BizReport : Mobile Marketing

Mobile Marketing

Monday, May 31, 2010

JiWire: Half of mobile consumers act on app ads

When it comes to those small text ads or screen-takeovers on mobile apps, consumers are engaging. According to JiWire's Q1 report about half of mobile consumers surveyed said they had acted on an app-vertisement in the past. Nearly 20% reported they made a purchase from an app ad in the past. >>

Thursday, May 27, 2010

Study: Emerging channels hot, still have room for growth

When it comes to the latest and greatest, marketers are embracing early. That, according to the recent 2010 Omniture Online Analytics Benchmark Survey. However, even though marketers are embracing social, video and mobile there is still room for improvement in campaign execution and room for more marketers in the stream. >>

Tuesday, May 25, 2010

Razorfish: 2009 social media, mobile ad spend tiny

Despite social media and mobile use skyrocketing, advertisers are only committing a small amount of their ad spend to the channels, according to new data released by interactive agency, Razorfish. >>

Monday, May 24, 2010

Experts react to Google/AdMob deal

Late last week, the Federal Trade Commission (FTC) closed its investigation of the pending deal between Google and AdMob. The deal would have Google acquire the mobile ad network; the FTC's decision basically states that Google owning the network won't harm mobile competition. >>

Monday, May 24, 2010

Two Yahoo ad moves should help advertising engagement

Yahoo is using the new "Shrek Forever After" flick to promote its new mobile ad unit, a unit said to take over the mobile screen to create a full-screened marketing message. The second addition places Yahoo functionality on the Valassis online marketing hub to help marketers better interact with consumers. >>

Friday, May 21, 2010

Juniper forecasts surge in location-based service use

With more consumers using mobile Internet and mobile devices incorporating GPS receivers becoming more accessible, Juniper Research estimates that over a billion people will be using location-based local search and information services by 2014. >>

Friday, May 21, 2010

MocoSpace launches chatting app

There's a new way for consumers using Android phones to connect: a chatting app from mobile social network MocoSpace. The company launched its first Android-based chat app this week, giving consumers more ways to connect with favorite social hubs and friends. According to MocoSpace's Mobile Social Graph Report, Android based access to the MocoSpace platform is growing faster than either iPhone or Blackberry access. >>

Thursday, May 20, 2010

Facebook launches free-to-access mobile website

With reports it's about to reach half a billion users, Facebook continues its quest for more with the release of a new mobile website designed to entice those mobile users who don't have the latest gadgets or extensive data-plans. >>

Friday, May 14, 2010

OpenMarket now offers MMS aggregating

There is now one more way for brands and marketers to reach consumers in the mobile space. This week OpenMarket expanded its platform to include MMS capabilities; the expansion gives marketers using the platform the ability to aggregate third-party content for mobiles. Delivering rich media through the mobile space looks to be a high reaching form of advertising as more consumers log on mobilly, looking for content, deals and connections. >>

Wednesday, May 12, 2010

Advertisers divert budgets to mobile

The mobile audience appreciates and engages with branded apps, while video via mobile is also popular, so it's no wonder that marketers are looking to boost their mobile ad budgets over the coming year and are eyeing these formats excitedly. But how effective are they? >>

Wednesday, May 12, 2010

Survey: Teens talk text

When it comes to conversation, teens are as likely to text to communicate as the actually speak. That, according to a recent survey by teen marketing hub ChaCha. The platform polled teens to determine how they prefer to communicate. With so many noting a preference for text it then makes sense for marketers to utilize the medium. >>

Tuesday, May 11, 2010

Myxer: Women more voracious mobile content users than men

A new report from mobile entertainment content firm Myxer, that compares female mobile content consumption habits with their male counterparts, shows women to be, by far, the biggest users of mobile content. >>

Monday, May 10, 2010

Juniper forecasts retail mobile marketing to exceed $8 billion

Recent research by Juniper Research has found the mobile marketing and retail sector including mobile advertising, smart posters and coupons, will exceed $8 billion globally by 2012. >>

Friday, May 07, 2010

Report: Mobile consumer habits changing quickly

When it comes to the mobile consumer, marketers have a little more to consider. According to the new Digital Consumer Portrait study from Insight Express, mobile consumers have evolved into three core groups: Mobile Intensives, Mobile Casuals and Mobile Restrained. The groups, according to the study, have very different likes and dislikes, giving marketers more to consider when planning that next campaign. >>

Wednesday, May 05, 2010

Women want the mall on their mobiles

Retailers not yet on the mobile bandwagon really ought to hop on, particularly as women charge ahead in their use of the mobile Internet in their day-to-day lives - particularly when it comes to shopping. >>