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Research

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Monday, January 23, 2017

Global online travel market to exceed $1billion by 2022

A new report from Allied Market Research forecasts that in the next five years the global online travel market is estimated to exceed one billion dollars (US). >>

Monday, January 23, 2017

UK shoppers choose supermarkets primarily on location, not price

While supermarkets continue to compete based on price, a new study in the UK by retail marketing firm TCC Global suggests that for consumers, location trumps cost when it comes to choosing which to visit. >>

Friday, January 20, 2017

Survey: Health Lifestyle grabs consumer interest

Diet and exercise have become virtual New Year's Resolution clich├ęs, but this year consumers are putting a different twist on the typical resolution. Rather than looking for the next diet fad, more people are searching for more mainstream health trends - by using search terms like 'gluten free' or 'paleo diet'. >>

Friday, January 20, 2017

Ecommerce Roundup: As digital increases, so does fraud

While 2016 showed a marked increase in overall digital commerce, online and mobile buyers weren't the only increases. One report indicates fraudulent purchase attempts are also on the up. >>

Friday, January 20, 2017

Mobile 'click injection' fraud forecast to become prevalent in 2017

There is a new fake click kid on the block, according to mobile attribution and analytics company Adjust, that works only on mobile devices using Google's Android operating system. >>

Friday, January 20, 2017

DMA: Email click-through rates continue to fall

The latest DMA Benchmark report claims that email is in "rude health" but a closer examination of the figures suggest there remains room for improvement in the most important metrics. >>

Thursday, January 19, 2017

Less than half of consumers satisfied with retail app experience

Consumers are downloading more retail apps than ever before but, according to new research from mobile app developer Apadmi, many want to see improvements in innovation and functionality. >>

Thursday, January 19, 2017

Study: Order struggles a problem for B2B

Order struggles are a problem for B2B brands. That's the takeaway from a new CloudCraze study. Researchers found most B2B marketers have lost a sale because of ordering-specific issues - like a seamless experience, data effectiveness, and cost efficiency. >>

Thursday, January 19, 2017

UK ad viewability levels stagnate

Ad viewability in the UK is not improving, according to a new report from ad verification company Meetrics, and the country remains significantly behind other European countries. >>

Thursday, January 19, 2017

Supermarkets, technology brands' marketing campaigns most effective

Which UK industry's marketing campaigns inspired, and which were the least effective, in 2016? New research commissioned by 3radical reveals what consumers think. >>

Wednesday, January 18, 2017

Survey: Recruiting a struggle for IT departments

IT may be a popular career path for Millennials as well as older adults, a growing number of IT professionals say it's hard to recruit people with the right set of skills for their company. That's the takeaway from the new "Money, Minds and the Masses: A Study of Cybersecurity Resource Limitations" report. >>

Wednesday, January 18, 2017

Ecommerce Roundup: Shipping, experience key to satisfaction

Two new studies out in the digital space indicate that while shoppers are using new channels all the time to buy products and engage with brands, the keys to customer satisfaction remain familiar. >>

Wednesday, January 18, 2017

Study: Mobile consumers want control

The new year is a good time to change or update advertising strategy - especially in the mobile space - according to one new report. The data suggests allowing consumers to opt-in could increase their engagement. >>

Wednesday, January 18, 2017

98% of Generation Z shop in-store, but challenges ahead for retailers

As Generation Z grow into marketable consumers, store owners will be pleased to hear that, despite their technological prowess, 98% still shop in-store. >>

Tuesday, January 17, 2017

Most media chiefs believe fake news is good for business

Fake news has been hitting the headlines of late but, according to a new report from the Reuters Institute for the Study of Journalism, most news media chiefs believe fake news is good for business. >>

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