BizReport : Mobile Marketing

Mobile Marketing

Tuesday, February 09, 2010

MMA: Good news for m-commerce, consumer comfort with mobile banking on increase

Consumers appear to be becoming more comfortable with the idea of mobile banking, according to a new survey by Luth Research on behalf of the Mobile Marketing Association. Online marketers should take note as the findings bode well for the future of transactional-based mobile marketing techniques. >>

Tuesday, February 09, 2010

U.S. teens texting ten times per hour

When not at school or asleep in bed, American youngsters are texting. In fact, according to new research from The Nielsen Company, teens send, on average, one text every six minutes. >>

Friday, February 05, 2010

80% mobile websites attract global audience

After discovering that a significant amount of mobile sites get traffic from at least three regions outside their own, mobile analytics firm Motally advises that any investment in the mobile web should at least consider a global audience. >>

Thursday, February 04, 2010

Mobile websites dawdling compared to wired web counterparts

While mobile Internet users want information on-the-go, it seems mobile websites are dawdling and have quite some way to go before their performance catches up with that expected from users of the wired web. >>

Thursday, February 04, 2010

Mobile couponing opens up massive opportunities for retailers

While mobile couponing is in the early stages of adoption in the marketplace the growing interest from consumers, especially young adults, opens up new opportunities for retailers to engage with their customers. >>

Wednesday, February 03, 2010

Juniper Research predicts surge in mobile ticketing use

A new report from Juniper Research forecasts mobile phones will soon replace paper tickets for everything from concerts to commutes. >>

Monday, February 01, 2010

Consumers enthusiastic to receive reminders by text alert

A new survey from Dialogue Communications has found that a significant number of British mobile phone users are ready and willing to receive text alerts for everything from bill payments to hair salon appointments. >>

Monday, February 01, 2010

Brits send 11 million text messages per hour

When it comes to mobile phone use, the Brits may not be hot for mobile Internet access, but texting is another matter altogether, found a U.K. mobile monitoring firm. >>

Monday, February 01, 2010

Developing an integrated campaign? Here is how Dockers did it

Are you already making notes about the upcoming SuperBowl ad-fest in the US? Many marketers are, as the SuperBowl is known as much for cutting edge and different commercials as for the football action on the field. For the first time since 2002 American consumers will see a Dockers ad during the Super Bowl. >>

Monday, February 01, 2010

Google AdWords adds click-to-call service for mobile marketers

After a successful beta trial, Google has added its click-to-call service in AdWords, which allows consumers to simply click on a telephone number from an ad to be connected to a local outlet. >>

Tuesday, January 26, 2010

Greystripe: 56% conversion rate on CPD app downloads

A few weeks ago mobile brand advertising platform Greystripe launched a 99 cent download program. The program offers app developers to distribute apps at a lower price point - 99 cents per download. Through the platform developers only paid 99 cents per download as well; prior to this developers could have paid $10 or more per download. >>

Friday, January 22, 2010

Mobile marketers not employing mobile-specific analytical tools

Mobile marketers risk wasting time and money on ineffective campaigns due to a lack of campaign analytics and performance monitoring, according to a report published this week by mobile analytics and payment specialists, Bango. >>

Friday, January 22, 2010

76% British mobile phone users don't use mobile Internet

With all the hype surrounding Internet-enabled smartphones you could be led to believe that everyone is walking around while surfing the web. If you were observing folk walking around the U.K. you'd be wrong, very wrong. >>

Wednesday, January 20, 2010

Study: Mobile consumers want personalization

When it comes to the mobile marketplace the more marketers know consumers the better. According to a new survey from ChoiceStream 65% of mobile consumers want to see more personalized ads; more personalization, say these consumers, would result in more mobile purchases. >>

Friday, January 15, 2010

Loyalty360, Mocapay partner for mobile platform

Confused by the mobile marketplace? You're not alone. As the mobile marketplace has evolved in the past year many marketers have dipped their toes in the advertising waters. The problem is the mobile marketplace isn't the same as the general Internet. A strategic partnership between Loyalty360 and Mocapay may help marketers come to terms with the mobile marketplace. >>