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Friday, March 20, 2020
Study: One-quarter of ad scans see malvertising
Malvertising may be more prevalent than many businesses think. That is a key takeaway from new AdSecure data in which their researchers found that 27% of ad scans completed by their platform detected malvertising. >>
Tuesday, March 17, 2020
Poll: Even B2B brands need a purpose
Several studies have shown that consumers want to know what brands' stances are on renewable resources to how they support different non-profit causes. New data indicates that businesspeople are just as interested in the purpose of the businesses with whom they do business. >>
Thursday, March 12, 2020
IT terms for Marketing Departments to know
With so much of the buying process online - from product research to price comparisons and even buying - now, it could be time to break down the walls between brands' IT and marketing departments. Here are several key terms for marketing departments to learn to ease inter-office communication. >>
Tuesday, March 10, 2020
Expert: Why businesses should lower walls between marketing, IT
In many businesses the marketing departments and IT departments are completely separated, and in some cases there is no communications between the two silos. But, according to one expert, this is something that needs to change for businesses in the 21st century to thrive. Here's why. >>
Friday, February 28, 2020
Expert: How RCS messaging can engage consumers
According to data out from Sinch Engage nearly half of consumers have at least 50 unread email messages and about 10% have over 100 unread emails. But, only about 4% of consumers say they have these kinds of numbers of mobile messages. Which is why, according to one expert, brands need to invest in RCS messaging. >>
Friday, February 07, 2020
Top 3 Elements of a Persuasion Strategy
Changing marketing tactics isn't as simple as switching budget dollars from traditional media to digital or adding in social marketing to the mix. Here's how brands can develop a strong persuasion strategy for their messaging. >>
Thursday, February 06, 2020
Expert: Why brands need persuasion not just conversion as strategy
Striking the right note in an ad campaign has never been harder despite the options available to marketers to get their messages to consumers. Added to that, some consumers already feel overwhelmed at the sheer number of ads coming to them daily. This is why, according to one expert, brands need to step away from straight conversion strategies into more of a persuasion scenario. >>
Tuesday, February 04, 2020
Early winners for Super Bowl include Doritos, Budweiser/Bud Light
The Kansas City Chiefs are the newly crowned Super Bowl Champions, and while viewers definitely stayed to what is one of the most hotly-contested championship games in a few years, the big winners - as per usual - are the advertisers. >>
Friday, January 31, 2020
Reports: Some may not understand where data risks lie
Two new reports out this week shed light on what consumers know - and don't know - about data collection practices and data risks. And some of the findings indicate users' willingness to ignore data risks for certain outlets - including their favorite social media networks. >>
Tuesday, January 28, 2020
On data privacy day, experts weigh in on data regulations
It's Data Privacy Day in the US, and with new regulations going into effect this year, we asked a few digital experts what the impact of GDPR, CCPA, and other regulations might be on both digital brands and consumers. >>
Monday, January 27, 2020
Expert: What brands can expect from Super Bowl LIV
With less than a week before Super Bowl LIV, when the San Francisco 49ers will face off with the Kansas City Chiefs, many brands are putting last minute dollars into digital venues. But, what can brands expect from what will be one of the most-watched events in 2020? We asked a digital expert. >>
Thursday, January 16, 2020
Google says 'bye to 3rd party cookies, what do experts say?
Google has announced plans to phase out its support of third party cookies over the next two years in its Chrome browser. Third party cookies are used to track consumers as they surf the web, giving insight into certain behaviors for advertisers and brands. Just what might the impact of Google's move be to the digital space? We asked a few digital experts for their input. >>
Wednesday, January 15, 2020
Reports: Subscriptions, Search important for 2020 success
2020 may change the way some businesses engage with customers, but according to three new reports those changes may be building on changes that merchants should have begun adopting in the past. Things like subscription-based options, an increasing reliance on customer search, and an fundamental understanding of what the core customer wants. >>
Friday, January 10, 2020
For Americans risks outweigh benefits of data collection
Americans feel they're followed too much in the online space, and it makes them feel unsafe. That is a key takeaway from recent Pew Research data in which 81% of Americans said the risks of data collection 'outweigh' the rewards. What's more nearly three-quarters (72%) of American consumers say they 'benefit very little' from any data collected about them. >>
Thursday, January 09, 2020
Experts: 2020 calls for an ROI focus, not cost focus
There is a lot of automation going on in the digital space, from chat bots to some automated order filling. But, according to once expert, 2020 won't be the Year of the Robot. Instead, it will be a year in which brands begin to focus on the ROI of their automation and technology rather than the cost of it. Here's why: >>
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