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BizReport : Mobile Marketing

Mobile Marketing

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Thursday, February 05, 2009

Popularity of mobile video streaming, downloading rising

Video streaming and downloading by mobile users rose significantly towards the end of 2008, according to QuickPlay Media's findings from its latest quarterly consumer consumption analysis. >>

Tuesday, February 03, 2009

comScore: Use of SocNet via mobile Internet rises 152% YoY

The number one factor driving uptake of the mobile Internet in Europe is social networking, according to a new study by comScore M:Metrics, and Britain leads the way. >>

Friday, January 30, 2009

In-Stat: Text messaging cash cow for mobile operators

Text messaging is cheap, reliable and easy for users to get to grips with, which is why, today, users are sending more than 2 trillion messages a day, found recent research from In-Stat. >>

Thursday, January 29, 2009

Coupons, Inc. acquires Grocery IQ

One of the best ways to reach in-market consumers these days is where they live - through their mobile devices. With more and more people choosing not to leave home without their cell phones, hand helds and laptops it makes sense for marketers to invest more in mobile applications. >>

Monday, January 26, 2009

Informa: 5 billion mobile consumers by 2012

If you think you have time to jump on the mobile bandwagon, think about moving up your timeframe. According to a new mobile forecast from Informa Telecoms & Media the mobile marketplace will reach over $1 trillion by 2013 and will have more than 5 billion subscribers by 2012. >>

Friday, January 23, 2009

Endemol, Access360 partner for online, mobile video series

A new partnership between Edemol USA, the largest independent production company in the world, and media network Access360Media could be marketers another way to reach the youth market. The companies are partnering to create a new online, mobile and in-store series called "Waiting for a Ride", which has the potential to reach millions of youths. >>

Thursday, January 22, 2009

MobileVoice brings online reviews in-store

Bazaarvoice has introduced a new service that delivers product reviews to consumers' mobile phones. Nothing new there, you say. However, this service, called MobileVoice, delivers those reviews while consumers are in the store. >>

Monday, January 19, 2009

Mformation: Mobile phone set-up too complex

Has the mobile phone industry forsaken the average user in a bid to please techies and gadget freaks? According to a recent report from Mformation this could well be the case, and action needs to be taken to ensure all mobile phone users benefit from the wealth of capabilities modern devices offer. >>

Thursday, January 15, 2009

New app gives marketers new way to engage on the iPhone

A new platform app for the iPhone could help marketers better engage mobile consumers. This week Offerpal announced the launched of the Managed Offer Platform, which gives mobile marketers the ability to engage users by allowing them to choose their offers. >>

Monday, January 12, 2009

Quarter of Americans watch video on mobile phones

Cisco's Visual Networking Index Pulse Survey, which assesses the video and television watching behavior and attitudes of consumers worldwide, found that Americans watch more television than Germans, Swedes and urban Chinese. No surprise there. >>

Thursday, January 08, 2009

Microsoft, Verizon partner for mobile search

Verizon Wireless has struck a deal with Microsoft for mobile search; according to the deal Microsoft will be the default mobile search provider for Verizon phones. The deal will help Microsoft as they battle search giant Google for a bigger piece of the mobile search pie. >>

Thursday, January 08, 2009

Brand marketers embrace mobile apps

Brand marketers are embracing the brave new mobile world and plunging consumers into branded environments that are far more interactive and viral than bland WAP banners and location-based text ads. >>

Thursday, January 08, 2009

Forecast: Mobile broadband to triple by 2013

The latest forecast from Parks Associates suggests that US mobile broadband subscribers will more than triple by 2013; growth from 46 million in 2008 to more than 140 million subscribers in 2013. In the same time period researchers suggest that the sale of Smartphones will increase to more than 60 million. >>

Tuesday, January 06, 2009

U.S. mobile phone users eschew multi-media features

U.S. mobile users may carry sophisticated all-in-one multimedia devices, in the form of their mobile phones, but many eschew advanced features and stick to making calls, according to new research from The NPD Group. >>

Tuesday, January 06, 2009

Report: Make mobile more interactive and location specific

If you're thinking about a mobile campaign you need to be aware of two things first: the campaigns should be highly targeted according to location and should be quite interactive. According to a report from Professor Fareena Sultan, Associate Professor of Marketing at Northeastern, mobile phone users are interested in interactivity and want location-specific information when they log on. >>

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