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BizReport : Mobile Marketing

Mobile Marketing

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Wednesday, August 06, 2008

How to better engage the mobile audience

For the past several months, a lot has been written about optimizing content for specific users' tastes. By doing this, publishers and marketers have a better chance at engaging the audience, thereby enhancing the ROI of campaigns. For mobile marketers and publishers, optimizing or personalizing the content offers to user interests is even more important. Enter a new service from ChangingWorlds which tracks users' habits and offers content based on their prior choices. >>

Tuesday, August 05, 2008

Demand for mobile payments to rise

Over 38% of respondents to a global IDC survey said they would rather leave their house for a day without their wallet and keys than their mobile phones. >>

Thursday, July 31, 2008

Nielsen: Video moves to Internet and Mobile

Consumers aren't just watching their favorite sit-coms on television every night. They are increasingly turning to the Internet and to mobile devices so that they can view favorite TV shows, movie trailers and user-generated content on their own time schedule. Across all three screens, viewing time has increased. >>

Tuesday, July 29, 2008

Mobile map use outstrips online

In both the U.S. and the U.K. the growth in use of mobile maps has outstripped online map reading via a PC, according to comScore’s recent M:Metrics Benchmark Study. >>

Friday, July 25, 2008

Report: Mobile maps draw in users

The summer travel season is here and more users in the US and Europe are embracing mobile mapping sites to help them find their way. According to a new report from comScore/M:Metrics, mobile map use increase 82% year over year (YoY) in the US and 49% YoY in Europe. >>

Wednesday, July 23, 2008

DMA: Text message campaigns most successful

Text message promotions are the most successful mobile marketing campaigns, found the Direct Marketing Association in its first ever quantitative research into the medium. >>

Monday, July 21, 2008

Avot Media: Youths embrace mobile video

Mobile video is quickly taking off - as long as you are a young person. That is the result of a recent survey from Avot Media. According to the survey about 55% of young (under age 29) mobile users are willing to send a text message to receive mobile video of interest to them. >>

Wednesday, July 16, 2008

M&A Report: Social trumps Mobile for advertisers

Advertisers are always looking for a solution to the dreaded ROI problem and this usually means marketers are among the first to jump onto new platforms. This seems to have been a mistake according to a recent report from Petsky Prunier. >>

Friday, July 11, 2008

Bytemobile makes content available across mobile spectrum

Bytemobile has launched the new platform Web Fidelity. The platform optimizes the deliverability of content to mobile devices; by increasing deliverability of content, advertisers can be more certain that their ads are reaching the right consumers at the right time. >>

Thursday, July 10, 2008

Nielsen: US leads in mobile web adoption

If you are considering advertising on the mobile web, you may want to focus on American consumers - at least for now. This, according to a new report from Nielsen//Netratings, which indicates that US consumers are adopting the mobile web at a much higher rate than consumers elsewhere in the world. >>

Wednesday, July 09, 2008

Advertising Perceptions: Online ad spend to rise, offline to fall

Marketing research company Advertising Perceptions has released the latest data from its survey of marketing executives into their planned ad spend over the next six months. >>

Wednesday, July 09, 2008

Americans spend more time watching TV, online and using mobile

Once upon a time it was thought that the Internet would eat away at television viewing. A new report from Nielsen shows that this isn’t the case and that Americans are actually watching more television than they were a year ago. >>

Tuesday, July 08, 2008

Study: Mobile users want practical content

Content is king with social and mobile users but it isn't just any content that users want according to a joint study from dotMobi and AKQA Mobile. According to the study, mobile consumers want practical content. >>

Wednesday, July 02, 2008

Marketers need to be mindful of mobile web

The next five years will see the gross transaction value of mobile payments to buy physical and digital goods soar, according to recent analysis by Juniper Research. >>

Friday, June 20, 2008

Mobile Internet with grow to encompass all

At first, social networking was the domain of the college crowds, but it has quickly grown to encompass all demographics. The same will happen with the mobile Internet according to mobile browser firm Opera, but for now it’s the domain of young men. >>

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