BizReport : Mobile Marketing

Mobile Marketing

Wednesday, September 02, 2009

Partnership allows tracking across multiple mobile publishers

Mobile marketers take note. A new partnership between Eyeblaster and Ringleader Digital could help track consumers throughout the mobile space, giving marketers a better handle on how to target them. The platform offers mobile marketers the ability to serve ads through multiple mobile publishers and track consumers across different publishing hubs as well. >>

Friday, August 28, 2009

AdMob: Free-to-paid model key to mobile app sales

If you want consumers to purchase your mobile applications, give them away for free. That's the take-out from AdMob's July 2009 Mobile Metrics Report. >>

Thursday, August 27, 2009

Yahoo changes up email, messenger, mobile offerings

In an effort to remain relevant and perhaps have a better shot at taking on online giant Google, Yahoo is pushing a few traditional offerings. This week the company announced changes to their email, messenger and mobile programs. But, perhaps the biggest move? An improved search results page which will give 'personally relevant results' to consumer queries. >>

Friday, August 21, 2009

Report: Mobile to become personal advertising

Mobile marketers have one big advantage over other online marketers: personalization. Although there is much information about consumers online, mobile devices hold much more potential, especially when it comes to advertising. So it should come as no surprise that one report suggests mobile marketing will be personalized marketing by 2020. >>

Wednesday, August 19, 2009

Study: Mobile consumers want info now

When it comes to the Internet, it should come as no surprise to both marketers and publishers that consumers want information as quickly as possible. What is surprising is how much more quickly mobile consumers want news and information. A new report shows that mobile consumers are using handhelds up to 60% more often than they are using laptops. >>

Monday, August 10, 2009

Chinese vs. American consumers: Who is more mobile?

When it comes to the Internet, there are a plethora of ways to connect, engage and convert consumers, but the tried and true method - the computer - may soon be falling to the wayside. According to several reports, mobile connectivity is the wave of the future. Mobile phones, handheld games, laptop computers; all of these devices are getting more play from consumers around the globe. But, did you know that China is leading the way in handheld connectivity? >>

Thursday, August 06, 2009

Study: SMS golden carrot for mobile marketers?

Is your consumer base texting? Chances are they are. According to a new report from Opus Research's Local Mobile Search unit text messaging has reached the tipping point, meaning marketers need to be in the texting market, too. SMS messaging, according to the report, is now generating greater responses than online display ads. >>

Wednesday, August 05, 2009

Mobile video success for MSNBC.com

July saw a new mobile traffic record set for MSNBC.com's properties following the introduction of video into their mobile web offerings. >>

Friday, July 31, 2009

Year over year, more marketers turning online

Cross-platform advertising may be all the rage for marketers but it seems that online avenues are beginning to lead the pack. According to research from Harris Interactive and LinkedIn, print advertising continues to decline as Internet and digital (mobile) forms of advertising continue to rise. >>

Friday, July 31, 2009

Internet Marketing 101: Setting your niche apart

It happens online and offline: a business opens but the traffic never materializes. A few months later that business folds, leaving only a sad storefront in its wake. Online the story is the same, but there are steps to be taken to find traffic, keep it coming and keep your business going. >>

Tuesday, July 28, 2009

Pew: Over half of Americans are mobile

According to the latest research from the Pew Research Center's Internet & American Life Project 56% of Americans have now accessed the Internet wirelessly. Laptops, mobile devices, gaming consoles and MP3 players are pushing even more consumers into the online world according to the report. >>

Monday, July 27, 2009

Internet Marketing 101: Where to Begin

With the economy around the world still struggling to find balance, more consumers are out of work and considering striking out on their own in the big, bad world of online marketing, ecommerce or ebook writing. Unfortunately, many of these entrepreneurs will fail within that first year because this big, bad world requires more than a slick website or sales pitch. Today's consumer is very intelligent when it comes to products, deals and sales pitches so today's online marketer has to be savvy, too. Over the next few days, BizReport will cover a few basics of online marketing to help beginners hit the ground running. The first step - having a plan. >>

Friday, July 24, 2009

Europeans adopting mobile faster than Americans

When it comes to the mobile arena, Europeans are adopting platforms more quickly than are their American counterparts. That, according to a new forecast from BIA/The Kelsey Group. According to the forecast mobile search advertising revenues will reach 2.3 billion euros by 2013, a compounded annual growth rate of more than 125%. >>

Thursday, July 23, 2009

IAB produces its first Mobile Buyer's Guide for marketers

The use of mobile phones has rocketed in the last few years and now, in the US alone, 4 out of 5 people own a mobile phone. It should come as no surprise that interest in advertising on mobile devices is following suit, but it comes with a sharp learning curve. >>

Thursday, July 23, 2009

Using mobile voice search, ChaCha outperforms competitors

When it comes to mobile search, especially mobile voice search, the fight is still going to become the number one engine. According to a recent MSearchGroove, relative newcomer ChaCha outperformed the likes of Google with Voice and Vlingo for iPhone when requests were spoken instead of typed. >>