British firms to raise SEO budgets this year

British companies will spend over $3.5 billion on search campaigns this year, according to new findings published by e-Consultancy, as overall spending on search activity is set to continue to rise. >>

Research

Online video ad spend forecast to rise

Spending on online video advertising is expected to rise over the next couple of years, according to a new report from online video ad network, LiveRail. >>

Mobile Marketing

Gartner: Mobile sales exploding worldwide

If you needed another reason to seriously consider investing more money in mobile marketing this could be it: according to a recent report from Gartner, mobile phone sales worldwide will reach 1.28 billion this year. That is an 11% increase over 2007. >>

Email Marketing

Report: New media is eroding email's effectiveness

Your email plans may need to be adjusted. According to a recent report from JupiterResearch, social networking, texting and mobile phones are eroding the effectiveness of the traditional email campaign. The report finds that 22% of consumers using email find social networking sites more useful then email. >>

Social Marketing

Online communities must have influencers

So, you've begun - or are thinking of beginning - an online community surrounding your brand. Good decision. Now, before launching that community make sure influencer programs are in place to assist other community members. According to a recent report companies with influencer programs have a higher rate of loyalty. >>

Research

Internet TV viewership rises

A fifth of American households with Internet access watch television broadcasts online, according to a study by TNS and the Conference Board. Convenience is a prime driver, but skipping ads is also a motive. >>

Viral Marketing

HP Labs questions effectiveness of viral marketing

New research from HP Labs suggests viral marketing isn’t quite as potent as everyone seems to think it is and people aren't as social as they think they are. >>

Search Marketing

AdWords adds new geographic report

Advertisers using Google AdWords can now access a new report that will detail the geographic distribution of their impressions, clicks, and conversions down to ad group level. >>

Advertising

MerchantCircle launches B2B solution for local marketers

When the economy turns, local businesses are usually the hardest hit. Because local stores can't compete with big-box store discounts or because many of their suppliers simply go out of business, it is important to keep those communication lines open. To help local businesses through, MerchantCircle has launched a B2B solution which connects local businesses with national brands. >>

Advertising

Report: Specific Media reaches more MVC's than competitors

What is an MVC and why should marketers care? Because MVC's are Most Valuable Consumers, the kind of consumers which marketers what to reach because they have money to spend and they aren't shy about buying products for themselves, family and friends. According to a recent report from Specific Media, their ad network reaches more MVCs than other ad networks. >>