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BizReport : Mobile Marketing

Mobile Marketing

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Monday, May 15, 2017

Click-and-collect drives growth in online grocery shopping

Four out of every ten grocery shops conducted online in the UK are done so on a mobile phone, according to new research released by performance marketing technology firm, Criteo. >>

Thursday, May 11, 2017

Ad Roundup: Solutions to simplify business

In today's advertising roundup, two new mobile solution and another for the cloud that should simplify branded communications. >>

Tuesday, May 09, 2017

Report reveals importance of mobile for in-store purchase decisions

New research from Yieldbot and Kantar Retail suggests that mobile may play a more significant role in influencing purchase decision that previously thought. >>

Monday, May 08, 2017

Mobile ad spend growth behind declining ad viewability levels

The growth in mobile advertising spend is contributing to a decline in ad viewability levels in the UK, according to new research from ad verification firm, Meetrics. >>

Monday, May 08, 2017

Merchants: What you need to know now about Amazon Cash

Since Amazon's announcement about their new Amazon Cash program, merchants have wondered what this move means to then. We asked a few ecommerce experts their opinions. >>

Friday, May 05, 2017

Privacy, data breach concerns hold back full potential of retail apps

Retailers need to work harder to convince consumers that data they provide within retail apps is safe, according to new research from Apadmi. >>

Tuesday, May 02, 2017

Ecommerce Roundup: Mobile increasingly important for shoppers

In today's ecommerce roundup, two new reports that underline the keys for shopper engagement: mobile and convenience. >>

Tuesday, May 02, 2017

Study: Poor customer service pushes shoppers to switch brands

New data out from inContact underlines what many businesses already believe: poor customer influences shoppers to switch brands. Researchers found that 8 in 10 shoppers 'are willing to switch' brands because of poor customer service interactions. >>

Tuesday, May 02, 2017

Pre-roll dominant video ad format across Europe

Eight out of ten advertisers have increased their use of pre-roll ads on mobile during the last twelve months, according to IAB Europe's inaugural Video Ad Formats survey. >>

Tuesday, May 02, 2017

Experts weigh in on Amazon Cash implications

Recently, Amazon announced a new program that would allow consumers to add cash to their Amazon accounts while at their favorite brick-and-mortar stores, similar to PayPal's My Cash program. What implications does this hold for online and offline merchants? >>

Tuesday, May 02, 2017

Don't forget sleepy mobile shoppers, warns research

Warning: Many of your mobile shoppers may well be drowsy, so make sure your checkout process takes this into consideration. At least, that's the take out I got from PCA Predict's recent research into UK mobile use. >>

Thursday, April 27, 2017

Study: Marketers overwhelmed with data

While most marketers agree that collecting data is in their job description, the job of analyzing that data, is not. That's the word from a new BlueVenn report, which found that 64% of US and UK marketers agree that their job is to collect data - but not analyze it. >>

Wednesday, April 26, 2017

In ecommerce, personalization missing the mark

When it comes to personalized experiences in the ecommerce space, retailers have a lot to improve upon. That's the word from new Reflektion data, which found that nearly half (4 in 10) merchants recommend products to shoppers based on their past browsing behaviors. >>

Wednesday, April 26, 2017

Product imagery on retailers' mobile sites lags desktop versions

Mobile is already a key retail channel, yet many top retailers are failing to offer consumers the imagery they need to make purchasing decisions, according to new research from imaging and workflow specialist, SpinMe. >>

Tuesday, April 25, 2017

Study: Most believe personalization key to success

While most marketers do believe personalization is key to their ad success, most also don't believe they - or the industry as a whole - are getting personalization right. That's the takeaway from new Evergage data. >>

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