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BizReport : Mobile Marketing

Mobile Marketing

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Tuesday, October 30, 2007

Report: 60% of mobile audience is under 35

Knowing the user-base is half the battle when it comes to online advertising. A recent report from M:Metrics and AdMob sheds light on the base of users on mobile platforms. >>

Friday, October 26, 2007

M:Metrics: mobile video audience to increase 8%

Mobile video could be the next rage among consumers according to a recent M:Metrics report. Researchers found that the first eight months of 2007 saw viral video increase 36%. >>

Thursday, October 25, 2007

CBS, Medio partner for search-enabled ads

Mobile marketers may get a boost from a new partnership between CBS Mobile Networks and mobile search and ad provider Medio to launch a platform offering search-enabled ads. The partnership is the first of its time and will basically give users the ability to more easily search and navigate the content on CBS mobile websites. >>

Wednesday, October 17, 2007

Turmoil in financial markets may effect U.K. marketing spend

Recent turmoil in Britian’s financial markets is likely to have an effect on marketing spending in the U.K., according to NTC Economics’ Q3 2007 Bellwether Report. >>

Wednesday, October 17, 2007

LBS services account for 51% of mobile revenue

It isn't social networking and it isn't text message ads. According to the latest information from Telephia, location based services (LBS) are the leader for revenue from downloadable mobile applications. LBS services accounted for 51% of the $118 million mobile ad dollars during Q2 2007. >>

Tuesday, October 16, 2007

Two new metrics launched by Nielsen//Netratings

There are two new ways to measure advertising audiences: Nielsen Online and Nielsen Mobile. The two new metrics services offered by the Nielsen company launch this week. >>

Monday, October 15, 2007

Mobile users find advertising irritating

It’s hard to escape local advertising – it’s on most websites, in bricks-and-mortar stores, on television, on billboards, aboard public transport, in toilets and, increasingly, on mobile phones. Is this a channel too far for most people? >>

Friday, October 12, 2007

Teens prefer connected mobiles

Cell phones could be the most popular gadget for the teen set. But, according to a new study from OTX Research, teens don't just want a new phone. They want a new phone that is connected. Text messaging, web-based applications, photo sharing and social networking are among the favorites of the teen populace. >>

Thursday, October 11, 2007

Mobile campaign interest continues to grow

SMS and MMS campaigns continue to intrigue major brands across the U.S. According to a recent study from Airwide Solutions companies have either already launched one mobile messaging campaign or are seriously considering the launch of a mobile campaign soon. >>

Wednesday, October 10, 2007

Study: mobile ads directly impact brand favorability

According to a recent study from Direct Logic, mobile advertisers may have a larger impact on brands that originally thought. According to the study, mobile ads directly impact consumers intent to purchase and their favorability of the brand. >>

Tuesday, October 09, 2007

Is Google entering the mobile phone race?

Several reports indicate that Google is going to enter the mobile phone market very soon. According to one report, Google's mobile phone offering will be built using Linux software. >>

Monday, October 08, 2007

Which marketing methods do consumers trust the most?

A global study by Nielsen comes to the same conclusion as many recent similar studies when it comes to evaluating the most trusted advertising method among Internet users. >>

Thursday, October 04, 2007

Study: Consumers don't go mobile with Web 2.0

Before putting all the aspects of Web 2.0 into mobile campaigns, marketers should pay attention to a recent study from Avenue A|Razorfish. According to the study consumers love web 2.0 but so far haven't begun incorporating Web 2.0 into their online mobile habits enough to make advertising Web 2.0 on mobiles effective. >>

Wednesday, September 26, 2007

Premium .mobi domain names go under the hammer

After the initial rush for .mobi domain names, some of the most desirable .mobi domain names are being sold off by dotMobi. >>

Wednesday, September 26, 2007

MySpace launches mobile platform

The Internet's top social network is launching a new, mobile space. The move could solidify MySpace's place in the social realm, much like Google has been crowned the king of the search realm. >>

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