BizReport : Mobile Marketing

Mobile Marketing

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Friday, October 10, 2008

Keynote Systems: Mobile websites need improvement

In their new study, 'WebEffective for iPhone', Keynote System asked participants to find an entertainment news story, read it, search for another topic and send that story to a friend. The results demonstrate the need for improvements in the mobile Internet experience. >>

Friday, October 10, 2008

Report: Local search, mobile search important to consumers

Local search is hotter than ever and don't rule out the impact of Yellow Pages. Those are two key findings in a new report from TMP Directional Marketing. According to the report more than one-third (31%)of Internet users first turn to search engines when looking for local stores, products and services. >>

Thursday, October 09, 2008

Can coupons save Christmas?

As the global economy continues to shrink, businesses are feeling the pinch. Short of closing doors - even cyber doors - marketers are scrambling to find a viable way to compete with big box retailers who can discount products to the nth degree. Mobile Coupons (mCoupons) could be the answer according to a recent report from SmartReply. >>

Friday, October 03, 2008

Nokia allows ad targeting for 10 specific cities

If you think local advertising on mobiles is still a year or so away, think again. Nokia has launched a new metro targeting application which allows marketers to target ads specifically to 10 major cities in the United States. >>

Monday, September 29, 2008

Nielsen Mobile: Texting vs. talking

The average U.S. mobile phone subscriber now sends and receives more text messages than voice calls, finds Nielsen Mobile in recent research, with a typical U.S. teen sending and receiving over 1,700 text messages every month. >>

Thursday, September 18, 2008

Is your website mobile-friendly?

Have you checked out what your website looks like on a mobile device? No? Perhaps you should before consumers start browsing the malls for their holiday shopping, mobile device in hand. >>

Wednesday, September 17, 2008

Frost & Sullivan: Mobile ad revenues could soar

U.S. mobile advertising revenues will reach around $1.9 billion by 2012, reveals research firm Frost & Sullivan its latest report. >>

Tuesday, September 16, 2008

comScore M:Metrics: U.S./Europe mobile search grows

The number of mobile subscribers accessing the Internet via their phones across Europe and the U.S. continues to rise, as does the use of mobile search, according to recent figures released from comScore M:Metrics. >>

Friday, September 12, 2008

Are marketers doing enough in the mobile realm?

Consumers are engaging on mobiles at an ever-increasing rate. According to a recent Nielsen Mobile report, about 77 million US consumers report having received/viewed a mobile ad (80% increase YoY). However, even though consumers are seeing some mobile ads, the number of ad views is surprisingly lower. >>

Friday, September 12, 2008

4INFO, Velti forge mobile marketing partnership

If the number of partnerships being formed in the mobile arena means anything then mobile is getting ready to make big strides in the marketing world. The latest partnership, between 4INFO and Velti, gives mobile marketers the ability to track clicks, plan and execute different types of mobile campaigns. >>

Thursday, September 11, 2008

PointRoll debuts rich media units for mobiles

Rich media has reached mobile. This week PointRoll, a rich media ad provider, partnered with USA Today to debut a new offering: rich media mobile ads. PointRoll serves more than 70 billion rich media impressions yearly. >>

Wednesday, September 10, 2008

Mobile ads - a game of give and take

Mobile advertising response rates are more likely to rise if an incentive is offered, according to a recent report from ABI Research, and real-world coupons and discounts are most popular. >>

Monday, September 08, 2008

Gartner: Mobile sales exploding worldwide

If you needed another reason to seriously consider investing more money in mobile marketing this could be it: according to a recent report from Gartner, mobile phone sales worldwide will reach 1.28 billion this year. That is an 11% increase over 2007. >>

Monday, September 08, 2008

Report: New media is eroding email's effectiveness

Your email plans may need to be adjusted. According to a recent report from JupiterResearch, social networking, texting and mobile phones are eroding the effectiveness of the traditional email campaign. The report finds that 22% of consumers using email find social networking sites more useful then email. >>

Thursday, September 04, 2008

Ipsos Mendelsohn: Use mobile to target rich

The well off spend more time online than those with average and lower incomes, according to a new survey from Ipsos Mendelsohn, and the richer they get the more time they spend online. >>

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