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Research

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Tuesday, July 31, 2018

How non-verbal language cues can impact marketers

Non-verbal cues have been key to humans understanding one another despite actual language differences for centuries. And it isn't only in-person communications that can be impacted for non-verbal cues. Non-verbal communication can also impact digital marketers. Here's how. >>

Monday, July 30, 2018

Study: Website load times key for engagement

While most marketers understand that website load times are key for engagement and conversions, new data out from Eggplant underlines this. According to their new data 80% of consumers (UK and US) find slow-running sites "more frustrating" than sites that are down. >>

Friday, July 27, 2018

What Google's Chrome update means for SMBs

When the Google Chrome 68 update rolls out later this month, small business owners may be those effected the most. That is because the update marks "HTTP" sites as unsecure. The move is being made to make it simpler for consumers to identify potentially unsafe sites. The problem is that about 60% of internet traffic comes through Chrome browsers, and not all SMB sites - even those that are secure - have an "HTTPS" address. I chatted with a GoDaddy exec about what these changes mean for small businesses. >>

Tuesday, July 24, 2018

Report: SMB owners don't trust Facebook

While Facebook doesn't seem to have lost any steam in the consumer department since the Cambridge Analytica scandal, the same isn't true of small businesses. At least, according to new data out from Manta and Insureon. Researchers found that nearly half of SMBs surveyed for their new report no longer trust Facebook to keep their business data secure. >>

Monday, July 23, 2018

Report: Prime Day success signals shift in ecomm behaviors

With Amazon's Prime Day in merchants' rearview mirror, one of the biggest takeaways is this: consumers are spreading out their online purchases. Data out from Adobe shows that, which digital shoppers still look for specific deals or deal days - like Prime Day - they are spending more evenly in online channels year round. >>

Friday, July 20, 2018

For college ages, in-store key for BTS

There will be no shortage of online shoppers during the back-to-school frenzy of shopping between July and September, but those shoppers are less likely to be looking for items for college-aged children. That, according to Deloitte's 2018 Back To College Study, which found an 11% decreased in intended online shoppers. >>

Tuesday, July 10, 2018

Trends to watch in AI

Artificial Intelligence is changing how some businesses approach advertising and even content building in the digital space. Here are a few trends to watch that brands can use to better serve their customers. >>

Friday, July 06, 2018

Study finds Open Rates, CTRs steady

Email remains an important part of marketers' overall strategy, and consumers continue to engage. That's a key takeaway from new DMA and dotmailer research which found email open rates and click-through rates holding steady from 2017 through 2018. >>

Wednesday, July 04, 2018

Study finds nearly half of app installs are reinstalls

While most marketers are focused on the number of app installs a new report indicates that more attention needs to be paid to app reinstalls. That's because nearly half of mobile apps being downloaded are actually reinstallation's of apps. >>

Thursday, June 28, 2018

Poll finds digital sales improving SMB revenue lines

New data out from Manta and Insureon underlines the importance of the digital space for small businesses. Among the findings is this: 43% of small businesses are seeing "significant" revenue growth because of online sales channels. >>

Wednesday, June 27, 2018

Report: Bot attacks going mobile

There is a new threat in the digital space: mobile bot attacks. According to a new report out from Distil Networks nearly 6% of all mobile devices are being used in bad bot attacks. These bots can be used to steal consumer or business data, make fraudulent purchases, and commit DDoS attacks. >>

Friday, June 22, 2018

Report: BTS driven by in-store buys

While kids may be in the forefront of researching products online and adopting new retail technology, their parents are still counting on physical stores to make the final purchases. That's the word from new Cardlytics data which shows that most (73%) of Back To School (BTS) shoppers made school purchases exclusively in-store during the 2017 shopping season. >>

Thursday, June 21, 2018

Report: 3rd party requests slowing site load times

It has been common knowledge for several years now that site load times are essential to on-boarding consumers, with many leaving websites which don't load within 2-4 seconds. New data, however, shows that site load times are slowing on many ecommerce sites. This could lead to consumers bouncing to competitors. >>

Wednesday, June 20, 2018

Study: 40% using phones for video capture

How consumers are using their smartphones is always of interest to marketers, but how consumers aren't using them can be just as interesting. For example, one new study finds mobile video capture is quickly gaining traction on traditional video capture, but that consumers' main drawback is storage space. And, that consumers aren't regularly backing up mobile devices - or their content. >>

Monday, June 18, 2018

Study: Push notifications + Email = App Engagement

For mobile marketers, increased app engagement can be directly linked to a combination of push notifications and email messaging. That's the word from new data which shows this combination pushes app engagement 3X higher. >>

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