BizReport : Mobile Marketing

Mobile Marketing

Tuesday, May 11, 2010

Myxer: Women more voracious mobile content users than men

A new report from mobile entertainment content firm Myxer, that compares female mobile content consumption habits with their male counterparts, shows women to be, by far, the biggest users of mobile content. >>

Monday, May 10, 2010

Juniper forecasts retail mobile marketing to exceed $8 billion

Recent research by Juniper Research has found the mobile marketing and retail sector including mobile advertising, smart posters and coupons, will exceed $8 billion globally by 2012. >>

Friday, May 07, 2010

Report: Mobile consumer habits changing quickly

When it comes to the mobile consumer, marketers have a little more to consider. According to the new Digital Consumer Portrait study from Insight Express, mobile consumers have evolved into three core groups: Mobile Intensives, Mobile Casuals and Mobile Restrained. The groups, according to the study, have very different likes and dislikes, giving marketers more to consider when planning that next campaign. >>

Wednesday, May 05, 2010

Women want the mall on their mobiles

Retailers not yet on the mobile bandwagon really ought to hop on, particularly as women charge ahead in their use of the mobile Internet in their day-to-day lives - particularly when it comes to shopping. >>

Tuesday, May 04, 2010

Conduit's App Marketplace pushes past 100 million users

When it comes to apps, all the kids have them. More importantly, however, is that adult app users are catching up quickly, pushing even more revenue and brand interactions into both the mobile app realm and the browser app realm. According to a new report from app marketplace Condiut more than 2 billion branded interactions are launched through their browser-based apps each month. >>

Friday, April 30, 2010

MocoSpace: Smartphones set to overtake feature phones

When it comes to communication everyone, it seems, wants constant connectivity. But more than that, a new report from MocoSpace indicates that it isn't just connection; consumers now want the ability to do more than talk and they want smartphones with which to make their 24/7 connection. >>

Thursday, April 29, 2010

MerchantCircle launches location-based app service

MerchantCircle has added another way for merchants to connect with consumers and with other merchants. Their Content Application Programming Interface (API) gives merchants within the network the ability to create apps using MerchantCircle's database of information. >>

Wednesday, April 28, 2010

Mobile ad spend in Britain shows strong signs of growth

New data from the Internet Advertising Bureau and PricewaterhouseCoopers shows spending on mobile online marketing rose by nearly a third in 2009. The 32% rise in expenditure took Britain's mobile ad spend to $57.4 million. >>

Monday, April 26, 2010

MMA: Location-based mobile ads outperform other formats

Location, location, location. Not just a motto used by real estate agents but now also a mobile marketing mantra. New research from the Mobile Marketing Association and Luth Research has found location-based mobile marketing to yield significantly more response than other mobile ad formats. >>

Monday, April 26, 2010

Hipcricket's mobile platform now for mass market

More options have arrived for advertisers within mobile marketing Hipcricket's platform. This month the company expanded their mobile offerings to include SMS and mobile display ad options, which are available through both apps and mobile web browsing. It also expands the network to include mass market consumers. >>

Friday, April 23, 2010

Platform allows coupon sharing, within limits

Coupons are big business, with about half of the consumer population clipping or printing coupons to use for everything from apples to oil changes. The problem for many marketers is that their budget is limited; it costs money every time a coupon is redeemed. For that reason many have stayed away from online or mobile coupons, but a new offering from Coupons.com could change that. >>

Thursday, April 22, 2010

Two platforms offer mobile ad options

This may not be the Year of Mobile, but don't tell mobile marketing platforms. This week two new platforms roll out, both said to give mobile marketers better access to engaged and in-market consumers. >>

Wednesday, April 21, 2010

Pew: Texting preferred comms channel for teens

Teens continue to let their fingers do the talking. A new report out from Pew Research found that texting is the top form of communication between this age group, more popular even than talking on their mobiles or email. >>

Tuesday, April 13, 2010

Mobile more effective ad medium than online

Mobile is an effective advertising medium, perhaps more effective even than online. If your marketing strategy doesn't include mobile, you could be missing out on huge opportunities, says InsightExpress. >>

Monday, April 12, 2010

Greystripe: Over half of advertisers want Flash ad units for iPad, iPhone

Mobile in-game ad network, Greystripe, asked their advertisers what kind of ad units and formats they would most prefer for the new iPad. The result? Half want what they can't have - Flash. >>