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BizReport : Mobile Marketing

Mobile Marketing

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Tuesday, June 17, 2008

M-commerce the next big thing?

M-commerce, or commerce that takes place via a mobile device, is a nascent shopping channel, but it is one that is worth monitoring over the coming months. >>

Tuesday, June 17, 2008

Coupons, INC., Yahoo partner for mobile coupons

Mobile marketers have a new way of attracting consumers. A recent partnership between Yahoo and Coupons, Inc. gives mobile marketers the chance to send branded coupons to interested users. >>

Monday, June 16, 2008

Internet marketing boosts traditional routes

Contrary to popular belief, the Internet has not caused the death of traditional marketing. In fact, the Institute of Direct Marketing in the U.K. believes that online marketing has giving traditional marketing a boost. >>

Friday, June 13, 2008

McDonald's super-sizes serving of display ads

McDonald’s spent almost three times as much on display advertising online than its closest rival, according to new data from comScore Ad Metrix. >>

Tuesday, June 10, 2008

Here come the Hyperconnected

If you're an American or Chinese male working in I.T. or banking, are aged under 35 and reading this on your iPhone you're probably part of a growing segment of society that use numerous communications channels to the max. >>

Tuesday, June 10, 2008

3G Mobile TV vs. Mobile TV: Is One Better?

If you're wondering about the difference between 3G mobile TV and typical mobile TV, you aren't alone. 3G services are offered by mobile providers; mobile television is offered by television networks or syndication services. The main difference is the quality in video; currently mobile television is better quality that 3G. >>

Thursday, June 05, 2008

Mobixell: Mobile users will trade ads for content

Here is another reason for mobile content providers to team up with advertisers: according to a recent Mobixell report mobile consumers are likely to accept content supported by ads as long as the price is right. What should that price be? Free or nearly free, according to the report. >>

Monday, June 02, 2008

Can you cross the mobile social demographic divide?

Though more consumers are logging on to the mobile web and many social networks are popping up, it appears that consumers aren't logging on in such high numbers. According to a recent report from Local Mobile Search, a division of Opus Research, only about 6% of US consumers have logged on to a mobile social network. >>

Monday, June 02, 2008

IAB hopes to help marketers cut down on buying errors

Buying ads anywhere can be confusing; buying ads on the Internet is perhaps the most confusing ad space, however. Why? Because many marketers don't understand what the different sites and ad networks are really offering. >>

Monday, June 02, 2008

How value-added mobile can increase revenue

With more Americans conducting business from their cars, from home, at client locations or in airports, there is a great demand for value-added mobile products. This is also an opportunity for added revenue for marketers who are in the mobile marketplace. One property which could enhance your mobile offerings is from LiquidSpace. >>

Friday, May 30, 2008

Teens want incentivized mobile ads

It’s a game of give and take when it comes to mobile advertising to teens. They don’t mind having ads sent to their handsets, just as long as there is something in it for them. >>

Thursday, May 29, 2008 gains traction worldwide

If you're thinking of entering the mobile space, mobile social network could be a good place to begin. According to the recent Opera Software Mobile Web report, is in the top 10 most visited mobile spaces. >>

Wednesday, May 28, 2008

Web browsing on smartphones increases

Can consumers using smartphones find, view and purchase from your website? If not, then perhaps data recently released by M:Metrics will persuade you to make this so. >>

Tuesday, May 27, 2008

IBM: Consumers want mobile choices

Mobile may not be at the tipping point yet, but that point is getting closer. The difference could be made in the applications offered and the mobile choices consumers are given according to a recent IBM report. Researchers found that 80% of consumers want more choices in their mobile devices and connections. >>

Thursday, May 22, 2008

Brits not overly enthusiastic about shopping via mobile phone

Mobile phone penetration is higher than that of personal computers, so what do users think about the role of the mobile phone in their day to day shopping? Lightspeed Research’s new survey in the U.K. sheds some light on the matter. >>

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