BizReport : Loyalty Marketing

Loyalty Marketing

Thursday, June 22, 2017

Hotels failing to adequately communicate with guests prior to check-in

New research from TrustYou highlights hotel guests' experiences and expectations surrounding pre-arrival communications from their accommodation provider. >>

Thursday, June 15, 2017

Index reveals which brands resonate with what consumers care about

Consumers today want to connect themselves with brands that resonate with their values and needs. But which current brands resonate with what consumers really care about. >>

Tuesday, June 13, 2017

Significant drop in digital customer service performance among UK insurers

New research shows a dramatic decline in performance in digital customer service among insurers in the UK, with more than two-thirds failing to accurately reply to common queries asked via email, web, Facebook and Twitter. >>

Tuesday, June 06, 2017

Marketers to shift more budget to immersive, sensory brand experiences

As marketers come to realize the value of brand experiences they are shifting spend, with more than one in three CMOs expecting to allocate as much as half of their budget to brand experience marketing over the next three to five years, according to a new survey conducted by brand experience specialists Freeman and data and tech provider SSI. >>

Monday, May 29, 2017

Study finds loyalty points goal-setters more satisfied

Redemption continues to be a sticking point for many loyalty programs. In fact according to one new report, club members who redeem their points are 2x as satisfied as those who do not, and yet about 20% of loyalty club members have never redeemed their points. >>

Thursday, May 25, 2017

Expert: The channels more customers want for communication

For businesses to create loyal customers in today's convenience-driven battleground, they need a more efficient way to direct customers to suggested solutions, tools and actions throughout the customer journey. A big part of that: how customers want to communicate with brands. >>

Wednesday, May 24, 2017

Shoppers want more connected shopping mall experience

Consumers are demanding more from shopping centers that move them seamlessly across channels, including a single loyalty program and a central click-and-collect pickup hub. >>

Tuesday, May 23, 2017

60% of Millennials will pay more for a brand that has positive impact on society

Social consciousness is leading to four in ten consumers abandoning brands that they do not feel make a positive impact on society, according to new research from Mediacom. >>

Tuesday, May 23, 2017

Expert: Why convenience is key for winning loyalty

Rewards are mandatory in loyalty program success, but according to one expert, convenience may be just as necessary. In fact, 8 in 10 shoppers say they'll switch brands after a single bad experience - and inconvenience is on the list of things said to lead to a bad experience. >>

Thursday, May 18, 2017

Survey: Shoppers not taking loyalty to the bank

When it comes to loyalty programs, most bank customers don't feel rewarded. That's the key takeaway from new Collinson Group data which shows that only half of bank loyalty program members feel they're rewarded for their loyalty. >>

Wednesday, May 17, 2017

Retailers performing poorly in personalization

Nearly a third of consumers would be happy to switch their banking to Amazon, Apple, Facebook or Google because they see those companies personalize experiences better than finance specialists, according to new research from MuleSoft. >>

Friday, May 12, 2017

Customers want humans, not chatbots, to resolve customer service issues

Juniper Research predicts that the use of chatbots will save organizations more than $8billion a year by 2020, but at what risk to the customer experience? >>

Thursday, May 11, 2017

Brands: How to use AI to increase customer loyalty

Consumers want more personalized experiences online, and according to one expert, AI is one way to increase the personalization level - and increase customer loyalty. >>

Wednesday, May 10, 2017

Research gives insight into consumers' emotional bonds with brands

With tools such as social and video at their disposal, today's marketers are better placed than ever to forge emotional bonds with consumers. New data released by Customer Thermometer provides consumer insights to enable marketers to strengthen that emotional bond. >>

Friday, May 05, 2017

Loyalty Marketing: No longer about points, says expert

As expectations for more personalized customer interactions skyrocket, companies will need to carefully consider how they communicate with customers, prioritizing personalized communication in preferred channels over hitting channels with massive audiences, hoping to reach them. >>