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BizReport : Mobile Marketing

Mobile Marketing

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Wednesday, December 03, 2008

Mobile phones take on new roles

One in six mobile users in the U.S. are attached to their mobile phone 'at all times', according to a new study from Knowledge Networks, and that includes when they're at home. >>

Tuesday, December 02, 2008

Internet access via mobile booming in Britain

Britain is experiencing a boom in the use of mobile devices to access the Internet, according to figures recently released by Nielsen Online. >>

Monday, December 01, 2008

Ring up more deals with Mobile Tuesday

First there was Black Friday. Then came Cyber Monday. Now make room for Mobile Tuesday as a mobile marketing firm hopes to cash in on a traditionally slow day for shopping. >>

Friday, November 21, 2008

Mobiles users will trade phone bill discounts for ads

U.S. mobile subscribers are prepared to view advertising on their devices if they were to receive discount off their monthly phone bills, found open source solutions provider Transverse in a survey conducted by iGR. >>

Thursday, November 20, 2008

Taptu, partner for mobile search

Pure-play mobile search engine Taptu has been tapped by mobile social network hub to power mobile search. According to the agreement, Taptu will power the search queries of the more than 2 million users on the network. >>

Wednesday, November 19, 2008

MMA: Mobile growth could push marketers into the black

With the growing economic crisis around the world, marketers are tightening their budgets and looking for new answers. A new report from the Mobile Marketers Association and Synovate points to mobile as part of the answer; with more consumers turning to mobiles for information as well as communication, the report suggests mobile revenue could help marketers reap some rewards. >>

Tuesday, November 18, 2008

Timing is everything with mCoupons

When money becomes tight, consumers begin clipping coupons, but this year it could be un-clippable coupons - those served via mobiles - that will help retailers during the holiday shopping rush. According to mobile marketing solution provider SmartReply, mCoupons are likely to be a big hit in 2008; the key is to serve coupons at the right time. >>

Monday, November 17, 2008

Just one-fifth of marketers use mobile for m-commerce

The mobile channel is increasingly being used by retailers, but not to its fullest extent, according to a recent study by mobile marketing agency Sponge. >>

Friday, November 14, 2008

Forecast: Mobile messenging spend will continue to grow

The world markets may be hurting economically but one forecast expects marketing to continue pushing mobile ads; specifically mobile messenging revenue. According to a recent report from ABI Research, the mobile messenging revenue will reach $212 billion by 2013. >>

Thursday, November 13, 2008

British commandos target movie-goers by mobile phone

Britain's military elite, The Royal Marines, are driving recruitment by targeting cinema-goers with a mobile marketing campaign integrated with cinema advertising and offline user engagement. >>

Wednesday, November 12, 2008

Mobile coupon use to grow in U.S./Europe

In some parts of the world, most notably the Far East, mobile coupons are already being used by millions, and a new study by Juniper Research forecasts that the North America and Western Europe will soon experience growth in this form of mobile promotion. >>

Tuesday, November 11, 2008

Forecast: Mobile messaging revenues to rise

Even though recession may be just around the corner, there's one communication channel that's set to experience continued growth over the next few years, according to a new forecast issued by market analysis firm ABI Research. >>

Wednesday, November 05, 2008

Report: Text, email important to consumers

Telephone and letters, those used to be the only ways to communicate other than face to face. With the advantages of the Internet, however, consumers can communicate without ever meeting another person face to face; which gives marketers more chances than ever to engage the audience. >>

Tuesday, November 04, 2008

Mobile ad recall increases

In times of economic slowdown, advertisers often turn to direct marketing tools to engage consumers at the expense of branding media. A recent report from Limbo and Gfk Technology appears to show that mobile is becoming many marketers' channel of choice during tough financial times. >>

Monday, November 03, 2008

New mobile ad guides released by MMA

The Mobile Marketing Association has released updated guidelines for mobile marketers; these updates include new rules for ads on mobile television and video. >>

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