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Research

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Wednesday, April 16, 2014

44% of Twitter's 982 million accounts never used

Twitter's 'dark pool' could be as much as 44% of account holders, according to recent statistics reported by Twopcharts. >>

Wednesday, April 16, 2014

Report: Travel sites missing the data mark

A new report indicates travel sites may not be connecting well with in-market consumers - and the reason could be a lack of analytics. While online travel hubs are hotspots for many travelers the new report indicates while specific travel sites - like airlines - lag behind. >>

Tuesday, April 15, 2014

Survey: SMB's need more tax education

Small business owners may not be making the most of Tax Day here in the US. That is, according to a recent 99Designs survey which found upwards of one-quarter didn't know they could deduct marketing expenses from their taxes. >>

Tuesday, April 15, 2014

90% of marketers not trained in marketing performance, ROI

A woeful lack of training in marketing performance and ROI within marketing qualifications, coupled with marketers entering the profession with no formal marketing qualification, has led to many being unable to properly demonstrate to top management the business effectiveness of their marketing spending, campaigns and activities. >>

Tuesday, April 15, 2014

Mobile plays significant role in the shopping habits of Boomers and Seniors

Businesses that do not recognize the increasing numbers of older Boomers and Seniors that are involved in mobile shopping are missing out on a growing demographic that wields huge purchasing power, according to a recent survey from the Local Search Association conducted by Thrive Analytics. >>

Tuesday, April 15, 2014

Studies: Web performance impacting experience, Responsive Design slowing mobile sites

Most Ecommerce brands know a thorough website experience is key to engagement, but in some cases that experience is dragging brands down. >>

Monday, April 14, 2014

Retailers lose a third of consumers through in-store smartphone use

European shoppers' purchasing behavior is significantly swayed by their use of mobile devices in-store, according to new research released by performance marketing firm Tradedoubler. Similar research reveals that shoppers want retailers to provide them with a 'useful' app to boost the in-store experience. >>

Monday, April 14, 2014

Photos boost social engagement

New data from SocialBakers reveals that, no matter how big or small a brand's following is on Facebook, their best posts are those that include a photo. Similar research by Twitter reveal the same can be said of Tweets. >>

Monday, April 14, 2014

Internet ad revenues outstrip broadcast TV for the first time

Marketers are now spending more to advertise online than they are on broadcast television, according to new figures released by the Interactive Advertising Bureau. >>

Monday, April 14, 2014

Studies: Social pushing engagement

Two new studies may have more brands reaching for the social space in their next campaigns and strategy meetings. According to details from Lithium Technologies, their community-based networks are driving revenue while data out from CRE indicates more consumers are turning to social for content. >>

Monday, April 14, 2014

Study: Mobile search captures more ad dollars

Pay per click ad spending is seeing a new push and it's in the mobile space. That is the takeaway from Covario's Q1 Global Search report, which shows the mobile search spending jumped 135% (Q1 2013 vs. Q1 2014) and 35% over Q4 2013. >>

Thursday, April 10, 2014

33Across: Social sharing spikes on tablets

Social sharing is gaining steam - especially with tablet users. That according to new data out from 33Across which measured social sharing traffic throughout the NCAA Men's Basketball Tournament - March Madness. Their data shows 'tablet actions' - like sharing increased throughout the tournament. >>

Thursday, April 10, 2014

Forecast: Local Mobile to surpass $4 billion mark this year

Look for a surge in the local ad space - if the ad space is mobile. That is the takeaway from a new BIA/Kelsey Group forecast, which indicates that in 2014 alone local mobile ad revenues will reach at least $4.5 billion. This, researchers believe, indicates a strong uptick over the next four years. >>

Thursday, April 10, 2014

Survey reveals increase in teen desire for an iWatch, but at what price?

Apple's shiny new product, the iWatch, is set to hit the stores in the second half of this year and research points to U.S. teens' increased desire to get that product on their wrists. >>

Thursday, April 10, 2014

comScore report compares desktop use versus mobile for social

If you need to better understand the role that mobile plays in social media, take a look at comScore's recent mobile-desktop comparison chart and you'll soon see how it is. >>

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