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BizReport : Magazines : Sales & Marketing
O'Dwyer's PR Report
O'Dwyer's PR Report is the #1 publication for PR and communications marketing professionals. The magazine has been in full text on LexisNexis since 1989--the only PR magazine on LN. The magazine focuses on the firms and individuals making news in PR as well as offering articles on industry trends. The January issue contains our annual Buyer's Guide section, a de facto 50+ page directory devoted to the companies that supply the PR industry with products and services. In 2007, O'Dwyer's debuted an awards program in the magazine which spotlights PR campaigns that show a high level of creativity in increasing public understanding of a product, service or issue.
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Featured Magazines:

Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>

Latest Headlines
- Krillion: Shoppers spend 30% of time researching buys
- New blinkx offering matches text to video
- Format Dynamics Prints Up Online Ads
- Take my PDA but leave me the chocolate
- Quantcast: Demographic search tool beta launch
- Trendsetters targeted by new ad network
- PopularMedia launches a management platform for social media
- GoldSpot Media, Denuo partnering for mobile targeting
Featured White Papers:

Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.