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BizReport : Mobile Marketing

Mobile Marketing

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Monday, July 16, 2007

Non-urgent email messages ignored on mobile devices

A mobile email study has discovered that, contrary to popular belief, most mobile users don’t read or react to commercial email messages received on their mobile devices. >>

Sunday, July 15, 2007

Google begins beta test of AdSense for Mobile

With three times as many mobile devices in the world as there are personal computers, mobile advertising is a huge market, and something Google hasn’t ignored. >>

Thursday, July 12, 2007

Mobile video is growing fast

As the number of users watching mobile video grows, so does the number of watchers willing to view advertisements as part of their service package. According to new research from Knowledge Networks/SRI four out of five current subscribers are willing to view ads on their handhelds. >>

Wednesday, July 11, 2007

Location-Based services to lead China's mobile market

Forget about text messaging or the mobile Internet. According to recent research from In-Stat, location-based services (LBS) are expected to lead mobile services for Chinese consumers. >>

Friday, July 06, 2007

Different mobile ad formats appeal to different users

More than targeting for specific user groups, mobile advertisers need to use the correct ad delivery method. According to a recent study from MoMac, consumers are more likely to respond to ads in a format that they like. >>

Thursday, July 05, 2007

Local.com patents SMS delivery system

Advertisers interested in SMS listings and ads will want to pay attention to a new patent secured by Local.com. The patent is for the delivery of sponsored directory listings through SMS and MMS platforms. It is the first of its kind. >>

Thursday, July 05, 2007

Digital, mobile will drive advertising past $2 trillion

Over the next five years, the advertising world is going to change. According to PricewaterhouseCooper's (PwC) Global Entertainment and Outlook report just about half of the ad industry's growth will be through digital and mobile platforms. >>

Monday, July 02, 2007

Mobile video shows 198% subscriber increase

In the past year, subscribers to mobile video platforms have nearly doubled. However, with only about 4% of the total mobile audience logging on for video are advertisers wasting money by creating mobile video ads? >>

Wednesday, June 27, 2007

Is search the mobile ad answer?

Search is a huge part of the mobile Internet, but for search to impact the overall mobile ad spend users must first catch up with the technology. >>

Tuesday, June 19, 2007

Is mobile worth advertiser's time?

Advertising online is one thing, but many marketers have been leery of making the jump to include mobile platforms in their overall advertising strategy. Citing the small supply of data and measurement offerings available, some have said that they will consider mobile "in the future". But that could be a mistake. >>

Monday, June 18, 2007

Premium SMS revenue equals 1/3 of mobile spend

Premium text messaging and purchasing content from premium off-portal storefronts are quickly becoming the biggest revenue streams for mobile marketers. According to a new report from Telephia, premium services account for more than 1/3 of the total mobile spend. >>

Thursday, June 07, 2007

Coca-Coca launches mobile social network

Coca-Cola Co. is creating a mobile phone social network for Sprite, a brand known to be popular with teenagers. >>

Monday, May 28, 2007

Luxury brand embraces mobile marketing

A mobile advertising deal has been struck between Condé Nast Interactive and world-renowned jeweler, Cartier. >>

Thursday, May 24, 2007

Greystripe secures $8.9M in funding

Greystripe, the ad-supported mobile game distributor, has secured significant funding led by Disney’s venture capital arm, Steamboat Ventures. >>

Thursday, May 17, 2007

Sprint brings VOD, real-time video to cells

Sprint subscribers will have more to watch on their cell phones soon. Disney, the parent company of the ABC network, has signed a deal with the cell provider to stream prime time programming to mobile phones. >>

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