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BizReport : Mobile Marketing

Mobile Marketing

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Thursday, March 23, 2017

Study: GenX, Y most likely to BOPIS

Buying items online but picking them up in store is a selling point for many shoppers, but maybe not as many as you think. That's the word from ChargeItSpot, but nearly half of shoppers under age 50 have tried the option. >>

Sunday, March 19, 2017

'Upbeat' consumers more receptive to online, mobile ad content

Advertisers are familiar with the mantra of reaching the right people, on the right device, at the right time, but what about when consumers are in the right mood? In what Yahoo calls the most comprehensive study ever done on the role of emotions in advertising, it is revealed how consumers' mood affects their response. >>

Friday, March 17, 2017

Top 3 tips to engage during March Madness

March Madness, the NCAA Men's Basketball Tournament, is underway, and millions of fans are streaming video, tuned to television sets, and reading about their favorite teams. Here are three tips to better engage fans during March Madness. >>

Friday, March 17, 2017

4 trends to watch in travel

People will always travel, and they will always pre-plan those trips. Here are four trends that travel brands should watch this year. >>

Thursday, March 16, 2017

Mobile marketers admit being unable to effectively identify and utilize mobile signals, data

A new report reveals the vast majority of senior marketers in the UK admit a lack of confidence in their ability to adequately exploit mobile marketing. >>

Thursday, March 16, 2017

Visa push to increase mobile payment use

Visa has coupled with ticketing behemoth, StubHub, to introduce discounts and promotions that they hope will encourage more consumers to use mobile payments. >>

Tuesday, March 14, 2017

Report reveals decline in highly satisfied digital banking customers

Today's consumer wants to use online and their mobile device for a range of day-to-day activities and banking is high on their list. However, according to new report from financial services research and strategy firm, ath Power Consulting, high expectations are not being met. >>

Monday, March 13, 2017

Expert: Look to wearables for new ad options

Over the next few years, ad revenue from smartwatches is expected to skyrocket - according to one report the market will reach at least $68 million in 2019. This expected growth means now is the time for brands to build an IoT strategy. >>

Thursday, March 09, 2017

Report: Digital pushing more Gen Z engagement

Generation Z likes to shop, and they're being influenced to buy via digital channels, even in stores. That's the word from new Euclid Analytics data, which found that most Gen Zers prefer shopping in stores, and that they are using social and mobile channels while doing so. >>

Thursday, March 09, 2017

What small retailers need to know before 3rd party selling

Over the past five years, creating a store within the Amazon, Shopify, or Ebay infrastructures has become a popular trend for mom-and-pop type retailers. As more people shop online, this trend is continuing to grow, but no all will be successful. There are three tips to consider prior to launching a store within a store. >>

Tuesday, March 07, 2017

Report: Execs keying in on programmatic, mobile efforts

AdRoll's new State of Performance Marketing report identifies two key trends for digital brands: programmatic and mobile. This should come as no surprise, as a dearth of shoppers have pushed into the mobile space, and programmatic has been on a steady increase as brands seek to have better analysis and controlled budgets. >>

Tuesday, March 07, 2017

SMBs switch focus for mobile app creation

The number of small and medium-sized businesses with a mobile app is set to increase significantly this year, according to a new survey from research firm Clutch. >>

Tuesday, March 07, 2017

OTA mobile traffic outpaces desktop in UK and Italy

With smartphones now the primary device for accessing the Internet in the UK, it comes as now surprise to learn that European online travel agent eDreams ODIGEO reports more of its traffic coming from mobile than desktop. >>

Monday, March 06, 2017

28% of UK insurers fail to optimize website for mobile

Despite most Brits now using a smartphone to access the Internet, more than a quarter of the UK's major insurers and aggregators fail to design websites for mobile devices, according to a new report from financial experience design agency, Dock9. >>

Friday, March 03, 2017

73% of searches for economy hotels made on mobile

Nearly three-quarters of searches for economy hotels are made on a mobile device, according to new research from performance marketing engine Sojern. >>

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