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BizReport : Mobile Marketing

Mobile Marketing

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Thursday, April 19, 2007

TellMe will influence mobile search

Mobile marketers may have a new friend in the search wars. With Microsoft's purchase of TellMe, the company has another free local business search engine, this one with voice capabilities. >>

Thursday, April 12, 2007

Will mobile users accept commercials?

This is the question many companies are asking. With more users downloading and listenting to music on their phones, advertisers wonder if downloading commercials with music is the right way to monetize the medium. >>

Wednesday, April 04, 2007

Mobile advertising standards to be defined

A global trade group is forming a committee that will set standards and practices for the mobile advertising industry. Backed by the GSMA, the committee will define measurement tactics and establish rules for mobile marketers. >>

Tuesday, April 03, 2007

British teens have mobile ad preferences

A recent study by Q Research shows that just 32 percent of 11-20 year olds want ads on their mobile phones, but those numbers rise when participants are given different scenarios. >>

Monday, April 02, 2007

DeepFish launched by Microsoft

Microsoft isn't just sitting idly by, while competitors Yahoo and Google launch their own mobile browsers. This past week, the company launched DeepFish, an online browser that mimics traditional web pages. >>

Friday, March 30, 2007

Study: Minutes, money attract mobile users

Marketers wanting to create a bigger buzz around their products might want to pay attention to a new study from Harris Interactive. According to the study, giving mobile users choices when it comes to advertising is the best way to encourage them to watch the ads. >>

Friday, March 30, 2007

U.S., U.K. mobile users find common ground

When it comes to online mobile habits, American and British mobile users have a lot in common. That, according to a new study from M:Metrics and international media company Buongiorno. >>

Thursday, March 29, 2007

Wide gap between mobile and broadband usage

Broadband may be fast becoming the online connection of choice, but surprisingly, those wanting to connect fast primarily do so from laptops and PCs. According to new research, only about 5 million broadband users connect through mobile devices. >>

Wednesday, March 28, 2007

The top mobile sites mirror top online destinations

The first mobile website rankings are out from M:Metrics and it should come as no surprise which sites are the most popular. >>

Wednesday, March 28, 2007

Study: Marketers uncomfortable with emerging interative channels

Forrester Research has released new research into marketer's attitudes towards emerging interactive and social channels. >>

Tuesday, March 20, 2007

E-Tailers lag behind in the mobile race

Mobile versions of websites have not been a key component in many advertising strategies, but many big name brands have converted. About 8% of the top United States brands offer mobile-enabled versions of their websites. However, only about 2% of online retailers do the same. >>

Monday, March 19, 2007

Medio Systems launches mobile ad network

A new mobile advertising network launches today from Medio, a company already invested in mobile search. >>

Friday, March 16, 2007

Report: Mobile ads are more accepted

There is good news for mobile advertisers. A new report from Harris Interactive shows increasing acceptance of mobile ads. Correctly targeted ads to users will only increase the acceptance level according to the report. The bad news? Incorrectly targeted the ads will likely only annoy the user. >>

Monday, March 12, 2007

Third Screen Media to power Fox News mobile ads

According to reports, Fox News has asked Third Screen Media, a mobile media network, to power their mobile advertising efforts. In the past, Fox has powered their own ads by hard-coding. >>

Monday, March 12, 2007

Nokia reveals two new mobile advertising services

Nokia has announced the launch of two new services which will enable marketers to develop advertising campaigns across a multitude of individual handset configurations. >>

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