DMA: Catalogs are still solid publications

With all of the talk about magazines and newspapers losing readership and ad dollars, it seems that one publication type - the catalog - is still going strong. According to a recent report from the Direct Marketers Association (DMA), paper catalogs are still the top remote sales channel. >>

Research

Tight budgets push Americans online for travel information

Now may be the time to push those bargain basement deals by advertising on travel websites. That, according to a recent comScore report which shows that consumers are increasing their trafficking of online travel and information sites as the search for the best travel deals. >>

Advertising

Broadband video: It's all about content

When it comes to online advertising, no two ads are alike and no two ad campaigns are. This leads to a lot of insecurity in the market, especially with new platforms popping up each year. For broadband video, there are definite rules to be followed. >>

Trends & Ideas

U.S. business-to-business marketers boosting overseas budgets

Over half of U.S. business-to-business marketers are anticipating increases in their overseas marketing budgets, according to a recent online survey conducted by BtoB. >>

Research

CheckFree: Security no longer main barrier to online banking

Security concerns among online Americans are fading and more are willing to go online to perform everyday banking and bill payment activities. In fact, three-quarters of online Americans now do so online, according to a new survey from bill payments technology provider, Checkfree. >>

Research

ANA: Marketers being asked to reduce marketing costs

Marketers across a wide range of industries believe their overall marketing budgets will be cut, and many are already being asked to identify cost savings, according to a new survey from the Association of National Advertisers. >>

Email Marketing

How to get more from email list generation

Every email marketer wants more list subscribers, but the fact is that a huge email list doesn't necessarily mean a huge ROI from any email campaign. Most recipients skim over email marketing messages or delete them without a read. Knowing that, marketers are still trying to find ways to reach more subscribers when they should be trying to reach their existing subscriber base in a better way. Here are a few tips. >>

E-commerce

Study: Advertising networks can accelerate online sales

Online advertising networks could become a boost to etailers heading in to the busy holiday shopping season. According to a recent case study from Channel Intelligence, advertising networks can help to accelerate online sales; sometimes by as much as 50%. >>

Research

Russia's online audience is growing the fastest

If you're thinking of targeting a foreign audience, you may want to check on the Russians. According to the latest ComScore research, Russia has the fastest growing online audience in Europe. Of the more than 240 million European consumers online about 17.4 million are Russian; that is an increase of 27% year over year (YoY). >>

E-commerce

Online leisure travel market grows, bookings drop

While eMarketer forecasts the U.S. online leisure travel market is set to grow over the next four years, the research firm also notes that the number of travelers booking online is dropping. Is this a result of the current economic climate or are online travel agents’ sites to blame? >>