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Research

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Thursday, November 20, 2014

Study: 3/4 will use phones for holiday shopping

Beacons and near field technology are more familiar to shoppers than many brands may realize. That is the takeaway from a new Placecast survey, conducted by Harris Poll. According to the report more than half (52%) of shoppers will smartphones are 'aware of' in-store beacons even though only about 15% of interacted with the beacons to date. >>

Thursday, November 20, 2014

Studies: Shoppers want connection

Moxie Software has released a new study which indicates retailers may be missing out on online sales because they lack the personal touch. According to researchers nearly three-quarters (72%) of shoppers are looking to brands to give them product information and other content, and they want that content to be based on shoppers' on-site habits. >>

Wednesday, November 19, 2014

Study: Consumers find driving need to be always on

It is no secret that consumers around the globe are finding more reasons to be online and more ways to stay connected - mobile and gaming devices, computers and tablets are all ways about half of people surveyed in a recent A.T. Kearney report find to be connected 24/7. >>

Wednesday, November 19, 2014

Study: Shoppers more likely to webroom

Tulip Retail has released a new study that indicates shoppers are more likely to webroom than showroom; the study makes the case for more associates to have mobile devices so that they can better answer shoppers' questions from the floor. >>

Tuesday, November 18, 2014

comScore: Expect 16% retail growth over 2014 holidays

Retailers should expect significant ecommerce growth over the 2014 holidays. That is the takeaway from a new comScore forecast which predicts the 2014 online holiday spend will exceed $60 billion. >>

Tuesday, November 18, 2014

Minimize shopper tension and abandoned purchases with mobile payments technology

Queuing - the Brits are famous for it but, at busy times of the year such as Christmas, shoppers in the UK singled out waiting in line as a major flashpoint and long queuing times as a key reason for abandoning a purchase. >>

Tuesday, November 18, 2014

Mobile RoundUp: Studies find targeting is key

In the mobile space targeting is everything. That's the takeaway from two new reports which indicate a majority of consumers would engage and interact with ads targeted to them via their mobile device. >>

Monday, November 17, 2014

'Presenteeism' becoming a thing of the past as technology enables working from home

For an increasing number of employees, the commute to work is a short walk down the hall to the study or finding a parking space on the sofa. New research from creative storytelling agency Rooster Punk and agile cloud workspace The 4th Office unearths the increasing trend of freeing employees from the confines of an office. >>

Monday, November 17, 2014

Research reveals need for marketers to understand mobile search ranking factors

Research comparing mobile search results with those on a desktop highlights the need for marketers to be aware of how their pages rank on mobile by understanding those factors that correlate with higher positions. >>

Monday, November 17, 2014

'World-wide vanilla' approach to marketing eroding Asian cultural standards

New research among Asian consumers illustrates the need for brands to be both global and local in order to illustrate their understanding of cultures and appeal to those against globalization. >>

Monday, November 17, 2014

Holiday Roundup: More to shop in-store

Some shoppers are already scoping out deals in circulars and showrooming in stores to figure out their plan of attack for Thanksgiving Weekend. Two reports shed light on what retailers - and shoppers - can expect. >>

Monday, November 17, 2014

Avangate: Survey highlights changing ideas about payments

Turns out consumers don't want to be bothered with reminders about products, and in some cases simply want the books, movies, clothing or software to arrive regularly on a subscription bases. >>

Monday, November 17, 2014

Study: 1 in 3 people aren't secure online

Many American's aren't as secured as they imagined in the online space. That according to new data out from Tresorit which indicates about one-third haven't taken the necessary steps to ensure their personal data - including social security numbers and credit cards - is protected. >>

Friday, November 14, 2014

Top 4 tips to enhance mobile performance

Mobile devices are going to be crucial during the upcoming holiday season according to many experts. Shoppers will be using mobiles in-store, they'll be shopping via mobile devices at home and at work. How can retailers and brands ensure their mobile marketing success during this incredibly frantic time frame? >>

Friday, November 14, 2014

RoundPegg: How company culture will change in 2015

While many brands are brainstorming new campaigns for Q1 2015 and others are thinking about programs to implement to build their brand, RoundPegg believes overall company culture will change in the new year, and the businesses are adapt will see more success. >>

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