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BizReport : Mobile Marketing

Mobile Marketing

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Wednesday, March 01, 2017

Report: Media buyers upping mobile video budgets

AdColony has released new data which indicates that UK media planners are turning to mobile video to improve overall campaign ROI; researchers found that most (68%) buyers will increase their mobile video spend through 2017. >>

Tuesday, February 28, 2017

Study: Brands must track across devices

Businesses which are not tracking consumers across devices are missing - or mis-attributing - at least one-third of transactions. That's one key finding from Criteo's new State of Cross-Device Commerce report. >>

Tuesday, February 28, 2017

Study: Emojis key for push notifications

Get those smilies and hearts and flaming tacos ready, new data suggests that emojis may be key to getting consumers to open emails. Researchers found that the use of emojis in push notifications can increase open rates up to 85%. >>

Tuesday, February 28, 2017

'Mobile first' strategy now a must for retailers

A new report from Tryzens reiterates that retailers must rethink their ecommerce strategy and adopt a 'mobile first' approach that takes into account not just the screen size, but the basics of the user experience. >>

Monday, February 27, 2017

Report: Email, mobile key to retail success

Based on 2016 trends, experts with Sailthru believe email and mobile will be key for retailers' success in 2017. That, according to the 2017 Digital Retail Innovation Report, which also reports that 1 in 5 marketers as saying they fell short of their 2016 goals. >>

Sunday, February 26, 2017

Mobile video content more effective on publishers' website than social

Research by Teads and Neuro-Insight reveals that mobile video advertising is more effective on publishers' websites than on social media newsfeeds. >>

Wednesday, February 22, 2017

Report: Super Bowl ads drove traffic into stores

New data out from location intelligence hub Cuebiq, and analytics firm Jumpshot indicates those Super Bowl ads weren't just driving up viewers during the game. Researchers found that traffic into brick-and-mortar stores increased the week following the ads placed in Super Bowl LI. >>

Tuesday, February 21, 2017

Report: Desktops still lead online spending

It's not secret than ecommerce led the way throughout the 2016 holiday shopping season, but while mobile devices had record breaking buying years, new data shows the desktop is still the leader in online commerce. >>

Monday, February 20, 2017

170% rise in ad requests containing location data

When independent global mobile ad exchange Inneractive analysed 2016 mobile ad traffic, they uncovered a massive rise in ad requests containing location data. >>

Friday, February 17, 2017

Report IDs the next big tech products

We're just over a month into 2017, but technology isn't slowing down. From fun gadgets to the best working tech, First Insight identifies which products will be pushing consumer interest over the next few months. >>

Thursday, February 16, 2017

Reports: Mobile data traffic, video trending high

Two new mobile reports shed light on the importance of video for brands in the space. First, looking at Q4 2016, Positive Mobile notes that mobile video ads now account for 17% of the spend. >>

Wednesday, February 15, 2017

Majority of top UK retailers choose responsive design over mobile apps

The UK's top retailers are choosing a responsive mobile presence over mobile apps, according to a new report released this week by Episerver. >>

Friday, February 10, 2017

Report: Holiday spend shouldn't end December 24

Criteo has released their Holiday E-commerce Trends Report: Outlook for 2017, and among the more interesting findings is this: retailers shouldn't stop their holiday spending on December 24. >>

Thursday, February 09, 2017

Report: Shoppers want more SMS options

SMS and chatbots may hold the keys for upgraded customer interactions. That's the takeaway from a new OpenMarket report which indicates that about half of US and UK consumers would like to see more SMS and/or chatbot options for engagement with their favorite financial services brands. >>

Wednesday, February 08, 2017

PageFair: Adblock use grew 30% globally in 2016

PageFair's latest Adblock Report reveals that adblocking on desktop and laptop devices in the U.S. is significantly higher than the global average due to, in part, intrusive ad formats. However, when it comes to mobile adblocking, the vast majority takes place in Asia. >>

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