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BizReport : Loyalty Marketing

Loyalty Marketing

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Wednesday, April 06, 2016

Hackers offering customer support and loyalty schemes

They are in demand, offer customer support and service guarantees and even discounts for frequent customers. They are marketing savvy and they are hackers. >>

Tuesday, March 29, 2016

Surge in growth of card-linked loyalty and promotions

The annual Card-Linking Industry Survey by the CardLinx Association reveals rapid growth in card-linked loyalty programs driven by consumer use of smartphones and technology. >>

Monday, March 28, 2016

5 ways to improve customer retention

Consumers walk into new stores every day. They may buy one product, and never come back. One expert shares his top 5 tips to get those shoppers to come back, improving customer retention. >>

Friday, February 26, 2016

Why brands need to increase trust flow

Trust flow is not new to the marketing space. Majestic SEO coined the Topical Trust Flow SEO measurement, which based the quality of a website on external site linking. Though that kind of linking is considered old school now, there are still merits to trust flow. >>

Tuesday, February 23, 2016

Shoppers want more targeted loyalty offers in-store to match online experience

New research reiterates to retailers the need to bridge the offline and online gap and use digital capabilities to boost loyalty participation and conversion. >>

Friday, February 19, 2016

Top 3 tips to implement a CLO strategy

According to a recent Accenture study, 43% of customers would like to receive automatic cash back, yet only 16% of retailers utilize this type of card linked offer (CLO). Should CLOs become part of your strategy? >>

Tuesday, February 16, 2016

'Enough is enough' say Brits drowning in junk mail

Brits would rather be stuck in a traffic jam, or stranded on a train station, than continue to be frustrated by the flood of irrelevant marketing messages and junk mail they are currently receiving. >>

Tuesday, February 09, 2016

Research reveals number of mobile loyalty schemes to double by 2020

As more consumers shop via apps loyalty cards will increasingly become mobile-only or integrated into mobile apps, according to a new study from Juniper Research. >>

Monday, February 08, 2016

Study: Loyalty higher for mall-wide programs

For brick-and-mortar retailers, engaging in a mall-wide loyalty program rather than store-specific may be a way to invite more shoppers in the door. That according to a new Spring report which shows consumers engaged with mall-wide loyalty programs spent more than 90% more when redeeming their reward points. >>

Friday, January 29, 2016

3-star reviews hurting real estate brands

While three star reviews aren't considered bad in most verticals, there is one space where three stars can be decidedly not good. The property space. According to new data out from Entrata, consumers believe three star review ratings are 'too low'; some say they consider three star rated properties as undesirable. >>

Tuesday, January 26, 2016

Quarter of mobile app users require in-app support

Is in-app customer support needed? According to extensive research by a team of data scientists, the answer is a resounding 'yes'. >>

Tuesday, January 26, 2016

Half of consumers want clicks on mobile ads to take them to a coupon

A new report from mobile marketing firm Vibes reveals the substantial opportunities retailers and brands now have to drive million-dollar ROI through the use of mobile coupon, loyalty and messaging programs. >>

Thursday, January 21, 2016

Consumers' willingness to share data 'context-dependent'

Americans' attitudes regarding the choice between privacy versus sharing and disclosure of personal information boils down to "it depends", according to new research from the Pew Research Center. >>

Tuesday, January 19, 2016

Ad Roundup: Rewards, API tools released

In today's advertising roundup: smarter rewards and a mobile API upgrade. >>

Monday, December 07, 2015

Scripted call center agents off-putting, finds research

Do your customer service agents sound robotic? Research reveals that customer service interactions with agents that are too scripted are putting off customers as much as long hold times. >>

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