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BizReport : Mobile Marketing

Mobile Marketing

 

Tuesday, January 09, 2007

Yahoo Upgrades Mobile Offering

With mobile marketing expecting huge gains in 2007, Yahoo is betting on improvements to their mobile platform to help boost revenue. The online search giant is upgrading with oneSearch software, designed to give users faster results from more specific search query answers. >>

Monday, January 08, 2007

“One Click” Mobile Search Offering

No more shortcodes or text message only results for mobile search firm 4Info.net. Beginning today, the company has upgraded their mobile search platform to allow for one-click online searches. >>

Friday, December 01, 2006

Mobile Ad Budgets Increase

Several big brands are earmarking portions of next year’s advertising budgets for mobile marketing. >>

Wednesday, November 22, 2006

Behaviorally Targeting Mobile Users

Mobile service providers in the United States are preparing for a new roll-out of a tool that takes behavioral marketing to the next level. The tool will identify users by demographic – age, sex, region – and also by past behavior. >>

Friday, October 06, 2006

The ‘Snakes On A Plane’ Movie Viral Campaign Questionable

The movie 'Snakes on a Plane' is pioneering a novel viral marketing technique that is highly successful. But some say the campaign's faked long arm reaching out to consumers is questionable and perhaps even distasteful. >>

Friday, September 22, 2006

QTags Plans To Expand Abroad

US company QTags.com says, it is planning to expand to Europe, Asia and the Caribbean. QTags are mobile text messages that are directly targeted at customers that have signed up for a company’s opt-in marketing information. >>