BizReport : Mobile Marketing

Mobile Marketing

Monday, May 29, 2017

Food advertisers pushing mobile video

Food is dominating mobile video feeds of late, and advertisers are taking note, pushing more mobile ad dollars into food and beverage advertising. That's a key takeaway from Positive Mobile's new Q1 2017 quarterly report. >>

Friday, May 26, 2017

WSJ mobile website one of worst-performing for page load time

The latest Mobile Web Intelligence Report from DeviceAtlas reveals that many of the world's largest daily newspapers have mobile websites that have load times three times longer than most people are prepared to wait. >>

Friday, May 26, 2017

Top 3 tips to find an ad network without fraud problems

TUNE's recent "Mobile ad fraud: What 24 billion clicks on 700 ad networks reveal" report found 23.3% of ad networks have significant fraud levels -- over 20%. The researcher also shows that more than 500 of the ad networks analyzed have significant traction and traffic have less than 5% fraud. Here are TUNE's top 3 tips to find an ad network that won't defraud your business. >>

Thursday, May 25, 2017

Apple Pay enables UK retailers to allow higher-value payments

Amid conflicting reports about Apple Pay's success or stagnation in the UK and Europe, the company announce that most retailers in the UK have lifted the low-value spend limit. >>

Wednesday, May 24, 2017

Analysis shows 8 ad networks are 100% fraudulent

While there is no denying the benefits for advertisers and publishers working with ad networks, choosing the right network has never been more important. One new report finds several networks are fraudulent. TUNE analyzed more than 24 billion clicks from 700+ ad networks. >>

Tuesday, May 23, 2017

Why are consumers downloading, and deleting, travel apps?

Why do consumers download travel apps? A new study from Google provides travel marketers with insights into consumer choices and behavior. >>

Tuesday, May 23, 2017

Study: Millennials spending 5+ hours each day with phones

New research has been released from B2X pointing to our increasing dependence on smartphones. According to the Smartphone and IoT Consumer Trends 2017 report, about 25% of Millennials are now spending at least 5 hours each day using their smartphone. >>

Monday, May 22, 2017

EU mobile payments market to triple by 2021

Growing retailer and consumer interest in mobile payments will lead to the European mobile payments marketing tripling over the next five years, according to the latest data from Forrester Research. >>

Friday, May 19, 2017

Diners want personalization, not robots, to improve their dining experience

Robots are out, pre-booking of a preferred table is in. New research reveals how diners feel about the use of technology before, during, and after the dining experience. >>

Friday, May 19, 2017

Top 3 tips for cross-channel personalization

Seamless customer experiences, across all channels both online and offline, is key to brands engaging with customer. But, aside from contact information, and past purchases, most organizations don't have deep insights into their customers' behaviors and interests. Here are three tips to better personalize across channels. >>

Thursday, May 18, 2017

'Massive shift' in traditional consumer car buying journey

In just ten years, the way in which consumers approach the research and purchase of a new vehicle has changed dramatically. New research reveals the role of mobile in automotive sales. >>

Tuesday, May 16, 2017

App Annie: Time spent in apps rose 25% YoY

App Annie's report for the first quarter of 2017 reveals a significant rise in time spent in apps as well as which country has mobile users spending the most time using apps. >>

Monday, May 15, 2017

Click-and-collect drives growth in online grocery shopping

Four out of every ten grocery shops conducted online in the UK are done so on a mobile phone, according to new research released by performance marketing technology firm, Criteo. >>

Thursday, May 11, 2017

Ad Roundup: Solutions to simplify business

In today's advertising roundup, two new mobile solution and another for the cloud that should simplify branded communications. >>

Tuesday, May 09, 2017

Report reveals importance of mobile for in-store purchase decisions

New research from Yieldbot and Kantar Retail suggests that mobile may play a more significant role in influencing purchase decision that previously thought. >>