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BizReport : Mobile Marketing

Mobile Marketing


Friday, December 01, 2006

Mobile Ad Budgets Increase

Several big brands are earmarking portions of next year’s advertising budgets for mobile marketing. >>

Wednesday, November 22, 2006

Behaviorally Targeting Mobile Users

Mobile service providers in the United States are preparing for a new roll-out of a tool that takes behavioral marketing to the next level. The tool will identify users by demographic – age, sex, region – and also by past behavior. >>

Friday, October 06, 2006

The ‘Snakes On A Plane’ Movie Viral Campaign Questionable

The movie 'Snakes on a Plane' is pioneering a novel viral marketing technique that is highly successful. But some say the campaign's faked long arm reaching out to consumers is questionable and perhaps even distasteful. >>

Friday, September 22, 2006

QTags Plans To Expand Abroad

US company says, it is planning to expand to Europe, Asia and the Caribbean. QTags are mobile text messages that are directly targeted at customers that have signed up for a company’s opt-in marketing information. >>