Ring up more deals with Mobile Tuesday

First there was Black Friday. Then came Cyber Monday. Now make room for Mobile Tuesday as a mobile marketing firm hopes to cash in on a traditionally slow day for shopping. >>

Search Marketing

Yahoo Publicidad launched

Yahoo is the destination of choice for U.S. Hispanics and the portal is being revamped to offer more relevant marketing opportunities across the site and to give marketers access to all Hispanics regardless of their language or location. >>

Viral Marketing

Viral games for hire from Contagion Media

Sometimes viral marketing needs no help, it snowballs in popularity and before you know it your YouTube video or flash-based game has gone viral. However, the whole production process can be expensive and worse still, viral success is far from guaranteed. >>

E-commerce

New platform links manufacturer information with retailer websites

The latest trend in ecommerce is for consumers to shop online but purchase in-store. The WebCollage platform can help brands reach more consumers by linking manufacturer specifications and information on retailer websites, thereby giving the consumer more of what they want - specific product information. >>

Blogs & Content

For bloggers, consumers it's all about relevance

Just four short years ago, most consumers didn't know a blog from a news organization's website. Now, it seems consumers have their own blogs and are horning in on so-called professional content sites. What does that mean for advertisers? More places to advertise - if they do a bit of research first. >>

E-commerce

Black Friday sales up only 1%, what about Cyber Monday?

Black Friday has come and gone with barely a peep as far as growth; the question is, will sales remain flat through the holiday season? According to a comScore report, Black Friday online sales reach $534 million, a 1% increase year over year. Reports from HitWise indicate that pre-Black Friday sales have also been flat, although traffic is increasing. >>

Social Marketing

Need for customer engagement drives social media uptake

In an era where price sensitivity, a focus on quality and intolerance for bad customer service reign, marketers must find new ways to interact with and retain customers. Social media fits the bill, with many looking to the channel to improve customer engagement. >>

E-commerce

Black Friday takes its toll on e-commerce sites

Black Friday madness is taking its toll on popular online shopping websites, with some large e-commerce sites already falling victim to the huge spikes in online traffic. >>

Advertising

TubeMogul: Online video viewers have short attention spans

For advertisers to be sure their online video advertising has been seen by viewers, it appears the ads need to be shown within the first 30 to 60 seconds of the start of the presentation. For online video producers, keeping content relevant and succinct is the key. >>

E-commerce

Retailers and consumers prepared for Black Friday

Retailers have increased Black Friday sale offers this year and consumers have been starting their searches for deals early, which could all add up to one heck of a big shopping day. >>