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Loyalty Marketing
Friday, August 11, 2017
Expert: Improve loyalty with money transfer
According to one expert, financial institutions and other money merchants can improve their customer loyalty by simplifying how money is transferred. Here's why. >>
Friday, July 28, 2017
Expert: How small businesses and towns can compete for success
Small towns are filled with small businesses, but many SMBs are worried that the advancement of technology - including ecommerce - will kill their way of life. According to one expert, it doesn't have to. Here are some ways to prevent the decline of small and rural communities. >>
Wednesday, July 12, 2017
Consumers increasingly prefer digital coupons to paper
Couponing is an easy and smart way for consumers to save money and has proved consistent and popular with marketers throughout the years. As more consumers head to the stores armed with a smartphone the preference for digital coupons has increased significantly, according to a new report from Valassis. >>
Monday, July 10, 2017
Online fashion shoppers stick to small core group of retailers
Despite a plethora of choice online, online fashion shoppers in the UK stick to purchasing from just three online stores, according to research commissioned by Apptus. >>
Wednesday, July 05, 2017
Lack of trust continues to be largest obstacle to adoption of mobile products, services
The annual Global Consumer Trust study from the Mobile Ecosystem Forum reveals positive changes in consumer mobile behavior driven by security, privacy and identity concerns. >>
Monday, July 03, 2017
Strong values + relevant offers = brand loyalty
New research from the DMA and Foresight Factory reveals that more than half of consumers continue to use the same brands, websites, and stores without looking for alternatives. >>
Thursday, June 22, 2017
Hotels failing to adequately communicate with guests prior to check-in
New research from TrustYou highlights hotel guests' experiences and expectations surrounding pre-arrival communications from their accommodation provider. >>
Thursday, June 15, 2017
Index reveals which brands resonate with what consumers care about
Consumers today want to connect themselves with brands that resonate with their values and needs. But which current brands resonate with what consumers really care about. >>
Tuesday, June 13, 2017
Significant drop in digital customer service performance among UK insurers
New research shows a dramatic decline in performance in digital customer service among insurers in the UK, with more than two-thirds failing to accurately reply to common queries asked via email, web, Facebook and Twitter. >>
Tuesday, June 06, 2017
Marketers to shift more budget to immersive, sensory brand experiences
As marketers come to realize the value of brand experiences they are shifting spend, with more than one in three CMOs expecting to allocate as much as half of their budget to brand experience marketing over the next three to five years, according to a new survey conducted by brand experience specialists Freeman and data and tech provider SSI. >>
Monday, May 29, 2017
Study finds loyalty points goal-setters more satisfied
Redemption continues to be a sticking point for many loyalty programs. In fact according to one new report, club members who redeem their points are 2x as satisfied as those who do not, and yet about 20% of loyalty club members have never redeemed their points. >>
Thursday, May 25, 2017
Expert: The channels more customers want for communication
For businesses to create loyal customers in today's convenience-driven battleground, they need a more efficient way to direct customers to suggested solutions, tools and actions throughout the customer journey. A big part of that: how customers want to communicate with brands. >>
Wednesday, May 24, 2017
Shoppers want more connected shopping mall experience
Consumers are demanding more from shopping centers that move them seamlessly across channels, including a single loyalty program and a central click-and-collect pickup hub. >>
Tuesday, May 23, 2017
60% of Millennials will pay more for a brand that has positive impact on society
Social consciousness is leading to four in ten consumers abandoning brands that they do not feel make a positive impact on society, according to new research from Mediacom. >>
Tuesday, May 23, 2017
Expert: Why convenience is key for winning loyalty
Rewards are mandatory in loyalty program success, but according to one expert, convenience may be just as necessary. In fact, 8 in 10 shoppers say they'll switch brands after a single bad experience - and inconvenience is on the list of things said to lead to a bad experience. >>
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