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BizReport : Loyalty Marketing

Loyalty Marketing

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Thursday, June 07, 2007

Coca-Coca launches mobile social network

Coca-Cola Co. is creating a mobile phone social network for Sprite, a brand known to be popular with teenagers. >>

Tuesday, May 29, 2007

Bud.tv may fade away by year end

Despite the hype, Anheuser-Busch’s Bud.tv continues to struggle and may not survive into 2008. >>

Monday, May 28, 2007

Online shoppers want information during buying process

The provision of information throughout the buying process is a key way to convert browsers into purchasers, says a new report. >>

Friday, May 25, 2007

How to build online customer loyalty

Complex is probably the best way to describe the loyalty of an online shopper. However, knowing what helps to develop a loyal online following is a key for online marketers. A recent study sheds some light on the subject. >>

Friday, May 18, 2007

American Airlines enhances eShopping Mall

Following a revamp of its online award booking service, American Airlines has improved its AAdvantage eShopping mall to make it easier for members to earn miles. >>

Thursday, April 26, 2007

QVC.com's customers embrace rating and review feature

Just weeks after QVC.com employed Bazaarvoice’s user review and ratings system, it had users rushing to post feedback on their purchases. >>

Thursday, April 19, 2007

IAC plans ethnic website to cater for all U.S. blacks

Ethnic websites have been successful in bringing relevant and topical information to the U.S.’s 40 million African-American community for some time. IAC is planning a website which aims to cater to all black-skinned U.S. inhabitants. >>

Wednesday, April 11, 2007

Females account for over half U.S. online population

Over half of the U.S. online population is female, according to new research by eMarketer, and big businesses are developing content and services directed purely at their female audiences. >>

Wednesday, April 04, 2007

XLNTads: Tapping creative consumers for advertising content

The consumer is king, and now consumers could be your ad agency too. Taking consumer-generated content and using it to promote brands is becoming more and more popular online. >>

Monday, April 02, 2007

PostPoints rewards readers for reading

The Washington Post has launched a loyalty marketing scheme allowing off- and online readers to earn points while they do what they already do - read the newspaper. >>

Monday, April 02, 2007

Washington Post bets "stuff" will build loyalty

Read stories, collect points, get stuff. That is the premise behind the Washington Post's new loyalty program. The more stories readers read online, the more points they build up and the more things they can get with those points. >>

Tuesday, March 27, 2007

Doritos ad campaign draws millions

Doritos issued an ad challenge to consumers in the run up to the Super Bowl as part of a carefully crafted marketing campaign. The result? Two million hits on the challenge microsite, three-quarters of a million unique users, 2 million video views and around a billion page impressions. >>

Thursday, March 22, 2007

Millions of seniors need nurturing to get them online

More and more seniors are turning to the internet for medical information, but recent research indicates that health marketers need to do more to earn trust and make the online experience suitable for the older generation. >>

Wednesday, March 14, 2007

Bud.tv traffic slows quickly after Super Bowl buzz

The buzz that bud.tv created during the Super Bowl seems to have fizzled out as the number of visitors to the site fails to meet expectations. >>

Tuesday, March 13, 2007

User-generated product reviews increase conversion

User-generated product reviews are being recognized as a powerful tool in converting browsers into buyers. >>

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