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BizReport : Mobile Marketing

Mobile Marketing

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Wednesday, September 23, 2020

Study: QR usage soaring but so is fraud

New data out from MobileIron holds good news for mobile marketers and brands, also a bit of a warning. First, the good. QR codes have definitely caught on with mobile users, and more than half of mobile consumers say the codes make their lives simpler. But, the bad. As more people have begun using the codes and because many don't have good security software installed on mobile devices, the codes are a jumping off point for many fraudsters. >>

Thursday, September 17, 2020

Report: Storytelling key to podcast engagement

The interest in podcasting continues to grow for American consumers, with about a 23% increase in listenership for women over the past year. But, just what are podcast listening looking for? And what does that mean for advertisers? New data out from WestwoodOne sheds light on just how marketers can make an impact with podcast marketing. >>

Monday, September 14, 2020

Study: Half of adults are playing games

Mobile gaming isn't just for kids any more (if they ever were). According to new data out from AdColony and DISQO about half of US adults are playing games via their mobile devices at least daily, and their favorites are strategy, word and puzzle games. >>

Thursday, August 13, 2020

Expert: What Apple's WWDC20 means for developers, advertisers

At this year's Apple WWDC instead of large changes to Apple's hardware, most big changes were slated for system updates including a transition from Intel processors to Apple Silicon. But, while there won't be any big devices for consumers to consider, there are still many changes for developers and marketers to consider. >>

Thursday, August 06, 2020

Studies ID how mobile use has changed since pandemic

It is no secret that more consumers have 'gone mobile' since the beginning of the COVID-19 pandemic or that more time is being spent with mobile devices. Two new reports shed light on how consumers are interacting with marketers and content since lockdowns began. >>

Monday, August 03, 2020

Reports: Mobile, apps on the upswing

More people are spending more time in their mobile apps. That is a key takeaway from new App Annie data; according to their research consumers are spending just over 3 hours per day with their mobile devices (global consumers). That is up from 2 hours spent per day in 2015. >>

Wednesday, June 17, 2020

Brands: Why mobile needs to be higher on your radar

New data out from Digital Turbine finds that 2 in 3 consumers are looking for better mobile content options as push notifications aren't always sending the most relevant information. Their new report further found that about 25% of mobile users open their devices without a specific destination - email, game, browser, or app - in mind. All this, says one expert, is a reason for brands to renew their focus on just what they're serving in the mobile space. >>

Friday, May 15, 2020

Top 3 tips to improve cross device tracking

Even before the COVID-19 pandemic struck, consumers were spending more time on the internet, and they weren't just logging on from laptops or phones. There are connected TVs, video games, tablets, desktops, work devices. All of these different devices can make it difficult for brands to understand what it is that their customers wants because the use of multiple devices can make brands lose track of their shoppers. Here are three tips to help improve brands' cross device targeting strategy. >>

Wednesday, May 13, 2020

Reports: Streaming, apps continue to garner user attention

Three new reports highlight how user behaviors have changed throughout the pandemic, and may indicate where things are headed in the digital space now that restrictions are beginning to loosen in the U.S. >>

Monday, May 04, 2020

3 Fixes for mobile marketing mistakes

The mobile space continues to be a tough fit for many marketers with apps that act as walled gardens, and the inability of some search engines to index app content. There are also issues with mobile optimization and the overall mobile experience for users. We asked an expert how to fix some of the most common mistakes that mobile marketers make. >>

Thursday, April 30, 2020

Reports: Mobile key for consumer engagement during pandemic

Consumers are increasingly turning to mobile devices to stay connected with not only friends and family but with work and with the world, at large. That is a key finding from new Airship data about one-third (32%) of website visits were from the direct opening of notifications. >>

Thursday, April 09, 2020

Report: Consumers spending more time in-app

Even before countries around the globe began issuing shelter-in-place and stay home orders, people were spending more time with apps. That is a key takeaway from new App Annie data which shows that Italians increased their time spent in-app by 30% from March 2019 through Q4 2019; France, Germany and the US all saw time increases spike at least 10% during the same time period. >>

Wednesday, March 25, 2020

Survey: More shoppers using mobile devices in-store

Mobile devices are helping shoppers find products in-store, especially grocery shoppers. That's a key takeaway from Inmar Intelligence's new report which finds nearly three quarters of grocery store shoppers are using mobile apps while picking up groceries. >>

Friday, March 06, 2020

How to break through mobile clutter to engage

Time spent on devices from smartphones to tablets continues to increase. From user generated content to scrolling social media feeds and streaming content from Hollywood, there is a lot of competition for brands to find and engage mobile users. Here are a few tips to break through mobile clutter. >>

Thursday, January 23, 2020

Reports ID mobile, social as key for marketers

Mobile and social will be key for marketers as the new decade shapes up. Those are key takeaways from two reports out from marketing leaders. >>

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