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BizReport : Mobile Marketing

Mobile Marketing

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Wednesday, March 25, 2020

Survey: More shoppers using mobile devices in-store

Mobile devices are helping shoppers find products in-store, especially grocery shoppers. That's a key takeaway from Inmar Intelligence's new report which finds nearly three quarters of grocery store shoppers are using mobile apps while picking up groceries. >>

Friday, March 06, 2020

How to break through mobile clutter to engage

Time spent on devices from smartphones to tablets continues to increase. From user generated content to scrolling social media feeds and streaming content from Hollywood, there is a lot of competition for brands to find and engage mobile users. Here are a few tips to break through mobile clutter. >>

Thursday, January 23, 2020

Reports ID mobile, social as key for marketers

Mobile and social will be key for marketers as the new decade shapes up. Those are key takeaways from two reports out from marketing leaders. >>

Monday, January 13, 2020

Study: Mobile, BOPIS pushed 2019 holiday spending

The 2019 holiday season was a success for merchants both online and offline, but those employing mobile buying options and buy online/pick up in-store (BOPIS) may have seen the biggest uptick in purchasing. >>

Wednesday, January 08, 2020

Report: Personalization key heading into 2020s

In planning for 2020 and beyond, merchants are focused on personalizing content to their customer base. That is a key takeaway from new Bluecore data; their researchers polled nearly 200 retail marketers for their take on what will be key for merchant success in the new decade. More than half said personalization would be key. >>

Tuesday, January 07, 2020

Expert: How to develop a B2B2C strategy

Customer experience has never been more important than in 2020 when shoppers have buying options literally at their fingertips. The so-called Amazon Effect of people buying items and then having them at home within a 48 hour window has changed how many retailers, both online and offline are doing business and is creating a new kind of branding strategy: B2B2C. Here's what it's all about. >>

Monday, January 06, 2020

Study: Bad return experience knocks off loyalty

A bad return experience might mean a customer simply doesn't return. That is a key takeaway from new ShipStation data. According to their new report nearly all (95%) consumer they polled said a bad returns experience would 'make them less likely' to return to a store. >>

Friday, January 03, 2020

Experts: Merchants to increase experience factor for shoppers

It's no secret that experience is key for many shoppers, both online and offline. And as merchants and brands push into 2020 they're bringing a focus on experience with them. Here's how experience will change both online and offline shopping in 2020. >>

Thursday, January 02, 2020

Experts predict how OOH and TV ads will impact brands

According to data out from eMarketer, the connected television ad spend will push upwards of $9 billion this year. Their data also indicates that merchants and retailers will be putting more of their ad budgets into connected TV. Simply advertising, though, isn't enough. Here's how some experts believe the OOH and connected TV spend will impact merchants and brands. >>

Wednesday, January 01, 2020

Expert: How human contact may quell cart abandonment rates

Shopping cart abandonment continues to be a big issue for online merchants and brands, but according to one expert having live customer service agents for digital shoppers may be the solution. Here's how. >>

Tuesday, December 31, 2019

Top trends that will impact SPO in 2020

2019 was a big year for supply-path optimization and premium media buying, and some experts believe 2020 will have even more impact on SPO and media buying entities. Here are five trends to watch for the new year. >>

Monday, December 30, 2019

Report: BOPIS key to 2019 holiday success

Mobile is important and consumers are clicking through on email messages, but the big winner during the 2019 holiday season is BOPIS. That is a key takeaway from Accenture Strategy's holiday wrap up which found that buy-online pick-up-in-store orders were processed in about 2.5 hours. >>

Friday, December 27, 2019

4 trends to watch in digital for 2020

Digital brands may begin to see some changes in how business is done online in 2020, and at least one of those changes - the growth of voice search - may have a big impact on how brands engage with their client base. Here's what small businesses need to know about the changing digital landscape in 2020. >>

Thursday, December 26, 2019

Top 3 Tips for making your App Retargeting Creative Perform

Since the first banner ad ran 20+ years ago, there have been those in the marketing industry saying that digital ads couldn't be creative. So with the smaller screens on mobile phones, app retargeting ads definitely can't be creative, right? Actually, that's not the case and Alex Merutka from Craftsman+ and Leo Giel from YouAppi are here to give three tips for making your app retargeting ads more creative and effective. >>

Tuesday, December 24, 2019

Forecast: Multicultural media spending to push $28b next year

Look for more ad dollars to go toward multicultural targets in 2020. That is a key takeaway from PQ Media's new US Multicultural Media Forecast. According to their experts revenues from multicultural media spending will increase just over 6% to reach $28.72 billion in 2020. That is the fastest growth rate for the market in nearly ten years. >>

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