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BizReport : Advertising

Advertising

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Tuesday, March 09, 2021

Brands: Why vanity metrics aren't serving your strategy

Clicks and follower counts may look good on paper, but they likely aren't converting customers. That, according to one expert, is why brands have to retire vanity metrics from the turn of the century and instead invest in metrics that provide better information. >>

Friday, March 05, 2021

How to update programmatic strategy for 2021

Advertisers faced many challenges in 2020, from reduced traffic in stores to consumers' budget constraints. Many of those challenges will disappear in 2021, but that doesn't mean a return to pre-2020 strategy. Instead, brands need to update their strategies to include how consumers changed how they shop and interact. >>

Monday, February 22, 2021

Study: Customer ID a problem for brands, publishers

As the digital space becomes more fragmented, and as more consumers opt-out of sharing their information it is becoming ever more harder for brands, marketers, and publishers to connect with their bases. That difficulty will only continue according to one report, which finds that while many are planning for the phasing out of cookies and simple solution hasn't yet been identified. >>

Thursday, February 18, 2021

How to optimize with AI to improve the customer experience

When it comes to AI integration, brands and marketers have come a long way. From programmatic buys to email optimization, and data analysis, brands are using AI to simplify how they communicate with consumers, but there is still room to grow. According to one expert, the next frontier is AI will be the digital experience. >>

Wednesday, February 03, 2021

Study finds UK brands not ready to be cookie-less

New data out from Adform and Dynata indicates there may be a steep learning curve for UK brands when it comes to cookies. Because, as more platforms move away from cookies, researchers have found that about 90% of UK businesses have no plan in place for the removal of cookies. >>

Friday, January 29, 2021

Report: Ad-supported streaming wanted by UKers

Consumers in the UK are all-in on supporting their streaming habits with ads. That is a key takeaway from new Integral Ad Science (IAS) data which shows that most UK consumers are 'willing to watch' ads in exchange for free streaming content and that about half will watch to completion if the ad is relevant to them. >>

Tuesday, January 26, 2021

How YouTube's new direct-selling feature may impact merchants

Content creators may soon be the new direct sellers. That, if a new feature currently being tested by YouTube catches on and proves to be lucrative to merchants, brands, and content creators. >>

Wednesday, January 20, 2021

Top 3 tips to use performance data to improve campaign optimization

With the end of the cookie and changes to Apple's IDFA making user targeting a challenge, marketers and agencies are looking for new ways to enhance ad targeting. One data source which marketers can tap into is improved creative intelligence. BizReport caught up with autonomous and omnichannel ad buying solution Madgicx to understand how creative intelligence can help marketers and agencies. >>

Tuesday, January 12, 2021

4 Data trends to watch in 2021

Changes to privacy laws, an increase in overall digital usage because of the continuing global pandemic, social media connection. These are just a few of the areas advertisers are looking at to help them connect in 2021. Here are four ad trends that could make or break merchants' year. >>

Friday, January 08, 2021

Expert: How CTV will impact 2021

With the production and release of a vaccine, many are sure that lockdown measures and stay home orders will soon lift, and that that will have an impact on how consumers engage with their favored retailers and brands. But, according to one expert, not everything will return to 'normal' as the world eases out of a global pandemic. Here are a few trends that could create a challenge for 2021. >>

Friday, January 01, 2021

Expert: Personalized video all about relationship

There has been some push back regarding personalization from users who are stalked across the Internet by the same pair of pants they clicked on once. But when done right, personalization provides marketers with an opportunity to increases sales, explain information, and engage with users and their community, all through Personalized Video. To better understand the value of Personalized Video, BizReport turned to Yaron Dishon, Chief Revenue Officer, and GM, Idomoo US. >>

Thursday, December 31, 2020

3 pieces of tech that could improve brands' 2021

With 2021 right around the corner and an end to the COVID-19 pandemic possibly in sight, many businesses and merchants are making plans to get diners back into their establishments and shoppers back into their stores, both virtual and physical. Here are three pieces of tech that could help brands have a better 2021. >>

Tuesday, December 08, 2020

Expert: How to improve brands' digital transformation

For years, organizations have been told that digital transformation is key to survival as we go further into the tech-filled world of automation, cloud and AI. Those who listened were well equipped to handle the curveballs that came their way. Those who didn't, are still struggling to catch up as IT budgets shifted to support a remote workforce and keep struggling businesses afloat. But, what about those companies in the "in-between," whose projects got neglected while the pandemic took center stage? Here are three tips to help brands on-going digital transformations. >>

Monday, December 07, 2020

Report: Game brands upping ad spend

Video games are back - if they ever really left - with a vengeance thanks to the COVID-19 pandemic, and system manufacturers and game developers are poised to see just how high they might push revenues. >>

Wednesday, December 02, 2020

Forecast: 2020 ad declines to rebound in 2021

For the first time in a decade, global media spending fell in 2020. Total global media spending is expected to be down nearly 7% YoY, reaching about $1.2 trillion for the year. Much of the decline is blamed on the Coronavirus pandemic that has been sweeping the globe, keeping many businesses shuttered and consumers from spending money. However, with vaccine potential getting buzz, some experts believe media spending will rebound in the New Year. >>

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