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BizReport : Mobile Marketing

Mobile Marketing

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Friday, September 14, 2007

Forecast: Search to drive mobile past $1.4 billion

Mobile search may be the final frontier for marketers and a new forecast from the Kelsey Group indicates that mobile search will show tremendous growth over the next five years. Mobile search is expected to grow from $33 million in 2007 to $1.4 billion by 2012. >>

Thursday, September 06, 2007

Two platforms could tame mobile video advertising

Creating and sharing video ads just got a lot simpler for mobile users. Both Yellowbook and IQZone have rolled out new platforms that allow marketers and consumers to create ads, upload them and then blast the ads to a mobile user base. >>

Wednesday, August 29, 2007

Bluepulse expands mobile social marketing sites

Social marketers in the US who are also interested in the mobile space have a new company to consider. Bluepulse, the Australian social network for mobile devices, is headed to North America. >>

Tuesday, August 28, 2007

Forecast: Mobile phones to reach 100% saturation by 2013

Advertisers should get those mobile marketing plans in order. According to a new forecast from SNL Kagan Research, mobile phones will reach the 100% saturation point in the next six years - and that will spur the mobile ad market. >>

Thursday, August 23, 2007

Moblogs offer opportunities to cell operators, advertisers

New research into the mobile Internet indicates some previously untapped revenue streams - specifically mobile social networking dollars. According to a report from In-Stat, mobile blogs (moblogs) offer a chance to monetize camera phones. >>

Thursday, August 16, 2007

AOL's mobile search moves to the beta phase

Add another search service to the mobile market. This week, AOL's mobile search engine moved into the beta testing phase. AOL allows users to join this last test phase through a website. >>

Tuesday, August 14, 2007

Mobile coupons hot in Florida, Texas, California

As the mobile marketplace comes into its own, advertisers and e-tailers are learning what will keep users coming back to mobile sites. One huge draw for many Americans is coupons. >>

Thursday, August 09, 2007

AdMob serves 1 billion mobile ads per month

It seems as if mobile advertising just cannot slow down. According to a recent report from MediaPost, mobile ad server AdMob is now serving 1 billion mobile ads each month. >>

Friday, August 03, 2007

France emerging as one of Europe's leading online advertisers

Despite the slow adoption of online marketing and advertising by French businesses, a new report finds that France is now emerging as one of the leading Internet advertisers in Europe. >>

Friday, August 03, 2007

College students are open to mobile ads

A new study indicates mobile marketers will likely get better results from ads targeted to college students rather than adults or younger teens. >>

Tuesday, July 31, 2007

Mobile isn't just for talking anymore

Forget about simply talking on handsets, a recent study from In-Stat reveals that opportunities are ripe for marketers in the mobile realm. From WiFi to mobile video to the recent release of Apple's new iPhone mobile will soon be impacting the bottom line for advertisers more than ever before. >>

Monday, July 30, 2007

E-mail addiction top 10

Mobile e-mail usage is on the rise in U.S., which means that so is the frequency and locations of checking e-mail. Checking e-mail from bed while in pajamas ranked as top unusual location for mobile device users. >>

Thursday, July 26, 2007

Mobile users are a social lot

There has been a lot of press recently that search will be a huge mobile marketing revenue stream in the near future. It appears mobile social networking may be another hotspot. >>

Thursday, July 26, 2007

Across the globe, kids want technology

It doesn't matter where they are from, the world's youth love technology. According to a new study from MTV and Microsoft, kids see mobile phones, iPods and handheld devices as status symbols and use them often. However, these kids aren't geeks and really don't care how the gadgets work. >>

Wednesday, July 25, 2007

Superpages.com beta tests video ads

Superpages.com has begun beta testing a local video advertising program that, while launching in the Seattle, Los Angeles and San Francisco Bay area, will eventually be rolled out across the U.S. >>

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