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BizReport : Advertising

Advertising

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Wednesday, July 08, 2020

Mid-year check-in: what marketers need to know

As we begin the second half of 2020 and as more businesses open following the lockdown measures put into place to quell the spread of COVID-19, many are wondering what do they do now? Is this a return to old advertising practices or have certain things changed permanently? We asked a digital expert how marketers should approach a mid-2020 advertising check-in. >>

Friday, July 03, 2020

Reports: How consumers are reacting as stay-home orders lift

As states begin to re-open but with cases of COVID-19 still spiking around the US, many consumers are changing their minds about what to do next. According to new data out from Engine Insights more than half (54%) of consumers still say they want businesses to reopen but that is a 12% decrease from last month. >>

Tuesday, June 30, 2020

How to improve lead-gen during COVID-19

As marketers continue to react to COVID, store closures, lockdown initiatives, and more many are finding the old ways of doing things simply aren't working. From ecommerce to lead generation and back around to email messaging, there are new ways for brands to engage and build revenue. They key, says one digital expert, is to focus on performance marketing initiatives. Here's how. >>

Monday, June 22, 2020

Study finds CTV fraud spiking

Amidst the COVID pandemic many brands have had to find alternative ways to engage and deliver content to their consumers. One of those ways has been the Connected TV (CTV) space, but while more people are streaming content - a good thing for marketers - there are also more bad actors pushing fraudulent traffic into the space. >>

Friday, June 19, 2020

Top 3 tips to improve personalization

For many marketers personalization tends to be less personal and more repetitious, and that can be a death knell for campaigns. While campaigns do need some bit of repetition, the personalization factor cannot be ignored and shouldn't be given up for the sake of serving the same ad to a shopper for the second - or third - time. We asked an expert to explain how brands can better personalize without the repetition factor coming in to play. >>

Tuesday, June 16, 2020

Adobe: Travel showing recovery signs

Since the COVID-19 pandemic began travel brands from cruise ships and airlines to small mom-and-pop travel agencies have been some of the hardest hit as people sheltered-in-place at home. But, according to new Adobe data, the travel sector is beginning to see the first signs of recovery as businesses around the world begin reopening physical stores. >>

Monday, June 08, 2020

Study: Email deliverability key to brand revenue

Email continues to be an important part of overall strategy, but the struggles to ensure the right people are getting these messages remain. This is a key takeaway from the new Email Deliverability 2020: A Journey to the Inbox study out from Validity. >>

Friday, June 05, 2020

Businesses re-opening post-COVID, but more struggles ahead

As businesses focus on reopening after the COVID-19 shutdown, there are more concerns on the horizon. Chief among them is the looming PSD2 deadline. PSD2, like the predecessor GDPR, is related to how banks and other entities verify payment information and is set to go live at the end of 2020. According to one expert, though, many merchants and brands aren't ready. >>

Wednesday, June 03, 2020

Reports: Subscriptions, product placement, influencer spending up

Three new reports shed light on where advertisers are putting marketing budgets - and where consumers are going to buy. >>

Wednesday, May 27, 2020

Study: People want brands to listen to them

A growing number of consumers want brands to listen to them. That is a key takeaway from new Disqo data which finds, among other things, that more than 90% of consumers feel brands should listen to their opinions, and they're willing to do a little of the legwork to make their own voices heard. >>

Thursday, May 21, 2020

CPG brands: How to adapt to cookie-less marketing

Over the past five months, we've heard more about cookie-less advertising and how marketers can adapt post-cookie, especially with Apple and Google announcing plans to phase out data cookies. But much of this focus has been on the impact of going cookie-less to verticals like apparel and home goods. What about CPG brands? They are just as dependent on cookies and consumer data to engage. >>

Thursday, May 14, 2020

Study pinpoints how advertisers have adjusted strategy

As with consumers, many advertisers are changing the way they are doing things, and it appears those changes will remain in effect until the pandemic has passed - meaning until there is a vaccine to help fight the virus. That is a key takeaway from new Advertiser Perceptions data which shows that half of brands have now cut plans to launch a new campaign in the midst of COVID-19 concerns. >>

Tuesday, May 12, 2020

Study finds consumers want deeper brand connections

Gone are the days when a shopper simply wanted a good product sold at a good value. According to new data they now want connections with their favorite brands, and those connections include giving back to brands. >>

Monday, May 11, 2020

How to improve pandemic advertising strategy

Many brands are unsure how to move forward during the global, COVID-19 pandemic. Do they advertise? How do they advertise without offending consumers? How do they advertise in a way that isn't also taking advantage of the situation? These are only a few of the questions facing marketers and brands during this time; we asked an expert in the field how brands could begin moving forward. >>

Friday, May 08, 2020

Reports: Consumers ready to move on, looking to social to connect

New reports underline the dichotomy surrounding most consumers at this point: they are ready for life to return to a more normal state but continue to worry about the risks associated with in-person shopping, worshipping, or working. >>

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