BizReport : Research

Research

Wednesday, June 19, 2013

Younger B2B buyers' online purchase behavior ignored by suppliers

New research from the Acquity Group reveals that suppliers' websites aren't capable of handling the evolving demands of younger B2B buyers. >>

Wednesday, June 19, 2013

Portrait of an affluent consumer

We're still a few months away from the busy holiday shopping season, but new data out from comScore and Martini Media may help brands better target affluent shoppers once the season is upon us. >>

Wednesday, June 19, 2013

Accenture: Execs have tech, need talent to make sense of data

When it comes to turning online data into actionable insights, most Consumer Packaged Goods (CPG) executives say they have the technology to collect but need more talent to analyze the findings. Accenture polled 350 senior-level executives to come to their results. >>

Wednesday, June 19, 2013

Study: More people working on home To-Dos from work

Employers aren't going to love the results from a new study out from Captivate, which indicates more and more workers are catching up on 'home-work' while at work. In other words they are compiling grocery lists, researching birthday/special occasion gifts or looking for new carpenters or plumbers while one the job. >>

Tuesday, June 18, 2013

Study: Mobile users will wait

The wait time for page loads may be lengthening. For some time, it has been a best practice for businesses to ensure their pages loaded within 5 seconds. But new data out from the SOASTA 2013 Website and Mobile App Report, which finds most (76%) mobile users will wait 10 seconds for page to load on their smartphone. >>

Tuesday, June 18, 2013

SendGrid launches email service

Just in time for Small Business Week, SendGrid is launching a new email service, set up to help businesses control costs and yet still have access to top of the line email programs and data. The new product joins SendGrid's existing email deliverability suite of tools. >>

Tuesday, June 18, 2013

IAB UK: Fashion retailers perform best in mobile marketing

Among the top 50 retailers in the UK, it's the fashion sector that has really got to grips with mobile and tablet marketing, according to new research released today by the Internet Advertising Bureau (IAB) UK. >>

Tuesday, June 18, 2013

Mobile offers, coupons big draw for Dads

As coupon-clipping moves into the mobile arena, dads are overtaking mothers when it comes to taking advantage of deals delivered to their mobile devices, according to a new poll from Placecast conducted by Harris Interactive. >>

Tuesday, June 18, 2013

Report: SMBs missing out on mobile commerce

Despite knowing the importance of mobile to their bottom line, a large number of small businesses aren't planning to optimize their website any time soon, according to new figures released by TransFirst and ControlScan. >>

Tuesday, June 18, 2013

Reports: Consumers want television everywhere

Offering television programming on different devices is becoming more important for not only television networks but for independent content creators, as well. That according to new data out from EPIX, which notes that viewers are more likely to pay for television content if its available on more than their living room TV set. >>

Monday, June 17, 2013

SMBs: The marketplace is getting tougher

While there are more small businesses running in the US today than there were five years ago, there is also more competition and a confusing multiple screen marketplace. These things are leading many SMBs to say it's harder to run a business today than it was five years ago. >>

Friday, June 14, 2013

Portrait of a shopper, showroomer

There is a new infographic out from SeeMoreInteractive that profiles shoppers through the ages, but what is probably most interesting is the recent move from mall to online to mobile shopping. And the not-so-new trend of showrooming. >>

Thursday, June 13, 2013

What people really want from a loyalty program

Loyalty programs continue to grow across the globe, especially with younger consumers. New data out from Club Carlson shows loyalty programs are more popular with those under age 65 than those over 65, with grocery stores have the biggest programs. >>

Thursday, June 13, 2013

EIU: Consumer understanding depends on data understanding

It should come as no surprise, but new data out from Lyris and The Economist Intelligence Unit (EIU) underlines the fact that when brands don't understand marketing data they also don't understand their consumer base. That that challenge has pushed upwards of 70% of consumers to distrust the 'personalized' marketing campaigns brands work so hard to develop. >>

Wednesday, June 12, 2013

Top 3 tips for SMB mobile optimization

Small businesses are great at incorporating new marketing efforts, just look at the social space. But where mobile is concerned, many SMBs continue to lag behind their larger counterparts, many because of the costs associated with mobile optimization. >>