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BizReport : Mobile Marketing

Mobile Marketing

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Friday, November 18, 2016

Expert: How to properly attribute in-call marketing

Did you know consumers using mobile search are 39% more likely to call a business? According to some reports, more than 160 billion calls will be made by consumers to US businesses by 2019; those calls will originate from digital marketing. Attribution, according to one expert, is key to businesses driving more call conversions. Here are three tips to improve call conversions. >>

Friday, November 18, 2016

Top 3 tips to get more from Cyber Monday

Just ten days out from one of the hottest shopping days of the year - Cyber Monday - there are a few tweaks merchants can implement that could lead to more conversions. Here are three tips. >>

Thursday, November 17, 2016

Survey highlights importance of mobile commerce for gift cards

More research points to the popularity of gift cards. According to a new survey from Blackhawk Network, more than 8 in 10 Americans say that up to half of their holiday shopping this year will be gift cards. >>

Tuesday, November 15, 2016

Study finds CPG pushing in-feed mobile video

If CPG brands are any indicator, in-feed video ad units will be the next big thing in the mobile ad space. That's one takeaway from one new report which is showing more than 170% growth (via IAB) over the past six months for CPG in-feed video impressions. >>

Monday, November 14, 2016

Expert: How to re-target for holiday success

Retargeting is always a useful tool in the quest to convert more shoppers, but during the holiday weeks, this tool can be even more important. One expert offers four tips for merchants to more successfully use retargeting in the mobile space. >>

Thursday, November 10, 2016

Expert: How to create strong mobile + geo-fencing strategy

Brands who aren't geo-fencing with their mobile coupons may be missing sales opportunities. That, according to one expert who believes the two go hand in hand. >>

Wednesday, November 09, 2016

Study: Emerging markets have room for health, financial via mobile

When it comes to what consumers in emerging markets are looking for online, social is not the answer. That's the takeaway from new Upstream data which found that while social networks are the most-connected to by emerging consumers, what many are looking for is connection to financial services, healthcare and education portals. >>

Wednesday, November 09, 2016

Expert: How merchants can win with geo-fencing

There hasn't been a lot of push in the geo-fencing world, at least in the last few months, but that doesn't mean the space has become stagnant. And, with more consumers going mobile geo-fencing options geo-fencing is likely to become a hot topic once more. >>

Monday, November 07, 2016

Survey finds mobile devices topping holiday lists

Most consumers are hoping to unwrap something mobile this holiday season. That's the takeaway from Blancco Technology Group's new, which found that more than two-thirds (68%) of consumers surveyed want a mobile upgrade this holiday. >>

Monday, November 07, 2016

Holiday Roundup: Gift cards, mobile hot for holiday buyers

Look for more consumers to shop via mobile devices this year, and to give more gift cards. Those are key takeaways from two new trends reports leading up to the 2016 holiday shopping season. >>

Thursday, November 03, 2016

Mums rely on mobile for holiday shopping

Mothers on both sides of the Atlantic increasingly turn to their mobile device to help them save time looking for new holiday shopping ideas, according to new research from Sharethrough. >>

Wednesday, November 02, 2016

Expert IDs trends leading up to 2016 holiday season

With under three weeks until the official start of the holiday shopping season, one expert identifies trends that could impact merchants through the remainder of 2016. >>

Wednesday, November 02, 2016

Mobile accounts for almost half total Internet ad revenues in H1 2016

Total revenues from all Internet advertising in the U.S. reached a record high in the first half of this year, with mobile accounting for nearly half, according to new figures released by the IAB. >>

Tuesday, November 01, 2016

Holiday Roundup: Mobile pushing more sales

Two new reports suggest mobile will be key to holiday success for many retailers this year. >>

Monday, October 31, 2016

75% of Internet use in 2017 will be via mobile

Internet use via mobile devices will increase slightly next year, according to new research released by media buying agency Zenith. >>

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