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BizReport : Mobile Marketing

Mobile Marketing

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Tuesday, June 19, 2007

Is mobile worth advertiser's time?

Advertising online is one thing, but many marketers have been leery of making the jump to include mobile platforms in their overall advertising strategy. Citing the small supply of data and measurement offerings available, some have said that they will consider mobile "in the future". But that could be a mistake. >>

Monday, June 18, 2007

Premium SMS revenue equals 1/3 of mobile spend

Premium text messaging and purchasing content from premium off-portal storefronts are quickly becoming the biggest revenue streams for mobile marketers. According to a new report from Telephia, premium services account for more than 1/3 of the total mobile spend. >>

Thursday, June 07, 2007

Coca-Coca launches mobile social network

Coca-Cola Co. is creating a mobile phone social network for Sprite, a brand known to be popular with teenagers. >>

Monday, May 28, 2007

Luxury brand embraces mobile marketing

A mobile advertising deal has been struck between Condé Nast Interactive and world-renowned jeweler, Cartier. >>

Thursday, May 24, 2007

Greystripe secures $8.9M in funding

Greystripe, the ad-supported mobile game distributor, has secured significant funding led by Disney’s venture capital arm, Steamboat Ventures. >>

Thursday, May 17, 2007

Sprint brings VOD, real-time video to cells

Sprint subscribers will have more to watch on their cell phones soon. Disney, the parent company of the ABC network, has signed a deal with the cell provider to stream prime time programming to mobile phones. >>

Wednesday, May 16, 2007

AOL to purchase Third Screen Media

The future of mobile marketing is a bit brighter this morning, with the news that AOL will purchase Third Screen Media, incorporating the mobile marketing platform into the already developed fold. >>

Monday, May 14, 2007

UK mobile web audience 1/5th the PC-based audience

Marketers in the UK may want to pay a bit more attention to mobile web surfers. According to new research from comScore, the mobile web audience has grown to one-fifth the size of traditional PC-based surfers. >>

Friday, May 04, 2007

Milestone number of .mobi domains registered

Many of the world’s leading brands have secured domains designed to be used on mobile phones and portable devices, such as PDA’s. >>

Friday, May 04, 2007

Targeted ads are okay with British teens

Advertisers wanting to tap into the youth market should pay attention to a recent study about British teens. According to researchers, teens are fine with accepting ads on their mobile devices. Display ads rather that video or text messages are the preferred ad type. >>

Thursday, May 03, 2007

Mobile searchers rely on "Big Three"

Mobile users are taking traditional online hubs into the mobile space more often than using their mobile providers' platforms. That, according to a recent study from iCrossing. >>

Thursday, May 03, 2007

Microsoft announces acquisition of ScreenTonic

Microsoft has finally bagged a deal. This week the software giant agreed to purchase ScreenTonic, the European mobile phone advertising company. >>

Wednesday, May 02, 2007

Out-of-home media spend is up 27%

According to a new report from PQMedia, alternative out-of-home ad campaigns - digital billboards and video ad networks - are working better than marketers had hoped. According to the report, alternative out-of-home media spending jumped to $1.69 billion in 2006 and is expected to grow even more in 2007. >>

Wednesday, April 25, 2007

66% of mobile TV viewers are male

Young males are the current target market for mobile television advertisers, but don't expect this to always be true. According to a new study from comScore, interest in mobile TV is growing across all segments of the population. >>

Thursday, April 19, 2007

TellMe will influence mobile search

Mobile marketers may have a new friend in the search wars. With Microsoft's purchase of TellMe, the company has another free local business search engine, this one with voice capabilities. >>

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