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BizReport : Mobile Marketing

Mobile Marketing

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Thursday, September 20, 2007

Google, Microsoft take the search war mobile

In the past week, Google has offered AdWords and AdSense to mobile advertisers. Now comes word that MSN and Sprint have developed two new search applications for mobile marketers that could change the way ads are viewed. >>

Thursday, September 20, 2007

Study: Boomers aren't far behind the Mobile curve

You've probably seen the commercial by now - a grandmother is texting a friend, using the family's mobile minutes and speaking in code just like her young granddaughter. That ad isn't far from the truth according to a recent study from InsightExpress. >>

Thursday, September 20, 2007

Surfers sacrifice social life to spend time online

A recent poll, conducted in the U.S. by advertising agency JWT, found that the use of the Internet and cell phones was an essential part of life for nearly half of all respondents. However, this time spent engaged with technology is eating away at people’s social lives. >>

Wednesday, September 19, 2007

Google offers AdSense to mobile advertisers

It started with AdWords, now online giant Google is offering AdSense to mobile marketers. AdSense contextually targets ads to users based on mobile website content. >>

Wednesday, September 19, 2007

GoFresh to launch new mobile ad platform

The world's first mobile - social advertising network is set to be launched in just a few days by GoFresh's itsmy.com mobile network. The platform offers advertisers the ability to target several different types of ads to mobile consumers. >>

Monday, September 17, 2007

Google enables AdWords for mobile search

Google has opened up AdWords to Google Mobile Search, but if you don’t want to take advantage of this new opportunity you need to opt out. >>

Friday, September 14, 2007

Forecast: Search to drive mobile past $1.4 billion

Mobile search may be the final frontier for marketers and a new forecast from the Kelsey Group indicates that mobile search will show tremendous growth over the next five years. Mobile search is expected to grow from $33 million in 2007 to $1.4 billion by 2012. >>

Thursday, September 06, 2007

Two platforms could tame mobile video advertising

Creating and sharing video ads just got a lot simpler for mobile users. Both Yellowbook and IQZone have rolled out new platforms that allow marketers and consumers to create ads, upload them and then blast the ads to a mobile user base. >>

Wednesday, August 29, 2007

Bluepulse expands mobile social marketing sites

Social marketers in the US who are also interested in the mobile space have a new company to consider. Bluepulse, the Australian social network for mobile devices, is headed to North America. >>

Tuesday, August 28, 2007

Forecast: Mobile phones to reach 100% saturation by 2013

Advertisers should get those mobile marketing plans in order. According to a new forecast from SNL Kagan Research, mobile phones will reach the 100% saturation point in the next six years - and that will spur the mobile ad market. >>

Thursday, August 23, 2007

Moblogs offer opportunities to cell operators, advertisers

New research into the mobile Internet indicates some previously untapped revenue streams - specifically mobile social networking dollars. According to a report from In-Stat, mobile blogs (moblogs) offer a chance to monetize camera phones. >>

Thursday, August 16, 2007

AOL's mobile search moves to the beta phase

Add another search service to the mobile market. This week, AOL's mobile search engine moved into the beta testing phase. AOL allows users to join this last test phase through a website. >>

Tuesday, August 14, 2007

Mobile coupons hot in Florida, Texas, California

As the mobile marketplace comes into its own, advertisers and e-tailers are learning what will keep users coming back to mobile sites. One huge draw for many Americans is coupons. >>

Thursday, August 09, 2007

AdMob serves 1 billion mobile ads per month

It seems as if mobile advertising just cannot slow down. According to a recent report from MediaPost, mobile ad server AdMob is now serving 1 billion mobile ads each month. >>

Friday, August 03, 2007

France emerging as one of Europe's leading online advertisers

Despite the slow adoption of online marketing and advertising by French businesses, a new report finds that France is now emerging as one of the leading Internet advertisers in Europe. >>

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