BizReport : Loyalty Marketing

Loyalty Marketing

Friday, October 21, 2011

How to create loyal Millennials for your brand

The loyalty card may get the most attention from older consumers, but one expert believes younger buyers can be just as loyal. The key, of course, is to engage, and many Millennial consumers aren't engaged by simple cards or offers. They want more. To make the most of loyal-based marketing to younger consumers, brands need to change the way they approach programs. >>

Friday, September 30, 2011

4 Questions with BigDoor

As the crowd surrounding games grows brands are looking for more ways to gamify their communications. From actual branded games to branded products within games and 'gamification' strategies that work with social media ads, these new connections are pushing more brand engagement. >>

Tuesday, September 06, 2011

Study: Workers would work more for company rewards

Nearing the end of summer, many company managers may be struggling with the needs of their employees. Fitting in last minute vacations, offering more flexibility so workers can get their children ready to return to school are two big issues this time of year. The results of Staples new workplace productivity analysis may give companies even more to think about for 2012. >>

Tuesday, August 30, 2011

How gamification is changing loyalty marketing

Gamification is helping to rebuild the loyalty space. In an area where marketers weren't engaging consumers because their ads, emails or newsletters weren't relevant, games make it simpler for brands to engage and for consumers to earn rewards. This, of course, keeps the consumer coming back. >>

Wednesday, July 27, 2011

Bankers: Study finds consumers want more connection

In the financial world, many believe things haven't changed very much over the past 10 years. Because consumers still visit the bank to make deposits, or to get financial information those in the old school believe they don't need to change their practices. A new report from Motista may change that; researchers have found that consumers who are more connected to their bank are more likely to stick with that bank. >>

Tuesday, July 05, 2011

Cause marketing impacts brand affinity, sales not so much

When it comes to supporting a cause through purchasing products Americans are all talk but not much action, according to the findings of a new study from BlogHer and Ketchum's recently launched Cause Consumer Engagement specialty. >>

Tuesday, June 28, 2011

Consumers want quick answers from customer service

Avaya's recent global Contact Center Consumer Preference Study reveals that, in order to provide the most comprehensive customer service, businesses must ensure they're not only quick off the mark but that they make as many contact methods available to consumers as possible. >>

Tuesday, June 28, 2011

dotMailer report reveals shocking email personalization stats

Today's email marketers have access to customer data that enables them to better target their messages but, according to dotMailer's annual Hitting the Mark report, few in the UK are making the most of this valuable pool of information. >>

Tuesday, June 28, 2011

Platform puts advertisers in touch with targeted segments

Gamification is getting huge buzz this summer as more brands look for ways to play with consumer segments. A new platform launch offers one more interaction. Called Loffles, the platform is a kind of rewards system, offering consumers prizes for watching video clips. Viewers watch clips of interest to them, so they are immediately engaged; advertisers are then connected with those engaged viewers. >>

Monday, June 27, 2011

4 Questions with Clovr's Tom Burgess

Card-linked offers aren't new to the loyalty marketing space, but online and social marketing may give these options more play with consumers who are crunched for both time and money. The Clovr platform is one option for brands; it converts banner and mobile, text and video ads into card-linked offers for brands. >>

Friday, June 03, 2011

Why social loyalty is as important as social strategy

In the social space so many brands are focused on building 'likes', 'mentions' or 'retweets' that they are missing out on the true potential of social media. Rather than treating social networks as another part of the marketing scheme, used to drive traffic or sales, some experts believe social is better utilized to drive actual conversation and build a loyal customer base. >>

Thursday, April 21, 2011

Reports: Apple top mobile brand

Mobile headlines in 2011 have been about Android usurping Apple's hold on the mobile consumer base. Two new reports indicate that, strong push or not, Android is still far behind Apple in terms of market reach or consumer sentiment. >>

Monday, March 21, 2011

Are gift cards right for your loyalty program?

As gift cards become more popular with consumers, brands are also looking into the cards for different programs. From loyalty rewards to in-store rewards, gift cards are becoming an integral part of loyalty marketing, but is this solution right for your brand? >>

Friday, March 18, 2011

New release ensures user experience across platforms

In the world of ecommerce, customer experience is the key. Many brands have found that it is hard to ensure the same user experience, however, across platforms like mobile and social. A new release from ePrize gives brands a better handle on customer experience. >>

Thursday, February 10, 2011

Loyalty expert: Large or small, rewards must first be relevant

Large rewards or small? That is the question many rewards programs are facing in 2011 as they look at ways to engage and re-engage their client lists. The key, according to one expert, isn't the size of the reward but the relevance of it, just as in typical advertising. >>