BizReport : Mobile Marketing

Mobile Marketing

Wednesday, June 14, 2017

New tool enables publishers to quantify detailed cross-device engagement

A current challenge for publishers is the measurement of people's cross-device behavior from a single source. However, a new product from Verto Analytics solves this problem giving publishers an accurate picture of their unduplicated audience across devices. >>

Tuesday, June 13, 2017

Study finds rewards key for mobile gamers

Gamers like rewards. That's a key takeaway from Tapjoy's new report, which shows that 75% of mobile gamers are likely to watch rewarded video when the content is offered. Additionally, researchers found rewarded video to be preferred 4 to 1 over preroll and other mandatory viewing video options. >>

Friday, June 09, 2017

Expert: Top tips to incorporate RCS messaging

According to comScore, about half of mobile consumers are downloading no new apps (per month), which has brands more focused on SMS and RCS messaging. But, with RCS so new, how can brands ensure they're properly prepped? >>

Thursday, June 08, 2017

Expert: How merchants can add RCS options

Google has released RCS messaging to consumers using Android devices; they identify RCS as an upgrade to more traditional SMS options. But, just what to brands need to know about RCS before jumping in? >>

Wednesday, June 07, 2017

Ad Roundup: Releases for video, data

In today's advertising roundup, two new releases into the digital space, with both data and video at their core. And, a name change for an omni-channel experience platform. >>

Wednesday, June 07, 2017

Study: Virtual Assistants pushing ecommerce

While virtual assistants like Apple's Siri, Amazon's Echo, and Google's Home have been shown to impact how all consumers shop, men are the most likely to be influenced by their virtual assistants to make purchases while women are more likely to use their assistant for news and other media consumption. >>

Tuesday, June 06, 2017

Which device dominates your category?

A new study from Verto Analytics reveals that the use of different devices dominates different sectors and suggests that brands focus on how people visit them and not simply rush to embrace the latest device. >>

Friday, June 02, 2017

Top 3 tips to improve personalization

The creep factor is still a problem for many brands online; while more consumers are being served relevant and personalized content, the way in which it's being done can feel creepy. Here's how brands can improve their personalization strategy. >>

Friday, June 02, 2017

Top 3 tips to improve web push strategies

Web push is a relatively new type of messaging that makes it possible to reach audiences through both desktop and mobile browsers, even when they are not actively on your website. The tools take re-engagement to the next level and could be game changing for retail. >>

Thursday, June 01, 2017

Study: Games rule app installs

New data is out from AdColony, and among the more interesting findings is this: 75% of developers responding to their study were mobile game developers, with about 64% using playable formats to engage consumers. >>

Wednesday, May 31, 2017

Barclaycard trailing Grab+Go 'pocket checkout' payment method

A payment method being trialed by Barclaycard could turn businesses into faux Amazon Go stores. >>

Wednesday, May 31, 2017

Report: We can win the war on ad fraud

New data out from the Association of National Advertisers and White Ops indicates that while bot fraud continues to be a huge battle for businesses and marketers is the digital space, it is a battle which can be won. >>

Tuesday, May 30, 2017

Ad Roundup: Updates and new releases

In today's advertising roundup, a series of new releases and updates for both online and mobile brands. >>

Monday, May 29, 2017

Food advertisers pushing mobile video

Food is dominating mobile video feeds of late, and advertisers are taking note, pushing more mobile ad dollars into food and beverage advertising. That's a key takeaway from Positive Mobile's new Q1 2017 quarterly report. >>

Friday, May 26, 2017

WSJ mobile website one of worst-performing for page load time

The latest Mobile Web Intelligence Report from DeviceAtlas reveals that many of the world's largest daily newspapers have mobile websites that have load times three times longer than most people are prepared to wait. >>