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BizReport : Loyalty Marketing

Loyalty Marketing

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Monday, September 24, 2007

Quarter of U.S. adults visit local TV websites

Around one in four U.S. adults have visited a local television website in the past month, according to a new study, and that figure is expected to rise over the next year. >>

Friday, September 21, 2007

British e-commerce websites lack contact and delivery information

British online retailers lack comprehensive contact details and a limited choice of delivery options, according to new research by web monitoring company, NetExtract. >>

Wednesday, September 19, 2007

Online retailers spruce up their websites

Online retailers are reacting to increasing discrimination toward website functionality and customer service by giving their online presence a major facelift. >>

Tuesday, September 18, 2007

Transaction problems cause consumers to abandon website

Bad customer service and problems during online transactions are causing customers to go directly to the competition, according to a recent study conducted by Harris Interactive for Tealeaf Technology Inc. >>

Monday, September 17, 2007

New Coremetrics system allows richer consumer profiles

Reports are out that Coremetrics is releasing a new digital marketing suite called "Coremetrics 2008", aimed at tracking consumer behavior to build a rich profile. >>

Friday, September 07, 2007

Men enjoy shopping experience more than women

Men and women have very different attitudes towards the retail experience, according to research in the U.K. by instant feedback company Fizzback. >>

Tuesday, September 04, 2007

Send them like Beckham

What on earth has caused the U.S. major league soccer website to attract over twice as many unique visitors this July as they did last year? >>

Monday, September 03, 2007

Traditional advertising tactics fail on social networks

New research suggests that most marketers continue to use traditional marketing tactics on social networking sites, and it’s affecting their return on investment. >>

Wednesday, August 29, 2007

Businesses are under-utilizing blogs

Companies aren’t convinced that blogging is good for business and the number using them as part of their marketing mix is very low compared to traditional online tools. >>

Thursday, August 16, 2007

Niche ad network launched to target gay web users

Advertisers can now reach the highly profitable and largely untapped gay market via a new advertising network. >>

Friday, August 10, 2007

Branded children's websites rated by teachers

Stars for Kidz, a market research and consulting company specializing in children, tweens and teens, has released a list of the top five branded children’s websites that teachers have chosen for their learning content. >>

Thursday, August 09, 2007

Wal-Mart gets social with back-to-school college students

Wal-Mart embraces social marketing by setting up a Facebook group aimed at marketing dorm room products to college students returning to school. >>

Tuesday, August 07, 2007

Survey finds friends as important as brands

Friends are as important as brands, according to MTV and Microsoft’s recently released findings from their global study into how kids and young adults interact with digital technology. >>

Monday, August 06, 2007

Use of newsletter subscription incentives decreases

Very few marketers continue to offer incentives to consumers to sign up for newsletters, according to the findings from a new study produced by the Email Experience Council. >>

Tuesday, July 31, 2007

NYTimes.com launches Video Lounge for long-form ads

According to some online advertising experts, pre- and post-roll advertising isn’t giving viewers the best user experience, yet few alternatives exist. The New York Times has made a move towards long-form online videos and have just launched their Video Lounge. >>

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