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BizReport : Mobile Marketing

Mobile Marketing

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Thursday, January 05, 2017

Reports ID when people shop

Two new reports out this week shed light on how shoppers around the world are engaging with Black Friday and Cyber Monday - as well as the not-so-hot items this holiday season. >>

Wednesday, January 04, 2017

Report: One-third of holiday shoppers used mobile

There were more than 20 billion dollar sales days during the 2016 holiday season, but the big story about retail spending this year is mobile. According to new NetElixir data, about one-third (30%) of spending was done via mobile device. >>

Wednesday, January 04, 2017

GroupM/Spotify reveal $220m mobile music streaming ad opportunity

Group M and Spotify plan to tap into streaming media consumption, in particular music, to generate new ad revenue. >>

Thursday, December 29, 2016

Experts: Mobile, location data needed

While there is no doubt that digital will be a powerful force for retailers in 2017, retailers with physical stores have other challenges they will need to face. Should they enter social? What about mobile? And are beacons really worth it? Two experts weigh in. >>

Tuesday, December 27, 2016

3 mobile trends that will change 2017

Mobile is expected to be a huge factor not just for retailers but for all digital brands as we move into 2017. According to Syntonic, there are three trends that brands need to prep for now. >>

Thursday, December 22, 2016

Study: Gen Zers impatient, want human contact

New data out from Marchex may help marketers better interact - and engage - with Gen Z. Just who are Gen Zers? They are the generation coming up behind Millennials, and are expected to pack quite the spending punch. >>

Wednesday, December 21, 2016

Experts: Mobile native, commerce important in 2017

Look for more out of mobile native companies as well as mobile commerce. Those are two areas that experts say will have a big impact on 2017. Here's why. >>

Wednesday, December 21, 2016

Ecommerce Roundup: Mobile pushing more sales

When it comes to shopping at the last minute, mobile is key. That's the finding from new TUNE data. Mobile commerce has been a key point for retailers throughout this holiday season. >>

Tuesday, December 20, 2016

3 mobile trends to watch in 2017

Many experts are point to mobile as a huge influencer for 2017 marketing efforts. Here are three mobile trends that could lead the way. >>

Tuesday, December 20, 2016

Expert: How brands can break through media noise

The landscape for advertising in the digital space has changed drastically over the past five years, with consumers 'tuning out' more and more ads, getting their news and information from alternative sources, and even changing how people watch TV and movies. One expert explains how brands can break through the media noise. >>

Tuesday, December 20, 2016

Consumers say standard mobile ad formats 'boring', 'annoying', 'disruptive'

Boring, uninteresting, disruptive and frustrating - that what consumers in the US think about standard mobile ad formats, according to research from Yieldmo. >>

Monday, December 19, 2016

OTT services yet to exploit potential of out of home mobile viewing

OTT viewing in the UK is more of an in-home entertainment than a mobile experience, according to new research released by market research and user experience firm GfK. >>

Monday, December 19, 2016

Mobile key to engaging 'fitness buffs'

Marketers looking to target 'fitness buffs' should pay attention to new research released by Hitwise, a Connexity company. >>

Monday, December 19, 2016

Ecommerce Roundup: Holiday sales steadily trending up

New data out from comScore this week shows the holiday season is continuing to trend up for retailers with Green Monday pulling in just over $1.6 billion. There have now been 20 billion dollar sales days during the 2016 holiday shopping season. >>

Monday, December 19, 2016

3 Mobile video trends to watch

With mobile trending up as a shopping vehicle, experts are beginning to look at other areas that mobile might impact. Among those possibilities is mobile video. Here are 3 trends to watch in 2017. >>

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