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BizReport : Mobile Marketing

Mobile Marketing

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Thursday, December 01, 2016

Reports: Mobile hot but not everyone is buying

Three new reports out this week show just how shoppers are - and are not - buying this holiday. >>

Wednesday, November 30, 2016

Reports: Cyber Monday another record breaker

Early numbers are in from Cyber Monday, and all indications are that Cyber Monday - and, in fact, the entire Thanksgiving Weekend - are successes for e- and m-commerce. According to HookLogic shoppers using their smartphones accounted for 43% of all shopping for Cyber Monday. >>

Wednesday, November 30, 2016

Black Friday: Cart abandonment highest on mobile

New statistics published by Barilliance reveal that cart abandonment rates during the Black Friday and Cyber Monday period were highest on mobile. >>

Wednesday, November 30, 2016

New mobile milestone reached on Black Friday

New data from Adobe Marketing Cloud reveals that Black Friday 2016 has seen mobile revenue reach new heights. >>

Tuesday, November 29, 2016

Nielsen: Mobile ad targeting has improved to match desktop

New data from Nielsen reveals that mobile ads are now on a par with desktop ads in terms of on-target percentages. >>

Tuesday, November 29, 2016

Expert: 3 strategies that will push mobile engagement

Mobile is increasingly becoming a more prominent device for purchase, and this is especially true with holiday spend, where consumers are looking for ways to simplify the chaos associated with holiday shopping. Here's how merchants can get more from mobile this holiday season. >>

Monday, November 28, 2016

4 ways brands can improve SMS strategy

Though experts don't have crystal balls to foresee how 2017 will shake out, one thing is clear - in order to stay relevant next year and in the foreseeable future, companies need to start implementing better SMS-based engagement strategies. Here are four strategies to improve branded SMS. >>

Monday, November 28, 2016

Reports: Black Friday a mobile success

Numbers are in and it appears that, once more, Black Friday was a shopping success. There was one change this year - mobile spending topped the billion dollar mark. >>

Friday, November 25, 2016

4 Questions with AerServ

Holiday ads have been all over television and the internet for weeks, and shoppers are even now hitting stores in droves looking for holiday gifts. How will consumers determine where to shop? And how can retailers get their fair share? One expert weighs in. >>

Friday, November 25, 2016

Reports ID holiday shopping trends

New data is out, just in time for the official start to the holiday shopping season. Among the most interesting findings: more people will be shopping online. >>

Thursday, November 24, 2016

Mobile trends to watch in 2017

More smartphones, more ways to pay for goods and services, more mobile. Merchants must gear up for mobile in the new year, according to two experts. Here's why: >>

Wednesday, November 23, 2016

Expert: Trends that could make your New Year brighter

Looking ahead to 2017, most experts are optimistic about business prospects. There are four trends, however, that could make 2017 even brighter for some. Our expert explains. >>

Wednesday, November 23, 2016

Merchants: How to use mobile ads to drive store traffic

Mobile is becoming ubiquitous with shopping for many consumers, but merchants continue to struggle with the right way to use mobile to drive traffic. Here are three tips to help merchants use mobile ads to drive in-store traffic. >>

Tuesday, November 22, 2016

Survey reveals impact of wi-fi availability on business travel choices

A new survey reveals the extent to which the availability of wi-fi affects busines travelers' purchase decisions. >>

Tuesday, November 22, 2016

Experts put emphasis on social, online for holiday success

The key to success for many retailers this holiday season will be in the digital space. That, according to three experts who believe social, e-, and m-commerce will be more important to shoppers than ever this year. >>

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