BizReport : Loyalty Marketing

Loyalty Marketing

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Wednesday, November 28, 2007

Nine ways to increase customer loyalty

Customer care, reward programs and regular communications do help gain your customer’s loyalty, but they aren’t the be all and end all. >>

Friday, November 23, 2007

10 tips for successful holiday email campaigns

There’s much that marketers can be doing right now to ensure a smooth and successful holiday marketing campaign, and email is an easy channel to plan ahead for. >>

Thursday, November 22, 2007

Babycenter.com launches new parenting network

BabyCenter.com has expanded its suite of advertising solutions to include a plethora of leading parenting voices by partnering with Federated Media Publishing Inc. >>

Monday, November 19, 2007

Optimize websites for choosy Christmas shoppers

Online shoppers are looking for more than the average online storefront, found a recent survey of U.S. adult Internet users. The shopper's age and the website features offered may influence their decision to buy. >>

Sunday, November 18, 2007

Email marketers using wrong metrics?

Recent research has found that marketers are putting more emphasis on measuring click-through rates and deliverability as a measure of their email marketing’s success than looking at indicators of financial return. >>

Wednesday, November 14, 2007

Toys made in China off Christmas shopping lists

PriceGrabber.com’s latest Consumer Behavior Report throws up some interesting results for e-tailers, including an increased sensitivity to a product’s country of manufacture. >>

Monday, November 12, 2007

Could Facebook's social ad strategy be scuppered?

Could a law passed over a century ago in New York really scupper Facebook’s recently announced Social Ads strategy? >>

Friday, November 09, 2007

Social networks trusted, visits rising

A couple of years ago, visits to social networking and media sharing websites were random and infrequent. Today they are becoming regular haunts. >>

Wednesday, November 07, 2007

Web surfers' attention spans shortening

Marketers have yet another hurdle to get over when seeking attention from online consumers. Attention spans are shortening and Internet users have one eye on the Internet and the other elsewhere, so what's the answer? >>

Wednesday, November 07, 2007

Ads, not subscription fees, say Internet users

Consumers would rather tolerate advertising on websites than pay for access to content, according to a recent U.S. Direct Marketing Association study. >>

Monday, November 05, 2007

Surveys put gift cards top of gift lists

A couple of recent surveys indicate that gift cards will be the favorite choice for consumers and retailers alike. >>

Thursday, November 01, 2007

Over-50s get social online

Thousands of over-50s have signed up for an online social networking site from the holiday and insurance company, Saga. >>

Thursday, November 01, 2007

AOL gives users behavioral targeting lesson

AOL expands on Tacoda's existing online campaign to educate their users on the use of behavioral targeting in advertising, and the benefits associated with it. >>

Wednesday, October 31, 2007

Privacy advocates call for do-not-track list

Consumer-privacy advocates are holding a press conference tomorrow, just two days before the Federal Trade Commission holds a workshop dedicated to ad targeting and Internet privacy. >>

Tuesday, October 30, 2007

Newspapers, magazines increase online ad spend

A recently released report from eMarketer says newspapers and magazines will spend over $500 million to promote their online and print brands during 2007, and that this figure will almost double by 2011. >>

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