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BizReport : Mobile Marketing

Mobile Marketing

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Tuesday, February 12, 2008

M:Metrics: China is the largest mobile market

Mobile may have gotten it's start in the US and Europe, but the Asian markets are quickly catching on. According to a recent M:Metrics study, China is now the world's largest mobile market! >>

Thursday, February 07, 2008

An ad platform specific to the iPhone

The Apple iPhone is changing a lot of things about connectivity. With the ability to surf the web, store photos, instant message and talk with one device, users have switched at high rates. Now advertisers have another reason to switch to iPhone services: an ad platform that is specific to iPhones. >>

Wednesday, February 06, 2008

HOVR, TIL partner for mobile gaming deal

A deal between HOVR, a ad-supported mobile content and gaming service, and Times Internet Limited (TIL), part of India's The Times Group, could change the way ads are delivered to mobile gamers. GameZone offers free mobile gaming to Indian consumers through an ad-supported platform. >>

Friday, February 01, 2008

Is mobile banking the next big trend?

Mobile bankers may think targeting upwardly-mobile consumers or Baby Boomers is the right way to go, but according to a recent Yankee Group report, that is dead wrong. The report suggests that low income users and prepaid users are the best prospects for mobile banking. >>

Monday, January 28, 2008

Mobile users respond to customized messages

Just like more traditional online advertisers are beginning to target specific users, a recent study indicates that targeting - or customizing - messages to a demographic or geographic area could result in better campaign ROI. Mass messaging is no longer the best way to attract mobile users. >>

Friday, January 25, 2008

Mobile ad network allows DIY capabilities

If you like to take control of your marketing plans, a new platform from Quattro Wireless could be for you. The new platform allows mobile publishers and advertisers the ability to create and publish content on their own. >>

Thursday, January 24, 2008

mDog launches Flash-mobile platform

Mobile content and marketing is moving to the next level. No longer content with simple display, MMS/SMS messaging or mobile search, mDog is launching a Flash platform for ad-sponsored content. >>

Thursday, January 24, 2008

Must Do Marketing for 2008

Analysis of 2007 and predictions for 2008 are everywhere at the moment. Social marketing, mobile marketing and online video have been hitting the headlines and marketers are scratching their heads as to which technology or fad to turn to next. >>

Monday, January 21, 2008

Yahoo deal brings display ads to T-Mobile in U.K.

Yahoo and T-Mobile have teamed up to bring display advertising to T-Mobile’s Internet service for the first time. >>

Friday, January 18, 2008

Jupiter: Mobile search and display to reach 1.2 billion Euros

Marketers can expect to see a lot more from mobile marketing efforts over the next four years but it may not be enough. A new study from Jupiter Research predicts that by 2012 mobile search advertising and mobile display advertising will reach more than 1.2 billion Euros. >>

Friday, January 18, 2008

New ad network targets university students

College-aged consumers are one of the most sought after demographics in the world because of their free time and expendable cash. A new vertical ad network promises to give advertisers a better reach into the demographic. >>

Wednesday, January 16, 2008

Text most popular ad format for mobile

Marketers aren’t using podcasts and video for mobile advertising to the extent they were earlier last year, according to new survey results from Advertiser Perceptions. >>

Wednesday, January 16, 2008

In-Stat: Mobile to slow in '08

The marketing world is buzzing about the possibilities for mobile advertising, but at least one forecast indicates that mobile marketing may be up for a rough road over the next twelve months. According to a recent In-Stat report, mobile implementation will slow by more than 5% in 2008. >>

Monday, January 14, 2008

GfK NOP: 78 million watched mobile ad in Q4

Mobile ads may be catching on at a faster clip than researchers previously thought. According to a recent study from mobile entertainment company Limbo and research firm GfK NOP, 78 million mobile ads were viewed in the last three months of 2007. >>

Monday, January 07, 2008

Motorola to launch on-demand mobile television

Forget about phones as conversation pieces. Now it appears that one mobile phone company is betting on television being the next big phone offering. Their new mobile media player allows users to watch live television. >>

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