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BizReport : Mobile Marketing

Mobile Marketing

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Thursday, May 23, 2019

Study:More people opening phones with no destination in mind

In the early days of smartphones, consumers would open their phones with a destination in mind. They wanted to play a game, send a text, or maybe order a pizza for dinner. And, while consumers continue turning to their phones for everything from social media to food delivery, many are now opening their phones without a destination in mind. And that, according to a new report, could mean money for the right apps, merchants, or service providers. >>

Wednesday, May 22, 2019

Expert: How 5G could neutralize Net Neutrality

Just over a year ago, the US Congress repealed the FCC's Net Neutrality ruling - a ruling that made it illegal for mobile and internet providers to charge more for access to certain sites or platform. While Congress is gearing up for another fight, this time to reinstate Net Neutrality, one expert says it may no longer be needed. >>

Friday, May 17, 2019

Despite demographic differences, social media users quite similar

According to a new Pew Researcher Center Facebook, YouTube, and Instagram remain the most-used of the social networks. Researchers also found that young adults like Instagram while Facebook's users are trending older. But there are similarities that make social media users similar despite their differences. >>

Thursday, May 16, 2019

Study: Marketers still unsure of their AI tech

Marketers continue to make inroads into the adoption of artificial intelligence for things like targeting and data analysis, however one new report finds that while using AI many businesses remain unsure if this tech supports their strategies and objectives. >>

Monday, May 13, 2019

How to make email interactive

Email has long been a go-to for businesses to reach in-market consumers, and it remains many consumers' preferred mode of contact with their favorite brands. But, simple cut-and-paste strategies with product information is not engaging. Consumers want interactivity. Here are a few tips to create an interactive email strategy. >>

Friday, May 03, 2019

Study: Experience connecting Millennials to brands

According to event marketing hub Splash, experiential marketing to helping to drive stronger bonds between Millennials and brands. How is this happening? Through an interesting combination of social media, swag, and memories. >>

Monday, April 29, 2019

Study finds most marketers pushing personalization

As we come to the anniversary of GDPR in the EU and an increasing focus on data collection, storage and use around the globe, one new report finds an increased interest from marketers on personalization. A new report, out from Evergage and Researchscape International finds that 9 in 10 marketers surveyed are pushing personalization as a way to deliver a better customer experience. >>

Thursday, April 25, 2019

Expert: How brands can make the most of non-social budgets

Earlier this month, Facebook announced changes to how they measure ads. This change will, of course, change how businesses use the social giant as part of their campaigns, and it could change the way consumers interact with ad messages in the social space. But, according to one expert, the changes could also help brands engage better outside of social because the insights gained from Facebook campaigns could be used outside of the social network. >>

Wednesday, April 24, 2019

Study finds fraudulent app numbers skyrocketing

A new report may have brands in the mobile space holding their breath. That, because according to data the number of fraudulent apps available has skyrocketed more than 100% since 2018. Not only is the number of fraudulent apps up, fraud in several other sectors is also up across the mobile space. >>

Tuesday, April 23, 2019

As the web turns 30, what is coming next?

This year the world wide web turns 30, and while the digital space has definitely caught consumers' attention, there are areas of the web that its creators could never have envisioned. We asked a digital expert to weigh in on the internet at 30. >>

Friday, April 19, 2019

Study finds connection key for shoppers

It turns out branded interaction may be the key to increasing sales and revenue. That, according to new Bazaarvoice data which found that product pages with Q&A type information scored 47% higher conversion rates to those pages that didn't house such information. >>

Tuesday, April 16, 2019

Study finds local ads preferred by consumers

Local businesses may want to take a harder look at streaming services and ad opportunities there. That, according to new ZypMedia and Harris Poll data which found, among other things, that most (62% Millennial streamers) prefer local to national ads while streaming. >>

Friday, April 12, 2019

Report: Brands aren't voice-search ready

While more and more consumers are simply asking their smartphones or virtual assistants for product information or store locations, one new report indicates they may not be getting the information they're in need of. That, because while more consumers are asking Siri/Alexa/Google for this information, most businesses don't have product listings or store information that can be easily "found" by these devices. >>

Thursday, April 11, 2019

Expert: What Facebook's ad changes mean for brands

Facebook has announced changes to their ad routines. These include relevance score changes along with the addition of three new metrics which brands can use to better target ads within the social platform. What do these changes mean for brands? We asked a digital expert how these might impact social marketers. >>

Wednesday, April 10, 2019

Top 3 tips for a strong playables strategy

Most of the focus on playables are from game developers and publishers, but according to one expert non-gaming brands have a lot to gain from a strong playables strategy. Here are three tips. >>

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