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BizReport : Mobile Marketing

Mobile Marketing

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Tuesday, April 11, 2017

Forecast: VR to hit $7b

This year, look for significant growth in the global virtual reality world - significant to the tune of $7.2 billion. That according to GreenlightVR; their experts suggest head-mounted displays will account for more than half ($4.7 billion) of that total. >>

Monday, April 10, 2017

Study: Mobile key to shoppers research

More and more consumers are looking to their mobile devices to give them the skinny on new product releases. That, according to recent Salsify data; researchers found that most (77%) of shoppers are turning to mobile devices to find product information - even if they are already in a store. >>

Friday, April 07, 2017

Study: Coupons pushing more restaurant choices

Shoppers are making their dinner choice with their wallet. That's a key takeaway from new Valassis research which indicates that coupons are dictating where people will eat. Researchers found nearly half of hungry consumers choose where to eat according to price offers or value menus. >>

Friday, April 07, 2017

Check out this mobile brand campaign checklist

Using insight from a norms database of over 200 mobile brand effectiveness studies, a new report reveals the ten key elements marketers should consider for mobile creative best practice. >>

Thursday, April 06, 2017

Mobile Roundup: Ad formats and analysis

In today's mobile roundup, a trio of announcements for the mobile space, that may help businesses better engage across mobile devices, apps, and browsers. >>

Thursday, April 06, 2017

Expert: How brands can engage with SnapChat

New data out from Toluna breaks down on different demographics are engaging with the SnapChat platform, for example, 31% of US users are talking to friends via the app, but 41% are using it to follow celebrities. Toluna's CEO breaks down how brands can use SnapChat to engage customers. >>

Wednesday, April 05, 2017

U.K. in-store mobile experience lags behind U.S.

A new report from mobile solutions firm DMI reveals that the U.K. is way behind the U.S. and Europe when it comes to providing in-store mobile users with the experience they demand. >>

Thursday, March 30, 2017

Smartphone users highly receptive to new and emerging mobile technologies

While most consumers are happy to talk with a chatbot, many have yet to have engaged with one, according to a new report from mobile engagement firm, Vibes. >>

Thursday, March 30, 2017

Forecast: App store spend to increase 33%

Look for more consumers to spend money in app stores this year. That's the word from App Annie's new App Store Forecast Report; researchers believe the spend will increase 33% this year, and that by 2021, app store spending will pass the $135 billion mark. >>

Wednesday, March 29, 2017

Study: Most want loyalty to be mobile

Rewards and loyalty programs continue to garner consumer interest, but shoppers aren't keen on those little plastic keycards any longer. That's one takeaway from Vibes' 2017 Mobile Consumer Report. >>

Tuesday, March 28, 2017

Shoppers want more in-store tech

Speed and convenience are top priorities for today's in-store shopper, and new research reveals that physical stores need to tech-up to satisfy consumer demand. >>

Tuesday, March 28, 2017

Top 3 benefits for ecommerce success

Ecommerce continues to be a solid part of the strategy for small retailers, whether in the format of a stand-alone store or as part of a bigger marketplace like Amazon or Etsy. Here are three benefits for retailers in ecommerce. >>

Monday, March 27, 2017

Report: Bot attempting to steal gift cards

Hackers aren't only going after actual bank accounts any longer. Distil Networks has identified a bot that is going after the gift card balances that consumers have with retailers. >>

Friday, March 24, 2017

Study: Mobile key for online grocery buys

Online grocery shopping is beginning to trend up, but the grocers having the most success are keying in on mobile. That, according to Criteo's Clicks, Bricks & Broccoli: The CPG and Grocery Trend Report which found that 40% of digital grocery sales are made via a mobile device. >>

Friday, March 24, 2017

Coalition for Better Ads releases new guidance to curb consumer annoyance with ads

As the battle between advertisers and ad blockers continues to play out, The Coalition for Better Ads has released new guidance in a bid to curb consumer annoyance with ads. >>

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