RSS feed Get our RSS feed

News by Topic




BizReport : Advertising

Advertising

... 1 2 3 4 ...
 

Wednesday, April 29, 2020

Expert: What advertising looks like in a cookie-less world

First it was Google announcing they would do away with third-party cookies, but Safari beat Google to the punch, so to speak, beginning to block third-party cookies a full week before Google could. While the move is good for consumers, it has left publishers and other online marketers wondering how to engage with consumers, how to track consumers' wants, and how to target to them in-market. We asked a digital expert for insight. >>

Tuesday, April 28, 2020

Toy/Game spending skyrockets in Q1

With more consumers spending time at home, it should come as no surprise that toy and game brands are increasing their overall ad spend, but the amount they're investing may come as a surprise. According to MediaRadar, the ad spend for toys and games skyrocketed through March, going from a average of just under $3 million per week (February) to more than $7 million per week (March). >>

Thursday, April 23, 2020

Reports: SMBs lack data protection, fraudsters attacking big retailers

As the world adjusts to social distancing guidelines and some countries begin to transition back to a more normal way of living, fraudsters continue to wreak havoc in the digital space. But not all of the attacks are strictly Coronavirus related. >>

Tuesday, April 21, 2020

Report: Fraud Guides top list of most-sold data

It is no secret that fraudulent data continues to be one of the biggest issues plaguing the digital ad space. A new report breaks down how fraudsters are going about getting that data, though, and some of the findings may surprise you. >>

Friday, April 17, 2020

Brands: How to adapt strategy in midst of COVID-19

According to new data out from Amobee there has been a 40% increase in the consumption of content related to COVID-19 during the wake of the pandemic. In addition, researchers are seeing a 10% increase in advertising opportunities, and an increase in video ad impressions. The key, of course, is to have the right strategy in place to engage. Here's how to do it. >>

Monday, April 13, 2020

Brands grappling with same site cookie updates

Earlier this year, Google announced a change to how cookies are used, requiring that sites explicitly label third-party cookies and how they are used site-to-site. How are brands and publishers adjusting to the changes? We asked an expert for input. >>

Friday, April 10, 2020

Expert: How brands can improve Coronavirus response

Consumers are getting emails and seeing thousands of ads focused on how businesses are responding to the COVID-19 pandemic. But instead of this content reassuring consumers, many are finding the messaging off-putting. One expert explains why - and what brands can do to better communicate with their base. >>

Friday, March 20, 2020

Study: One-quarter of ad scans see malvertising

Malvertising may be more prevalent than many businesses think. That is a key takeaway from new AdSecure data in which their researchers found that 27% of ad scans completed by their platform detected malvertising. >>

Tuesday, March 17, 2020

Poll: Even B2B brands need a purpose

Several studies have shown that consumers want to know what brands' stances are on renewable resources to how they support different non-profit causes. New data indicates that businesspeople are just as interested in the purpose of the businesses with whom they do business. >>

Thursday, March 12, 2020

IT terms for Marketing Departments to know

With so much of the buying process online - from product research to price comparisons and even buying - now, it could be time to break down the walls between brands' IT and marketing departments. Here are several key terms for marketing departments to learn to ease inter-office communication. >>

Tuesday, March 10, 2020

Expert: Why businesses should lower walls between marketing, IT

In many businesses the marketing departments and IT departments are completely separated, and in some cases there is no communications between the two silos. But, according to one expert, this is something that needs to change for businesses in the 21st century to thrive. Here's why. >>

Friday, February 28, 2020

Expert: How RCS messaging can engage consumers

According to data out from Sinch Engage nearly half of consumers have at least 50 unread email messages and about 10% have over 100 unread emails. But, only about 4% of consumers say they have these kinds of numbers of mobile messages. Which is why, according to one expert, brands need to invest in RCS messaging. >>

Friday, February 07, 2020

Top 3 Elements of a Persuasion Strategy

Changing marketing tactics isn't as simple as switching budget dollars from traditional media to digital or adding in social marketing to the mix. Here's how brands can develop a strong persuasion strategy for their messaging. >>

Thursday, February 06, 2020

Expert: Why brands need persuasion not just conversion as strategy

Striking the right note in an ad campaign has never been harder despite the options available to marketers to get their messages to consumers. Added to that, some consumers already feel overwhelmed at the sheer number of ads coming to them daily. This is why, according to one expert, brands need to step away from straight conversion strategies into more of a persuasion scenario. >>

Tuesday, February 04, 2020

Early winners for Super Bowl include Doritos, Budweiser/Bud Light

The Kansas City Chiefs are the newly crowned Super Bowl Champions, and while viewers definitely stayed to what is one of the most hotly-contested championship games in a few years, the big winners - as per usual - are the advertisers. >>

... 1 2 3 4 ...