BizReport : Mobile Marketing

Mobile Marketing

Thursday, April 06, 2017

Mobile Roundup: Ad formats and analysis

In today's mobile roundup, a trio of announcements for the mobile space, that may help businesses better engage across mobile devices, apps, and browsers. >>

Thursday, April 06, 2017

Expert: How brands can engage with SnapChat

New data out from Toluna breaks down on different demographics are engaging with the SnapChat platform, for example, 31% of US users are talking to friends via the app, but 41% are using it to follow celebrities. Toluna's CEO breaks down how brands can use SnapChat to engage customers. >>

Wednesday, April 05, 2017

U.K. in-store mobile experience lags behind U.S.

A new report from mobile solutions firm DMI reveals that the U.K. is way behind the U.S. and Europe when it comes to providing in-store mobile users with the experience they demand. >>

Thursday, March 30, 2017

Smartphone users highly receptive to new and emerging mobile technologies

While most consumers are happy to talk with a chatbot, many have yet to have engaged with one, according to a new report from mobile engagement firm, Vibes. >>

Thursday, March 30, 2017

Forecast: App store spend to increase 33%

Look for more consumers to spend money in app stores this year. That's the word from App Annie's new App Store Forecast Report; researchers believe the spend will increase 33% this year, and that by 2021, app store spending will pass the $135 billion mark. >>

Wednesday, March 29, 2017

Study: Most want loyalty to be mobile

Rewards and loyalty programs continue to garner consumer interest, but shoppers aren't keen on those little plastic keycards any longer. That's one takeaway from Vibes' 2017 Mobile Consumer Report. >>

Tuesday, March 28, 2017

Shoppers want more in-store tech

Speed and convenience are top priorities for today's in-store shopper, and new research reveals that physical stores need to tech-up to satisfy consumer demand. >>

Tuesday, March 28, 2017

Top 3 benefits for ecommerce success

Ecommerce continues to be a solid part of the strategy for small retailers, whether in the format of a stand-alone store or as part of a bigger marketplace like Amazon or Etsy. Here are three benefits for retailers in ecommerce. >>

Monday, March 27, 2017

Report: Bot attempting to steal gift cards

Hackers aren't only going after actual bank accounts any longer. Distil Networks has identified a bot that is going after the gift card balances that consumers have with retailers. >>

Friday, March 24, 2017

Study: Mobile key for online grocery buys

Online grocery shopping is beginning to trend up, but the grocers having the most success are keying in on mobile. That, according to Criteo's Clicks, Bricks & Broccoli: The CPG and Grocery Trend Report which found that 40% of digital grocery sales are made via a mobile device. >>

Friday, March 24, 2017

Coalition for Better Ads releases new guidance to curb consumer annoyance with ads

As the battle between advertisers and ad blockers continues to play out, The Coalition for Better Ads has released new guidance in a bid to curb consumer annoyance with ads. >>

Thursday, March 23, 2017

Study: GenX, Y most likely to BOPIS

Buying items online but picking them up in store is a selling point for many shoppers, but maybe not as many as you think. That's the word from ChargeItSpot, but nearly half of shoppers under age 50 have tried the option. >>

Sunday, March 19, 2017

'Upbeat' consumers more receptive to online, mobile ad content

Advertisers are familiar with the mantra of reaching the right people, on the right device, at the right time, but what about when consumers are in the right mood? In what Yahoo calls the most comprehensive study ever done on the role of emotions in advertising, it is revealed how consumers' mood affects their response. >>

Friday, March 17, 2017

Top 3 tips to engage during March Madness

March Madness, the NCAA Men's Basketball Tournament, is underway, and millions of fans are streaming video, tuned to television sets, and reading about their favorite teams. Here are three tips to better engage fans during March Madness. >>

Friday, March 17, 2017

4 trends to watch in travel

People will always travel, and they will always pre-plan those trips. Here are four trends that travel brands should watch this year. >>