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BizReport : Loyalty Marketing

Loyalty Marketing

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Tuesday, July 31, 2007 launches Video Lounge for long-form ads

According to some online advertising experts, pre- and post-roll advertising isn’t giving viewers the best user experience, yet few alternatives exist. The New York Times has made a move towards long-form online videos and have just launched their Video Lounge. >>

Friday, July 20, 2007

Sequential advertising for online video

Advertisers who want to make a big impact within online videos might want to consider a dominating creative ad strategy soon to be offered by >>

Friday, July 20, 2007 launches product review feature

After the discovery that their most-requested online feature was the ability to review and rate products, has given its customers what they want and updated the online store's capabilities. >>

Wednesday, July 11, 2007

Target students via e-textbooks

If you’re looking for a way to get your message through to students across the U.S. then you might want to consider “Study Break Ads”™ from the Campus Media Group. >>

Tuesday, July 10, 2007

Speed is of the essence for email customer service

Sloppy and slow email responses will cause many customers to check out the competition, according to a new survey in the U.K. by a British internet hosting firm. Audits are often in place for telephone and face-to-face customer service functions, but email communications are often overlooked. >>

Thursday, June 28, 2007

AOL Shortcuts makes coupons cool

Consumers will soon be able to efficiently and effortlessly take advantage of online coupons and spend them on- or offline with no clipping or printing. >>

Friday, June 22, 2007

Lonelygirl15 gets 'branded character' for company

The popular web drama “Lonelygirl15” has struck a deal with a major skincare brand in an unusual product placement move. >>

Thursday, June 14, 2007

U.K. e-florist signs with leading U.S. e-loyalty programme

A leading U.S. provider of online marketing services has branched out into Europe with the signing of its first U.K. client. >>

Wednesday, June 13, 2007

Tech buyers avoid unwanted calls with invalid phone numbers

The online generation of sales leads by forcing registration for content or downloads should include multiple offers and communication routes to maximise sign-ups. >>

Tuesday, June 12, 2007

Online communities want more brand engagement

Allowing customers to drive conversations in online communities will, in turn, increase participation and brand engagement. >>

Thursday, June 07, 2007

Coca-Coca launches mobile social network

Coca-Cola Co. is creating a mobile phone social network for Sprite, a brand known to be popular with teenagers. >>

Tuesday, May 29, 2007 may fade away by year end

Despite the hype, Anheuser-Busch’s continues to struggle and may not survive into 2008. >>

Monday, May 28, 2007

Online shoppers want information during buying process

The provision of information throughout the buying process is a key way to convert browsers into purchasers, says a new report. >>

Friday, May 25, 2007

How to build online customer loyalty

Complex is probably the best way to describe the loyalty of an online shopper. However, knowing what helps to develop a loyal online following is a key for online marketers. A recent study sheds some light on the subject. >>

Friday, May 18, 2007

American Airlines enhances eShopping Mall

Following a revamp of its online award booking service, American Airlines has improved its AAdvantage eShopping mall to make it easier for members to earn miles. >>

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