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FiercePharma Marketing

FiercePharma Marketing is the leading source of news on consumer advertising, DTC trends, new drug launches and more. Competition and rivalries as new therapies near market, availability and market impact of new research data, DTC campaigns and disease-awareness efforts, sales and marketing strategies for reaching physicians and relieving pressure from payers, the “empowered patient” affect, how technology and innovation such as big data, social media, new sensor/tracking technologies, and narrowly targeted marketing and advertising mechanisms are changing the game.

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