BizReport : Loyalty Marketing

Loyalty Marketing

Thursday, February 10, 2011

Loyalty expert: Large or small, rewards must first be relevant

Large rewards or small? That is the question many rewards programs are facing in 2011 as they look at ways to engage and re-engage their client lists. The key, according to one expert, isn't the size of the reward but the relevance of it, just as in typical advertising. >>

Thursday, February 03, 2011

Why your loyalty program may be underperforming

Everyone wants a good deal these days, and that has more brands looking into rewards programs. However, the wrong loyalty program could do more harm than good - because what is the point in putting in hours of work for consumers to sign up and then never use the offering? >>

Thursday, January 13, 2011

Why loyalty programs need consumable content

With loyalty clubs in high demand, businesses are looking for better ways to offer rewards to consumers so that they remain not only club members but engaged club members. In the beginning, loyalty clubs used big-ticket items - frequent flyer miles, free meals, free hotel stays. The problem? Many of these incentives go unused and consumers lose interest. >>

Thursday, December 09, 2010

Motivate loyalty program participation with instant rewards

Your customers want to be rewarded for their loyalty. But most don't want to be rewarded sometime in the future. Today's consumers want their loyalty rewards to be instantaneous. >>

Thursday, November 18, 2010

3 loyalty trends to follow into 2011

As the Internet becomes more fragmented, offline standbys like rewards programs and loyalty based marketing are moving into the space. Merchants and brands are finding that, although it is easier to target specific groups of people online, creating a loyal customer base online is just as difficult as it is offline. Here are three things you can do to increase loyalty in 2011. >>

Tuesday, November 09, 2010

Cone: Social media users' brand-love limited, wrath unlimited

This year's Cone New Media Study contains some interesting findings around the limit of a consumer's brand loyalty on social media. It appears consumers only have room for so much brand-love but abuse that love and "un-Liking" might be the least of your worries. >>

Monday, November 01, 2010

Millennials reward brand excellence with loyalty

Ask a Millennial what it is about a brand that will make them buy it and stay loyal and the answer is simple - trust and excellence. They'll even help spread the word. However, if a brand should fall foul of a Millennial, the world and his wife will hear about it. >>

Wednesday, September 15, 2010

Loyalty Audience Platform available from Adara Media

The launch of Adara Media's new Loyalty Audience Platform should help brands reach consumer in real time. The platform connects marketers with loyalty program audiences, which should help to increase engagement and conversion numbers. >>

Monday, August 23, 2010

5 ways to establish trust online

Establishing trust and credibility online is harder than via face to face interactions. It is, therefore, important that an online retailer's website is built to create a good impression and nurture trust. >>

Friday, August 06, 2010

ShopLocal brings circulars to Facebook

With half a billion users it's not surprising that local merchants want to take their marketing efforts to Facebook, in as many forms as possible. A new digital marketing tool will help local businesses target Facebook users with that age-old favorite, the circular. >>

Wednesday, July 21, 2010

Consumers want more social media interaction with companies

The vast majority of consumers prefer to carry out business communications via social media, according to a new survey by research firm Yankee Group for Siemens Enterprise Communications, but few companies satisfy their needs. >>

Tuesday, June 22, 2010

Brands failing to engage website visitors via social media

An in-depth assessment of the engagement strategies employed by some of today's top online brands shows that many are not featuring social media on their websites which, as a result, remain void of engaging and relationship-building content. >>

Monday, June 14, 2010

Online shoppers demand hassle-free returns policies

New research in the U.K. demonstrates just how important a hassle-free returns policy is when it comes to keeping customers. Drop the ball (or package) and you'll likely be shunned by unhappy shoppers in the future, found Collect+. >>

Wednesday, June 02, 2010

Give your Facebook fans a quick, easy way to send gift cards

You've got a Facebook Page and you're engaging with your Fans, but are you doing any business directly through the social network? The implementation of something as simple as a gift card tab could greatly enhance the monetization of your Facebook presence. >>

Thursday, May 06, 2010

comScore: Loyalty may not be enough in economic pinch

Loyalty may not beat price point, at least at this point in the economic recovery. That, according to a recent comScore report which found that even loyalty consumers are influenced by price point as they try to save more money. The report finds that, although most consumers want to continue showing loyalty to their favorite brands, they are now finding price point a dictator of exactly what brands they buy. >>