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BizReport : Magazines : Sales & Marketing
Chief Data Marketer
Chief Data Marketer (formerly Direct Listline) is published every Monday and goes in depth on the key ingredient behind every successful direct marketing campaign: data. Today, making the most of data means more than just renting a mailing list. Learn not only about the top new files on the market but how to make the most of the information already at your fingertips, with coverage of the latest database modeling, data mining, demographics and segmentation techniques. Real-world cases will show how to get a better picture of your customer, enhance your campaign impact and improve ROI.
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