Report: Mobile maps draw in users

The summer travel season is here and more users in the US and Europe are embracing mobile mapping sites to help them find their way. According to a new report from comScore/M:Metrics, mobile map use increase 82% year over year (YoY) in the US and 49% YoY in Europe. >>

Trends & Ideas

Should you rethink your gaming mindset?

Marketers are quickly jumping on the gaming bandwagon but if you aren't careful, you could be missing the boat - even if you're placing ads in-game. Why? Because according to experts at the OMMA Gaming session, gamers aren't who you think they are. >>

Advertising

AdBrite opens to behavioral targeting

Online advertising network AdBrite has announced that marketers can now employ behavioral targeting across the 70,000 sites in the network. Combined with the Open Targeting Exchange, the technology gives marketers the chance to virtually choose which ads will be shown to which consumers and on which pages of the network. >>

E-commerce

1 in 5 shop online in the U.K.

The British are heading online to shop in ever increasing numbers, according to new figures from IMRG/Capgemini. Twenty percent of U.K. consumers now do their shopping on the Internet. >>

Advertising

Intrusive ads (still) annoy consumers

Did we really need more research to tell us that intrusive ads annoy consumers? Well, it seems some marketers missed a meeting in the late 1990’s and need to be taught a lesson in subtlety. To that end, I've devised some top tips on how to make sure your visitors don't stick around. >>

Research

What's the difference between Gen X and Gen Y?

The differences between Gen X and Gen Y’s use of digital technology have been made a little clearer, thanks to a recently released report from Forrester Research. The new insights should help marketers play the advertising generation game. >>

Social Marketing

Hitwise: MySpace leads social networks but Facebook is growing faster

MySpace remains the king of the social networks with a nearly 72% market share, but close competitor Facebook isn’t giving up. According to a new report from Hitwise, US consumers continue to choose MySpace over other social nets but the trend is beginning to change. MySpace shows -6% growth from June 2007 through June 2008 which Facebook showed 40% year over year (YoY) growth. Hitwise reports that Facebook has a 16% market share. >>

E-commerce

Study: Teens buy online but prefer reality to the virtual world

Virtual worlds may be garnering a lot of headlines across the US, but according to at least one report, these headlines may be a bit premature - at least for the teen segment. According to a new report from OTX and The Intelligence Group, teens actually prefer real world interaction to the virtual worlds offered online. >>

Advertising

comScore: Branded websites increase marketing efforts

Forget display ads, paid search and even online video. A recent report from comScore indicates that branded websites are the #1 thing that will improve the marketing efforts of a brand. This doesn’t mean that display ads, video and paid search don’t have their place, however. All of these aspects improve the performance of a branded website in providing the consumer content, offers and information. >>

Trends & Ideas

Downloads killing the video store?

For how much longer will video stores be a feature in the mall? Not long if a recent CinemaNow survey is to be believed. >>