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BizReport : Advertising

Advertising

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Friday, September 04, 2020

Reports: How streaming and CTV spending is engaging viewers

During the world's pandemic lockdown many people turned to the Internet for their news but a growing number returned to television - both streaming services and traditional programming - as an escape from lockdown. Here's how CTV and streaming services are faring. >>

Tuesday, September 01, 2020

Study: Programmatic spending spikes as physical stores shutter

The programmatic ad spend has seen a big spike in spending so far this year, perhaps because of the pandemic and the sheer number of businesses that had to shutter physical locations. Pushing ad dollars online, for buy online/curbside pickup or straight-up ecommerce orders, have been two ways merchants have brands have been able to maintain customer engagement. >>

Thursday, August 27, 2020

Top 3 tips for marketers to survive COVID-19

According to some experts overall ad spending for 2020 will be down significantly, perhaps as much as 5%, as consumers stay home and watch their pennies in the midst of a global pandemic. With ad spending down, marketers must make the most of every ad buy; here are three tips marketers can use to make every penny in their budget count. >>

Friday, August 21, 2020

How to tweak ad campaigns for 2020 holiday season

With the back-to-school season in full swing, even if some schools are undecided on exactly how to teach during a pandemic, some marketers are struggling to figure out what parents - and kids - are looking for. Smart marketers have pivoted, changing their BTS message, and according to one expert that is what may need to happen for the upcoming holiday season, too. >>

Thursday, August 20, 2020

Expert: Strategies for increasing data transparency

The six month grace period for businesses to come into compliance with the CCPA are now over, but still some businesses are lagging behind in updating their data collection, storage, protection, and usage strategies. But, according to new Akamai data brand trust will online increase with more transparency in their data strategies and solutions. >>

Friday, August 07, 2020

Top 4 strategies B2Bers can use to improve 2020 revenue

Though ecommerce is booming for many merchants online, the overall retail space has had a rough 2020 due to the Coronavirus pandemic and increasing worry from many consumers. And although consumers have rapidly adjusted to buying more online it can be harder for businesses to make those quick changes. Here are four strategies to help B2B brands ensure they are ready for the rest of 2020 and into 2021. >>

Wednesday, August 05, 2020

Study finds brands set to increase digital ad spend

As more business is conducted in the online world business owners are watching and pushing more of their ad budgets into the digital space. In fact, according to new data out from Fractl and Buzzstream say they'll increase their digital PR spending over the next five years. >>

Tuesday, August 04, 2020

Experts: Flexibility key for marketers this fall

As the calendar continues counting down to September 1 and the expected start to the new school year for many American children, marketers are wondering just what to do when so much is still unknown. Will schools be in session or will kids learn remotely? Will families have additional cash to outlay for not only school supplies but non-essential items? How can they engage will still being understanding of the pressure on many families? We asked digital experts how marketers should proceed this fall. >>

Thursday, July 30, 2020

Expert: With CCPA in full swing, what's next for marketers

The CCPA grace period is over and now that the regulations are being enforced around the US many marketers are wondering what is next. How do they provide the secure privacy consumers want while also providing them with relevant ads and content? We asked a digital expert to weigh in. >>

Friday, July 24, 2020

Reports ID importance of communication for holiday season

New reports underline the importance of brands' communication with customers as the COVID pandemic continues to make shopping difficult for many. First, from DISQO, a report that finds that most consumers (84%) feel brands are listening to them. >>

Wednesday, July 15, 2020

Merchants: How to adjust marketing efforts during pandemic

While consumers have quickly pivoted online for many purchases some merchants and brands continue to struggle to find their footing. We asked a digital expert how marketers can better engage with their client base. >>

Wednesday, July 08, 2020

Mid-year check-in: what marketers need to know

As we begin the second half of 2020 and as more businesses open following the lockdown measures put into place to quell the spread of COVID-19, many are wondering what do they do now? Is this a return to old advertising practices or have certain things changed permanently? We asked a digital expert how marketers should approach a mid-2020 advertising check-in. >>

Friday, July 03, 2020

Reports: How consumers are reacting as stay-home orders lift

As states begin to re-open but with cases of COVID-19 still spiking around the US, many consumers are changing their minds about what to do next. According to new data out from Engine Insights more than half (54%) of consumers still say they want businesses to reopen but that is a 12% decrease from last month. >>

Tuesday, June 30, 2020

How to improve lead-gen during COVID-19

As marketers continue to react to COVID, store closures, lockdown initiatives, and more many are finding the old ways of doing things simply aren't working. From ecommerce to lead generation and back around to email messaging, there are new ways for brands to engage and build revenue. They key, says one digital expert, is to focus on performance marketing initiatives. Here's how. >>

Monday, June 22, 2020

Study finds CTV fraud spiking

Amidst the COVID pandemic many brands have had to find alternative ways to engage and deliver content to their consumers. One of those ways has been the Connected TV (CTV) space, but while more people are streaming content - a good thing for marketers - there are also more bad actors pushing fraudulent traffic into the space. >>

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