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BizReport : Mobile Marketing

Mobile Marketing

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Tuesday, May 02, 2017

Pre-roll dominant video ad format across Europe

Eight out of ten advertisers have increased their use of pre-roll ads on mobile during the last twelve months, according to IAB Europe's inaugural Video Ad Formats survey. >>

Tuesday, May 02, 2017

Experts weigh in on Amazon Cash implications

Recently, Amazon announced a new program that would allow consumers to add cash to their Amazon accounts while at their favorite brick-and-mortar stores, similar to PayPal's My Cash program. What implications does this hold for online and offline merchants? >>

Tuesday, May 02, 2017

Don't forget sleepy mobile shoppers, warns research

Warning: Many of your mobile shoppers may well be drowsy, so make sure your checkout process takes this into consideration. At least, that's the take out I got from PCA Predict's recent research into UK mobile use. >>

Thursday, April 27, 2017

Study: Marketers overwhelmed with data

While most marketers agree that collecting data is in their job description, the job of analyzing that data, is not. That's the word from a new BlueVenn report, which found that 64% of US and UK marketers agree that their job is to collect data - but not analyze it. >>

Wednesday, April 26, 2017

In ecommerce, personalization missing the mark

When it comes to personalized experiences in the ecommerce space, retailers have a lot to improve upon. That's the word from new Reflektion data, which found that nearly half (4 in 10) merchants recommend products to shoppers based on their past browsing behaviors. >>

Wednesday, April 26, 2017

Product imagery on retailers' mobile sites lags desktop versions

Mobile is already a key retail channel, yet many top retailers are failing to offer consumers the imagery they need to make purchasing decisions, according to new research from imaging and workflow specialist, SpinMe. >>

Tuesday, April 25, 2017

Study: Most believe personalization key to success

While most marketers do believe personalization is key to their ad success, most also don't believe they - or the industry as a whole - are getting personalization right. That's the takeaway from new Evergage data. >>

Tuesday, April 25, 2017

Study: Finance, saving important to Millenials

A recent Yahoo study found that most (67%) of Millennials are interested in learning more about finance, that nearly half watch personal finance video content, and that most (82%) consume financial content via their phones. This makes finance an important part of the digital engagement pie. A Yahoo exec explains. >>

Friday, April 21, 2017

Expert IDs trends to watch in mobile video

More viewers are turning to mobile devices to catch not only first-run programming from hubs like Netflix and Hulu, but to catch up on past episodes from traditional networks, and to find new content from YouTubers. One expert identifies trends brands need to consider to engage with mobile video. >>

Friday, April 21, 2017

With rise of connected Gen Y, retailers must be fit for the future

The rise of the Gen Y shopper, mass adoption of smartphones and advances in technology mean that the path purchase is well trodden by connected shoppers, says Savvy in a report that warns retailers and brands to keep up. >>

Thursday, April 20, 2017

Apple Pay adoption and use continues to wane

Is the novelty of Apple Pay fading? Recent data from PYMNTS.com shows both adoption and use of the mobile payment feature have decreased in the past year. >>

Thursday, April 20, 2017

Study: Mobile becoming a loyalty draw

The key to loyalty could be mobile. That's a key takeaway from new data out from 3Cinteractive; their researchers found that most consumers (62%) are influenced to buy when loyalty programs have mobile functionality. >>

Tuesday, April 18, 2017

Study: More shoppers show-rooming than buying in store

While the retail store will likely never die, there is a big change going on in many retail locations - the trend of showrooming. According to new Criteo data, an increasing number of shoppers, mostly younger, are now using storefronts to 'showroom' clothing and accessories, and then buying them online. >>

Friday, April 14, 2017

Top 3 tips to prep for Millennials in retail

Most Millennials reach for their smartphones as soon as they wake in the morning, and most are using smartphones all day - to check in on social networks, to check email for work, and to find dinner prospects. This attachment to phones carries over to retail. Our expert shares tips for retailers to better prepare for Millennials in their stores. >>

Thursday, April 13, 2017

Expert: Millennials are coming to stores, but paying differently

Recent data out from Omnyway shows that about half of Millennials are making their non-grocery purchases in stores, but they aren't whipping out cash or even a credit card to pay. Millennials are also 16 times more likely to use mobile payment apps in stores. This is how retailers can do more to engage Millennials. >>

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