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BizReport : Advertising

Advertising

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Thursday, November 26, 2020

Expert: Why customer-centricity is more important than ever

While most businesses feel they are customer-centric, the truth is that many are missing the boat when it comes to understanding what their customers want. That, according to one expert, is why merchants and marketers must get back to a basic customer-centric strategy. Here's how. >>

Thursday, November 19, 2020

Report: CTV impressions spike, here's how to connect

2020 may not be a highlight for many brands and marketers, but for CTV there is an upside. According to new data out from Innovid, CTV impressions are up 55% (Q3, YoY). What's more, CTV outperformed both mobile and desktop for impressions, increasing 33% in 2019 and then 41% in 2020. >>

Tuesday, November 17, 2020

Study: Privacy influencing more purchase decisions

Security and data privacy are two keys to consumer engagement that are more important than ever. That is a key takeaway from new Ensono data which finds that nearly all (91%) consumers from their survey said retailers' privacy reputations were key to influencing purchase decisions. >>

Monday, November 16, 2020

Reports: Context, placement key to engagement

It is no secret that contextually relevant ads are more engaging to consumers, and yet many brands and marketers continue to miss that connection. But context isn't the only key; brands also need to be aware of the quality near their ads. Two new report outline just how important context has come to be for both consumers and brands. >>

Thursday, November 05, 2020

Top 4 tips to a winning holiday strategy in 2020

2020 has not been easy for merchants or brands in any corner of the world, but that doesn't mean the upcoming holiday season must be a bust. There are strategies that can be taken that can help brands - and their customers - have a holiday season that sets 2021 up for success. >>

Tuesday, November 03, 2020

Top 3 tips to create identity framework

With all the talk about removing cookies, and with more businesses allowing consumers to opt-out of any and all online data collection many marketers and brands are wondering how to adjust strategy so that they can still serve the right ads and keep their customers engaged and happy. Here are three tips that will help brands create an identity framework to identify consumers without the use of third party data. >>

Monday, November 02, 2020

Forecast: Ad fraud to push $35 billion this year

Fraudsters have been making bank since the COVID pandemic sent more consumers scurrying online not only for work but to buy groceries, have virtual meet-ups with friends, and get the latest on the pandemic, elections, and other breaking news. And, according to new data out from CHEQ the cost is being felt by legitimate marketers, brands, and publishers. >>

Wednesday, October 28, 2020

Expert: Why hypertargeting is more important than ever

It's been a minute since hyper-targeting took center-stage in the digital marketing space, but thanks to consumers and businesses being locked down in a pandemic, more attention is being given to the phrase. We asked one expert what is different, this time around, for the marketing effort. >>

Monday, October 26, 2020

Reports ID important trends in lead-up to holiday season

According to new data out from Barclaycard UK consumer spending increased by about 2% for September, the largest increase since coronavirus lockdowns began. Spending was up across the board from grocery to travel, a sign that consumers are beginning to once more have confidence in the economy. And timely, too, as the holiday season approaches. >>

Thursday, October 15, 2020

Malvertising: What to Watch

New data out from GeoEdge finds that malvertisers are upping their use of malicious content to target people. Their data finds that nearly half (42%) of publishers have received reader complains because of malicious content and 20% have either lost subscribers or revenue because of malvertising attacks. What's a publisher to do? Here are four things to watch for to identify and mitigate malvertising attacks. >>

Monday, October 12, 2020

How brands are missing consumer choice needs

Shoppers around the globe are increasingly sharing their thoughts with brands and merchants via online surveys and customer portals, but are brands doing enough listening? Since the pandemic, one expert believes that marketers must do more to listen and take in the changing needs of their customer base. Here's why. >>

Monday, October 05, 2020

Expert: How marketers can capitalize on streaming trends

It seems as if every television network, cable service and even online portal now has a streaming service. This makes sense as more and more people are cutting the cable cord and turning to digital streaming to watch not only user-generated social content but also movies and traditional television programming. >>

Wednesday, September 30, 2020

Top 3 things consumers now want from marketers

Many things have changed for marketers since the beginning of the pandemic, but even more has changed for consumers. From the way they shop to how they commute to work to how they engage with friends and family. Which means a switch in strategy for many marketers is in order. Here are three ways brands can adjust their strategy to meet consumers where they live. >>

Monday, September 28, 2020

Forecast: Content Marketing to surge forward in 2021

Although 2020 has not been a great year for content marketers, overall, new data suggests that content marketers could see a strong rebound as the world turns the corner into 2021. Already, with businesses around the globe opening up as countries try to re-open after shuttering so many businesses and stores because of the pandemic, content marketing spending has begun trending back up. That, say experts is why 2021 should be a strong year for these marketers. >>

Monday, September 21, 2020

Reports: How shoppers will spend, what marketers can do to engage

Several new reports out this month shed light on what consumers are looking for as we begin counting down to the 2020 holiday season, and what marketers can do to capture shoppers' attention in a digital space that continues to become more and more crowded. >>

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