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BizReport : Mobile Marketing

Mobile Marketing

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Friday, August 03, 2007

College students are open to mobile ads

A new study indicates mobile marketers will likely get better results from ads targeted to college students rather than adults or younger teens. >>

Tuesday, July 31, 2007

Mobile isn't just for talking anymore

Forget about simply talking on handsets, a recent study from In-Stat reveals that opportunities are ripe for marketers in the mobile realm. From WiFi to mobile video to the recent release of Apple's new iPhone mobile will soon be impacting the bottom line for advertisers more than ever before. >>

Monday, July 30, 2007

E-mail addiction top 10

Mobile e-mail usage is on the rise in U.S., which means that so is the frequency and locations of checking e-mail. Checking e-mail from bed while in pajamas ranked as top unusual location for mobile device users. >>

Thursday, July 26, 2007

Mobile users are a social lot

There has been a lot of press recently that search will be a huge mobile marketing revenue stream in the near future. It appears mobile social networking may be another hotspot. >>

Thursday, July 26, 2007

Across the globe, kids want technology

It doesn't matter where they are from, the world's youth love technology. According to a new study from MTV and Microsoft, kids see mobile phones, iPods and handheld devices as status symbols and use them often. However, these kids aren't geeks and really don't care how the gadgets work. >>

Wednesday, July 25, 2007 beta tests video ads has begun beta testing a local video advertising program that, while launching in the Seattle, Los Angeles and San Francisco Bay area, will eventually be rolled out across the U.S. >>

Wednesday, July 25, 2007

Mobile search to reach $715 million by 2011

Marketers should not forget about paid search when signing up for mobile campaigns. According to recent research from eMarketer, mobile search will explode in the future just as traditional online search has exploded in the past few years. >>

Monday, July 23, 2007

Look for consumer-mail to take over

A recent white paper from analysts Frost & Sullivan predicts that mobile email will begin growing by an estimated 24% per year beginning in 2007. Mobile email revenue is expected to grow to just over $16 billion during the same four year time period. >>

Monday, July 23, 2007

MMA: mobile space needs kid-friendly guidelines

As mobile marketing grows, so does the worry that children will be unfairly targeted by marketers. To put parents and marketers minds at ease, the Mobile Marketing Association has issued a few kid-friendly guidelines. >>

Wednesday, July 18, 2007

Bloggers are important to product launches

A recent study from Nielsen BuzzMetrics reveals that bloggers may be more influential than originally thought - to both consumers and to advertisers. The report indicates that ad dollars spent online are directly influenced by the blogger buzz surrounding different products. >>

Monday, July 16, 2007

Non-urgent email messages ignored on mobile devices

A mobile email study has discovered that, contrary to popular belief, most mobile users don’t read or react to commercial email messages received on their mobile devices. >>

Sunday, July 15, 2007

Google begins beta test of AdSense for Mobile

With three times as many mobile devices in the world as there are personal computers, mobile advertising is a huge market, and something Google hasn’t ignored. >>

Thursday, July 12, 2007

Mobile video is growing fast

As the number of users watching mobile video grows, so does the number of watchers willing to view advertisements as part of their service package. According to new research from Knowledge Networks/SRI four out of five current subscribers are willing to view ads on their handhelds. >>

Wednesday, July 11, 2007

Location-Based services to lead China's mobile market

Forget about text messaging or the mobile Internet. According to recent research from In-Stat, location-based services (LBS) are expected to lead mobile services for Chinese consumers. >>

Friday, July 06, 2007

Different mobile ad formats appeal to different users

More than targeting for specific user groups, mobile advertisers need to use the correct ad delivery method. According to a recent study from MoMac, consumers are more likely to respond to ads in a format that they like. >>

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