News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Wednesday, December 04, 2013
Games are quickly taking over consumers' time spent online, whether online based or app based. Some are played to pass the time, some to earn rewards points from favorite brands. One expert explains how brands can use gaming techniques to better build loyalty. >>
Tuesday, December 03, 2013
Concepts of gamification and promotion have long been used as persuasive tactics to drive participation and engagement. Instant win games, frequent flyer programs and refer-a-friend programs are examples of how marketers incorporate game mechanics into basic business operations. By rewarding users and players for taking actions or providing information, the desire for status, achievement and competition can be harnessed and leveraged. This is a huge opportunity for ecommerce. >>
Friday, November 29, 2013
Corporate Social Responsibility (CSR) is becoming more important to consumers. This is emphasized in the 2013 Cone Communications/Echo Global CSR study that revealed consumer preferences towards giving and supporting cause-conscious brands. >>
Tuesday, November 26, 2013
As people's lives become ever busier and busier, making it simple to first earn and then redeem loyalty program rewards is becoming more important to both keeping and engaging customers. Because of that, programs are focusing more on making both of these processes as transparent and frictionless as possible. >>
Friday, November 22, 2013
Thanksgiving Weekend may be the official kick-off to the holidays for shoppers, but don't tell that to small businesses; they've been preparing for a couple of months. And they are banking on days like Small Business Saturday to help their bottom line. >>
Tuesday, November 19, 2013
Good news for brands: In just over one minute (73 seconds) you can build loyalty from a customer. On the negative side, brands can also lose customer loyalty in the same amount of time. According to new data out from LivePerson 74% of US consumers are more likely to become a loyal brand buyer if they receive human assistance/input with questions and issues. >>
Friday, October 25, 2013
Loyalty programs are offering more relevance in their promotional strategies, aligning the value of their offers to the value of the customer. These more targeted, invitation-only promotions reward loyalty at the individual member level. But still, there is a lag between member sign-up and active participation. >>
Friday, October 25, 2013
It is no secret that shoppers switch brands practically at will. From cell phone plans to favorite jeans, there are so many choices that it is hard for any brand to cultivate long-term, loyal buyers. From customer service issues to shiny new products, new data out from Accenture shows how hard it can be for a brand to find a committed buyer. >>
Thursday, October 24, 2013
Loyalty programs have been around for decades, and they have always been popular. But, while more consumers are part of loyalty programs, fewer consumers are actually actively participating. One expert offers his advice to increase participation. >>
Thursday, October 24, 2013
How many views does a YouTube publisher need to make it into the top 5,000 on YouTube? And how many brands are in that top 5,000? The answers, provided by the latest Touchstorm Video Index, may surprise you. >>
Tuesday, October 15, 2013
Email, print and display advertising aren't exactly going the way of the dinosaur, but many marketers are looking for a bigger return on their ad dollars. That return, according to new data out from Cardlytics, may come in a push for more ad dollars to go toward card/loyalty programs. >>
Monday, October 14, 2013
Cause marketing draws in many consumers but, according to new research from Cone Communications, it's not good enough to just promote a cause, consumers want proof their purchases are making a real impact. >>
Monday, September 30, 2013
All consumers like to share the deals they've found online with friends and family; many of those conversations take place in the social space. But for one demographic, the social aspect of shopping is growing quickly - and may be helping brands find new loyalty and rewards club members. >>
Monday, September 09, 2013
Brand new research reveals the majority of consumers are happy for companies to contact them by telephone and many will answer calls from unfamiliar numbers, but the same research reveals the extent to which the dreaded predictive dialer pause causes amenable consumers to hang up and feel unvalued. >>
Tuesday, September 03, 2013
Two new partnerships are putting more emphasis on the social space: one by allowing simplified eGifting and the other by tapping into social loyalty. >>
- The best practices for mobile brands in 2014
- Forecast: Big data to push SMBs into 2014
- Report: TV ads pushing engagement, intent
- Report: Online wide open for CPG brands
- Webrooming, Showrooming pushing shopper engagement
- Reports show what worked and didn't over Thanksgiving
- Value of price comparison providers revealed
- Commuters highly engaged and active mobile audience for brands, retailers
Featured White Papers
- 10 Tips to Rock the Twittersphere
Engagement on Twitter can help companies build brand awareness, strengthen customer relations and cultivate brand advocacy. These 10 tips lay...
- 10 Tips to Make your Facebook Content Newsfeed-Worthy
There's only one surefire way to reach the heart of your Facebook Fans: the newsfeed. And for brands, that means...
- Benefits of Web Self-Service
Customers want to solve their issues quickly and easily on the Web. Here we provide 3 recommended capabilities to invest...
- Google Hummingbird - The Marketer's Guide
Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade....
- Worksheet: Are You Ready for Marketing Automation?
Use this worksheet to determine if your company is ready to use marketing automation. Regardless of your score, there's good...
- Wiley's Modern Marketing Book Bundle - A Free 163 Page Sampler
This Wiley e-book bundle includes selected materials from 6 recently published titles in Wiley's expansive catalog of titles. The material...
- 5 Recurring Revenue Growth Secrets
Your existing customers are the lifeblood of your business and the revenue that they provide is your most profitable. Why...