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BizReport : Mobile Marketing

Mobile Marketing

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Friday, January 03, 2020

Experts: Merchants to increase experience factor for shoppers

It's no secret that experience is key for many shoppers, both online and offline. And as merchants and brands push into 2020 they're bringing a focus on experience with them. Here's how experience will change both online and offline shopping in 2020. >>

Thursday, January 02, 2020

Experts predict how OOH and TV ads will impact brands

According to data out from eMarketer, the connected television ad spend will push upwards of $9 billion this year. Their data also indicates that merchants and retailers will be putting more of their ad budgets into connected TV. Simply advertising, though, isn't enough. Here's how some experts believe the OOH and connected TV spend will impact merchants and brands. >>

Wednesday, January 01, 2020

Expert: How human contact may quell cart abandonment rates

Shopping cart abandonment continues to be a big issue for online merchants and brands, but according to one expert having live customer service agents for digital shoppers may be the solution. Here's how. >>

Tuesday, December 31, 2019

Top trends that will impact SPO in 2020

2019 was a big year for supply-path optimization and premium media buying, and some experts believe 2020 will have even more impact on SPO and media buying entities. Here are five trends to watch for the new year. >>

Monday, December 30, 2019

Report: BOPIS key to 2019 holiday success

Mobile is important and consumers are clicking through on email messages, but the big winner during the 2019 holiday season is BOPIS. That is a key takeaway from Accenture Strategy's holiday wrap up which found that buy-online pick-up-in-store orders were processed in about 2.5 hours. >>

Friday, December 27, 2019

4 trends to watch in digital for 2020

Digital brands may begin to see some changes in how business is done online in 2020, and at least one of those changes - the growth of voice search - may have a big impact on how brands engage with their client base. Here's what small businesses need to know about the changing digital landscape in 2020. >>

Thursday, December 26, 2019

Top 3 Tips for making your App Retargeting Creative Perform

Since the first banner ad ran 20+ years ago, there have been those in the marketing industry saying that digital ads couldn't be creative. So with the smaller screens on mobile phones, app retargeting ads definitely can't be creative, right? Actually, that's not the case and Alex Merutka from Craftsman+ and Leo Giel from YouAppi are here to give three tips for making your app retargeting ads more creative and effective. >>

Tuesday, December 24, 2019

Forecast: Multicultural media spending to push $28b next year

Look for more ad dollars to go toward multicultural targets in 2020. That is a key takeaway from PQ Media's new US Multicultural Media Forecast. According to their experts revenues from multicultural media spending will increase just over 6% to reach $28.72 billion in 2020. That is the fastest growth rate for the market in nearly ten years. >>

Monday, December 23, 2019

Expert IDs how developers can reduce customer friction

While more and more consumers are doing everything - from talk and text to shopping - on their devices, there remain problem areas for mobile brands. App developers, for instance, can encounter friction that reduces app installs by up to 70%, app stores pushing competitor products, and a lack of metrics that give useful information. But, according to one expert, there are ways for app developers and other mobile brands to reduce friction and see more success in 2020. >>

Thursday, December 19, 2019

Studies: Email, mobile key for merchants

Three new studies underline the importance of mobile devices for merchants and brands, especially during the holiday season. First, SubjectLine has released a new report suggesting that most holiday shoppers (84%) are looking to email to find discounts for their holiday buys. >>

Wednesday, December 18, 2019

Trend: Look for ABM efforts to increase

New data out from ITSMA and the ABM Leadership Alliance indicates a surge in interest in account based marketing (ABM) efforts. According to the data about 21% of B2Bers plan to increase their spending in ABM over the next year. >>

Tuesday, December 17, 2019

The Amazon Effect to Google Maps, how brands can engage in 2020

January 1 doesn't only ring in a new year in 2020 but it will ring in a new decade. That new decade, according to the experts at Rio SEO may change how brands using even basic digital functions like search to engage consumers. Here are fourprediction for 2020. >>

Friday, December 13, 2019

Study: 1 in 4 fooled into counterfeit buys

While the increase in digital shopping is good for most merchants and brands, there is a downside: counterfeit. And, according to one new report, the amount of people fooled into buying counterfeit goods continues to grow. >>

Thursday, December 12, 2019

Expert: How social will impact holidays & beyond

About half of American shoppers will be influenced to buy something for the holidays because of an ad seen on social media. That's a key finding from Smartly.io's new report, which also found that over half of shoppers (57%) say social media is helpful to them in sourcing gift ideas. We're diving deeper into the report with Smartly.io's Robert Rothschild. >>

Monday, December 09, 2019

Reports: More people shopping, but more fraud, too

The 2019 holiday season is off to a fast-selling start, and despite the shortened time-frame between Thanksgiving and Christmas nearly half of shoppers surveyed for a new report say they haven't even begun shopping yet. >>

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