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BizReport : Mobile Marketing

Mobile Marketing

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Tuesday, December 26, 2017

Top 3 tips to a stronger segmentation strategy

Personalization is nothing without the right segmentation to go along. And yet, segmentation is often thought of not as it's own entity but as a by-product of our personalization options. Here are three tips to improve segmentation strategy - and improve personalization along the way. >>

Friday, December 22, 2017

Chatbots, shoppable media key to engagement

Last year, much of the marketing talk was about virtual/augmented reality, and consumers' ability to 'touch' or 'see' products in their homes thanks to digital content. This year, it became clear that while VR is a fun product, most consumers still associate it with gaming. That, says one expert, is why marketers need to pull away from VR as a marketing channel. So, what's next? Here are two suggestions. >>

Thursday, December 21, 2017

AI to Partnerships, how B2Bers can prep for New Year

From mobile optimization to email subject lines, a new year means a new strategy. We've asked a B2B expert for his opinion on how B2B brands can make the most of 2018. >>

Wednesday, December 20, 2017

Forecast: Mobile ad costs to skyrocket

Over the next two years, experts from Goodway Group believe mobile ad rates will skyrocket, increasing by at least 45% over the time period. >>

Tuesday, December 19, 2017

Expert: How merchants and marketers can prep for holiday chargebacks

Tis the season for buying. But, according to reports, it's also the season for charge-backs coming from online and mobile fraud. One expert explains how brands can fight these fraudsters. >>

Wednesday, December 13, 2017

$65b spent this holiday, new trends emerging in ecomm

The digital commerce space is skyrocketing. That's one conclusion from the latest holiday shopping numbers out this week from Adobe Digital Insights. According to their data just over $65 billion has been spent so far this holiday season, with each day bringing in a minimum of $1 billion in sales. >>

Tuesday, December 12, 2017

Top tips to increase engagement through content

'Tis the season for marketers to put on their best face and get "PRT"-y for consumers: get personal, get relevant and get timely with their advertising. One expert explains how marketers can get more personal - and more relevant - now. >>

Friday, December 08, 2017

Expert: Sales Trends to Watch in 2018

As marketers countdown to January 1, 2018, and put the final touches on strategies for the first quarter, one expert offers insight into a few trends that will likely impact performance. Namely, trends in AI, sales operations, and lead generation. >>

Wednesday, December 06, 2017

Top 3 tips to improve social marketing

Whether marketers have a physical store or do all business digitally, social media is an increasingly important want to connect with customers. The problem is that many marketers continue to struggle with the right balance of social content. Here are three tips to improve social media strategy. >>

Tuesday, December 05, 2017

Best practices for a strong omnichannel presence

If 2017 has taught us anything it is that consumers are taking their phones and devices everywhere, shopping across screens, and engaging with brands across channels. This is making it imperative that marketers build a strong omnichannel presence. Here are two keys to building that presence. >>

Monday, December 04, 2017

Positive signs through first full holiday shopping week

While most of the headlines surrounding the first official week of the holiday shopping season have been about revenue lines, there is another positive factor surrounding the week: credit card fraud is down. >>

Tuesday, November 28, 2017

Marketers: How to combat ad fraud

Advertising fraud continues to be a big issues for online publishers and marketers, and with every solution, fraudsters seem to find new ways around one. One expert explains how his company is working to combat ad fraud. >>

Monday, November 27, 2017

Merchants see spike on Thanksgiving

For the second year in a row, Thanksgiving sales have beaten out Black Friday numbers. That, according to new Monetate data, which shows average order values about $10 higher per cart on Thanksgiving than on Black Friday. >>

Thursday, November 16, 2017

Expert cites video as key to engagement

Digital video is growing to be a key part of the online marketing pie. Consumers are streaming for entertainment, news, and, yes, product and brand information. This is what marketers need to know to connect. >>

Wednesday, November 15, 2017

Solid start to 2017 holiday season, how marketers can prep

Adobe has released initial findings for the 2017 holiday shopping season - and if the season continues, marketers will have a merry Christmas, indeed. According to Adobe's data the US Veteran's Day weekend shopping totals topped $1.3 billion, a 9% increase YoY. >>

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