BizReport : Loyalty Marketing

Loyalty Marketing

Friday, January 27, 2017

Report: Boomers want personalization, individuality

Baby Boomers may be thought of as the generation with the most extra cash to spend, but one new report indicates they aren't loyal with that spending money. More than half of Boomers, according to the study, will shop competitor brands if the price and experience are better. >>

Thursday, January 26, 2017

Wantedness: A new concept in marketing

Do your customers feel wanted? According to a new study, most consumers want brands to actively demonstrate that they understand and care about them. >>

Wednesday, January 25, 2017

Baby Boomers feel left out in retailer rush to covet Millennials

Are retailers focusing too much on Millennials and neglecting Baby Boomers? New research in the UK from global loyalty marketing agency ICLP suggests they are. >>

Thursday, January 12, 2017

Personal touch for customer service drives retention, loyalty

Despite more service providers moving towards digital interaction, a more personal touch in customer service helps drive loyalty and retention, according to a global study from Verint Systems. >>

Wednesday, January 11, 2017

Study: Digital shoppers less loyal

Digital consumers may be spending more and more money online, but they aren't necessarily spending with loyalty in mind. That's the word from new Verint Systems data which finds that those in the digital space are more likely to switch providers than people who shop or do business is 'real world' settings. >>

Tuesday, December 27, 2016

Study IDs favorite reward is for fuel

Everyone has favorite brands in groceries, clothing, or even books, but when it comes to a favorite reward it turns out fuel savings top the list. That's the word from new Excentus data which found more than one-third of shoppers prefer fuel rewards to credit card or store 'points', instant discounts, or even coupons. >>

Wednesday, December 21, 2016

Top 3 tips to use partners to increase loyalty

A recent Forrester report indicated that loyalty data will become a more important aspect of the marketing process in the coming years. Here are three tips to help improve data so that brands can also increase loyalty. >>

Tuesday, December 20, 2016

How loyalty programs can help brands in crisis

Loyalty programs could be the difference between a brand recovering from a crisis, and a crisis destroying a brand. One expert shares tips on how loyalty programs can help a brand in crisis. >>

Thursday, December 15, 2016

Expert: How to use loyalty programs to drive sales

While most think of loyalty programs as a way to deepen the engagement with consumers - and they are - there is another reason to get involved with a loyalty or rewards program: to drive sales. Here are three tips that will help brands better use their loyalty program to drive sales. >>

Monday, December 12, 2016

British shoppers have the most loyalty cards, but least likely to use them

Research from Nielsen and Veoo reveals that, while British shoppers have more loyalty cards than most, they use them less, even via mobile. >>

Thursday, December 08, 2016

Top 3 tips to use a loyalty program to build engagement

While most businesses think of loyalty programs as a way to make more sales - and they are - there is another feature in which some may need to increase strategy. That of using a loyalty program simply to build engagement. Here are three tips to do so. >>

Thursday, December 01, 2016

UK lags US in mobile loyalty card use

A new survey reveals that the UK lags the US when it comes to integrating loyalty schemes with mobile phones. >>

Friday, November 25, 2016

Millennials demand simple loyalty programs accessible via mobile

The extent to which UK retailers are losing out on a loyal, valuable customer base by failing make their loyalty schemes appeal to Millennials is revealed in new research from Eagle Eye Solutions and YouGov. >>

Wednesday, November 16, 2016

Study: Shoppers cheat on brands, even during holidays

Forget brand loyalty, even at the holidays. That's the takeaway from new ICLP data, which founds most (86%) of consumers surveyed would cheat on a favorite merchant for better deals, rewards, or other offers. >>

Tuesday, November 15, 2016

Top 3 tips to build holiday loyalty

Keeping customers engaged with brand is one of the top challenges for any business. One expert offers three tips for building customer loyalty and retention. >>