BizReport : Loyalty Marketing

Loyalty Marketing

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Tuesday, February 13, 2007

Pepsi directs drinkers to microsites via on-product promotions

An under-the-cap promotion, linking products with microsites, is Pepsi’s next online venture. >>

Thursday, February 08, 2007

Pontiac driving business through social media

This week saw the Pontiac brand delve deeper into the world of online social marketing. >>

Thursday, February 01, 2007

High percentage of consumers seeking and giving product advice online

New survey finds that 90 percent of consumers occasionally or regularly go online to give or seek product and service advice from others, and marketers are increasingly willing to embrace this non-traditional marketing option. >>

Tuesday, January 30, 2007

Report finds mail renderability key to response rate

When sending out graphics-laden emails to your customers, what you see isn’t necessarily what they get, according to recent research by the Email Experience Council. >>

Friday, January 26, 2007

Forrester´s new study investigates risks and ROI of blogging

The report, entitled “The ROI Of Blogging: The “Why” And “How” Of External Blog Accountability” is based on results of research by a team led by Forrester’s Charlene Li, a Harvard M.B.A graduate, who interviewed businesses that already had blogs. >>

Thursday, January 25, 2007

Playing The Online Ad Game

Marketers are eyeing casual games sites as the next big advertising arena. >>

Monday, January 22, 2007

Boost Revenue Using Transactional Emails

Transactional emails are an essential part of a customer contact strategy, and many marketers aren’t utilising them to best effect. >>

Wednesday, January 17, 2007

Small Business Out of Search Ads?

Search advertising is expected to boom in 2007, but small and medium sized businesses may not be able to get in on the action. A new study indicates the bulk of search ads will go to larger companies and brands. >>

Friday, December 22, 2006

Ask.com Asks For More

IAC’s Ask.com is betting on new features helping them close the gap on search front-runners Google, Yahoo and MSN Windows LiveSearch in 2007. >>

Monday, December 04, 2006

Difference In How “User Generated Ads” Are Seen

Adults may like them, but a new study shows kids and young adults are not as keen on user-generated ads for products. >>

Friday, December 01, 2006

Merrill Lynch Predicts Growth In Branded Revenue

Despite a predicted slowdown in growth for Q4, 2006, brokerage house Merrill Lynch is predicting overall growth for online giant Yahoo! in the coming year. This, thanks in part to the recent buying habit of the company. >>

Tuesday, November 21, 2006

Yahoo Grows, Google Slows

Google is still the #1 search provider on the web, but in the latest numbers from Nielsen//Netratings, Yahoo’s search rating rose as Google’s slid. Does this mean that the Google monster is vulnerable? >>

Wednesday, November 15, 2006

Behavioral Targeting Most Effective?

That is the belief of many Madison Avenue advertising executives. Compared with other forms of online targeting, behaviorally targeting ads is the best way to raise conversions, according to a new study. >>

Tuesday, November 14, 2006

Mobiles to Influence Local Search?

According to a panel of marketing executives, the number of Internet able mobile phones will lead to a boom in local search marketing sooner rather than later. At MediaPost’s Search Insider Summit Monday, the execs indicated that more people will begin using mobiles to perform searches for the nearest big-box store. >>

Monday, November 13, 2006

Ad Network Launched by Marchex

Online marketers can now bid for the placement of ads directly on Marchex’s 200,000-plus websites, many of which are direct navigation sites. The Marchex Network of sites attracts more than 25 million unique visitors each month, according to a statement. >>

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