BizReport : Mobile Marketing

Mobile Marketing

Wednesday, June 07, 2017

Study: Virtual Assistants pushing ecommerce

While virtual assistants like Apple's Siri, Amazon's Echo, and Google's Home have been shown to impact how all consumers shop, men are the most likely to be influenced by their virtual assistants to make purchases while women are more likely to use their assistant for news and other media consumption. >>

Tuesday, June 06, 2017

Which device dominates your category?

A new study from Verto Analytics reveals that the use of different devices dominates different sectors and suggests that brands focus on how people visit them and not simply rush to embrace the latest device. >>

Friday, June 02, 2017

Top 3 tips to improve personalization

The creep factor is still a problem for many brands online; while more consumers are being served relevant and personalized content, the way in which it's being done can feel creepy. Here's how brands can improve their personalization strategy. >>

Friday, June 02, 2017

Top 3 tips to improve web push strategies

Web push is a relatively new type of messaging that makes it possible to reach audiences through both desktop and mobile browsers, even when they are not actively on your website. The tools take re-engagement to the next level and could be game changing for retail. >>

Thursday, June 01, 2017

Study: Games rule app installs

New data is out from AdColony, and among the more interesting findings is this: 75% of developers responding to their study were mobile game developers, with about 64% using playable formats to engage consumers. >>

Wednesday, May 31, 2017

Barclaycard trailing Grab+Go 'pocket checkout' payment method

A payment method being trialed by Barclaycard could turn businesses into faux Amazon Go stores. >>

Wednesday, May 31, 2017

Report: We can win the war on ad fraud

New data out from the Association of National Advertisers and White Ops indicates that while bot fraud continues to be a huge battle for businesses and marketers is the digital space, it is a battle which can be won. >>

Tuesday, May 30, 2017

Ad Roundup: Updates and new releases

In today's advertising roundup, a series of new releases and updates for both online and mobile brands. >>

Monday, May 29, 2017

Food advertisers pushing mobile video

Food is dominating mobile video feeds of late, and advertisers are taking note, pushing more mobile ad dollars into food and beverage advertising. That's a key takeaway from Positive Mobile's new Q1 2017 quarterly report. >>

Friday, May 26, 2017

WSJ mobile website one of worst-performing for page load time

The latest Mobile Web Intelligence Report from DeviceAtlas reveals that many of the world's largest daily newspapers have mobile websites that have load times three times longer than most people are prepared to wait. >>

Friday, May 26, 2017

Top 3 tips to find an ad network without fraud problems

TUNE's recent "Mobile ad fraud: What 24 billion clicks on 700 ad networks reveal" report found 23.3% of ad networks have significant fraud levels -- over 20%. The researcher also shows that more than 500 of the ad networks analyzed have significant traction and traffic have less than 5% fraud. Here are TUNE's top 3 tips to find an ad network that won't defraud your business. >>

Thursday, May 25, 2017

Apple Pay enables UK retailers to allow higher-value payments

Amid conflicting reports about Apple Pay's success or stagnation in the UK and Europe, the company announce that most retailers in the UK have lifted the low-value spend limit. >>

Wednesday, May 24, 2017

Analysis shows 8 ad networks are 100% fraudulent

While there is no denying the benefits for advertisers and publishers working with ad networks, choosing the right network has never been more important. One new report finds several networks are fraudulent. TUNE analyzed more than 24 billion clicks from 700+ ad networks. >>

Tuesday, May 23, 2017

Why are consumers downloading, and deleting, travel apps?

Why do consumers download travel apps? A new study from Google provides travel marketers with insights into consumer choices and behavior. >>

Tuesday, May 23, 2017

Study: Millennials spending 5+ hours each day with phones

New research has been released from B2X pointing to our increasing dependence on smartphones. According to the Smartphone and IoT Consumer Trends 2017 report, about 25% of Millennials are now spending at least 5 hours each day using their smartphone. >>