BizReport : Mobile Marketing

Mobile Marketing

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Monday, May 05, 2008

Marchex to provide in-call mobile ad solutions

Mobile marketers could obtain a little help from local advertising company Marchex. The advertising solution will begin offering in-call advertising for mobile marketers. AdMob, Ringleader Digital and 4INFO have all signed on for the platform. >>

Friday, May 02, 2008

Is in-call the next big thing?

Catching consumers' attention during a phone call could be easier than you think, and it could increase the ROI of ad campaigns. In-call advertising is nothing new in the marketing sector but advanced targeting and mobile options are making in-call a better call for most advertisers. >>

Thursday, April 24, 2008

Goldspot lauches mobile TV platform

Mobile marketers who have questions about how best to incorporate mobile television into their advertising opportunities may benefit from a new platform offered by Goldspot Media. The mobile marketing company has launched the "Trial-In-A-Box" platform which allows marketers to try mobile television ads to learn which options are most suitable. >>

Thursday, April 24, 2008

Google introduces mobile image ads

Google has announced a new advertising format designed for mobile phones. >>

Friday, April 18, 2008

JupiterResearch: Wireless users not interested in premium music

Marketers interested in capturing wireless subscribers attention by offering music may want to try another tactic. According to a recent report from Jupiter Research nearly 75% of subscribers aren't interested in premium music offerings. >>

Wednesday, April 16, 2008

M:Metrics: 3/4 of men reply to SMS messages

The amount of consumers responding to messages sent via text message is increasing. According to a recent report from M:Metrics, in Western Europe nearly 40% of males aged 18-34 log on to the mobile web and 9% of those respond to SMS message ads. >>

Monday, April 14, 2008

Virgin Mobile, Limbo enter content partnership

Mobile community Limbo has entered into a 1-year partnership deal with Virgin Mobile to provide it's 5 million users with unique content; a move that should entice more advertisers to move into the wireless space. >>

Friday, April 11, 2008

Itsmy.com reaches the million-user mark

The mobile social space is filling up face and advertisers need to take notice. According to company data from itsmy.com, the mobile social network has signed its one-millionth user to the ad-supported platform. >>

Thursday, April 10, 2008

ChaCha enables voice-based mobile search

Forget about trying to compete in the super competitive search engine wars. One so-called "alternative" search engine is refocusing their efforts on the mobile web in an effort to gain a surer foothold in the market. Part of the change has been to enable voice-based mobile search. The voice-based model allows consumers to ask questions as if they were speaking to a friend. The questions are answers a few minutes later via text message. >>

Wednesday, April 09, 2008

Amobee partners with QuickPlay for mobile video ads

Add another provider to the growing list of those providing mobile video advertising clips to mobile users. This week Amobee, a mobile ad solutions provider, and QuickPlay, a mobile video solution company, partnered to provide mobile video ads to consumers. >>

Thursday, April 03, 2008

Amazon launches buy-by-text option

Amazon has taken its consumer’s buying capabilities a step further with the introduction of a buy-by-text service. >>

Thursday, April 03, 2008

T9Space offers mobile website solution

Think you have to employ another website developer and spend hours upon hours approving a new layout to have a top of the line mobile website? Think again. A new platform from T9Space offers a simple solution to the mobile website conundrum. >>

Wednesday, April 02, 2008

MyWaves adapts television spots for mobile

If you are looking for a way to cost-effectively create mobile video campaigns, you may want to check out MyWaves. The mobile video site has launched a platform that helps in adapt television commercials to the mobile space. >>

Tuesday, April 01, 2008

comScore: Price is a big influencer for mobile adoption

It isn't the lack of content or even the small screens that are keeping more users from accessing the mobile Internet. According to a recent comScore report, cost is the primary factor is the slow growth of mobile adoption rates. >>

Monday, March 31, 2008

Forecast: Mobile to reach $19 billion by 2012

Consumers can expect to see many more advertisements on their mobiles in the coming years and marketers can look forward to a more engaged - and buying - consumer. According to a recent eMarketer forecast, mobile marketing will reach more than $19 billion globally by 2012. >>

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