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BizReport : Advertising

Advertising

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Wednesday, May 27, 2020

Study: People want brands to listen to them

A growing number of consumers want brands to listen to them. That is a key takeaway from new Disqo data which finds, among other things, that more than 90% of consumers feel brands should listen to their opinions, and they're willing to do a little of the legwork to make their own voices heard. >>

Thursday, May 21, 2020

CPG brands: How to adapt to cookie-less marketing

Over the past five months, we've heard more about cookie-less advertising and how marketers can adapt post-cookie, especially with Apple and Google announcing plans to phase out data cookies. But much of this focus has been on the impact of going cookie-less to verticals like apparel and home goods. What about CPG brands? They are just as dependent on cookies and consumer data to engage. >>

Thursday, May 14, 2020

Study pinpoints how advertisers have adjusted strategy

As with consumers, many advertisers are changing the way they are doing things, and it appears those changes will remain in effect until the pandemic has passed - meaning until there is a vaccine to help fight the virus. That is a key takeaway from new Advertiser Perceptions data which shows that half of brands have now cut plans to launch a new campaign in the midst of COVID-19 concerns. >>

Tuesday, May 12, 2020

Study finds consumers want deeper brand connections

Gone are the days when a shopper simply wanted a good product sold at a good value. According to new data they now want connections with their favorite brands, and those connections include giving back to brands. >>

Monday, May 11, 2020

How to improve pandemic advertising strategy

Many brands are unsure how to move forward during the global, COVID-19 pandemic. Do they advertise? How do they advertise without offending consumers? How do they advertise in a way that isn't also taking advantage of the situation? These are only a few of the questions facing marketers and brands during this time; we asked an expert in the field how brands could begin moving forward. >>

Friday, May 08, 2020

Reports: Consumers ready to move on, looking to social to connect

New reports underline the dichotomy surrounding most consumers at this point: they are ready for life to return to a more normal state but continue to worry about the risks associated with in-person shopping, worshipping, or working. >>

Wednesday, May 06, 2020

How COVID-19 is impacting marketers digital security

With World Password Day upcoming this week, we thought it would be interesting to see how brands' digital security is faring in the wake of the COVID-19 pandemic. The bad news? For many businesses, sending workers home to work has opened them up to new attacks from fraudsters. >>

Wednesday, April 29, 2020

Expert: What advertising looks like in a cookie-less world

First it was Google announcing they would do away with third-party cookies, but Safari beat Google to the punch, so to speak, beginning to block third-party cookies a full week before Google could. While the move is good for consumers, it has left publishers and other online marketers wondering how to engage with consumers, how to track consumers' wants, and how to target to them in-market. We asked a digital expert for insight. >>

Tuesday, April 28, 2020

Toy/Game spending skyrockets in Q1

With more consumers spending time at home, it should come as no surprise that toy and game brands are increasing their overall ad spend, but the amount they're investing may come as a surprise. According to MediaRadar, the ad spend for toys and games skyrocketed through March, going from a average of just under $3 million per week (February) to more than $7 million per week (March). >>

Thursday, April 23, 2020

Reports: SMBs lack data protection, fraudsters attacking big retailers

As the world adjusts to social distancing guidelines and some countries begin to transition back to a more normal way of living, fraudsters continue to wreak havoc in the digital space. But not all of the attacks are strictly Coronavirus related. >>

Tuesday, April 21, 2020

Report: Fraud Guides top list of most-sold data

It is no secret that fraudulent data continues to be one of the biggest issues plaguing the digital ad space. A new report breaks down how fraudsters are going about getting that data, though, and some of the findings may surprise you. >>

Friday, April 17, 2020

Brands: How to adapt strategy in midst of COVID-19

According to new data out from Amobee there has been a 40% increase in the consumption of content related to COVID-19 during the wake of the pandemic. In addition, researchers are seeing a 10% increase in advertising opportunities, and an increase in video ad impressions. The key, of course, is to have the right strategy in place to engage. Here's how to do it. >>

Monday, April 13, 2020

Brands grappling with same site cookie updates

Earlier this year, Google announced a change to how cookies are used, requiring that sites explicitly label third-party cookies and how they are used site-to-site. How are brands and publishers adjusting to the changes? We asked an expert for input. >>

Friday, April 10, 2020

Expert: How brands can improve Coronavirus response

Consumers are getting emails and seeing thousands of ads focused on how businesses are responding to the COVID-19 pandemic. But instead of this content reassuring consumers, many are finding the messaging off-putting. One expert explains why - and what brands can do to better communicate with their base. >>

Friday, March 20, 2020

Study: One-quarter of ad scans see malvertising

Malvertising may be more prevalent than many businesses think. That is a key takeaway from new AdSecure data in which their researchers found that 27% of ad scans completed by their platform detected malvertising. >>

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