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Research

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Tuesday, May 31, 2016

Consumers: There is a time, place for paid content

It used to be that advertorial content was frowned upon, but one new report indicates that time may have passed. According to a recent Harris Poll, more than half of Americans say there is a time and place for paid content - and they don't mind reading this type of content. >>

Tuesday, May 31, 2016

Study: How consumers use social to source news

Social networking has changed from a place for long-distance families to keep in touch to crowdsourcing the launch of a new product to the social-shaming of celebrities. And, according to one new report, getting a daily dose of newsworthy events. >>

Monday, May 30, 2016

How machine learning can impact subscription service offerings

Today's always-on, connected customers have a tremendous amount of buying power, especially in a subscription-based business model where companies need to continually earn their customers' share of wallet and drive renewals. That, says one expert, is why SaaS brands must consider machine learning. >>

Monday, May 30, 2016

Expert shares integration tips for cloud

Integrating cloud systems into a business can either be a huge help or hindrance immediately. For those who prepare fully, help and ease of use are the main reference points, but for those who aren't prepared, a cloud integration can go badly. One expert shares four tips for better cloud integration. >>

Monday, May 30, 2016

Trends to watch for back-to-school

While many children are still in school, it's never too early to prep for next year. That's where new data from HookLogic comes in. Researchers from HookLogic have examined more than $100 million in sales from June through September of 2015 that shows what parents are looking for - and perhaps how merchants can profit. >>

Friday, May 27, 2016

Ad Roundup: Targeting, Payments and Data

New releases for payments, data and targeting could give marketers new insight into customers. Details in today's advertising roundup. >>

Thursday, May 26, 2016

SMBs: New labor laws could impact revenue lines

If new labor regulations are passed in the US, small businesses will have to change their way of doing business. One expert weighs in on what the proposed changes could mean. >>

Thursday, May 26, 2016

Ad Roundup: Mobile, video and ecommerce

In today's advertising roundup, two mobile solutions that should help brands better connect, and a payment integration. >>

Wednesday, May 25, 2016

Survey: Brands leaving app money on the table

Not updating apps could be costing businesses money. That's the takeaway from a new Apptimize survey which indicates only one-third (32%) of businesses offer fresh - weekly or bi-weekly - app content. That lack of fresh content could be keeping consumers from engaging with apps over a long period of time. >>

Wednesday, May 25, 2016

Survey: SMBs keying into social

In the small business world, television and radio spots may be advertising goals, but social is a rising star. That's the word from a new Magisto survey which found that rather than shelling out tons of ad dollars for traditional media ad runs, small businesses are keying in to social. >>

Tuesday, May 24, 2016

Fun in the Sun: How to Take a Vacation as a Small Business Owner

As the days get longer, many people are getting ready to take time off work to recharge their batteries, or unplug from their day-to-day routine somewhere relaxing. But 42 percent of small business customers expect a response from a business within four hours of sending an email - does that mean business owners can't pack their bags and take some time off? >>

Tuesday, May 24, 2016

Expert: Keys for coupon success

At the 11th annual Industry Coupon Conference, experts weighed in on how retailers and brands can best utilize coupons to engage shoppers across the demographic spectrum. The findings? It's about to get personal. Here are four key takeaways. >>

Monday, May 23, 2016

Study: Texting could save customer relationships

Ovum and tyntec have partnered on a new study that indicates mobile, specifically texting and chat apps, could save brands' customer relationships. According to the data about half of consumers surveyed say they 'are interested' in texting options for customer service. >>

Monday, May 23, 2016

Survey: Though ads influence, relevance is key

While many consumers agree that seeing product advertisements does influence their purchasing decisions somewhat, the relevance of ads is key to engagement. That's the takeaway from a new Rapt Media survey which found most (95%) are blocking ads because of relevance issues. >>

Friday, May 20, 2016

Top 3 tips for better personalization

Experts agree that personalization is key to creating a loyal customer base. With better data, brands have been able to better personalize both ad campaigns and shopping experiences, but some consumers say this personalization feels 'creepy'. One expert shares three tips to personalize without the creep. >>

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