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Loyalty Marketing
Thursday, May 16, 2013
Mobile the boost loyalty programs need
The latest Loyalty Report from Maritz Loyalty Marketing found that almost half of loyalty program members have stopped participating in one or more programs over the past year. Using mobile apps to engage consumers in loyalty programs could be the way forward. >>
Monday, May 13, 2013
Survey: How to get Moms to engage
Mother's Day has passed but that doesn't mean advertisers need to give up on engaging moms for the next 365 days. New data out from PunchTab offers insight into how brands can do a better job of engaging moms, even without the holiday. >>
Monday, April 29, 2013
Brits don't care for travel-related loyalty schemes
Less than one in five Brits is enamored by travel industry loyalty schemes, according to an academic from the Lucerne University of Applied Sciences and Arts. >>
Monday, April 22, 2013
Release to gamify Android apps
Gamification, or offering consumers rewards, virtual or physical goods, in exchange for some type of interaction is growing in popularity. With more people engaging with ads through social media, a space where they've become accustomed to playing online games, it makes sense for some brands to offer game styled ads, rewards and offers. One platform is set up to help deliver gamification options to app developers. >>
Friday, April 19, 2013
E-commerce: Little problems cause biggest issues
If you can't easily find what you're looking for in a store, you leave, right? According to new research from Redwood Software, the same behavior is to be found online. >>
Thursday, April 18, 2013
Mobile social media engagement is not all about deals and discounts
Mobile video advertising company, Rhythm NewMedia, has published new figures that reveal that consumers are not always after a freebie or coupon when engaging with brands via social media. >>
Wednesday, March 20, 2013
Brand loyalty trumped by customized customer service
Brand loyalty is being trumped by customized customer service experiences, according to a new consumer survey by inContact and Harris Interactive. The findings reveal that over half of consumers would switch brands based on customer service options. >>
Tuesday, March 12, 2013
80% of diners would sign up for a loyalty program, if only you had one
Loyalty programs have come a long way since savings stamps, punch cards and plastic cards. Today's diner doesn't want to fumble through a purse bulging with their tokens of loyalty; most now have a device in their pocket that is tailor-made for receiving and redeeming rewards, wherever they choose to eat. >>
Monday, March 11, 2013
Millennials share sarcasm, not brands, when supermarket shopping
Supermarkets are not the favorite haunt of Millennials and they're not afraid to share their negative feelings towards the environment on social media. New research from 360i reveals Millennials are far more likely to share sarcastic insights when grocery shopping than they are a brand. >>
Thursday, February 14, 2013
Survey: Customers disconnected from UK brands
New data out from Strativity may have some UK brands rethinking their consumer contacts. According to the data, many UK companies are killing their customer relationships - and many don't know why. >>
Thursday, February 07, 2013
New dashboard reveals which brands have the most loyal Facebook Fans?
Want to know which brands on Facebook have the most loyal Fans? A new dashboard from a Facebook Insights Preferred Marketing Developer can tell you just that. >>
Thursday, February 07, 2013
Platforms use social, loyalty space to improve reach
Two platforms are using the social space to improve customer loyalty and overall brand reach - and helping brands see increased engagement in the process. Here's how: >>
Monday, January 28, 2013
63% of travelers don't want to engage airlines, hotels via social media
Today's travel bookers and travelers aren't using social and mobile to interact with brands and book a vacation. New research from Deloitte reveals that it's the tried-and-tested online methods that remain popular today. >>
Monday, January 28, 2013
ExactTarget: Marketers and consumers "a different breed"
Listen up marketers. You may think you know what today's consumers want and how they want it, but you're not the average consumer, so put your personal biases aside and tune in to ExactTarget's new "Marketers from Mars" study. >>
Friday, January 18, 2013
Solutions highlight importance of mobile
Two new solutions in the online space highlight the importance of mobile. First, an investment in mobile rewards platform Kiip and the second a real time ad solution for streaming audio. >>
Latest Headlines
- European silver surfers' media consumption moving online
- Social sharing call-to-action in digital ads drives consumer interaction
- Google Play in-app sales rise 700% YoY
- comScore: Desktop spending up 13% YoY
- Report: More ad dollars to focus on branded content
- Ads on YouTube grow but TV ads considered more effective
- Online preferred shopping environment of affluent consumers
- Top 3 tips to improve webrooming abilities
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