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BizReport : Advertising

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Friday, February 07, 2020

Top 3 Elements of a Persuasion Strategy

Changing marketing tactics isn't as simple as switching budget dollars from traditional media to digital or adding in social marketing to the mix. Here's how brands can develop a strong persuasion strategy for their messaging. >>

Thursday, February 06, 2020

Expert: Why brands need persuasion not just conversion as strategy

Striking the right note in an ad campaign has never been harder despite the options available to marketers to get their messages to consumers. Added to that, some consumers already feel overwhelmed at the sheer number of ads coming to them daily. This is why, according to one expert, brands need to step away from straight conversion strategies into more of a persuasion scenario. >>

Tuesday, February 04, 2020

Early winners for Super Bowl include Doritos, Budweiser/Bud Light

The Kansas City Chiefs are the newly crowned Super Bowl Champions, and while viewers definitely stayed to what is one of the most hotly-contested championship games in a few years, the big winners - as per usual - are the advertisers. >>

Friday, January 31, 2020

Reports: Some may not understand where data risks lie

Two new reports out this week shed light on what consumers know - and don't know - about data collection practices and data risks. And some of the findings indicate users' willingness to ignore data risks for certain outlets - including their favorite social media networks. >>

Tuesday, January 28, 2020

On data privacy day, experts weigh in on data regulations

It's Data Privacy Day in the US, and with new regulations going into effect this year, we asked a few digital experts what the impact of GDPR, CCPA, and other regulations might be on both digital brands and consumers. >>

Monday, January 27, 2020

Expert: What brands can expect from Super Bowl LIV

With less than a week before Super Bowl LIV, when the San Francisco 49ers will face off with the Kansas City Chiefs, many brands are putting last minute dollars into digital venues. But, what can brands expect from what will be one of the most-watched events in 2020? We asked a digital expert. >>

Thursday, January 16, 2020

Google says 'bye to 3rd party cookies, what do experts say?

Google has announced plans to phase out its support of third party cookies over the next two years in its Chrome browser. Third party cookies are used to track consumers as they surf the web, giving insight into certain behaviors for advertisers and brands. Just what might the impact of Google's move be to the digital space? We asked a few digital experts for their input. >>

Wednesday, January 15, 2020

Reports: Subscriptions, Search important for 2020 success

2020 may change the way some businesses engage with customers, but according to three new reports those changes may be building on changes that merchants should have begun adopting in the past. Things like subscription-based options, an increasing reliance on customer search, and an fundamental understanding of what the core customer wants. >>

Friday, January 10, 2020

For Americans risks outweigh benefits of data collection

Americans feel they're followed too much in the online space, and it makes them feel unsafe. That is a key takeaway from recent Pew Research data in which 81% of Americans said the risks of data collection 'outweigh' the rewards. What's more nearly three-quarters (72%) of American consumers say they 'benefit very little' from any data collected about them. >>

Thursday, January 09, 2020

Experts: 2020 calls for an ROI focus, not cost focus

There is a lot of automation going on in the digital space, from chat bots to some automated order filling. But, according to once expert, 2020 won't be the Year of the Robot. Instead, it will be a year in which brands begin to focus on the ROI of their automation and technology rather than the cost of it. Here's why: >>

Wednesday, January 08, 2020

Report: Personalization key heading into 2020s

In planning for 2020 and beyond, merchants are focused on personalizing content to their customer base. That is a key takeaway from new Bluecore data; their researchers polled nearly 200 retail marketers for their take on what will be key for merchant success in the new decade. More than half said personalization would be key. >>

Tuesday, January 07, 2020

Expert: How to develop a B2B2C strategy

Customer experience has never been more important than in 2020 when shoppers have buying options literally at their fingertips. The so-called Amazon Effect of people buying items and then having them at home within a 48 hour window has changed how many retailers, both online and offline are doing business and is creating a new kind of branding strategy: B2B2C. Here's what it's all about. >>

Thursday, January 02, 2020

Experts predict how OOH and TV ads will impact brands

According to data out from eMarketer, the connected television ad spend will push upwards of $9 billion this year. Their data also indicates that merchants and retailers will be putting more of their ad budgets into connected TV. Simply advertising, though, isn't enough. Here's how some experts believe the OOH and connected TV spend will impact merchants and brands. >>

Tuesday, December 24, 2019

Forecast: Multicultural media spending to push $28b next year

Look for more ad dollars to go toward multicultural targets in 2020. That is a key takeaway from PQ Media's new US Multicultural Media Forecast. According to their experts revenues from multicultural media spending will increase just over 6% to reach $28.72 billion in 2020. That is the fastest growth rate for the market in nearly ten years. >>

Wednesday, December 18, 2019

Trend: Look for ABM efforts to increase

New data out from ITSMA and the ABM Leadership Alliance indicates a surge in interest in account based marketing (ABM) efforts. According to the data about 21% of B2Bers plan to increase their spending in ABM over the next year. >>

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