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Research

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Monday, May 02, 2016

Mobile Roundup: Breaking down app, game installs

Two new reports underline how consumers are engaging with mobile apps. Details in today's mobile roundup. >>

Monday, May 02, 2016

Mobile drives fastest UK digital ad growth rate in 7 years

The Advertising Association/Warc Expenditure Report is out and it reveals, perhaps unsurprisingly, that Internet ad spend growth was mainly driven by mobile. >>

Monday, May 02, 2016

Product page conversion rates average 8%

Shoppers increasingly enter online stores through anything but the front door. For many, a product page is the first encounter with a retailer. New research delves into the conversion rates of product pages. >>

Friday, April 29, 2016

Global study reveals 'authenticity deficit' among brands

A new report from Cohn & Wolfe finds that brands and companies are not seen as being open and honest by the majority of consumers. >>

Friday, April 29, 2016

Study: US mobile app experience low

Mobile apps aren't performing the way many brands need them to engage. That's the takeaway from new Aptiligent and STL Partners. According to their new Mobile Network Experience Index, a quarterly report, US mobile brands are performing far under brands outside the US. >>

Friday, April 29, 2016

Report: Video is video regardless of screen

Since streaming video began to take off, experts have categorized viewing as via a specific device - TV, mobile, desktop. Now, new research indicates that, for the viewers, the screen being viewed is irrelevant - it's the content that matters. >>

Thursday, April 28, 2016

Ad Roundup: New solutions for personalization, collaboration

In today's advertising roundup: two new releases to the online space. The first, looks at increasing personalization while the second could lead to better collaboration. >>

Thursday, April 28, 2016

How brands can better manage social

One of the earliest strategic marketing partners to Facebook and Twitter, Adaptly participated in the Ads API beta programs for both Pinterest and Instagram in 2015. The company developed API-based marketing products for these betas and now has one of the few software solutions for marketers to successfully manage paid media campaigns across all the major social media platforms. >>

Thursday, April 28, 2016

How data impacts marketing automation

While many brands have quickly adopted marketing automation, many don't have the systems in place to get the most from automation. One expert explains why and offers tips to help. >>

Thursday, April 28, 2016

Brits' visions of the future include microchipped workers and dating robots

Today we are chatting to bots on Facebook, but in 20 years time we could be dating a robot and a quarter of young people are up for that, according to a new survey. >>

Thursday, April 28, 2016

UK insurers performing well on email, not social, for customer service

Insurers may have a presence on social media, but their inability to answer routine customer queries via this channel is impacting their digital customer experience, according to new research carried out by Eptica. >>

Wednesday, April 27, 2016

Ad Roundup: Releases to increase data offerings

In today's advertising roundup, three releases that will enable brands to focus in on data. >>

Wednesday, April 27, 2016

Study: Predictive analytics key for growth

For B2B brands, it isn't enough to measure what has happened in the past, marketers need to be able to better predict future growth and revenue numbers. That is the takeaway from new Radius research, which finds that when predictive analytics are used B2Bers meet campaigns objectives 55% of the time. >>

Wednesday, April 27, 2016

Brits prefer to complain from behind a computer, mobile screen

The British "stiff upper lip" might mean self-restraint in public displays of emotion, but once they are safely behind a computer screen the Brits really let loose, according to new research from online review platform Trustpilot. >>

Wednesday, April 27, 2016

Study: Streaming services pushing more TV viewing

Streaming video services are good for television. That's the takeaway from new SymphonyAM data which shows that viewers who stream previous seasons of broadcast shows also view the current season. >>

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