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BizReport : Mobile Marketing

Mobile Marketing

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Wednesday, December 14, 2016

Top 3 tips for a solid AR/VR strategy

Mobile carriers and game developers are hitting the virtual reality space hard this holiday season. There are new accessories for phones, there is the Pokemon Go effect, and a number of other fresh takes on the space. According to one expert, 2017 is when brands need to solidify their AR/VR strategy. Here are three tips. >>

Tuesday, December 13, 2016

Study: Fraud high in uncertified apps

Malicious and fraudulent traffic is beginning to hit the app space, and it's hitting hard. That's the word from new Sizmek data which indicates that more than half of uncertified apps are experiencing ad fraud and fraudulent traffic. >>

Tuesday, December 13, 2016

Teads' data shows increased performance of Google AMP webpages

Outstream video advertising firm Teads has reported that their Google AMP mobile webpages are delivering higher completion rates, significantly better click-through rates and improved lift in ad appearance. >>

Monday, December 12, 2016

Expert: Experience driving mobile growth

Mobile is growing faster than many experts believed would happen, and according to one expert much of that growth is due to the mobile experience. Here's what brands can expect from mobile in 2017. >>

Thursday, December 08, 2016

Top place for UK mobile shoppers is in bed

More proof that British shoppers are dedicated users of mobile devices for shopping comes from new research from digital analytics firm, Catchpoint. >>

Wednesday, December 07, 2016

'Beacosystem' driving billions of dollars in sales

Nearly all mobile owners use their device while in-store and, suggests research from beacon platform inMarket, while beacons are not yet present in large numbers of retail outlets where they are being used they are making their presence felt by driving sales. >>

Tuesday, December 06, 2016

Report: Customers are mobile, retailers are not

When it comes to digital shopping, more and more consumers are using mobile devices - both smartphones and tablets - to research and purchase. This is great for retailers who have fully functional mobile sites. But, according to a new report, many retail brands are lagging in mobile. >>

Tuesday, December 06, 2016

Mobile ecoupons to drive significant rise in redemption rates

Juniper Research has released a new report on ecoupons which forecasts that redemptions are set to rise significantly in the next few years, especially via mobile. >>

Monday, December 05, 2016

Report: Biggest engagement not happening Black Friday/Cyber Monday

While Black Friday and Cyber Monday, and the upcoming days of Green Monday and Free Shipping Day, remain important, new data shows these 'special' holidays aren't the only thing pushing digital commerce - especially in the mobile space. >>

Monday, December 05, 2016

Time spent using apps on the rise

The amount of time people are spending on mobile apps is rising, according to new data from Opera Mediaworks. >>

Monday, December 05, 2016

Christmas Day the busiest for mobile

Christmas day is when mobile phones are used more than at any other time of the year, according to new research from Criteo, with two out of three transactions completed on a smartphone in between unwrapping presents and eating turkey. >>

Friday, December 02, 2016

Expert: Why brands should consider the subscription box

Over the past year, subscription box services have blossomed across the Internet - moving from culinary-based cooking boxes to makeup and books and even items produced on the small-scale from emerging countries. One expert weighs in on what the subscription craze could mean for your business. >>

Friday, December 02, 2016

Personalized offers on mobile drive consumers in-store

Receiving a personalized offer on a smartphone drives consumers in-store, according to a new survey by Vista Retail Support. >>

Thursday, December 01, 2016

Reports: Mobile hot but not everyone is buying

Three new reports out this week show just how shoppers are - and are not - buying this holiday. >>

Wednesday, November 30, 2016

Reports: Cyber Monday another record breaker

Early numbers are in from Cyber Monday, and all indications are that Cyber Monday - and, in fact, the entire Thanksgiving Weekend - are successes for e- and m-commerce. According to HookLogic shoppers using their smartphones accounted for 43% of all shopping for Cyber Monday. >>

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