Jivox sees strong growth in video for small businesses

Small businesses may not have the deep pockets that large Madison Avenue advertising companies require, but they aren't letting that stop them from entering the online video fray. Many are turning to self-serve video options like the one offered by Jivox. >>

Social Marketing

How to target the affluent through social media

Whether through a company blog or message board, more marketers are turning to social platforms to increase consumers' comfort level on the web. These social solutions can give customers a better feel for the company, increase brand awareness and create a feeling of brand loyalty. But what are the best ways to target consumers via social media? >>

Advertising

UpSellIt's Chatty Ads Could Increase ROI

New technology could allow your targeted consumer base to interact on a personal level with ads placed online. UpSellIt's SmartAgent equips online ad campaigns with a live chat feature which can answer consumer's questions about the product. >>

Social Marketing

Report: Worldwide UGV revenue to surpass $1.1 billion

It seems more consumers create a blog or a social networking profile every day, still a new report from In-Stat indicates that ad revenue from user-generated content will grow at a surprising rate. Specifically, user-generated video content will lead the way. >>

Research

Online newspaper readers consume politics, jobs information

Marketers may receive a bigger boost from online newspaper ads by placing their ads on the right pages. Though this isn't a novel concept, many marketers aren't following the simple rule. How can you determine which pages get the most traffic? By doing your research. >>

Mobile Marketing

Survey: Rich Media Ads to reach $2.7 billion Euros

Online marketers can expect the rich media ad space on mobiles to continue growing over the next four years. According to a recent survey, rich media ads are expected to account for Euro $2.7 billion of the mobile ad spend by 2012. >>

Viral Marketing

YouTube introduces buzz targeting

Wouldn’t it be great if you could identify the next big viral videos to come out of YouTube and place your ads on them? Now you can. >>

Advertising

Online advertising CPMs falling

It seems that online advertising isn’t as immune to the effects of the economic slowdown as first thought, according to recent analysis from PubMatic. >>

Viral Marketing

comScore: Online video grows 60% year over year

As consumers become more familiar with video platforms, more and more are logging on. According to a recent comScore report, video views grew more than 60% from March 2007 to March 2008. Roughly 11.5 billion videos were viewed during the reporting period. >>

Advertising

Clear Channel relaunch offers more to consumers, advertisers

If Clear Channel has anything to say about it, online radio isn't going to go softly into the night. With a relaunch of it's station websites, the radio giant offers more to consumers and to advertisers. >>