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Tuesday, February 20, 2018
Experts believe cookies are dead, but what will replace them?
New data out from Viant indicates most executives believe the data-cookie is living on borrowed time. In fact most (64%) believe marketers will stop relying on probabilistic data points like cookies within the next two years. The question in, what might replace this measurement device? >>
Monday, February 19, 2018
How to update your social marketing creative processes
Social media is now a dominant part of every successful brand's ad mix. We talked to Adaptly president Sean O'Neal to see what marketers need to do to maximize their results. >>
Friday, February 16, 2018
Top 3 Problems Frictionless Media Companies Are Solving
Frictionless media companies are reinventing interfaces and using predictive technologies to simplify search, streamline discovery, improve recommendations, and expand access. These improvements are happening across a wide array of media - consider how Spotify and Netflix have changed music and video discovery and consumption respectively. Meanwhile, Alexa has revolutionized how we do searches, and Apple has changed its interface to keep us within one swipe away from the news we love. Here are three massive problems that are being solved in this space: >>
Thursday, February 15, 2018
Study finds not all native ads are equal in consumers' eyes
While it may seem simple to push more ad dollars into the 'native advertising space', the truth is that native is just as complex as the more traditional digital ad space. New data out from my6sense sheds light on which types of native ads are the most engaging from a consumer state of mind. >>
Tuesday, February 13, 2018
Will Amazon's new moves cement them as a retail leader?
Amazon's latest moves - launching a business delivery service and delivering for Whole Foods - have many marketers and merchants wondering if there is a corner of the digital space the online behemoth won't touch. We asked a few experts what they thought of Amazon's latest announcements. >>
Monday, February 12, 2018
Study results signal importance of mobile for email
For the first time, mobile conversions from email messages are equal to desktop conversions. Both, according to new data out from Yes Lifecycle Marketing, sit a 3.3%, and is one more reason marketers need to be mobile ready. >>
Friday, February 09, 2018
More cybercrime, more consumers wanting protection
New data out from ThreatMetrix indicates lawmakers aren't close to cutting down cyber crime. According to their new data Q4 2017 saw nearly 200 million fraudulent purchases stopped; that is a 173% increase YoY. >>
Tuesday, February 06, 2018
Experts weigh in on Google Chrome's filtering announcement
Last week, Google announced a 'mute' button, hailed as a way for consumers to take back control of the ads they see online. By muting irrelevant or improperly targeted ads, consumers should see more content of interest, but does it solve the underlying problem of marketers who aren't properly targeting content? We asked two experts to weigh in. >>
Wednesday, January 24, 2018
Reports: Customers prefer self-serve options, moral brands
Two new reports indicate a big shift is happening in the branded space. First, in retail more and more consumers are opting out of interacting with sales associates. That's the word from new SOTI data, in which researchers found 66% of shoppers prefer interacting with self-serve customer service tech rather than in-store associates. >>
Monday, January 22, 2018
Final holiday numbers show mobile a growing retail force
Look for mobile to have a bigger impact on digital commerce moving forward. That's a key takeaway from new reports out from Adobe Digital Insights and NetElixir. >>
Friday, January 19, 2018
Advertising will be 'rear-ended' by autonomous vehicles
While current hype would have many believe that fully autonomous vehicles are just around the corner, the reality is they are still a good few years away. That should not, however, stop marketers from considering how best they can inject themselves into the extra 300 or so hours that Americans currently spend with their hands on the wheel. >>
Friday, January 19, 2018
Why marketers need audience buying & how to create this strategy
Between voice activated assistants, mobile commerce, and video strategies, it can be hard for a business to know which new technology to choose. But, according to one expert, it may not be a change in technology that marketers need. It could be a change in how campaigns are bought. >>
Tuesday, January 16, 2018
Should marketers personalize content by age?
Personalization continues to be a huge part of marketeering campaigns, but new data indicates that there is one area within personalization that is falling short. That of tailoring - or personalizing - content according to age. New data out from Yes Lifecycle Marketing finds that only about half of markers are personalizing content based on consumers' ages. >>
Monday, January 15, 2018
Experts weigh in on Facebook's 'no ad' announcement
On Friday, Facebook's Mark Zuckerburg announced a change that has many small and large business owners scratching their heads. The big change? That social networkers will see more content from friends and family and less content from businesses and marketers. >>
Friday, January 12, 2018
Mobile struggling with stalled growth
Although mobile continues to be a beacon in terms of consumers' product research, two new reports underline some growth issues for the sector. Primarily in the areas of app installs and push notifications. >>
Latest Headlines
- How to update programmatic strategy for 2021
- Top 3 tips for email success in 2021
- Report: Streaming services push media spending surge
- Experts predict life in 2025 will be more tech driven
- Look for virtual events, social commerce to stick post-pandemic
- Studies ID risks, impact of remote work
- What are the differences between social media platforms?
- Expert: How Covid-19 will impact merchants in 2021