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Research

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Thursday, October 02, 2014

Study: Mobile video a compliment to TV

According to reports by comScore more than 80% of Americans now own smartphones, and on those phones consumers are doing more than talk-and-text. They are visiting social networks and checking email, browsing for their next purchase - and they are watching video. >>

Thursday, October 02, 2014

Mobile sites leaving customers hungry

Restaurants are falling short in their mobile experience. That's the word from a new survey out from The Search Agency. According to their findings mobile restaurant websites aren't delivering the kind of experience customers want - and in some cases that is causing hungry consumers to look elsewhere. >>

Thursday, October 02, 2014

Survey: Most create videos as keepsakes

A new survey out from Animoto indicates most consumers who create video clips are doing do to capture a memory. According to researchers 72% of consumers create video as keepsakes, and 80% make these videos to keep in touch with family/friends. >>

Thursday, October 02, 2014

Millennials: Speed and high-quality images the difference between bounce or buy on mobile

New insights from Instart Logic's latest consumer survey among Millennials provide retailers with priorities for their mobile commerce programs in the run up to the festive shopping season. >>

Wednesday, October 01, 2014

Study dispels myth of what motivates brand advocates

There is a huge, untapped resource of brand advocates in the U.S., according to new research released by advocate-assisted commerce firm Needle, and what motivates them may surprise you. >>

Wednesday, October 01, 2014

Survey: Product reviews influence more than half of shoppers

Now that the kids are settled in school families are turning their attention to the holiday season. According to some experts shopping for the 2015 holidays will begin as early as mid-October, and one new survey identifies three key trends that could help retailers and brands thrive. >>

Wednesday, October 01, 2014

Survey: Mobile security a risk for SMBs

According to a recent survey of IT professionals by Kaspersky Lab a majority of very small businesses (VSBs) are interested in the mobile space. Unfortunately mobile security continues to be a risk for many because of the time and money needed to ensure security. >>

Wednesday, October 01, 2014

How multi-screens are changing brand interactions

For the first time in history brands and marketers can engage with consumers anywhere - at home, at work, in-store, online and offline. No matter the device, brands and consumers are finding one another and connecting. The key for solid connections, though, can still trip up marketers. >>

Wednesday, October 01, 2014

Attention - the new way to measure digital video ad effectiveness

Getting the attention of your target audience is easier said than done. But, according to new research from IPG Media Lab and digital video company YuMe, there is a way to ensure an attentive audience and that's to engage them while they're away from home on a mobile device. >>

Tuesday, September 30, 2014

Survey: Mobile, video to lead ad's future

When it comes to the formats of advertising most Americans believe will lead mobile and video are at the top. This shouldn't be surprising because people are spending more and more time on mobile devices - and one of their favorite pastimes there is watching video. >>

Tuesday, September 30, 2014

BigCommerce release uses real time to boost revenue

Over the past few years real time data has become something of a buzzword for etailers. This week one ecommerce platform is launching a real time solution set up to drive new revenue. The solution gives access to top level data and capabilities to smaller retailers, somewhat leveling the playing field. >>

Tuesday, September 30, 2014

Survey: SMBs optimistic about 2015

With only three months left in 2014 most businesses are already turning their attention to plans for 2015 - and according to one survey small businesses are quite optimistic about the New Year. Online accounting leader Xero surveyed SMBs basd in the US and found that growth in 2014 is leading many to be excited about the possibilities ahead. >>

Monday, September 29, 2014

Forecast: Halloween spend to push $11b

Halloween may not be as big a deal in some parts of the world, but dressing up, haunted houses and tricks are still high on Americans' list of things to do this October 31. So much that a new forecast suggests Halloween spending will push past the $11 billion mark. >>

Friday, September 26, 2014

Millennials want to use mobile cameras to do a lot more than take selfies

New research into Millennials' obsession with the camera on their mobile device reveals that businesses, and especially banks, need to realize the big picture and implement more processes that require simply snapping a picture. >>

Friday, September 26, 2014

Parents prefer Facebook to Twitter for CPG brand social engagement

Which social channel is preferred by consumers for engaging with CPG brands? According to a new study from G/O Digital, it's Facebook. >>

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