BizReport : Mobile Marketing

Mobile Marketing

Tuesday, June 18, 2013

Study: Mobile users will wait

The wait time for page loads may be lengthening. For some time, it has been a best practice for businesses to ensure their pages loaded within 5 seconds. But new data out from the SOASTA 2013 Website and Mobile App Report, which finds most (76%) mobile users will wait 10 seconds for page to load on their smartphone. >>

Tuesday, June 18, 2013

IAB UK: Fashion retailers perform best in mobile marketing

Among the top 50 retailers in the UK, it's the fashion sector that has really got to grips with mobile and tablet marketing, according to new research released today by the Internet Advertising Bureau (IAB) UK. >>

Tuesday, June 18, 2013

Mobile offers, coupons big draw for Dads

As coupon-clipping moves into the mobile arena, dads are overtaking mothers when it comes to taking advantage of deals delivered to their mobile devices, according to a new poll from Placecast conducted by Harris Interactive. >>

Tuesday, June 18, 2013

Report: SMBs missing out on mobile commerce

Despite knowing the importance of mobile to their bottom line, a large number of small businesses aren't planning to optimize their website any time soon, according to new figures released by TransFirst and ControlScan. >>

Tuesday, June 18, 2013

Reports: Consumers want television everywhere

Offering television programming on different devices is becoming more important for not only television networks but for independent content creators, as well. That according to new data out from EPIX, which notes that viewers are more likely to pay for television content if its available on more than their living room TV set. >>

Friday, June 14, 2013

Gracenote releases video APIs

New from Gracenote: the release of developer program video APIs, tools which developers can use to tap into video metadata to push the engagement level of their apps. The new APIs include television listing, cover art/imagery and content recognition technology to help developers create content rich, engaging smartphone and tablet entertainment apps. >>

Wednesday, June 12, 2013

Top 3 tips for SMB mobile optimization

Small businesses are great at incorporating new marketing efforts, just look at the social space. But where mobile is concerned, many SMBs continue to lag behind their larger counterparts, many because of the costs associated with mobile optimization. >>

Tuesday, June 11, 2013

OpenText, Apigee releases to push greater relevance to consumers

This week both OpenText and Apigee are pushing new customer engagement tools to market, each set up to help brands better engage across the online and mobile spaces. Here's how: >>

Tuesday, June 11, 2013

Study shows effectiveness of Mobile Rising Stars format

Mobile ad formats have shown surprisingly high rates of engagement across the space, but a new study indicates the Mobile Rising Star unit is pushing engagement levels even higher. Researchers found the units doubled the interaction rate of standard banners and is also pushing greater brand impact. >>

Monday, June 10, 2013

Report: Grocery shoppers going online to pre-shop

We all know that consumer electronics and apparel shoppers are checking prices online prior to shopping in-store. But new data out from KSC Kreate indicates grocery shoppers are more like these other shoppers than we may have once thought. >>

Friday, June 07, 2013

Celtra: Rich media mobile ads perform better on Facebook, Twitter

New research from mobile ad service firm Celtra has found that mobile rich media ads perform far better on mobile social websites than on non-social websites. >>

Friday, June 07, 2013

Tools offer added insights to online, mobile brands

GinzaMetrics and App Annie tools are pushing brands into a better space, at least where analysis is concerned. Through their new and upgraded platform online and mobile brands should gain better insight into consumer behaviors and actions. >>

Thursday, June 06, 2013

NFC infrastructure emerges as Gartner lowers transaction values

A new report from Gartner reduces forecasted near-field communication transaction values due to low adoption of the technology across all markets in 2012 coupled with the struggle for commercially live services to gain traction. Meanwhile, Berg Insight's latest figures show emerging NFC infrastructure. >>

Thursday, June 06, 2013

Reports: How moms and TV viewers are using mobile

Mobile devices aren't just for game playing any longer. Two new report show how moms and television viewers are engaging with mobile. >>

Wednesday, June 05, 2013

IDC reveals 2013 a 'watershed' year for smartphones

New figures released by the International Data Corporation reveal that the number of smartphones sold around the globe in 2013 will surpass unit sales of more basic feature phones. >>