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BizReport : Mobile Marketing

Mobile Marketing

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Monday, December 19, 2016

Ecommerce Roundup: Holiday sales steadily trending up

New data out from comScore this week shows the holiday season is continuing to trend up for retailers with Green Monday pulling in just over $1.6 billion. There have now been 20 billion dollar sales days during the 2016 holiday shopping season. >>

Monday, December 19, 2016

3 Mobile video trends to watch

With mobile trending up as a shopping vehicle, experts are beginning to look at other areas that mobile might impact. Among those possibilities is mobile video. Here are 3 trends to watch in 2017. >>

Friday, December 16, 2016

Top 3 tips to convert mobile browsers to buyers

This holiday season, retailers have seen a marked increase in shoppers not only browsing but buying from mobile devices. Moving forward, many experts believe mobile shoppers will continue to increase. Here are three tips retailers can use to turn mobile browsers into buyers. >>

Thursday, December 15, 2016

How the cloud will impact SMBs next year

With more consumers heading online, it's also becoming easier for businesses to find success online. From finding freelance workers to cloud-based storage, here are three digital trends that will impact how SMBs fare in 2017. >>

Thursday, December 15, 2016

Mobile more accurate than desktop when targeting narrower audiences

Mobile campaigns are more successful than desktop in terms of accurate targeting of narrow audiences, according to new research from measurement firm Nielsen. >>

Wednesday, December 14, 2016

Mobile is, quite literally, the key to the future of hotel booking

The use of mobile apps in travel planning and right through the duration of a trip is increasingly important to travelers. Hotels.com is launching a new app feature that will take this one step further, and allow travelers to unlock their hotel room. >>

Wednesday, December 14, 2016

Top 3 tips for a solid AR/VR strategy

Mobile carriers and game developers are hitting the virtual reality space hard this holiday season. There are new accessories for phones, there is the Pokemon Go effect, and a number of other fresh takes on the space. According to one expert, 2017 is when brands need to solidify their AR/VR strategy. Here are three tips. >>

Wednesday, December 14, 2016

Expert: Mobile, programmatic key for 2017

Programmatic, video, native, mobile. All these are buzzwords as we head into 2017, and according to one expert these four spaces will be key for business success. I sat down with AerServ's Andrew Gerhart to find out why. >>

Tuesday, December 13, 2016

Study: Fraud high in uncertified apps

Malicious and fraudulent traffic is beginning to hit the app space, and it's hitting hard. That's the word from new Sizmek data which indicates that more than half of uncertified apps are experiencing ad fraud and fraudulent traffic. >>

Tuesday, December 13, 2016

Teads' data shows increased performance of Google AMP webpages

Outstream video advertising firm Teads has reported that their Google AMP mobile webpages are delivering higher completion rates, significantly better click-through rates and improved lift in ad appearance. >>

Monday, December 12, 2016

Expert: Experience driving mobile growth

Mobile is growing faster than many experts believed would happen, and according to one expert much of that growth is due to the mobile experience. Here's what brands can expect from mobile in 2017. >>

Thursday, December 08, 2016

Top place for UK mobile shoppers is in bed

More proof that British shoppers are dedicated users of mobile devices for shopping comes from new research from digital analytics firm, Catchpoint. >>

Wednesday, December 07, 2016

'Beacosystem' driving billions of dollars in sales

Nearly all mobile owners use their device while in-store and, suggests research from beacon platform inMarket, while beacons are not yet present in large numbers of retail outlets where they are being used they are making their presence felt by driving sales. >>

Tuesday, December 06, 2016

Report: Customers are mobile, retailers are not

When it comes to digital shopping, more and more consumers are using mobile devices - both smartphones and tablets - to research and purchase. This is great for retailers who have fully functional mobile sites. But, according to a new report, many retail brands are lagging in mobile. >>

Tuesday, December 06, 2016

Mobile ecoupons to drive significant rise in redemption rates

Juniper Research has released a new report on ecoupons which forecasts that redemptions are set to rise significantly in the next few years, especially via mobile. >>

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