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BizReport : Mobile Marketing

Mobile Marketing

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Friday, January 27, 2017

Location-targeted mobile ad spend to exceed $32 billion by 2021

In the next five years, mobile ad spending in the U.S. will increase 118%, according to a new forecast from research firm BIA/Kelsey. >>

Thursday, January 26, 2017

Criteo data shows mobile important for Valentine shoppers

With just a couple of weeks to go before Valentine's Day, Criteo is releasing shopping trend data which could help retailers connect. Researchers sifted through more than 1.2 billion digital purchases last year and one of the most interesting findings is that sales via mobile devices rose 79% between February 10 and 12 last year. >>

Wednesday, January 25, 2017

Report: Mobile offers skyrocketing

Over the past year, retailers and other brands have significantly increased their use of mobile coupons and offers. That's the word from new Koupon Media data which shows 104 million Americans used mobile offers in 2016. >>

Wednesday, January 25, 2017

Expert: Mobile key for 2017

As we saw during the 2016 holiday shopping season, mobile is changing the way consumers engage not only with content, but with retailers and other brands. Here's how brands can prep for mobile change now. >>

Tuesday, January 24, 2017

Study: Mobile gaming makes people happier than socnets

Playing around with a game makes people happier than playing around in social media. That's the takeaway from new Tapjoy data, which found people not only are more relaxed when playing games, but that games also make them feel more focused and engaged. >>

Friday, January 20, 2017

Ecommerce Roundup: As digital increases, so does fraud

While 2016 showed a marked increase in overall digital commerce, online and mobile buyers weren't the only increases. One report indicates fraudulent purchase attempts are also on the up. >>

Friday, January 20, 2017

Mobile 'click injection' fraud forecast to become prevalent in 2017

There is a new fake click kid on the block, according to mobile attribution and analytics company Adjust, that works only on mobile devices using Google's Android operating system. >>

Thursday, January 19, 2017

Less than half of consumers satisfied with retail app experience

Consumers are downloading more retail apps than ever before but, according to new research from mobile app developer Apadmi, many want to see improvements in innovation and functionality. >>

Wednesday, January 18, 2017

Study: Mobile consumers want control

The new year is a good time to change or update advertising strategy - especially in the mobile space - according to one new report. The data suggests allowing consumers to opt-in could increase their engagement. >>

Tuesday, January 17, 2017

Top 3 tips to improve your mobile video strategy

Mobile devices and video consumption go hand in hand. Still, it can be hard for marketers to connect through the medium. Here are three tips to improve your brand's mobile strategy. >>

Monday, January 16, 2017

Expert IDs drivers for mobile video

Mobile video viewers are spending more than five hours per day with content. One expert offers insight into how brands can better relate to customers through video. >>

Wednesday, January 11, 2017

Study: Digital shoppers less loyal

Digital consumers may be spending more and more money online, but they aren't necessarily spending with loyalty in mind. That's the word from new Verint Systems data which finds that those in the digital space are more likely to switch providers than people who shop or do business is 'real world' settings. >>

Friday, January 06, 2017

Study: Cost, security holding people back from IoT devices

People love their smartphones, tablets and even streaming TV devices like AppleTV or Amazon's Fire Stick. But, when it comes to adopting other Internet of Things (IoT) devices - like smart thermostats or even security systems, the price and security fears are holding back purchasers. >>

Friday, January 06, 2017

Expert: Mobile brands must address bot issues

Bots have been a problem in digital for years, but new data shows bots are quickly moving into mobile, too. In fact, G2 Crowd suggests that mobile ad fraud is nearly as prevalent as online fraud at this point. Here's how mobile brands can protect themselves. >>

Friday, January 06, 2017

Convenience, efficiency drivers of UK Christmas mobile shopping

Starting with Black Friday, the 2016 festive season in the UK was distinctly mobile, according to new research released by Salmon . >>

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