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Loyalty Marketing
Thursday, May 18, 2017
Survey: Shoppers not taking loyalty to the bank
When it comes to loyalty programs, most bank customers don't feel rewarded. That's the key takeaway from new Collinson Group data which shows that only half of bank loyalty program members feel they're rewarded for their loyalty. >>
Wednesday, May 17, 2017
Retailers performing poorly in personalization
Nearly a third of consumers would be happy to switch their banking to Amazon, Apple, Facebook or Google because they see those companies personalize experiences better than finance specialists, according to new research from MuleSoft. >>
Friday, May 12, 2017
Customers want humans, not chatbots, to resolve customer service issues
Juniper Research predicts that the use of chatbots will save organizations more than $8billion a year by 2020, but at what risk to the customer experience? >>
Thursday, May 11, 2017
Brands: How to use AI to increase customer loyalty
Consumers want more personalized experiences online, and according to one expert, AI is one way to increase the personalization level - and increase customer loyalty. >>
Wednesday, May 10, 2017
Research gives insight into consumers' emotional bonds with brands
With tools such as social and video at their disposal, today's marketers are better placed than ever to forge emotional bonds with consumers. New data released by Customer Thermometer provides consumer insights to enable marketers to strengthen that emotional bond. >>
Friday, May 05, 2017
Loyalty Marketing: No longer about points, says expert
As expectations for more personalized customer interactions skyrocket, companies will need to carefully consider how they communicate with customers, prioritizing personalized communication in preferred channels over hitting channels with massive audiences, hoping to reach them. >>
Tuesday, May 02, 2017
Study: Poor customer service pushes shoppers to switch brands
New data out from inContact underlines what many businesses already believe: poor customer influences shoppers to switch brands. Researchers found that 8 in 10 shoppers 'are willing to switch' brands because of poor customer service interactions. >>
Thursday, April 20, 2017
Study: Mobile becoming a loyalty draw
The key to loyalty could be mobile. That's a key takeaway from new data out from 3Cinteractive; their researchers found that most consumers (62%) are influenced to buy when loyalty programs have mobile functionality. >>
Friday, April 07, 2017
Study: Coupons pushing more restaurant choices
Shoppers are making their dinner choice with their wallet. That's a key takeaway from new Valassis research which indicates that coupons are dictating where people will eat. Researchers found nearly half of hungry consumers choose where to eat according to price offers or value menus. >>
Monday, April 03, 2017
Reports: Communication, Emotion key for engagement
Two new reports highlight the effort - or lack thereof - that brands are putting into properly communicating with shoppers. >>
Friday, March 31, 2017
Reality of online retail service experience 'average'
Consumers' expectations of retailers are continually rising yet, according to the findings of the 2017 Eptica Retail Conversation Study, many retailers are providing a service this is, at best, average. >>
Wednesday, March 29, 2017
Study: Most want loyalty to be mobile
Rewards and loyalty programs continue to garner consumer interest, but shoppers aren't keen on those little plastic keycards any longer. That's one takeaway from Vibes' 2017 Mobile Consumer Report. >>
Wednesday, March 29, 2017
Study: Half of loyalty club members want retail redemption options
Free flights are great, but new data indicates that more travel loyalty club members are looking for retail redemption options than more freebies from their favorite airline. >>
Tuesday, March 28, 2017
Resolving customer issues quickly leads to greater brand loyalty
Sometimes, retailers get things wrong. But it's those retailers who handle a wronged customer the right way that create greater brand loyalty, according to new research from experience management firm, Qualtrics. >>
Friday, March 24, 2017
Top 3 tips to improve travel loyalty programs
Upgrading loyalty or rewards programs to include more than store-specific points can be a good building block for brands. According to one recent study, customers are looking for programs that allow for more ways to earn and spend loyalty rewards, which could means it's time for a program upgrade. For brands considering a change, here are three tips. >>
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