RSS feed Get our RSS feed

News by Topic


BizReport : Mobile Marketing

Mobile Marketing

... 1 2 3 4 5 ...
 

Friday, March 03, 2017

Mobbo: Admob continues to rank #1 in-app ad SDK

App developers are inundated with Software Development Kit (SDK) choices but the latest Mobbo Power Index reveals industry changes and new players in the constantly changing mobile app landscape. >>

Thursday, March 02, 2017

Correlation found between fast-growing firms and mobile payments

A global survey reveals that fast-growing companies are more likely to have embraced mobile payments than slower-growing companies. >>

Thursday, March 02, 2017

Reports ID challenges in company monitoring, connection

Two reports out this week indicate two key areas in which businesses might be suffering: within their IT departments, and in properly understanding their customers. >>

Thursday, March 02, 2017

Ad Roundup: 4 new product releases

In today's advertising roundup, a quad of product releases into the digital space, all of which are geared toward simplifying how brands engage with customers. >>

Wednesday, March 01, 2017

Report: Media buyers upping mobile video budgets

AdColony has released new data which indicates that UK media planners are turning to mobile video to improve overall campaign ROI; researchers found that most (68%) buyers will increase their mobile video spend through 2017. >>

Tuesday, February 28, 2017

Study: Brands must track across devices

Businesses which are not tracking consumers across devices are missing - or mis-attributing - at least one-third of transactions. That's one key finding from Criteo's new State of Cross-Device Commerce report. >>

Tuesday, February 28, 2017

Study: Emojis key for push notifications

Get those smilies and hearts and flaming tacos ready, new data suggests that emojis may be key to getting consumers to open emails. Researchers found that the use of emojis in push notifications can increase open rates up to 85%. >>

Tuesday, February 28, 2017

'Mobile first' strategy now a must for retailers

A new report from Tryzens reiterates that retailers must rethink their ecommerce strategy and adopt a 'mobile first' approach that takes into account not just the screen size, but the basics of the user experience. >>

Monday, February 27, 2017

Report: Email, mobile key to retail success

Based on 2016 trends, experts with Sailthru believe email and mobile will be key for retailers' success in 2017. That, according to the 2017 Digital Retail Innovation Report, which also reports that 1 in 5 marketers as saying they fell short of their 2016 goals. >>

Sunday, February 26, 2017

Mobile video content more effective on publishers' website than social

Research by Teads and Neuro-Insight reveals that mobile video advertising is more effective on publishers' websites than on social media newsfeeds. >>

Wednesday, February 22, 2017

Report: Super Bowl ads drove traffic into stores

New data out from location intelligence hub Cuebiq, and analytics firm Jumpshot indicates those Super Bowl ads weren't just driving up viewers during the game. Researchers found that traffic into brick-and-mortar stores increased the week following the ads placed in Super Bowl LI. >>

Tuesday, February 21, 2017

Report: Desktops still lead online spending

It's not secret than ecommerce led the way throughout the 2016 holiday shopping season, but while mobile devices had record breaking buying years, new data shows the desktop is still the leader in online commerce. >>

Monday, February 20, 2017

170% rise in ad requests containing location data

When independent global mobile ad exchange Inneractive analysed 2016 mobile ad traffic, they uncovered a massive rise in ad requests containing location data. >>

Friday, February 17, 2017

Report IDs the next big tech products

We're just over a month into 2017, but technology isn't slowing down. From fun gadgets to the best working tech, First Insight identifies which products will be pushing consumer interest over the next few months. >>

Thursday, February 16, 2017

Reports: Mobile data traffic, video trending high

Two new mobile reports shed light on the importance of video for brands in the space. First, looking at Q4 2016, Positive Mobile notes that mobile video ads now account for 17% of the spend. >>

... 1 2 3 4 5 ...