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BizReport : Advertising


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Tuesday, January 12, 2021

4 Data trends to watch in 2021

Changes to privacy laws, an increase in overall digital usage because of the continuing global pandemic, social media connection. These are just a few of the areas advertisers are looking at to help them connect in 2021. Here are four ad trends that could make or break merchants' year. >>

Friday, January 08, 2021

Expert: How CTV will impact 2021

With the production and release of a vaccine, many are sure that lockdown measures and stay home orders will soon lift, and that that will have an impact on how consumers engage with their favored retailers and brands. But, according to one expert, not everything will return to 'normal' as the world eases out of a global pandemic. Here are a few trends that could create a challenge for 2021. >>

Friday, January 01, 2021

Expert: Personalized video all about relationship

There has been some push back regarding personalization from users who are stalked across the Internet by the same pair of pants they clicked on once. But when done right, personalization provides marketers with an opportunity to increases sales, explain information, and engage with users and their community, all through Personalized Video. To better understand the value of Personalized Video, BizReport turned to Yaron Dishon, Chief Revenue Officer, and GM, Idomoo US. >>

Thursday, December 31, 2020

3 pieces of tech that could improve brands' 2021

With 2021 right around the corner and an end to the COVID-19 pandemic possibly in sight, many businesses and merchants are making plans to get diners back into their establishments and shoppers back into their stores, both virtual and physical. Here are three pieces of tech that could help brands have a better 2021. >>

Tuesday, December 08, 2020

Expert: How to improve brands' digital transformation

For years, organizations have been told that digital transformation is key to survival as we go further into the tech-filled world of automation, cloud and AI. Those who listened were well equipped to handle the curveballs that came their way. Those who didn't, are still struggling to catch up as IT budgets shifted to support a remote workforce and keep struggling businesses afloat. But, what about those companies in the "in-between," whose projects got neglected while the pandemic took center stage? Here are three tips to help brands on-going digital transformations. >>

Monday, December 07, 2020

Report: Game brands upping ad spend

Video games are back - if they ever really left - with a vengeance thanks to the COVID-19 pandemic, and system manufacturers and game developers are poised to see just how high they might push revenues. >>

Wednesday, December 02, 2020

Forecast: 2020 ad declines to rebound in 2021

For the first time in a decade, global media spending fell in 2020. Total global media spending is expected to be down nearly 7% YoY, reaching about $1.2 trillion for the year. Much of the decline is blamed on the Coronavirus pandemic that has been sweeping the globe, keeping many businesses shuttered and consumers from spending money. However, with vaccine potential getting buzz, some experts believe media spending will rebound in the New Year. >>

Thursday, November 26, 2020

Expert: Why customer-centricity is more important than ever

While most businesses feel they are customer-centric, the truth is that many are missing the boat when it comes to understanding what their customers want. That, according to one expert, is why merchants and marketers must get back to a basic customer-centric strategy. Here's how. >>

Thursday, November 19, 2020

Report: CTV impressions spike, here's how to connect

2020 may not be a highlight for many brands and marketers, but for CTV there is an upside. According to new data out from Innovid, CTV impressions are up 55% (Q3, YoY). What's more, CTV outperformed both mobile and desktop for impressions, increasing 33% in 2019 and then 41% in 2020. >>

Tuesday, November 17, 2020

Study: Privacy influencing more purchase decisions

Security and data privacy are two keys to consumer engagement that are more important than ever. That is a key takeaway from new Ensono data which finds that nearly all (91%) consumers from their survey said retailers' privacy reputations were key to influencing purchase decisions. >>

Monday, November 16, 2020

Reports: Context, placement key to engagement

It is no secret that contextually relevant ads are more engaging to consumers, and yet many brands and marketers continue to miss that connection. But context isn't the only key; brands also need to be aware of the quality near their ads. Two new report outline just how important context has come to be for both consumers and brands. >>

Thursday, November 05, 2020

Top 4 tips to a winning holiday strategy in 2020

2020 has not been easy for merchants or brands in any corner of the world, but that doesn't mean the upcoming holiday season must be a bust. There are strategies that can be taken that can help brands - and their customers - have a holiday season that sets 2021 up for success. >>

Tuesday, November 03, 2020

Top 3 tips to create identity framework

With all the talk about removing cookies, and with more businesses allowing consumers to opt-out of any and all online data collection many marketers and brands are wondering how to adjust strategy so that they can still serve the right ads and keep their customers engaged and happy. Here are three tips that will help brands create an identity framework to identify consumers without the use of third party data. >>

Monday, November 02, 2020

Forecast: Ad fraud to push $35 billion this year

Fraudsters have been making bank since the COVID pandemic sent more consumers scurrying online not only for work but to buy groceries, have virtual meet-ups with friends, and get the latest on the pandemic, elections, and other breaking news. And, according to new data out from CHEQ the cost is being felt by legitimate marketers, brands, and publishers. >>

Wednesday, October 28, 2020

Expert: Why hypertargeting is more important than ever

It's been a minute since hyper-targeting took center-stage in the digital marketing space, but thanks to consumers and businesses being locked down in a pandemic, more attention is being given to the phrase. We asked one expert what is different, this time around, for the marketing effort. >>

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