BizReport : Loyalty Marketing

Loyalty Marketing

Friday, April 16, 2010

Platform offers brands simple way to start cause marketing

There has never been a better time to begin cause marketing. With consumers hoarding pennies and looking for deep discounts, many charities are finding, surprisingly, that their donations are going up. Why is that? Because, even as consumers decrease personal spending, they are increasing their donation spending. One platform helps to connect brands with charities and consumers. >>

Friday, April 09, 2010

Will the new Nike/Tiger Woods commercial fly or flop?

When it comes to the consuming public, marketers know they have a fickle base. Consumers like a product, then don't like it. They advocate for a brand and then fall off the bandwagon. When it comes to customer loyalty it is a true tightrope for brands to walk. That tightrope has a lot of consumers - and marketers - tongues wagging about the new Nike/Tiger Woods commercial. >>

Monday, March 15, 2010

CMO Council: Loyalty programs fail because they don't connect

Is your marketing message, specifically your marketing message for loyalty program members, precise? If not, you're likely confusing, annoying or alienating loyalty club members. Which may cause them to drop the program or - worse - stop shopping with you altogether. That according to a recent report from the CMO Council. >>

Thursday, February 18, 2010

Viewpoints, Foresee Results partner for customer satisfaction metrics

Wonder no more about how satisfied consumers are in your online community. Viewpoints and Foresee Results have partnered to measure satisfaction, which should help brands and publishers connect in at a deeper level with users. >>

Thursday, February 11, 2010

Marketing Sherpa: Combine direct mail, SMS for engagement

Engagement is a huge buzzword for 2010 and marketers everywhere are trying to not only engage but more deeply engage consumers all over the web. According to a new report from Marketing Sherpa, one way to engage consumers with a loyalty program is to combine direct mail and SMS texts. >>

Thursday, February 04, 2010

Does your loyalty program need an overhaul?

When it comes to loyalty marketing, historical data shows that consumers respond to deals, special saving clubs and even one-off offers. But when it comes to implementing these tried-and-true offers, a new report shows that today's marketers aren't following along. And because of this many are disengaging consumers within their programs. >>

Friday, January 08, 2010

PostRelease: Active forum users engaged and influential

According to a survey released this week by forum ad network company PostRelease, those who contribute to online forums are overwhelmingly more engaged in influential activities than people who don't use forums. >>

Thursday, December 24, 2009

Grocery chain taps Coupons.com for coupon gallery

Coupons just keep getting more important to consumers, which has more and more brands either creating coupons or offering branded coupons for redemption in their stores and websites. The latest partnership sees Coupons.com powering a coupon gallery for the A&P grocery store chain; A&P flagship stores include Pathmark, The Food Emporium and Waldbaum's. >>

Friday, December 18, 2009

Internet Marketing 101: How to re-engage consumers in 2010

Savvy brands and marketers already have plans in place for reaching consumers in 2010. Strategic plans, though, must have room for change. Two areas where marketers can gain ground are virtual events and ad targeting programs. Both of these categories are rapidly changing, but with preparation marketers can capitalize. What can you expect as 2010 dawns? >>

Thursday, December 17, 2009

Two predictions for loyalty marketing in 2010

As 2009 quickly comes to a close, predictions are that greater engagement and collaboration are going to push loyalty marketers throughout 2010. According to Loyalty 360 marketers must take a closer look at customer engagement and collaborative efforts to succeed in the New Year. >>

Thursday, December 03, 2009

Emailvision suggests email marketers take advantage of "dead zone"

The "dead zone" between Christmas and New Year may be the period when consumers have more time to dedicate to your commuications, suggests Emailvision, and email marketers should take advantage of this with targeted promotions or brand loyalty messaging. >>

Thursday, November 12, 2009

Internet Marketing 101: How to prepare for bad press

They say a happy customer will tell one friend about their experience. But one unhappy customer will tell one hundred others. Which is why brands need to be in touch with the customer base - so that the brand's reputation isn't harmed. However, no matter how much preparation goes into brand management, the unthinkable can sometimes happen so it is important to have plans in place to address problem issues quickly and efficiently. >>

Friday, October 30, 2009

Platform adds loyalty to the social space

Social technology and media company Viewpoints has added new functionality that could help social marketers do more than just Twitter or Facebook. The company has added a 'social loyalty engine' to the platform which assists brands in creating or monitoring reputation and rewards programs. >>

Thursday, October 22, 2009

Consumers want gift cards for practical, not frivolous, items

Gift cards will continue to be popular with consumers this year, according to new research from Archstone Consulting, but card values will be smaller and their use more practical. >>

Thursday, October 22, 2009

Prevent spam complaints with quick, easy unsubscribe process

There may come a time when a consumer no longer wants your email communications or, for one reason or another, they aren't happy with what you're sending them. That consumer wants out - they want to unsubscribe. If you don't make that process easy, they may just reach for the spam button. >>