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Research

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Monday, March 02, 2015

Millennials say the right content drives brand loyalty

Brands creating content aimed at Millennials must make it useful and educational or risk their audience losing interest, according to research findings released by Newscred. >>

Monday, March 02, 2015

Consumers not impressed by engagement of branded apps

Most consumers do not believe branded apps are engaging and are instead just a means to push content leading many to delete such apps after just one use. >>

Monday, March 02, 2015

Online shoppers excited about possibility of drone deliveries

In their quest for faster online deliveries, consumers are getting excited about the prospect of drone-delivered packages with many expecting such a delivery type to be available within the next five years, according to research by PR and digital marketing firm Walker Sands. >>

Friday, February 27, 2015

45% of marketers to invest in events during 2015

Experiential marketing may have been the buzz-phrase for the last couple of years but, according to a recent forecast report from ALF Business Development, more will be spent on events than experiential marketing this year. >>

Thursday, February 26, 2015

App channel worth over £4 billion to UK brands

Apps are now worth 24% more to UK brands than they were a year ago, according to new research from Conjure that reveals apps are now worth more than £4 billion a year to brands. >>

Wednesday, February 25, 2015

Ecommerce saves Brits 200 million miles in shopping trips per week

The popularity of online shopping has grown to the extent that more consumers shop online than visit physical stores, according to recent research by Conlumino for Webloyalty. >>

Tuesday, February 24, 2015

Growth of native advertising in 2014

Native advertising, a practice of integrating a specific ad format that blends in with publisher´s editorial environment, continues to boom. According to the new native advertising data report from MediaRadar the popularity of native advertising increased dramatically in the second half of 2014. >>

Tuesday, February 24, 2015

Video ad viewability increases

A Q4 2014 report reveals an increase in video ad viewability and a decrease in video ad fraud. >>

Thursday, February 19, 2015

Platform offers mobile options without the game

Gaming is a big part of both the online and mobile spaces, but there are brands and consumers out there who don't want the game aspect. Or, at least, don't want everything to be about games. AppLift's new acquistions gives marketing the mobile aspect with the addition of gaming. >>

Thursday, February 19, 2015

Xero: SMBs optimistic heading in to Q2

Looking ahead to the second quarter and then the second half of 2015 new data out from online accounting hub Xero indicates small businesses in the US are optimistic about their growth. However, they aren't so optimistic that they are will to hire a number of new employees. >>

Thursday, February 19, 2015

Monetate: Cart abandons down 20%

Industry wide about two-thirds (66%) of shopping carts are abandoned in the online space. But, retailers with Monetate are seeing cart abandons that are significantly lower than the industry standard. >>

Thursday, February 19, 2015

BrightRoll: Video moving mainstream thanks to targeting

Video is becoming more and more important, both in mobile and online. That's the big takeaway from a new survey out from BrightRoll. According to researchers agency RFPs for digital video increased nearly 90% between 2011 and 2014 while most (72%0 report online video is 'as effective or more effective' than television advertising. >>

Thursday, February 19, 2015

Study: Most shoppers spend more with personalization

New data for the online space: personalization is paying off. According to new data out from MyBuys about half of shoppers are influence to spend more with retailers who personalize emails and other offers for them. >>

Wednesday, February 18, 2015

Study: Unintegrated data the biggest challenge for businesses

A new study indicates online brands are losing millions each year because of the quality of their data. Talend's research finds just over $13 million is lost annually by businesses who use poor data/data analysis. >>

Tuesday, February 17, 2015

Expert: How the ad space will change in 2015

Consumers are making an incredibly rapid shift from traditional to digital content, from PC to mobile devices. Add to this widespread and rapid consumer shift the exploding availability of data, and you have an opportunity for the big ad tech players to scoop up the emerging technology providers. >>

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