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Research

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Friday, March 24, 2017

Study: Mobile key for online grocery buys

Online grocery shopping is beginning to trend up, but the grocers having the most success are keying in on mobile. That, according to Criteo's Clicks, Bricks & Broccoli: The CPG and Grocery Trend Report which found that 40% of digital grocery sales are made via a mobile device. >>

Friday, March 24, 2017

New Realeyes' research links emotional response to sales impact

Emotional responses are related to sales, according to a new study from emotion tracking company, Realeyes, and confectionery firm Mars. >>

Friday, March 24, 2017

Coalition for Better Ads releases new guidance to curb consumer annoyance with ads

As the battle between advertisers and ad blockers continues to play out, The Coalition for Better Ads has released new guidance in a bid to curb consumer annoyance with ads. >>

Thursday, March 23, 2017

Traditional external agency model failing to meet marketers' needs

A need for speed, coupled with closer collaboration, deep sector knowledge and data confidentiality, is driving more and more brands in the U.K. to consider establishing in-house and on-site agencies. >>

Thursday, March 23, 2017

Few marketers intend to invest in marketing technology in 2017

When Bynder and OnBrand Magazine asked marketers which technologies they plan to invest in this year a surprising high number said... none. >>

Thursday, March 23, 2017

Kinetic email boosts unique click and click-to-open rates

New research from Experian Marketing Services highlights the uplift in unique open rates and and click-to-open rates when using kinetic email. >>

Thursday, March 23, 2017

Study: GenX, Y most likely to BOPIS

Buying items online but picking them up in store is a selling point for many shoppers, but maybe not as many as you think. That's the word from ChargeItSpot, but nearly half of shoppers under age 50 have tried the option. >>

Thursday, March 23, 2017

Experts: Why points aren't enough for loyalty

Loyalty programs continue to be an important part of retailer programs, but some rewards are more sought after than others. Two experts explain. >>

Thursday, March 23, 2017

Social media advertising ranked best email list growth strategy

Social media advertising was ranked the top email list growth strategy by marketers surveyed by marketing research firm, Ascend2. >>

Thursday, March 23, 2017

How to win the Amazon Buy Box

Amazon continues to be a key resource for third party sellers, but many get lost in the crowd. Here are three tips to help sellers increase visibility - and sales - using Amazon's Buy Box. >>

Wednesday, March 22, 2017

Consumers prefer human touch for insurance buying, claims

While much has been made of insurtech of late, new research suggests that most consumers prefer to purchase insurance, and make claims, via a human agent. >>

Tuesday, March 21, 2017

Study: Digital strategy not properly defined

New data out from PointSource indicates the digital strategy of many brands isn't serving it's purpose. Researchers with The Executing Digital Transformation study found more than 40% of industry pros do not feel their digital strategy is defined with good key performance indicators. >>

Tuesday, March 21, 2017

Expert: User engagement trumps viewability

Viewability - the placement of ads so that they will be seen - continues to be a strong force in the digital advertising space. But, according to one expert, viewability is not the holy grail of advertising. User engagement is. >>

Tuesday, March 21, 2017

Combining contextual marketing and demographics gives 3D-view of consumer

Move over demographic data, today's marketers favor contextual data and insights to define their campaign strategies, according to new research from ExchangeWire in association with xAd. >>

Tuesday, March 21, 2017

Research warns marketers to consider social media followers' diverse network

Be mindful of your consumers' diverse social media network, warns new research led by the University of Edinburgh Business School, or risk falling engagement. >>

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