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Research

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Friday, March 27, 2015

Smartphones reach new milestone in U.S.

A new milestone has been reached, according to new figures released by comScore. All but 25% of people in the U.S. now own a smartphone. >>

Friday, March 27, 2015

Survey uncovers negative attitudes towards wearable tech

Smartwatches more popular among consumers than other wearable technology such as fitness trackers, according to recent research from Apadmi, but not everyone thinks smart wear makes the wearer smart. >>

Thursday, March 26, 2015

Survey: A little research goes a long way for salespeople

Hey, salespeople, turns out there is more to closing a sale than just presenting the facts about a product. That, according to new data out from NewVoiceMedia, which indicates sales could be increased up to 88% with only 5 minutes of research into what your customers really need. >>

Thursday, March 26, 2015

Mobile Roundup: Payment options, partnerships announced

Three mobile announcements should help brands better connect with their mobile customer base. Details in today's mobile roundup. >>

Thursday, March 26, 2015

TV, radio continue to be most popular media channels

Nielsen reveals that traditional media are still attracting the most eyeballs and ears. >>

Wednesday, March 25, 2015

Ad Roundup: Tools to help SMBs connect, target

In today's roundup, a trio of releases that are geared toward helping businesses better connect with their targets. >>

Wednesday, March 25, 2015

Forecast: Mobile ads to overtake desktop ads

From the 'mobile is the new black' column, a new forecast out from Marin Software suggests the mobile ad spend will push past the desktop spend by year's end. According to the Mobile Advertising Around the Globe: 2015 Annual Report the increase is based on consumer adoption of mobile devices and the fact that many shoppers are now researching products via mobile devices before making purchases. >>

Wednesday, March 25, 2015

29% of Millennials never read print newspapers

Almost 3 in 10 Millennials never read print newspapers, according to a recent survey into newspaper format and readership attitudes by location-based mobile platform Retale. >>

Wednesday, March 25, 2015

Survey: More brands moving data to the cloud

Look for more businesses - both small and large - to begin moving their data into the public cloud. That is the takeaway from a new Talend study which shows a majority (60%) of surveyed brands have moved or will move their data into the cloud over the next three years. >>

Tuesday, March 24, 2015

Forecast: Healthcare ad spend to push local

Look for more health-related ad dollars to push into local markets. That is the takeaway from a new forecast out from BIA/Kelsey. According to their pundits health care advertising dollars are going to push into the local space - to the tune of about $11 billion (2015). >>

Tuesday, March 24, 2015

Study: Brands 'unable' to merge data fragments

Despite the wealth of data available in the online space - or perhaps because of it - many marketers are still struggling to engage and convert shoppers. Even those shoppers who should be prime targets. A new study out from Signal may explain why. >>

Tuesday, March 24, 2015

60% of travel business owners quick to check reviews

Travelers are quick to leave reviews of the accommodation or resort they stayed in, but are travel business owners as quick to check them? The answer is a resounding 'yes', according to recent research from TripAdvisor. >>

Tuesday, March 24, 2015

Bank customers will pay to use their lender's mobile app

Banks have had a tough time growing revenue in light of low interest rates, and more people are adopting mobile payment technology negating the need to visit branches and ATMs. However, new research from SNL Financial shows that banks may have another revenue stream - mobile apps. >>

Monday, March 23, 2015

Is auto-playing on Facebook good, bad for brands?

Over the past few weeks more and more consumers have seen videos begin to auto-play on Facebook's newsfeed. While this trend isn't intrinsically bad, it can also not be the best idea. Here's why: >>

Monday, March 23, 2015

What expected data spend really means for brands

The Winterberry Group reports US marketers will spend $11.5 billion in 2015 on data and related solutions. Specifically, data-related spending will rise by 35% in email marketing and 21% in display. But what does this spending forecast really mean for brands? >>

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