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BizReport : Advertising

Advertising

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Wednesday, September 30, 2020

Top 3 things consumers now want from marketers

Many things have changed for marketers since the beginning of the pandemic, but even more has changed for consumers. From the way they shop to how they commute to work to how they engage with friends and family. Which means a switch in strategy for many marketers is in order. Here are three ways brands can adjust their strategy to meet consumers where they live. >>

Monday, September 28, 2020

Forecast: Content Marketing to surge forward in 2021

Although 2020 has not been a great year for content marketers, overall, new data suggests that content marketers could see a strong rebound as the world turns the corner into 2021. Already, with businesses around the globe opening up as countries try to re-open after shuttering so many businesses and stores because of the pandemic, content marketing spending has begun trending back up. That, say experts is why 2021 should be a strong year for these marketers. >>

Monday, September 21, 2020

Reports: How shoppers will spend, what marketers can do to engage

Several new reports out this month shed light on what consumers are looking for as we begin counting down to the 2020 holiday season, and what marketers can do to capture shoppers' attention in a digital space that continues to become more and more crowded. >>

Friday, September 18, 2020

How political ads are changing in 2020

With many US consumers continuing to hunker down at home and many stating a mistrust of 'fake news' on both social networks and television, political advertisers are wondering how to best connect with their constituents as the race for the White House and many Congressional seats heat up. We spoke with two digital experts about how the political ad space has changed so far in 2020. >>

Tuesday, September 15, 2020

Reports: As ad spends increased so did fraud attempts

Two new reports paint a picture of not just marketers and brands investing in the digital space during the pandemic, but of fraudsters also setting their sights on the digital space. New data out from LiveIntent finds that about 80% of advertisers have increased their digital ad budgets during the pandemic, while DataVisor's new report finds that fraudsters increased their digital attacks by more than 100% during the same time period. >>

Wednesday, September 09, 2020

Expert weighs in on needed CX tools

With so much of marketers' and retailers' efforts moving online with shoppers, many businesses are struggling to keep up with what their customer base wants. We asked a digital expert how brands can improve their CX programs to better engage. >>

Friday, September 04, 2020

Reports: How streaming and CTV spending is engaging viewers

During the world's pandemic lockdown many people turned to the Internet for their news but a growing number returned to television - both streaming services and traditional programming - as an escape from lockdown. Here's how CTV and streaming services are faring. >>

Tuesday, September 01, 2020

Study: Programmatic spending spikes as physical stores shutter

The programmatic ad spend has seen a big spike in spending so far this year, perhaps because of the pandemic and the sheer number of businesses that had to shutter physical locations. Pushing ad dollars online, for buy online/curbside pickup or straight-up ecommerce orders, have been two ways merchants have brands have been able to maintain customer engagement. >>

Thursday, August 27, 2020

Top 3 tips for marketers to survive COVID-19

According to some experts overall ad spending for 2020 will be down significantly, perhaps as much as 5%, as consumers stay home and watch their pennies in the midst of a global pandemic. With ad spending down, marketers must make the most of every ad buy; here are three tips marketers can use to make every penny in their budget count. >>

Friday, August 21, 2020

How to tweak ad campaigns for 2020 holiday season

With the back-to-school season in full swing, even if some schools are undecided on exactly how to teach during a pandemic, some marketers are struggling to figure out what parents - and kids - are looking for. Smart marketers have pivoted, changing their BTS message, and according to one expert that is what may need to happen for the upcoming holiday season, too. >>

Thursday, August 20, 2020

Expert: Strategies for increasing data transparency

The six month grace period for businesses to come into compliance with the CCPA are now over, but still some businesses are lagging behind in updating their data collection, storage, protection, and usage strategies. But, according to new Akamai data brand trust will online increase with more transparency in their data strategies and solutions. >>

Friday, August 07, 2020

Top 4 strategies B2Bers can use to improve 2020 revenue

Though ecommerce is booming for many merchants online, the overall retail space has had a rough 2020 due to the Coronavirus pandemic and increasing worry from many consumers. And although consumers have rapidly adjusted to buying more online it can be harder for businesses to make those quick changes. Here are four strategies to help B2B brands ensure they are ready for the rest of 2020 and into 2021. >>

Wednesday, August 05, 2020

Study finds brands set to increase digital ad spend

As more business is conducted in the online world business owners are watching and pushing more of their ad budgets into the digital space. In fact, according to new data out from Fractl and Buzzstream say they'll increase their digital PR spending over the next five years. >>

Tuesday, August 04, 2020

Experts: Flexibility key for marketers this fall

As the calendar continues counting down to September 1 and the expected start to the new school year for many American children, marketers are wondering just what to do when so much is still unknown. Will schools be in session or will kids learn remotely? Will families have additional cash to outlay for not only school supplies but non-essential items? How can they engage will still being understanding of the pressure on many families? We asked digital experts how marketers should proceed this fall. >>

Thursday, July 30, 2020

Expert: With CCPA in full swing, what's next for marketers

The CCPA grace period is over and now that the regulations are being enforced around the US many marketers are wondering what is next. How do they provide the secure privacy consumers want while also providing them with relevant ads and content? We asked a digital expert to weigh in. >>

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