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BizReport : Mobile Marketing

Mobile Marketing

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Friday, November 08, 2019

Expert: Email trends to watch in 2020

As the calendar moves closer to December 31st, here are three trends in email marketing that brands should consider adding to their overall strategy. >>

Thursday, November 07, 2019

Report: Fraud will cost brands, marketers during 2019 holidays

While more consumers will be shopping this holiday season, so will cyber criminals and their actions could cost merchants and brands. According to new data out from Arkose Labs fraud attacks increased about 30% during Q3 of 2019, and much of that increase came from fraudulent account registrations. >>

Wednesday, November 06, 2019

Report: Lead-up to Black Friday important for holiday shoppers

New data from Cardlytics finds that the weeks leading up to Black Friday are especially important this holiday season. According to their new report more than one-third (40%) of holiday shopping is now happening in the lead-up to Black Friday. >>

Monday, November 04, 2019

Forecast: Global ad spend to push $1.3T in 2020

Look for a good-sized increase in advertising spending in the new year. That's the word from PQ Media's Global Advertising & Marketing Revenue Forecast, which predicts that the overall ad spend will increase nearly 5% to hit at least $1.3 trillion, with revenues from ads hitting at least $1.3 trillion by the end of 2019. >>

Friday, November 01, 2019

Studies: Fraudsters going custom, taking on multiple fraud types

In their efforts to keep fooling consumers, fraudsters are customizing targeting tools. That's a key takeaway from Akamai's 2019 State of the Internet/Security Phishing report. Their data finds that cyber criminals are using phishing as a service (PaaS) tools and leveraging some big-name tech brands to continue their nefarious ways. >>

Wednesday, October 30, 2019

How to use data to encourage customer trust

At the heart of every advertising strategy is data, but consumers have become increasingly worried about how their data is collected, stored, and then used. This can make it hard for brands to build a solid data strategy that leads to better created and targeted ads. We asked a digital expert how brands can better use data to build trust. >>

Tuesday, October 29, 2019

Reports: More video ad dollars, engagement going online

New data out from PricewaterhouseCoopers (PwC) indicates digital advertising will continue to push past the television spend. Researchers with their Global Entertainment & Media Outlook report that in 2018 online advertising outpaced television by $36 billion, with brands and marketers putting $107 billion of their budgeted dollars into online and about $71 billion into TV. They forecast that trend will continue this year. >>

Monday, October 28, 2019

Expert: How connected devices are changing data collection, use

By the end of 2020, some believe about 75% of US homes will have - and use - connected television sets, giving brands even more data about consumers' preferences, viewing habits, and lives than ever before. And, much of that data will be real-time, which could give brands and marketers the ability to offer more immediacy in campaigns. But, are brands ready? >>

Friday, October 25, 2019

Report: Look for more 'experience' buys this holiday season

This year's Christmas season may be filled with experiences rather than boxes in pretty wrapping paper. That is a key takeaway from new Deloitte research which finds that consumers will average nearly $600 on holiday experiences this year. >>

Thursday, October 24, 2019

Study finds bulk of searches leading to fake goods

Consumers Googling habits may not be netting them the good deals they think, and this could become an issue for brands. That is a key takeaway from new Incopro data which shows that about 60% of search results lead consumers to fake or counterfeit goods. Some of these results are including fake goods sellers within their top three results. >>

Tuesday, October 22, 2019

Forecast: Halloween, Holiday shopping a mixed bag

Costumes and candy will add up for merchants and brands over the next week. That's a key takeaway from the National Retail Federation's Halloween forecast, which suggests party-goers will spend nearly $9 billion through October 31. >>

Friday, October 18, 2019

How to prep now for a 5G experience

Wireless coverage continues to change - from 3G to 4 and now 5G is fast approaching. But, as carriers are already making way for 5G, what can businesses do to ensure they're up to speed in the mobile environment? We asked a mobile expert how businesses can begin prepping for 5G. >>

Thursday, October 17, 2019

Study finds phone addiction real, loyalty moving mobile

Consumers the world over are more attached to their phone every day. To the point that, according to one report, more than half of people will reach for a phone first thing in the morning, even before speaking to another person. This addiction to and reliance upon phones is changing how consumers behave and should also change the approach of businesses and merchants. >>

Tuesday, October 15, 2019

Top 3 Tips to retargeting success in Q4

Just over a month away from America's Black Friday, the unofficial kick-off to the holiday season, but there is still time for merchants and brands to set themselves up for success. Here's how brands can better use retargeting and reengagement strategies to build a stronger Q4. >>

Thursday, October 10, 2019

Vibenomics launching audio OOH marketplace

Vibenomics, a cloud-based managed service provider of audio experience solutions to location-based businesses and connected cities, recently announced it has launched an audio out-of-home (OOH) advertising marketplace enabling brands to reach a national audience of nearly 150 million or target any combination of 4000 individual locations. You don't hear much about audio-based advertising these days, so I asked Paul Brenner, Vibenomics' Chief Strategy Officer (who will run the ad marketplace) what is going on in the space: >>

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