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Friday, March 12, 2010

Less than a quarter of Twitter users active

What's the definition of a true Twitter user? According to Barracuda Labs it's someone who has at least 10 followers, follows at least 10 people and has tweeted at least 10 times. So, with activity levels set that low the definition must encompass most users, right? Wrong. >>

Friday, March 12, 2010

Search traffic down, Facebook search queries up

A growing user base and a page redesign that gives search more prominence has seen the number of search queries on Facebook increase significantly over the last month, according to new figures out this week from comScore. >>

Friday, March 12, 2010

Consumers showing brand loyalty in video space

Another big event is just a week away, and many advertisers have signed on. Just a few weeks after the Olympics, March Madness has descended and college basketball fans are rabidly consuming content, specifically video content. This is great for marketers - as long as they are in the right place. Unfortunately, some may miss the boat because of consumers' loyalty to sports broadcasting brands. >>

Friday, March 12, 2010

comScore: Europeans more in tune with display than Americans

When it comes to advertising, especially display ads, most marketers are content not to increase budgets. Thanks to several studies indicating that consumers ignore or are blind to display ads, many marketers are even cutting back on display in favor of rich media, video and email. But, a new comScore report sheds a bit more light on display advertising - specifically that some regions are more in-tune with display than others. >>

Friday, March 12, 2010

JiWire: WiFi to become predominant connection for mobile users

When it comes to mobile phones it is no secret that the devices are being used for much more than simple talk. From texting to data plans, consumers are spending more on their mobiles. One change is that data card usage is shrinking while public WiFi access is on the upswing, a plus for marketers in the mobile space. >>

Thursday, March 11, 2010

Sharp rise in online travel booking in China

China's online travel booking sector has seen a sharp rise in recent years. According to statistics from the China Internet Network Information Center (CNNIC), 30 million travelers made an online travel booking in 2009, up almost 78% year on year. >>

Thursday, March 11, 2010

MerchantCircle: Merchant confidence still low

Local marketers are beginning to see a gray area way at the back of the train tunnel that is consumer spending. Still, they are reluctant to believe that gray area is daylight and prefer to keep a tight fist around their wallets. According to the latest MerchantCircle Merchant Confidence Index confidence stands at about 60.5 on a scale of 100. >>

Thursday, March 11, 2010

Want to stand out? Partner with a nonprofit for a cause

There has never been a better time for cause marketing. With consumers tightening their economic belts, ad spends getting chopped and more confusion over what does and doesn't work online, marketers are looking for every advantage. A new report from communications agency Cone finds that consumers are not only looking for causes to support but they are more likely to support the products of corporations who are supporting causes. >>

Thursday, March 11, 2010

Email and social networks - the perfect partnership

Far from ousting email from marketers' toolboxes, social media is being used to enhance its effectiveness, as eConsultancy's latest Email Marketing Industry Census discovered. >>

Thursday, March 11, 2010

User View: 97% of consumers research products online

Forget about direct mail or those :30 branded infomercials airing during daytime television. Consumers have changed how they research products: they are going online. According to new research from BIA/Kelsey Group 97% of consumers are now researching products and future purchases online. >>

Thursday, March 11, 2010

Online video views drop in January, YoY figures positive

Even though overall U.S. video viewership declined slightly from December, 2009, to 32.4 billion videos viewed from 33.2 billion, comScore's year-over-year figures tell a different story. >>

Wednesday, March 10, 2010

StumbleUpon launches personalized ad recommendation engine

One more social tool has been released this week that should help marketers and brands get a better handle on social conversations. With the launch of StumbleUpon's Advertising platform brands and agencies now have the ability to target ads according to conversation. The platform is said to give consumers personalized ad recommendations; personalizing the ad space is a way for publishers, brands and agencies to create a deeper engagement with online content. >>

Wednesday, March 10, 2010

Social gamers will interact with brands in return for virtual currency

The vast majority of social gamers would be willing to undertake a marketing action in return for virtual currency, according to new research soon to be released by comScore. >>

Wednesday, March 10, 2010

Mind the generation gap

Marketers looking to fine-tune their campaign targeting should be interested in new data from Nielsen concerning the unique shopping needs and wants of each major generation in the U.S. >>

Wednesday, March 10, 2010

Tips for better integrated marketing campaigns

Just as in real estate where location is key, in online marketing integration is becoming the new key. Marketers are finding that, rather than focusing only on keywords or video or email they need to integrate email with video and the social space to truly engage consumers. >>

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