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BizReport : Advertising

Advertising

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Tuesday, April 13, 2021

Reports outline importance of connected TVs to brands

Two new reports may have more merchants and brands looking at smart and connected TVs as ways to reach an increasingly online consumer base. According to Hub Entertainment Research about half of all televisions in America are now smart TVs and they are found in 7 in 10 homes. >>

Monday, April 12, 2021

Top 3 tips to create a stronger AI strategy

By mining internal and external data about consumers, merchants can gain insights about the likely preferences of individuals, allowing them to create offers, incentives, and a shopping experience that is more appealing. In the world of retail marketing, AI is helping to build more personalized marketing campaigns, and to improve the product search experience -- among other things -- which can help deliver a better customer experience as well. Here's how to improve your AI strategy to better serve customers. >>

Friday, April 09, 2021

Expert: How CX can reimagine branded campaigns

Advertising doesn't just tell a consumer about a product. According to one digital expert, advertising is the first step of a good customer experience - and sometimes with the first interaction a customer will have with the brand. Which is why customer experience is a more important part of the advertising pie than ever. >>

Wednesday, April 07, 2021

How AI is helping solve pandemic problems

The shift to remote work and shopping online may have seemed seamless to many, but the problems going digital brought to businesses large and small have been large hurdles to cross. And, for many, the hurdles continue to crop up. Here's how AI is helping some businesses solve the problems highlighted by the COVID-19 pandemic. >>

Friday, April 02, 2021

Top 4 tips to build community from virtual events

As variants from the COVID-19 pandemic continue to circle the globe and businesses try alternative ways to reach shoppers, virtual events are becoming a hot commodity. But, a virtual event doesn't have to be a one-time-only thing. Virtual events can help brands build community around their products and services. Here's how. >>

Tuesday, March 30, 2021

Reports: Customer expectations high for brand relations

The COVID-19 may have changed the way consumers shop, but it hasn't changed what they want from brands, merchants, and marketers, and topping that list is a good experience. >>

Tuesday, March 23, 2021

Pharma ads up 14% YoY, how AI is leading connection

The pharmaceutical industry was a leader in the charge to digital advertising in 2020, with brands upping their spending by more than 14% to land at nearly $10 billion in spending for the year. The ability to hyper-target, with the use of AI, was one factor leading so many to push online when other avenues shut down in 2020. We asked a digital expert about the future of this sector. >>

Friday, March 19, 2021

Study finds competitive analytics still lacking

Knowing how competitors' campaigns are faring continues to be a dark area for many brands and marketers. That is a key takeaway from new BrandTotal data which finds that while 25% of marketing execs agree that competitive analytics helps to measure their own campaign performance but more than one-third (38%) say they aren't able to routinely do this. >>

Tuesday, March 16, 2021

IAB/PwC identify brand challenges post-pandemic

While the pandemic may have resulted in higher-than-average ecommerce and m:commerce revenues, saving many merchants from despair, ongoing lockdowns and change consumer habits are also forcing brands to adjust on the fly to consumers' needs. That is a key takeaway from a new report out from IAB and Pricewaterhousecoopers. >>

Friday, March 12, 2021

Top 3 tips to improve data strategy

Understanding how an audience feels is quintessential to meaningfully captivating, engaging, and nurturing that audience. The quest to understand audience sentiment is not new. Brand lift studies have long sought to understand how people feel about a given topic, as this information can help inform both product and messaging strategy. We asked a digital expert for insight into how brands can improve their data strategy to better engage. >>

Tuesday, March 09, 2021

Brands: Why vanity metrics aren't serving your strategy

Clicks and follower counts may look good on paper, but they likely aren't converting customers. That, according to one expert, is why brands have to retire vanity metrics from the turn of the century and instead invest in metrics that provide better information. >>

Friday, March 05, 2021

How to update programmatic strategy for 2021

Advertisers faced many challenges in 2020, from reduced traffic in stores to consumers' budget constraints. Many of those challenges will disappear in 2021, but that doesn't mean a return to pre-2020 strategy. Instead, brands need to update their strategies to include how consumers changed how they shop and interact. >>

Monday, February 22, 2021

Study: Customer ID a problem for brands, publishers

As the digital space becomes more fragmented, and as more consumers opt-out of sharing their information it is becoming ever more harder for brands, marketers, and publishers to connect with their bases. That difficulty will only continue according to one report, which finds that while many are planning for the phasing out of cookies and simple solution hasn't yet been identified. >>

Thursday, February 18, 2021

How to optimize with AI to improve the customer experience

When it comes to AI integration, brands and marketers have come a long way. From programmatic buys to email optimization, and data analysis, brands are using AI to simplify how they communicate with consumers, but there is still room to grow. According to one expert, the next frontier is AI will be the digital experience. >>

Wednesday, February 03, 2021

Study finds UK brands not ready to be cookie-less

New data out from Adform and Dynata indicates there may be a steep learning curve for UK brands when it comes to cookies. Because, as more platforms move away from cookies, researchers have found that about 90% of UK businesses have no plan in place for the removal of cookies. >>

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