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BizReport : Mobile Marketing

Mobile Marketing

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Wednesday, September 25, 2019

Shoppers want subscriptions, here's how to meet the demand

According to some reports about 90% of software companies will be part of the subscription model by 2020, and it isn't just software. There are subscription boxes for everything from books to shave clubs and even high-end wines. Here's how your business can compete. >>

Tuesday, September 24, 2019

Forecast: Look for holiday retail boost

Deloitte's new holiday retail forecast may put more black on merchants' bottom lines. That, because overall their experts believe holiday spending will increase about 5% YoY with online sales increasing unto 20% YoY. >>

Monday, September 23, 2019

Top 3 tips for a strong visual feedback strategy

Brands wanting to improve the quality of communication between themselves and their customer base may want to begin with those little smiley faces. Emojis are popular across generations, and in mobile messaging, email marketing, and social media. But, many businesses aren't sure where - or when - to begin using visual feedback, like emojis, in their conversations. Here are three tips. >>

Friday, September 20, 2019

Study finds negativity prevalent for brands on Facebook

Consumers may still be flocking to social media in droves, but for businesses the social space can be a tough place to navigate. Especially in light of new data out this week from Information Systems Research; their new data indicates that negative brand posts are outweighing positive for branded Facebook pages. For every positive post on branded pages, the data indicates there are two negative posts; negative posts are also getting more comments than positive posts.  Just what is driving the negativity on the social network? We asked a digital expert to weigh in. >>

Wednesday, September 18, 2019

Study finds only ┬╝ of offer emails opened

Email continues to be a strong player for many brands, but new Adobe data indicates businesses could be doing better. That's because only about one-quarter of emails with offers and promotions are opened. Why the low open rate? Nearly half of consumers (43%) say they're emailed too often, meaning that many brand should take a look at how often they're emailing and how they are communicating their email strategy with list members. >>

Tuesday, September 17, 2019

Expert: How brands can embrace emojis for engagement

There are movies about them, kids text primarily in them, and new studies have shown that emojis can even be good for business. The key, of course, is knowing when - and how - to use emojis effectively with a base of shoppers. We asked a digital expert for his advice. >>

Monday, September 16, 2019

Studies: Savings, payment options key for online shoppers

It is no secret that online shoppers are quite savvy at saving money or that they want a seamless checkout experience. Two new report, however, underline just how much the right deals and offers, as well as the right payment options, can impact e-tailers upcoming holiday season. >>

Friday, September 13, 2019

Top 3 tips to improve branded Instagram strategy

Facebook may still be the biggest, but Instagram is quickly becoming a favorite for consumers to find new products. And they aren't looking for highly curated campaign images. Instead, they're looking to influencers to find the best new products. Here are four tips to help brands find the right influencers their their products. >>

Wednesday, September 11, 2019

How brands can improve their social status

Social is becoming more important to merchants and brands by the day, but many brands are still unsure how to best use social or how to develop a social strategy that represents their brand well. We spoke with a social marketing expert about how brands can improve their use of social to improve the consumer connection. >>

Tuesday, September 10, 2019

Brands find success with direct mail but aren't utilizing

Direct mail may deserve another look from retailers and brands. That, according to new data out from PFL. Their 2019 Multichannel Marketing Research Report: Direct Mail in the Digital Age found that while about 80% of marketers say they find good ROI from direct mail only about half (56%) are using it regularly. >>

Monday, September 09, 2019

Tablets show high engagement for BTS campaigns

Mobile has become key for ad campaigns no matter the season, but during the recent back-to-school rush, mobile showed high engagement. Tablets, specifically, showed rates of engagement that many marketers and retailers may want to take note of. >>

Thursday, September 05, 2019

Study: Slow shipping, long lines a pain for holiday shoppers

Retailers may want to look at the checkout and shipping options they offer before the busy holiday shopping season begins. That, according to new data out from Bazaarvoice, which indicates that slow shipping and long checkout lines are two of the three biggest 'pain points' for shoppers during the holiday rush. >>

Friday, August 30, 2019

Nanny-cams to virtual assistants: How IoT brands can protect customer privacy

From Siri and Alexa to Nest home hubs and even puppy and nanny cams, there are a plethora of electronic devices collecting customer data that can be used either by White Hats or Black Hats. According to reports most (65%) of consumers are concerned about how these devices collect data and 55% don't trust businesses to protect their privacy. Here's how companies can ensure their IoT devices are safe - and trusted - by consumers. >>

Wednesday, August 28, 2019

How publishers can capitalize on app user LTV

The lifetime value (LTV) of a consumer has always been important to merchants and brands, but lifetime value, especially in the digital space, can be hard no only to measure but to strategize. Here are three tips to improve the lifetime value of mobile consumers. >>

Tuesday, August 27, 2019

Studies: Content, personalization a problem for merchants

There is a disconnect between consumers and marketers and that disconnect is in the content. That is a key takeaway from new data which shows that while marketers know they need strong, personalized content they struggle with creating that personalization. That content problem? Is also creating an issue in customer experience, making it difficult for merchants and brands to perform well in the m:commerce space. >>

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