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BizReport : Mobile Marketing

Mobile Marketing

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Friday, May 04, 2007

Targeted ads are okay with British teens

Advertisers wanting to tap into the youth market should pay attention to a recent study about British teens. According to researchers, teens are fine with accepting ads on their mobile devices. Display ads rather that video or text messages are the preferred ad type. >>

Thursday, May 03, 2007

Mobile searchers rely on "Big Three"

Mobile users are taking traditional online hubs into the mobile space more often than using their mobile providers' platforms. That, according to a recent study from iCrossing. >>

Thursday, May 03, 2007

Microsoft announces acquisition of ScreenTonic

Microsoft has finally bagged a deal. This week the software giant agreed to purchase ScreenTonic, the European mobile phone advertising company. >>

Wednesday, May 02, 2007

Out-of-home media spend is up 27%

According to a new report from PQMedia, alternative out-of-home ad campaigns - digital billboards and video ad networks - are working better than marketers had hoped. According to the report, alternative out-of-home media spending jumped to $1.69 billion in 2006 and is expected to grow even more in 2007. >>

Wednesday, April 25, 2007

66% of mobile TV viewers are male

Young males are the current target market for mobile television advertisers, but don't expect this to always be true. According to a new study from comScore, interest in mobile TV is growing across all segments of the population. >>

Thursday, April 19, 2007

TellMe will influence mobile search

Mobile marketers may have a new friend in the search wars. With Microsoft's purchase of TellMe, the company has another free local business search engine, this one with voice capabilities. >>

Thursday, April 12, 2007

Will mobile users accept commercials?

This is the question many companies are asking. With more users downloading and listenting to music on their phones, advertisers wonder if downloading commercials with music is the right way to monetize the medium. >>

Wednesday, April 04, 2007

Mobile advertising standards to be defined

A global trade group is forming a committee that will set standards and practices for the mobile advertising industry. Backed by the GSMA, the committee will define measurement tactics and establish rules for mobile marketers. >>

Tuesday, April 03, 2007

British teens have mobile ad preferences

A recent study by Q Research shows that just 32 percent of 11-20 year olds want ads on their mobile phones, but those numbers rise when participants are given different scenarios. >>

Monday, April 02, 2007

DeepFish launched by Microsoft

Microsoft isn't just sitting idly by, while competitors Yahoo and Google launch their own mobile browsers. This past week, the company launched DeepFish, an online browser that mimics traditional web pages. >>

Friday, March 30, 2007

Study: Minutes, money attract mobile users

Marketers wanting to create a bigger buzz around their products might want to pay attention to a new study from Harris Interactive. According to the study, giving mobile users choices when it comes to advertising is the best way to encourage them to watch the ads. >>

Friday, March 30, 2007

U.S., U.K. mobile users find common ground

When it comes to online mobile habits, American and British mobile users have a lot in common. That, according to a new study from M:Metrics and international media company Buongiorno. >>

Thursday, March 29, 2007

Wide gap between mobile and broadband usage

Broadband may be fast becoming the online connection of choice, but surprisingly, those wanting to connect fast primarily do so from laptops and PCs. According to new research, only about 5 million broadband users connect through mobile devices. >>

Wednesday, March 28, 2007

The top mobile sites mirror top online destinations

The first mobile website rankings are out from M:Metrics and it should come as no surprise which sites are the most popular. >>

Wednesday, March 28, 2007

Study: Marketers uncomfortable with emerging interative channels

Forrester Research has released new research into marketer's attitudes towards emerging interactive and social channels. >>

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