Dynamic Logic: Consumers find pop-ups less painful

Are pop-up ads, or over-content ads, more acceptable nowadays, or have consumers learned how to ignore them? A recent survey from Dynamic Logic updates a 2003 survey with surprising results. >>

Viral Marketing

Marketers to up viral video spending in 2009

Despite reported spending cutbacks, many ad agencies and media buying executives plan on increasing spending on viral video marketing in 2008, according to a recent report by Feed Company. >>

Research

British online luxury shoppers resilient in face of credit crunch

British shoppers who prefer designer labels, and aren't afraid to pay the price for them, say the credit crunch is doing little to alter their spending habits. What is changing, however, is the amount of online research they are doing prior to making a purchase. >>

Advertising

New platform could boost newspaper ad ROI

With newspaper ad revenues falling, a new platform from NewspaperDirect could help the industry. Called Ad Value Map, the platform allows professional subscribers of PressDisplay.com to map newspapers to learn which pages will maximize the ROI of marketing campaigns. >>

E-commerce

Tech gift-guide combines advertising with reviews

If you're looking for another way to interact with consumers as the holiday shopping season opens, consider a new platform from NetShelter Technology Media. The platform is a technology gift guide, giving consumers information about brands and products but also gives these brands and businesses the ability to interact with the consumer base through a dedicated blog. >>

E-commerce

Coupons, Inc, Money Mailer partner to take coupons mobile

With the amount of 'extra' money Americans have to spend shrinking daily, more and more retailers are offering coupons just to get consumers in their offline - and online! - doors. This week, Coupons, Inc. and Money Mailer Direct Marketing have entered into a partnership to help local businesses take their coupons online for a greater impact. >>

Social Marketing

MySpace launches MyAds

MySpace, the most popular of the social networking sites with over 122 million registered members, has launched a tool that will allow small businesses to target ads to preferred demographics and profiles. >>

Email Marketing

Holiday email campaigns begin earlier

Have you sent any email messages referencing Christmas or the holidays yet? Over a quarter of retailers have, according to The Retail Email Blog, over a week earlier than last year. >>

Mobile Marketing

Google iPhone ads in beta

Google is preparing to offer advertisers a way to tailor their advertising to the iPhone, despite its own, soon-to-be-released, mobile operating system, Android. >>

Search Marketing

Adgooroo: More search marketers turn to LiveSearch

Consumers may still be logging on to Google in record numbers but search marketers may be changing their tune. According to AdGooRoo, nearly 20% more search marketers logged campaigns with Microsoft Windows LiveSearch in Q3 2008 than in Q2. >>