BizReport : Mobile Marketing

Mobile Marketing

Friday, July 21, 2017

By 2022 two-thirds of global population will have a mobile phone

Two-thirds of the world's population will be in possession of a mobile phone by 2022, according to new data released by Forrester Research. >>

Wednesday, July 19, 2017

Expert: How voice is changing ecommerce

Cyber assistants have been impacting ecommerce for more than a year now, but that impact was especially seen on Amazon's most recent Prime Day when they offered 100 'Alexa Voice Deals'. These deals included early access to Prime Day deals, for shoppers using cyber assistants. >>

Monday, July 17, 2017

Data shows Prime Day bigger than Black Friday

Move over Thanksgiving Weekend, there is a new shopping day sheriff in town - and it's Prime Day. According to new Hitwise data, this year's Amazon Prime Day pushing more sales than either Cyber Monday or Black Friday, traditionally two of the hottest digital shopping days. >>

Monday, July 17, 2017

Top 4 tips to create stronger video content

Video continues to be a big draw for consumers, both in viewing original content and in engaging with brands. Here are 4 tips to create a stronger video content strategy. >>

Friday, July 14, 2017

UK: 40% of online grocery shopping done on mobile

Convenience and click-and-collect are factors shifting consumer grocery shopping habits, according to new research that reveals everyday staples are now among the most-searched online terms. >>

Friday, July 14, 2017

Expert IDs trends to watch in mobile video

Mobile video continues to be a robust space for advertisers. Here are some trends to watch in the space. >>

Thursday, July 13, 2017

Anura identifies more than 1,000 zombie apps in Google Play Store

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Wednesday, July 12, 2017

Report: Print, Programmatic ads down, Native up

Advertising, both print and digital, is undergoing another transformation. That's the word from MediaRadar's new Consumer Advertising Report. According to their data both print and programmatic ad spend has declined over the past year. The good news: native ad spending is on the up. >>

Wednesday, July 12, 2017

Anura identifies more than 1,000 zombie apps in Google Play Store

Zombie apps infect mobile phones expending data usage and battery life and cost advertisers billions of dollars annually. Next-gen fraud protection software, Anura, announced this week that more than a thousand of such apps have been identified in the Google Play store. >>

Wednesday, July 12, 2017

Survey: Format key for mobile video

Mighteor research has pointed out that phone-flipping is no longer happening with mobile viewers. Instead, viewers are watching on their phones in the vertical rather than horizontal position. What does this mean for mobile video? >>

Tuesday, July 11, 2017

Study: Localization stymies CMOs

While many brands believe they have a handle on local businesses - and customers - new data from the CMO Council indicates they do not. In fact, according to the new Adaptability in Branded Content Delivery report at least 66% of marketers are scoring 'below satisfactory' in their ability to adapt content across not only channels but the different markets which they serve. >>

Monday, July 10, 2017

Expert: Why story still matters in video

A recent Mighteor survey found that shorter remains stronger where video content is concerned. But, researchers also found that no matter what the length, the story is the most important aspect. >>

Friday, July 07, 2017

Older smartphone users irritated by stereotype that they are confused by tech

A survey among UK residents aged 50 and over reveals significantly different attitudes towards owning and using a smartphone with less than half of those aged 61 and over using their device daily. >>

Friday, July 07, 2017

Mobile marketing spend to break $100bn barrier year

Global mobile marketing spend is forecast to break through the $100bn mark for the first time this year, according to the latest MAGNA report. >>

Friday, July 07, 2017

How to incorporate chatbots in branded social media

Utilizing chatbots on websites is no longer enough, according to one expert. Social media is where many need to begin pushing more chatbot options, but how can brands use chatbots within the social space? >>