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BizReport : Loyalty Marketing

Loyalty Marketing

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Thursday, October 11, 2007

Major U.K. national newspapers see online growth

The Guardian remains the U.K.’s most popular online newspaper, but it’s by no means the fastest growing, according to Nielsen//NetRatings. >>

Thursday, October 11, 2007

Ten ways to minimize shopping cart abandonment

The holiday season is just around the corner and web marketers need to ensure that their websites are prepared to maximize consumer experiences and keep them throughout the buying process. >>

Thursday, October 04, 2007

Local media more trusted both on- and offline

A combination of print and online local media is a more trusted and relied-upon environment for advertising than commercial television, found a new survey by TNS Media. >>

Monday, October 01, 2007

An anatomy of a passionista

New research from Yahoo and MediaVest suggests that harnessing the power of an online consumer’s passion can prove valuable to Internet marketers. >>

Monday, October 01, 2007

Welcome emails - first impressions count

Are your welcome emails doing their job properly and in a timely manner? The findings of a recent study by the Email Experience Council suggest that more attention to detail is needed if email marketers are to create a good first impression. >>

Thursday, September 27, 2007

Bud.tv flat but it won't be scrapped

Bud.tv is barely treading water with visitor numbers dwindling, but Anheuser-Busch doesn't intend giving up on its online video site just yet. >>

Monday, September 24, 2007

Quarter of U.S. adults visit local TV websites

Around one in four U.S. adults have visited a local television website in the past month, according to a new study, and that figure is expected to rise over the next year. >>

Friday, September 21, 2007

British e-commerce websites lack contact and delivery information

British online retailers lack comprehensive contact details and a limited choice of delivery options, according to new research by web monitoring company, NetExtract. >>

Wednesday, September 19, 2007

Online retailers spruce up their websites

Online retailers are reacting to increasing discrimination toward website functionality and customer service by giving their online presence a major facelift. >>

Tuesday, September 18, 2007

Transaction problems cause consumers to abandon website

Bad customer service and problems during online transactions are causing customers to go directly to the competition, according to a recent study conducted by Harris Interactive for Tealeaf Technology Inc. >>

Monday, September 17, 2007

New Coremetrics system allows richer consumer profiles

Reports are out that Coremetrics is releasing a new digital marketing suite called "Coremetrics 2008", aimed at tracking consumer behavior to build a rich profile. >>

Friday, September 07, 2007

Men enjoy shopping experience more than women

Men and women have very different attitudes towards the retail experience, according to research in the U.K. by instant feedback company Fizzback. >>

Tuesday, September 04, 2007

Send them like Beckham

What on earth has caused the U.S. major league soccer website to attract over twice as many unique visitors this July as they did last year? >>

Monday, September 03, 2007

Traditional advertising tactics fail on social networks

New research suggests that most marketers continue to use traditional marketing tactics on social networking sites, and it’s affecting their return on investment. >>

Wednesday, August 29, 2007

Businesses are under-utilizing blogs

Companies aren’t convinced that blogging is good for business and the number using them as part of their marketing mix is very low compared to traditional online tools. >>

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