BizReport : Mobile Marketing

Mobile Marketing

Wednesday, May 01, 2013

BRC: 198% YoY rise in retail search volume via tablets

The latest findings of the British Retail Consortium/Google Retail Monitor reveal that total retail search volumes from UK consumers searching via a tablet have increased significantly. >>

Wednesday, May 01, 2013

46% use mobile only in path-to-purchase

Today's mobile consumers increasingly start their path-to-purchase on a mobile device yet around half convert offline or on another screen, according to new research released by Telmetrics and xAd. >>

Wednesday, May 01, 2013

App developers: AppJam challenge now open

A new competition for app developers is now open for submissions. From Viggle, the AppJam competition is looking for submissions which create companion apps for television; the apps are used with the Viggle platform. >>

Wednesday, May 01, 2013

Fiksu: App downloads steady through March

App download numbers may show an increase over the past year, but app marketing costs remain steady. This according to new data out from Fiksu; researchers note that while app downloads have increased about 12% (2012 vs. 2013), the costs associated with engaging and converting app buyers remained fairly steady for the reporting period. >>

Wednesday, May 01, 2013

Study: One-quarter of teens are mobile

Don't look for American teens to be logging on to the Internet from a desktop or laptop computer - at least not only a traditional computer. According to new data out from the Pew Internet and American Life Project about one-quarter of teens are now mobile - meaning they access the web primarily from mobile devices. >>

Tuesday, April 30, 2013

Mobile is mommy's little helper

A new survey from Alliance Data Retail Services adds more weight to previous research that shows many Moms are tapping into their mobile device for help juggling their busy lives. >>

Monday, April 29, 2013

Cartoon Network survey reveals growing influence of apps on Australian kids

The Cartoon Network's latest "New Generations" survey was released this month and a key take-out for marketers is that game console use has dropped considerably and the use of apps has doubled. >>

Thursday, April 25, 2013

Study: M:Bots could waste $1b in ad money

The mobile space is ripe with consumers engaging with businesses on a local and national level. But new data out from Solve Media indicates the mobile space is also ripe with bots, which may waste $1 billion in ad dollars this year. >>

Thursday, April 25, 2013

ePrize launches native app SDK

App stores are increasingly crowded and add to that the fact many apps require users to click out and onto another channel and you can see how clunky apps can be. A new offering from ePrize may simplify the mobile space for some brands. New this week, the ePrize Mobile SDK, set up to drive app engagement for brands across channels. >>

Wednesday, April 24, 2013

Viggle, Nielsen partner for second screen insights

It is no secret that most mobile consumers are multi-tasking while using their devices. Many play mobile games while watching television, some stay connected to social networks via mobile while at work and a growing number are engaging with shopping apps while shopping in-store. A new research partnership will shed light on how mobile consumers are engaging - and multi-tasking - in the space. >>

Monday, April 22, 2013

Survey: Women still prefer shopping in store

The Internet is abuzz with the trend of shopping via mobile device, but one new report shows that most woman still prefer traditional shopping methods. According to new data out from Swirl about 53% of woman say they 'prefer' shopping in-store to shopping via smartphone. >>

Monday, April 22, 2013

Release to gamify Android apps

Gamification, or offering consumers rewards, virtual or physical goods, in exchange for some type of interaction is growing in popularity. With more people engaging with ads through social media, a space where they've become accustomed to playing online games, it makes sense for some brands to offer game styled ads, rewards and offers. One platform is set up to help deliver gamification options to app developers. >>

Monday, April 22, 2013

Report: Consumers hungry for mobile-friendly restaurant details

When it comes to mobile engagement, the hungry are leading the way. That according to new data out from SinglePlatform at Constant Contact. Researchers found that restaurants lead the way for mobile searches; in fact, 81% of mobile consumers have conducted a search for a restaurant via their mobile device. >>

Friday, April 19, 2013

Monetization an uphill struggle for mobile game developers

Despite the huge rise in the number of gamers playing on a mobile device, mobile game developers face huge challenges when it comes to monetization, as a report from market research firm Interpret reveals. >>

Thursday, April 18, 2013

Mobile social media engagement is not all about deals and discounts

Mobile video advertising company, Rhythm NewMedia, has published new figures that reveal that consumers are not always after a freebie or coupon when engaging with brands via social media. >>