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BizReport : Mobile Marketing

Mobile Marketing

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Thursday, February 21, 2008

Multimedia ad forecast to reach $12.6 billion

New multimedia venues are predicted to have a huge impact over the next four years. By 2012, multimedia platforms in the US alone, are expected to pull in more than $12.5 billion. Broadband ads are expected to account for about half of that amount. >>

Tuesday, February 19, 2008

Can the iPhone increase email marketing ROI?

The iPhone has certainly changed how consumers look at the mobile Internet and at their communication in general. But can it also change how email marketers plan and execute that next campaign? It likely should according to a recent study from Marketing Sherpa. >>

Tuesday, February 19, 2008

M:Metrics: Mobile gamers are playing old games

Millions of users are playing mobile games but according to a recent M:Metrics report, they aren't downloading new games. The report notes that while more than 98 million users are playing mobile games, most are playing games native to their mobile phone, indicating a huge upsurge of possibility for downloaded mobile games. >>

Friday, February 15, 2008

Mobile is growing to "always on" functionality

Not only is the mobile Internet growing, mobile users are increasingly turning to "always on" functionality. This is good news for mobile marketers who should be able to platform this always on phenomena to increase mobile revenue. >>

Thursday, February 14, 2008

UK mobile carriers join up to target users

There is a new collaboration making waves with UK mobile carriers and users. The Global System for Mobile Association (GSMA) has announced a group effort between Vodafone Group, Telefonica 02 Europe, T-Mobile International, FT-Orange Group and 3, all European mobile carriers, to better target mobile users. >>

Thursday, February 14, 2008

Bebo, Intercasting partner for mobile-social platform

Mobile users have a new platform to upload and share the content they create. Which means advertisers also have another chance to reach out to consumers through a social marketplace. Using the AnthemT platform, Bebo's users now have access to Intercasting's mobile social realm. >>

Wednesday, February 13, 2008

Nokia launches a mobile ad network

Mobile phone developer Nokia has launched a premium advertising network. The Nokia Media Network includes mobile publishers like AccuWeather, Reuters and Hearst signed on to provide content for mobile users. >>

Tuesday, February 12, 2008

M:Metrics: China is the largest mobile market

Mobile may have gotten it's start in the US and Europe, but the Asian markets are quickly catching on. According to a recent M:Metrics study, China is now the world's largest mobile market! >>

Thursday, February 07, 2008

An ad platform specific to the iPhone

The Apple iPhone is changing a lot of things about connectivity. With the ability to surf the web, store photos, instant message and talk with one device, users have switched at high rates. Now advertisers have another reason to switch to iPhone services: an ad platform that is specific to iPhones. >>

Wednesday, February 06, 2008

HOVR, TIL partner for mobile gaming deal

A deal between HOVR, a ad-supported mobile content and gaming service, and Times Internet Limited (TIL), part of India's The Times Group, could change the way ads are delivered to mobile gamers. GameZone offers free mobile gaming to Indian consumers through an ad-supported platform. >>

Friday, February 01, 2008

Is mobile banking the next big trend?

Mobile bankers may think targeting upwardly-mobile consumers or Baby Boomers is the right way to go, but according to a recent Yankee Group report, that is dead wrong. The report suggests that low income users and prepaid users are the best prospects for mobile banking. >>

Monday, January 28, 2008

Mobile users respond to customized messages

Just like more traditional online advertisers are beginning to target specific users, a recent study indicates that targeting - or customizing - messages to a demographic or geographic area could result in better campaign ROI. Mass messaging is no longer the best way to attract mobile users. >>

Friday, January 25, 2008

Mobile ad network allows DIY capabilities

If you like to take control of your marketing plans, a new platform from Quattro Wireless could be for you. The new platform allows mobile publishers and advertisers the ability to create and publish content on their own. >>

Thursday, January 24, 2008

mDog launches Flash-mobile platform

Mobile content and marketing is moving to the next level. No longer content with simple display, MMS/SMS messaging or mobile search, mDog is launching a Flash platform for ad-sponsored content. >>

Thursday, January 24, 2008

Must Do Marketing for 2008

Analysis of 2007 and predictions for 2008 are everywhere at the moment. Social marketing, mobile marketing and online video have been hitting the headlines and marketers are scratching their heads as to which technology or fad to turn to next. >>

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