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Loyalty Marketing
Thursday, January 11, 2018
Top 3 tips to improve customer retention
Customer retention is expected by many experts to be the difference in marketers' growth this year because, while more and more customers are buying products online, fewer are returning time after time to the same brand. And, according to many, retaining those consumers is key to growth. Here are three tips. >>
Tuesday, January 09, 2018
Experts weigh in: Why attribution matters more than ever
Connected devices are all over our homes. According to some experts, there are at least 13 connected devices in the average household - tablets, smartphones, smart TVs, gaming systems, etc. With so many touch points, attribution is set to change how marketers approach advertising and analytics. Five experts explain why attribution should change marketers' approach. >>
Thursday, January 04, 2018
Top 4 tips for global expansion
With more of the world connecting via the Internet, the time is ripe for brands to expand out of their state, country, or region. But, though connectivity has reached nearly the entire globe, there are still pitfalls in conducting a successful global brand expansion. Here are four tips for brands to strategize a successful global build. >>
Wednesday, January 03, 2018
Expert: Why marketers must prep for CPV, Location Intelligence, and BlockChain now
2017 saw three interesting developments gain steam: locational intelligence, the cost-per-visit (CPV) model, and the emergence of blockchain. According to one expert, these three elements will have a big impact on marketers through 2018, as well. >>
Tuesday, December 26, 2017
Top 3 tips to a stronger segmentation strategy
Personalization is nothing without the right segmentation to go along. And yet, segmentation is often thought of not as it's own entity but as a by-product of our personalization options. Here are three tips to improve segmentation strategy - and improve personalization along the way. >>
Monday, December 25, 2017
Top 3 CRM trends to watch
More brands are adding 'relationship' to their marketing stack, trying to create more connections with their customers. While this is an admirable goal, many are also still struggling with how to create better customer relationships without over-connecting and turning the customer off. Here are three trends marketers should consider in their strategies. >>
Thursday, December 21, 2017
AI to Partnerships, how B2Bers can prep for New Year
From mobile optimization to email subject lines, a new year means a new strategy. We've asked a B2B expert for his opinion on how B2B brands can make the most of 2018. >>
Tuesday, December 05, 2017
Best practices for a strong omnichannel presence
If 2017 has taught us anything it is that consumers are taking their phones and devices everywhere, shopping across screens, and engaging with brands across channels. This is making it imperative that marketers build a strong omnichannel presence. Here are two keys to building that presence. >>
Wednesday, November 29, 2017
Why building customer loyalty is a big job
According to experts, about half of loyalty programs in the US go unused by consumers, even after they've signed up. In some cases, the program may be too difficult, but in others, it's a question of customer latency and getting those shoppers back in the brick-and-mortar or cyber door. >>
Thursday, November 02, 2017
Top 5 tips to help your brand transition
While Dunkin' Donuts has yet to officially become known as Dunkin' or revert completely to their original moniker, their potential change has many marketers wondering how to approach a name change themselves. Here are five tips. >>
Wednesday, September 06, 2017
Lessons CRM pros can learn from Amazon's Prime Day success
The 2017 Amazon Prime Day was the largest sales day in Amazon's history, but the success isn't just for ecommerce brands. One expert explains what customer relationship managers should take away from the numbers. >>
Wednesday, August 23, 2017
Dunkin' Donuts to Dunkin: Good move or bad?
Earlier this month, Dunkin' Donuts began testing a change to their name, cutting off the 'Donut' part to simply be Dunkin'. While brand changes like this are never approached on a whim, even the best planning in the world can backfire. What does Dunkin's potential name change mean? >>
Tuesday, August 22, 2017
Survey finds brand more important than store
When it comes to shopping - either online or offline - it turns out brand trumps store. That, according to new data from Astound Commerce. Their research shows that customers are increasingly brand loyal, but they aren't showing the same affinity for retailers or merchants. >>
Wednesday, August 16, 2017
Malware hampering ecommerce experience
Heading into the busy holiday shopping season, retailers may have to fight not only competitors but malware. That's the word from Namogoo, whose recent study found that up to 25% of ecommerce journeys are hampered by malware infections. >>
Wednesday, August 16, 2017
SMBs key in on loyalty
For small business owners, loyalty is the key, not only in building a customer base but in doing business with others. >>
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