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BizReport : Mobile Marketing

Mobile Marketing

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Wednesday, June 17, 2020

Brands: Why mobile needs to be higher on your radar

New data out from Digital Turbine finds that 2 in 3 consumers are looking for better mobile content options as push notifications aren't always sending the most relevant information. Their new report further found that about 25% of mobile users open their devices without a specific destination - email, game, browser, or app - in mind. All this, says one expert, is a reason for brands to renew their focus on just what they're serving in the mobile space. >>

Friday, May 15, 2020

Top 3 tips to improve cross device tracking

Even before the COVID-19 pandemic struck, consumers were spending more time on the internet, and they weren't just logging on from laptops or phones. There are connected TVs, video games, tablets, desktops, work devices. All of these different devices can make it difficult for brands to understand what it is that their customers wants because the use of multiple devices can make brands lose track of their shoppers. Here are three tips to help improve brands' cross device targeting strategy. >>

Wednesday, May 13, 2020

Reports: Streaming, apps continue to garner user attention

Three new reports highlight how user behaviors have changed throughout the pandemic, and may indicate where things are headed in the digital space now that restrictions are beginning to loosen in the U.S. >>

Monday, May 04, 2020

3 Fixes for mobile marketing mistakes

The mobile space continues to be a tough fit for many marketers with apps that act as walled gardens, and the inability of some search engines to index app content. There are also issues with mobile optimization and the overall mobile experience for users. We asked an expert how to fix some of the most common mistakes that mobile marketers make. >>

Thursday, April 30, 2020

Reports: Mobile key for consumer engagement during pandemic

Consumers are increasingly turning to mobile devices to stay connected with not only friends and family but with work and with the world, at large. That is a key finding from new Airship data about one-third (32%) of website visits were from the direct opening of notifications. >>

Thursday, April 09, 2020

Report: Consumers spending more time in-app

Even before countries around the globe began issuing shelter-in-place and stay home orders, people were spending more time with apps. That is a key takeaway from new App Annie data which shows that Italians increased their time spent in-app by 30% from March 2019 through Q4 2019; France, Germany and the US all saw time increases spike at least 10% during the same time period. >>

Wednesday, March 25, 2020

Survey: More shoppers using mobile devices in-store

Mobile devices are helping shoppers find products in-store, especially grocery shoppers. That's a key takeaway from Inmar Intelligence's new report which finds nearly three quarters of grocery store shoppers are using mobile apps while picking up groceries. >>

Friday, March 06, 2020

How to break through mobile clutter to engage

Time spent on devices from smartphones to tablets continues to increase. From user generated content to scrolling social media feeds and streaming content from Hollywood, there is a lot of competition for brands to find and engage mobile users. Here are a few tips to break through mobile clutter. >>

Thursday, January 23, 2020

Reports ID mobile, social as key for marketers

Mobile and social will be key for marketers as the new decade shapes up. Those are key takeaways from two reports out from marketing leaders. >>

Monday, January 13, 2020

Study: Mobile, BOPIS pushed 2019 holiday spending

The 2019 holiday season was a success for merchants both online and offline, but those employing mobile buying options and buy online/pick up in-store (BOPIS) may have seen the biggest uptick in purchasing. >>

Wednesday, January 08, 2020

Report: Personalization key heading into 2020s

In planning for 2020 and beyond, merchants are focused on personalizing content to their customer base. That is a key takeaway from new Bluecore data; their researchers polled nearly 200 retail marketers for their take on what will be key for merchant success in the new decade. More than half said personalization would be key. >>

Tuesday, January 07, 2020

Expert: How to develop a B2B2C strategy

Customer experience has never been more important than in 2020 when shoppers have buying options literally at their fingertips. The so-called Amazon Effect of people buying items and then having them at home within a 48 hour window has changed how many retailers, both online and offline are doing business and is creating a new kind of branding strategy: B2B2C. Here's what it's all about. >>

Monday, January 06, 2020

Study: Bad return experience knocks off loyalty

A bad return experience might mean a customer simply doesn't return. That is a key takeaway from new ShipStation data. According to their new report nearly all (95%) consumer they polled said a bad returns experience would 'make them less likely' to return to a store. >>

Friday, January 03, 2020

Experts: Merchants to increase experience factor for shoppers

It's no secret that experience is key for many shoppers, both online and offline. And as merchants and brands push into 2020 they're bringing a focus on experience with them. Here's how experience will change both online and offline shopping in 2020. >>

Thursday, January 02, 2020

Experts predict how OOH and TV ads will impact brands

According to data out from eMarketer, the connected television ad spend will push upwards of $9 billion this year. Their data also indicates that merchants and retailers will be putting more of their ad budgets into connected TV. Simply advertising, though, isn't enough. Here's how some experts believe the OOH and connected TV spend will impact merchants and brands. >>

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