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BizReport : Mobile Marketing

Mobile Marketing

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Friday, January 20, 2017

Ecommerce Roundup: As digital increases, so does fraud

While 2016 showed a marked increase in overall digital commerce, online and mobile buyers weren't the only increases. One report indicates fraudulent purchase attempts are also on the up. >>

Friday, January 20, 2017

Mobile 'click injection' fraud forecast to become prevalent in 2017

There is a new fake click kid on the block, according to mobile attribution and analytics company Adjust, that works only on mobile devices using Google's Android operating system. >>

Thursday, January 19, 2017

Less than half of consumers satisfied with retail app experience

Consumers are downloading more retail apps than ever before but, according to new research from mobile app developer Apadmi, many want to see improvements in innovation and functionality. >>

Wednesday, January 18, 2017

Study: Mobile consumers want control

The new year is a good time to change or update advertising strategy - especially in the mobile space - according to one new report. The data suggests allowing consumers to opt-in could increase their engagement. >>

Tuesday, January 17, 2017

Top 3 tips to improve your mobile video strategy

Mobile devices and video consumption go hand in hand. Still, it can be hard for marketers to connect through the medium. Here are three tips to improve your brand's mobile strategy. >>

Monday, January 16, 2017

Expert IDs drivers for mobile video

Mobile video viewers are spending more than five hours per day with content. One expert offers insight into how brands can better relate to customers through video. >>

Wednesday, January 11, 2017

Study: Digital shoppers less loyal

Digital consumers may be spending more and more money online, but they aren't necessarily spending with loyalty in mind. That's the word from new Verint Systems data which finds that those in the digital space are more likely to switch providers than people who shop or do business is 'real world' settings. >>

Friday, January 06, 2017

Study: Cost, security holding people back from IoT devices

People love their smartphones, tablets and even streaming TV devices like AppleTV or Amazon's Fire Stick. But, when it comes to adopting other Internet of Things (IoT) devices - like smart thermostats or even security systems, the price and security fears are holding back purchasers. >>

Friday, January 06, 2017

Expert: Mobile brands must address bot issues

Bots have been a problem in digital for years, but new data shows bots are quickly moving into mobile, too. In fact, G2 Crowd suggests that mobile ad fraud is nearly as prevalent as online fraud at this point. Here's how mobile brands can protect themselves. >>

Friday, January 06, 2017

Convenience, efficiency drivers of UK Christmas mobile shopping

Starting with Black Friday, the 2016 festive season in the UK was distinctly mobile, according to new research released by Salmon . >>

Thursday, January 05, 2017

Survey reveals strong acceptance of digital voice-enabled assistants

As the 2017 Consumer Electronics Show prepares to throw open its doors, there is little doubt that Artificial Intelligence in many forms will be showcased and, according to a new survey from Accenture, it is technology that consumers are ready to embrace. >>

Thursday, January 05, 2017

Expert: Look beyond iOS, social

As we get into 2017, many brands are looking at social spaces as ways to engage consumers, and they're deciding which mobile developer has the best ROI for campaigns. Those are good things to research, but according to one expert brands need to look beyond them. >>

Thursday, January 05, 2017

Reports ID when people shop

Two new reports out this week shed light on how shoppers around the world are engaging with Black Friday and Cyber Monday - as well as the not-so-hot items this holiday season. >>

Wednesday, January 04, 2017

Report: One-third of holiday shoppers used mobile

There were more than 20 billion dollar sales days during the 2016 holiday season, but the big story about retail spending this year is mobile. According to new NetElixir data, about one-third (30%) of spending was done via mobile device. >>

Wednesday, January 04, 2017

GroupM/Spotify reveal $220m mobile music streaming ad opportunity

Group M and Spotify plan to tap into streaming media consumption, in particular music, to generate new ad revenue. >>

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