads can provide opportunities for discounts, promotions, gift ideas and new inspiration for things like travel destinations. Inaccurate data coming from their usage patterns often leads to ads that contradict, fail to reflect past purchase behaviors and misread their tastes and interests. >>

Friday, October 17, 2014

Top tips to improve ad performance

In a recent study Yahoo researchers found ads with premium placements outperformed ads without those placements. This underlines the importance of premium ad placements and of online brands working with partners or solutions that can make the buying processes more efficient. >>

Thursday, October 16, 2014

What does it take for a brand to get a Millennial's attention?

How can you connect with Millennials and earn their loyalty and business? According to new research from digital ad agency Moosylvania you need to make them your friends, make them look cool and care about the issues that concern them. >>

Thursday, October 16, 2014

Study: Branded games moving shoppers

It's no secret that people like playing games, but one new study indicates people don't like playing games but that games are influencing players' purchases. >>

Thursday, October 16, 2014

Study: Mobile ads pushing more purchases

Mobile devices have been shown to push more interaction from shoppers in-store - from product research to coupon downloading - but one new study indicates there is a shift in m:commerce. The study, from Marin Software, indicates mobile is shifting from influencer to converter. >>

Thursday, October 16, 2014

Shift: More circulars being read online than off

The online space has changed a lot from how we watch television and get our news to how we stay in touch with distant friends and family. Now there is another change: new data out from Retale an Placed shows more ad circulars are being read in digital formats. >>

Wednesday, October 15, 2014

Yahoo: Premium placements crucial for brands

In a recent study Yahoo found premium ad placements have stronger emotional resonanace and higher fixation rates than non-premium placements. Researchers believe these responses are based on the visual and editorial quality of the ads. >>

Wednesday, October 15, 2014

Study: In-store experience must begin tying to online experience

The advent of online shopping has changed the way many consumers shop for or research products. Now, according to a new study, the online shopping experience is changing the way shoppers want to be engaged while in stores. >>

Wednesday, October 15, 2014

Janrain report tracks continuing rise in popularity of social logins

The popularity of social logins continues to grow, according to customer profile management firm Janrain's latest report, with Facebook's market share increasing for the second consecutive quarter. >>

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