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BizReport : Mobile Marketing

Mobile Marketing

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Monday, January 07, 2008

Multicultural marketers embrace social and mobile marketing

A new survey from the Association of National Advertisers has found that, while multicultural marketers lag behind general market counterparts when it comes to the use of websites, search and blogs, they lead the way when it comes to mobile marketing and social networks. >>

Friday, January 04, 2008

eMarketer: mobile ads set to explode

As the market continues to open up, analysts are expecting more and more advertisers to sign up for mobile marketing platforms. According to analysts from eMarketer, the mobile ad spend is set to have a banner year in 2008. Mobile marketing is expected to reach more than $1.5 billion in 2008. >>

Thursday, January 03, 2008

Americans turn to Internet for entertainment

A recent survey found that many Americans watch television shows online and that many also use their mobile phones for entertainment. >>

Thursday, January 03, 2008

Report: Mobile teens, tweens react differently

If you're targeting teens and tweens in the same way, you may be missing the boat. That according to a recent Nielsen Mobile study called "Kids on the Go: Mobile Usage by Teens and Tweens". The study found that teens and tweens, though close together in age, are not close when it comes to accessing the Net. >>

Wednesday, December 26, 2007

America Movil, Yahoo partner for Latin America mobile search

Search giant Yahoo is reaching out to mobile users via Latin American mobile provider, America Movil. The two are partnering for a mobile search platform serving users in 16 Latin American countries and the Caribbean. >>

Thursday, December 13, 2007

MSN launches mobile display ads

Add another platform to the MSN network, a network trying to capture a larger part of the online advertising market. The company has launched both text and display ads for US mobile users. >>

Wednesday, December 12, 2007

Intercasting, Piczo partner for mobile social platform

Teens will soon have a new place to share their own user generated content. Recently Intercasting Corporation and Piczo announced they would partner on a new mobile social space for the 13 to 18 year old set. >>

Monday, November 19, 2007

M:Metrics to track mobile ads

Marketers looking for top of the line research for mobile campaigns will likely be interested in a new offering from M:Metrics. The mobile research firm is set to begin tracking mobile display ads. >>

Thursday, November 15, 2007

Marketers should engage mobiles to reach Gen-Y

Online marketers don't need to employ fancy flash-based ads or invest huge portions of their budgets in social networks to attract a younger user base. They simply need to engage the mobile audience. That is the recommendation from a recent study from InsightExpress. >>

Tuesday, November 13, 2007

IBM predicts end of the ad world as you know it

IBM Global Business Services has released a report predicting that there will be more changes in the advertising industry in the next five years than there has been in the last half a century. >>

Friday, November 09, 2007

Analysts suggest mobile isn't quite ready for prime dollars

Mobile is growing very quickly but some analysts suggest that, though the future is bright, the present forms for mobile marketing aren't ready. According to a recent eMarketer report, mobile brand advertisers may outnumber the mobile advertising opportunities. >>

Wednesday, November 07, 2007

Study: Mobile users want better 'Net access

It's all about the phone for mobile users - as long as that phone has mobile Internet access. According to a recent study from the Kelsey Group and research partner Constat, nearly half of mobile users are looking for better online access with their next phone purchase. >>

Tuesday, November 06, 2007

In-call ad platform launched

Consumers spend hours each year waiting for their phone calls to connect. That is wasted time for the consumer - and for the advertiser. A new platform could change that by offering in-call ads. This isn't a new premise but the platform is said to take a different approach than other in-call ad platforms. >>

Friday, November 02, 2007

Specific Media plans to expand beyond display ads

Online advertising network Specific Media is to expand the company’s platform to include more than just display advertising. >>

Friday, November 02, 2007

Opus forecasts mobile ad revenue to reach $5 billion

A recent report from Opus Research indicates a bright future for mobile advertising. According to the report mobile advertising revenue will reach $5 billion by 2012. In 2007 mobile ad revenue is expected to reach more than $106 million. >>

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